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Design for Social Change | Dr. Stephen Poon | TEDxAPUKL


okay hi everyone today to change okay
this is a always a shoe when people look
at design so what is design actually
well before we look at why is it what is
designed the impact is important so what
is impact especially how design make the
way it is today and also how the way
these eyes shape which are alive today
and what is design probably a lot of
people try to understand that these are
probably just a lot mega little things
on the top to make a beautiful or the
probably is the kind of like cosmetic
effect you know mickey beautiful also a
lot of people not don’t really
understand which is design actually is
beyond then just what we see what we
practice and most of the people who
think that it’s the last thing you can
do which is a if this doesn’t work and
then you get to design come in here to
make things works okay fundamentally
this is actually a so off of itself so
it’s importantly we sister to think the
whole surrounding us how the way to
progress to be done actually is based on
solution this solution in fact actually
is designed so based on that not many
people really understand that design
actually is unmeasurable because
intuitively design is very much of a
life based on analyzed on sensibility
and sensation and of course design is a
way to change the life and influence
influencing the future is importantly
and also design can be the way to change
make things which is a probability fun
this is the one other example you can
see that this is the car is cop car T
which is a Bugatti is a world fastest
hyper car in Geneva Motor Show Motor
Show in 2016
this they consider that this is the part
of the year which is a human nature
course about reset the new records to
100 meters which is a faster than ever
before
and then even fly further into the space
and a Nintendo to Nerium so this is
actually when you look at this what is
what does it tell you this piece of car
so this car actually in fact is not just
a piece aesthetic but it’s determined
the technological advancement here so
the technology advance me it based on
what it’s based on a lot of all the set
design solution so yes you have low
people up which is your brainstorm and
come together solution and with the
engineering process as well so this is a
okay um it’s not can be you can look if
you like it this is fantastic if you
don’t like it the site you can be hated
but what I loved about design especially
this is the one other example you can
actually it’s a warm out a CD player
okay which display within the curve
each box in the play pulling a cord
hanging below it’s a Japanese designer
which is a Naruto of focus our foe from
the Muji brand so I think a lot of
people understand that space is always
the issue in Japanese living lifestyle
snow and they come up with the solution
and the solution actually is very
impactful because it’s also changed the
way how the user behave and it’s like
why is it so mad can be really mad and
also design can be really which is what
is I can do this is very important and
we talk about this as so much design
actually can be anything in informed to
many many more different way of the
expect especially form water and now you
can have the design for futures as well
and design for society and design for SS
and these are even for music now even
design for any solo things which is a
COPI on than the noir which is
avant-garde and also design for any
aspect of the locality can be like
soceity so we we talk about that and
also no not many people understand this
I have it not nothing so it depends how
you interpret design this is another
example here which is um this is the
design as the Queen er alternative to
the traditional charger which is this is
called the solar tap see and a USBC
connection to connect to quickly power
electronic devices so this is also one
of the solution doesn’t give a better
solution which is a wireless also one of
okay another one is the light shines
from the both ends so you can see from
here and this is the unauthorized
aluminum Lam developed by the Canadian
industry designer which is called tom
tune for the Danish prank or Muto and it
gives a better solution for that and
also which is from what you see here the
pictures beer cans to the CD player CD
cases what all these kind of
minimalistic or the design packages I
isn’t going anywhere
which packaging design you want threw
away so design also keeping you soak or
kind of a memory for you to keep that at
least there is the so called archive
there is something to be documented and
yes this is the great design actually I
find it is amazing which is a by de this
Baja which is one from one a project
called fuse project and for the fan TV
and this is what you see is a TV set-top
box of the inclusive remote control we
don’t know buttons which is everything
based on sensors yeah mp3 I think a lot
of people like to have music MRI and
anyone by record
you see if I record
well it’s not bad actually not many
people my record because they think the
music is for free and I get all the
music for free because so they can’t
download and then now you know download
become the business and officially you
can steal yeah
mp3 actually is innovation I find I’m
not sure really is it really a good idea
but that’s the impact for the entire
user behavior because the way they think
about music is totally different as I
said it to you they think that music is
for free mp3 innovation is to come to
the point which is a compact or the
music comes together which is into one
design into the one devices so you can
carry wherever you want and you can
listen to any time you want but the
