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Développement durable et performances d’entreprise | Benjamin Enault | TEDxArtsEtMétiersAngers


I’ll talk about development
sustainable and lasting applied Dillon
in the world of business
So you guessed it comes to CSR
social or societal responsibility
companies
and I will show you that this
is a topic of innovation and
competitiveness
when preparing the intervention
with teams
in fact they told me you hold me
Youngest you maybe three
questions that may guide you and
help structure his speech is that
the subject of CSR is about
competitiveness for companies
is that the subject of CSR there is a
on strategy for companies
and then as a few students
in the audience is what the future
Business executives or future
managers I think we’re talking high
will be involved in their gestures
daily by these issues there but I
take the challenge in less than 15 minutes
answer these three questions
good already I cheat a little bit what
only two questions that
What about a company considers
they are, among others
sustainable development as a
attractive about it must be
competitive they must be
create value and thus new
economic models source
lucrative dimension
before starting I wanted you
talking very quickly a little
my background and who I am that I
seemed important
So you understood I
consultant I help companies
for twenty years
now it is not seen but if in
processing
but when I was a student but
Ultimately I did not dream of being
consultant who dreams of being a consultant
Me frankly person who
inspired me greatly was what
Mr. red cap a two
but rather the central maybe
you know I hope
you know the commander
Cousteau Jacques Yves Cousteau why
do they inspire me is it
inspired me tremendously because we
has not spoken ill tonight is someone
which reflects it is outside of the frame
it’s still the guy who told us
after the conquest of space
the next frontier is the
conquest of the oceans and so he
invented underwater cities where there
were scientists
succeed for months and months
to conquer this new world
was the world’s deep oceans
it is also the person who coined
I imagine that the regulator can be
some of you have the chance to
make diving
if you are a diver
Underwater allowing you to
Breath underwater
Well is Jacques Yves cousteau which
So has that created this person
there was a great inspiration was also
the first visionary a certain
modern ecology ie that it
a little popularize the subject
Ecology popularize the subject
the environment because it was a
first in his time realized
films on ecology films that
was public so myself
greatly inspired him
I have never been commander I was
lieutenant in the navy national good
he would not keep me but it has
was rather short but I became
biologist and particularly
marine biologist so I much
worked on this algae is
behind me a seaweed called
Caulerpa taxifolia that in years
90 was colonizing the
Mediterranean ultimately it’s algae
there was a new gives
new information in a
ecosystem
this was originally a low signal
people have been reported and
then all of a sudden as it was
tropical since it was well
in this ecosystem has become
invasive and no one understood
how you can regulate it
could limit and if I make a
parallel not so hazardous that it
with the corporate world
you realize that the company
it is not at any time a
static organization that is not a
system
a company is an ecosystem
a company interacts with a
number of weak signals that can
sometimes the new realities and
this company will finally she goes
manage employees it will handle
supplier it will interact with
Civil society
it will interact with Long and if
you try to understand the interaction
a
company with all these worlds there and
although ultimately you’re
finger on the topic of
sustainable development so we had
choose three examples for you
demonstrate these subjects there I go
start with an area you
know very well who is the sector
automotive industry
So in the industry sector
car suddenly I topic
sustainable development that arrives
and my first reaction is to tell
duh I’m builders
new vehicles newspapers etc and so I
will build new vehicles
but are more eco
the environment
so I like to be more material
recycled in my body I will m
I will make them less
of less water consumption energy
and then I’ll do my work
engineers on the heart of the vehicle
engine and so I’ll make engines
hybrid and electric motors that
it’s great is the vision of a little
Sustainable Development I want to
1.0 say of course it must be done
and of course the car of tomorrow
it must be lighter and more
energy efficient and it is a real
by this invention against one tries to
do with companies that
accompanies this is to tell them yes but
not other data
consider this in time
there I do not know if you know but
that millions of you has the
driving license that is what
I know it not students
wrong
the average age of the driver’s license
France is 23 years ago fifteen
years it was around 18 19
name slap middle age I helped
lead is increasing
the statistic is super interesting
is to review how average age
buying a new car
I return to the builders
Car 55 but you were
close trades is 55 years
mean that the French are buying a
New vehicle
So when I am manufacturer
car I still have two three
questions for me
from these societal trends
Used these trends or behind
pictogram symbolizing carsharing
course in the automotive sector
my algae
thaler to my new situation comes
actors like crap because it makes
Carpooling my new algae give my
and many players as I driver
