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Design Canada’s Future Prosperity | John Weigelt | TEDxKanata


you know when we were challenged with

this idea of trying to predict the

future of the next 150 isn’t that a

moonshot trying to look forward 150

years

looking back 150 years so much has

happened

Canada’s contributed so much to the

world around us trying to get our heads

around what’s going to happen in the

next few years it’s quite a challenge

think about going back in time a little

bit of Wayne’s we’re all doing good

we’ll go back in time talk to our

great-great great-great grandparents and

ask them what the world looks like today

what would they say so part of my job is

helping organizations understand where

the technology puck is going look out in

the future so I’m going to share some of

my secrets with you tonight and how

that’s done I think the first thing that

we do is we take a look at the past that

strong heritage that we have establish

that as a foundation and we take that

step back and orient herself and what’s

happening today and that’s critically

important because sometimes I think

we’re so busy that we don’t take that

step back and orient ourselves what’s

the next step the most critical step

about predicting the future designing it

ourselves because if we design it

ourselves then we know what’s going to

happen we define what’s going to happen

so come with me on this journey as we

look to describe the future to find the

future and secure Canada’s prosperity

for the next 150 years so a short nine

years after Confederation Melville House

Brantford Ontario Alexander Graham Bell

made a phone call to Mount Pleasant it’s

kind of neighborhoods where I grew up

forever changing transforming the way

that people communicate that first

telephone call really had a dramatic

impact on the world as we know it today

and we still see that impact on a day to

day basis a short 10 years later

Craig Leckie BC on this fine November

morning Donald Smith drove home the

second Golden Spike for this photo

opportunity he bent the first one

bringing together connecting through

steel our emerging nation bringing our

country together that sees the

opportunity of the Industrial Age a

great innovation that was really

showcasing to the world nine years later

Signal Hill Newfoundland a cold December

morning Marconi decided to fly a kite

whatsit with kites and innovators

Franklin decided to fly Katyn did the

first transatlantic broadcast sent that

signal around the world again

transforming the role around us and

these are just three examples in the

first 25 years of Confederation if we

look and throughout the hundred and

fifty years many others from penicillin

to the TransCanada Skyway from Elsie

McGill II and her revolutionising mass

production of aircraft the Hawker

hurricane during World War two to the

Java programming language I could spend

all night here chatting with you about

the great innovations that are happening

great things that happen and to propel

things for him

Canada helping drive punch above our

weight and set that agenda for

transformation around the world now it

was said here earlier tonight that we

don’t take the opportunity to herald the

advancements of Canada to be bold to be

brash well I’ve gone on a TransCanada

innovation nation tour to highlight some

of these great examples and I took the

opportunity to stop by at Signal Hill

last fall and it was equally as cold and

windy on that day as I stood there and I

pondered some of the innovation that was

happening across Canada as I looked west

because of course if you look there’s

only a little bit of Canada left so I

looked west and I thought about all the

innovation in the transformations that

Canada has been part of I think of the

steam age in the industrial age in

Canada’s contribution the Second

Industrial Revolution the internal

combustion engine and manufacturing the

third revolution and what we saw

happening with the microprocessor in

telecommunications and I wondered did

Belle Smith Marconi McGill appreciate

what was happening do we appreciate our

contribution to this fourth revolution

this fourth transformation have we taken

that step back to look around to

understand what’s happening in the world

around us so we can contribute to that

revolution and punch above our weight

well let me start with a mental exercise

right some people look at this

transformation underway and they call it

the digital

economy let’s all take that pause and

think about some word-association

digital economy what does that mean to

you so I’ll throw up some funky graphics

around these connections but certainly

some things will come up we’ve heard a

lot about social networking today

Internet of Things might come up that

connected refrigerator next generation

networks cloud computing robotics 3d

printing block chains and bitcoins big

data so we hear about all those things

anybody think about those I’m sure you

did fantastic you’re all right

winter price yeah so so that’s important

but we as people we need to make sense

of the world around us and we often try

to organize things to make it simple for

us or rootless organizers and when we

think about digital technologies we

might automatically jump to ones and

zeros might automatically jump to STEM

skills we might not imagine a jump to

coding and that’s okay but it might help

us then pigeonhole these things to

something that we don’t see on a day to

day basis we see the technology oh yeah

the digital yeah I’m going to use some

digital economy now when I tweet or I’m

going to use these tools and techniques

we see the tools and techniques and we

don’t realize that these things have

slowly crept their way into every aspect

of our lives

they’ve intertwined themselves into our

business license who are socialized into

the fabric of our garments so as I’ve

traveled this country no not in the RV

but I’ve gone off and talked with

business leaders and policy makers and

I’m starting to see some of these things

come together and we all intuitively

know that the education systems are

connected in intertwine with digital

technologies we’ve used massively open

online curriculum to learn to educate

people we know that the banking systems

there we know that it’s in healthcare

but sometimes we haven’t recognized that

it’s gone throughout the environment I

love this example around the farmer

think about that picture and the image

of a farmer a little bit of

word-association what do you see you

might have come up with overalls Kodiak

boots straw hats corncob pipe that type