other side to look at the problem of
this mp3 right and the mp3 actually
which is allow you to so-called still
you know and so and but definite has
impact for the entire human civilization
but
again this is one other which is a
device of the MP 2 you can see that is
not only the device itself but today
this innovation it comes emerge together
with a which is a mobile phone so design
is a principle difference between the
love and hate as I said as I said it to
you and a design is the number one
determining whether the product service
experience stand out on also design can
be good or not good and from this and
again design actually according to
microwave he said art is an everyday
object so actually whatever we have
surrounding us what are the objects
actually is part of design is to not
only the aesthetic purposes but there’s
all sort of function these not make sure
there is a function now do you see
another example you can see that this is
shaver for males I think most most of
the men you know that on this design not
just only for only one specific gender
it’s also you have which is for the
female so for the different purposes so
I know so you can see that this idea
shave can be used for the men and can be
used for the women so the idea is not
about the object the idea here is about
this innovation that’s impact for the
humankind because there is a usage for
the winter sort of functionalism and
quokka I’m a big fan of Walker because I
take this every morning this is where I
keep myself going and also keep healthy
and I’m Coco I think you will look at
the old packaging it looks really not so
exciting especially since the 80s and
90s but nowadays Krakus actually have to
move forward which is beyond the same
substance but different outlook the
whole idea is because to have a better
attraction which is a photograph which
is for a younger audience so this is the
Warner idea so you can eat healthy by
paying you foo and when these are coming
to the built environment so what do they
think and how do they impact us
especially like these are the whole term
hotel design restaurant design so
actually this kind of this actually to
give
different experience for people coming
to dining whining so it gives a feeling
to the different emotion so these are
not just only make things beautiful but
you can feel it as well so um this is
the which is the framework you can see
that from the pill wall to the services
to the social innovation and to the
future so in – Hortis processed food
from the tracks to the area of the
design for the context of design and
then we can see that the project needs
to be which is a call right which other
disciple the word product communication
environment research these have four
services one are thing existing in our
world and also design for social
innovation
how old is to be emerged and is a
transition and what design can do for
the future and the structure here two
challenges to the benefit approaching
social issues such as education using
code design in the developing country so
design not just only exists that way but
it has to start from somewhere else so
education is a wonder good prospect to
move forward how to educate cultivate in
the meantime which is designed in the
proper definition and in fact it’s also
the FFR empowerment community engagement
positive consequences to the code design
in the developing country so code design
which a cooperative design so which is
designed not just only on its own body
can be collaborate with others
discipline emic cross-disciplinary also
multidisciplinary so this is the
framework I looking at this is making
telling and Ozu
in aiding so this is the three basic
which is a which is 40 SAP practitioner
to Kuwait which look into what other
issue to focus for the social
surrounding and the impact here is
designed for social change has become
feasible within discipline scope and
also Co design which is a participatory
design a small you can call this and
co-creation has many benefits as
challenges when it comes to the
approaching social purpose in developing
countries so inspiring to look at social
change based on design and important
thing is
and pump and spring can bring positive
result into the design process community
engagement as well as the implementation
of the solution as I just mentioned
earlier on decide to be seen as a
solution not just only making these
beautiful but things beautiful is
important because is part of the so
called making the profit but again
design and the solution is a priority
here so what does it really matter and
we look at this and this is rapidly
rising to the forefront of innovation as
driver for improved standard living
increase productivity and increase
economic prosperity through good design
we can create concept and solution to
meet the challenges of today and the
future this why is matter to us so is it
really can move the world and as a
designer and finding ways to solve
problems artifacts resource management
health care poverty environmental issue
they are inventing communication
platform entertainment modalities they
are connecting people in the new ways
improving the aesthetic nature or to our
and communities are aware of the good
design will try reform by insisting on
the development of products and services
yes I think so and a design we really
shaped away which is how people live and
yes good design carefully is good
business because it’s how you drive the
entire which is a economy of the nation
yeah again um design is no longer is
which is for the total of the
visualization of complex data by
principles function is to help people
understand manage study the master sort of of the information thank you
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