to rent the car from my neighbor
who stay all day on
Parking the neighbor is registered
Arrival I need a vehicle
I’ll rent a vehicle and therefore
less be in the oriented
transfer of ownership of vehicles
and therefore when the manufacturer
automotive realizes that the subject
sustainability finally
disrupts its business model and
his answer is not only
the vehicle built
today but maybe a little more
overall in associations in
partnerships of a joint venture with
other actors from other start-ups while
business includes about
sustainable development in another
the young man industry
dashing behind me and
Perhaps the most enlightened patrons
I know of companies
often talking about Steve Jobs that
made breaks for me is it’s
him the great man he called ivan
chouinard and is the founder of a
company called Patagonia
I hope some of you
Patagonia know they make
clothes they Hardware
climbed to mountaineering and they will
chouinard was a pioneer
topics of sustainable development
because he understood that he wanted a
different companies model not
just because he was an ecologist
in the soul it is because he knows
realize that it was a dimension
very important to consider
in the strategy of his company’s
new algae range in his new
was that gives its employees
he had other interests
that now it’s crazy that ena
are parents, but he likes to bring their
children to school in the morning and a tale
leisure are those who make sport of
interests and suddenly all
life does not lie in the
sacrosanct companies so that can
do they go over chouinard
it be but a pointer to entry
his business and he clenches
management in terms bolts or it
understands that this is a very trendy
important that we work more
today as we worked to
the time in a production line
and that it must develop
or is everything is intelligent saint
divy individual that make a whole
collective intelligence
when you arrive on the premises of
Patagonia headquarters in California
you have a large clock that you
gives the tide times and
did you have the best swamps for
go surfing he even wrote a
book that says let my people go surfing
So let my staff go
surfer who has a book management
Corporate and explains all
Topics finally there are topics
creativity of its employees it
not want time attendance
employees in his business
he wants the pending innovation of the
people are here and so you have to get to
deal with its dimensions there another
example closer to home is
a company that is in niort that
called CAMIF is historically the
Camif is furniture that I sell to
teachers of officials
profs
it was a little heart model was
while an optimized much of
furniture manufactured in China to
vietnam the call center was in Morocco
all flows really was optimized
as possible but ultimately for
resume a bit of a picture in a
link with the sea now in the
lose and heading slowly so
that came close depositing
balance sheet and in 2008 she was taken
as a business leader has
sitting a little crazy visionary who
Jacquillat called emery and emery
was said but it is not possible
I give my new algae me
is giving back meaning to my
company or remember csr for him
csr was give meaning to my
business
they say list declares himself
gym teacher CEO while when you
get into these companies all
morning you gestures
warm-up for employees
just to get them to open a
their little their neurons their chakras
for it to be much more productive
and thus made emery is beautiful in
strategy
long-term relocation to France
anything that can relocate
two years ago it was the call center
So he was able to create fifty
niort of jobs
Now it is the most
producers and production sites
who repatriated in France so it now
to recreate value in its
business since he decided he
had to reproduce reproduce locally
in France
he even goes to the end of the subject
since it organizes a made in France of
CAMIF a tour of France and therefore you
can visit all
suppliers with which it works
So when you are a customer and you
say I want to register next
angers
I know that such and such provider
there they will open the doors they
will explain how this is
they make the furniture you go
buy tomorrow is for him this
dimension was recreate the sense
by making French focus
again I do not consider
manufactured in France is better than
Besides making it all a
question about can be manufactured
elsewhere in commercial dimensions
fair reflection on
transport etc.
but that’s the subject of another TEDx
again then finally here
my message tonight is to tell you
be attentive to when this algae
we will talk about development
lasting years we will talk about CSR
Ben often where the guy will take a
LANL had little stress at will
take language maintenance yes
and now it is again we are
got a little upset we are in
how we operate must
we do differently and so
Well one must understand the
contrary as an opportunity as
something new and here
you’ll find innovations
breaking innovations east and so my
algae is called caulerpa
taxifolia those that followed was
even considered as the killer seaweed
in the Mediterranean and well in 2017
it is self-regulating it now
decreasing and again
but nobody knows why
eventually it was integrated into
an ecosystem
except that this ecosystem is new
and so that’s what to keep in
the mind
and therefore to conclude some will see
our world into a world upheaval
I prefer to see a crisis in the
transition and all of you in this room
you are an actor of this transition
So out of the room be
the transition actors and thank you
you
[Applause]
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