of thing anchored on that purpose on

that perspective but when you look at

farming today the farmer knows exactly

where to plant the seed because it’s

done with GPS he knows how much water

that seeds received over this term he

knows how much fertilizer that seed

needs to

he knows where the next seeds are he

knows where went properly to harvest

those seeds and perhaps he’s driving a

harvester that’s computerized so that he

doesn’t even have to be in it so it’s an

automated process he knows how when to

harvest it and went to sell it these

things are all intertwined and if you

see if you’ve anchored your thought on

that farmer of that person with the

scythe that’s taking down the crops you

might not see the opportunity that

presents itself with today’s world an

environment so we need to take that

nudge and move ourselves from those

anchor points to the broader view in the

broader perspective let me help drive

this home let’s go back to Craig lucky

right early days of Confederation how

did we do our business what was the

engine that drove the Canadian economy

well as this behemoth required eight

people to drive you know firemen you had

an engineer at someone that heated up

the boiler so the thing didn’t explode

it’s someone that came in later on to

clean it up now if we use this as a

frame of reference and for our business

for our processes for our lives around

us while we’re sadly going to be deeded

if we look at a business perspective and

say hey we’re gonna supply stuff for

this thing how big is our market place

pretty small there’s not too many of

these trains that are still driving

today I know I know it’s kind of a cheap

trick you’re saying John you know steam

train seriously who do you think I am

all right so let’s fast-forward go to

our current frame of reference and if

we’re doing business with trains in

Ontario in any case we might go to Union

Station in Toronto and we see this great

diesel electric vehicle and so we get an

understanding of the speeds that are

involved with this how we were fuel

those vehicles kind of the interiors of

those things and we expand our

marketplace and we understand that hey

this is how the business works is are

the rules and works so we see beyond the

technology and we see that hey there’s

broader opportunity again what’s the

size of the audience with this right so

this might be antaryami might go as far

as Canada world leaders driving these

completely different speeds right the

rules have changed so the world leaders

are driving though since if we’re not

looking back and we’re not looking

around the world at these things that

are happening then we’re gonna be

missing out and those emerging nations

they’re not going through the steam a

they’re not going through the

diesel-electric age they’re going right

to this or perhaps they’re not even

going to tracks they’re putting magnets

in these things and floating them about

the earth or hey there’s even this

Queens grad that suggests we’re gonna

fire people through tubes right so it’s

not just the technology as well

technology is part of it but we’re going

faster there’s different rules

associated with that so let’s take

another mental activity have you ever

gone over to your friend’s house start

to play a board game and all of a sudden

there’s that five hundred dollar bill

that’s in the middle of the board like

what’s that that’s not in the rule book

oh no that’s House Rules we’ve always

done that or maybe there’s an extra tile

on the Scrabble board we’re playing with

eight letters instead of seven okay

that’s kind of interesting House Rules

again how does that make you feel and

how does that set you up for success

well now all of a sudden you’re

uncomfortable you don’t know the rules

of the game I’m not sure how things are

moving and are you gonna be successful

no because hey that person that invited

you is probably going to skew things to

make it easier for them the rules of

business have changed and we’ve heard a

lot about uber we’ve heard a lot about

Airbnb okay let me bring it local we’ve

heard a lot about snow more and once

your driveways clear to the snow now you

know share my driveway you know those

things so we see that hey the world is

dramatically different the sharing

economy freelance economy my

crowdsourcing the rules have changed in

this and this environment we even see

policy and standards having to change so

those that are successful in this new

world of work we’re going to be writing

the rules right we’ve seen least

recently a lot of debate over Ober and

taxis right people coming almost to

blows over

uber in taxis I mean they’re talking

about who drives the vehicle well what

happens when the driver is no longer

there who’s writing those rules and

let’s think beyond the taxi cab what

about the driverless

truck because driverless trucks are

coming there’d be great because they

don’t have to stop at the border anymore

just carry on through great boon for a

Productivity but who’s writing the rules

for that we need to write the rules to

establish that future for ourselves

and so we have this rather dynamic

environment we have technology changing

very very rapidly we have this

interaction between technology and

social rapidly changing we have this

landscape changing rapidly so how are we

going to ensure that we’re prosperous in

the next hundred fifty years well do we

need to ensure a prosperous maybe we

need to take a look at that environment

say well how are we doing for prosperity

well there just so happens to be an

organization that measures that

Institute for competitiveness and

prosperity down in Toronto and they

looked across 16 regions in North

America and they ranked them to Canadian

regions made the list but we finished

14th and 16th so they looked at that

prosperity said well why is that well

they figured that the prosperity gap is

a Productivity gap so if you increase

productivity your prosperity goes up and

then said furthermore that productivity

gap is an innovation gap and so we need

to innovate we need to innovate more so

this is not ideation it’s not simply

coming up with ideas it’s not invention

this is innovation taking that idea

bringing it to market and changing the

way that the landscape looks and that’s

important because I’ve gone off and

talked with startups across the country

and there’s a lot of fantastic ideas out

there there’s accelerators across the

country people doing great stuff with

technology and guess what you can’t use

it or it doesn’t fit with the particular

environment or it’s very very focused on

a problem that’s here in Canada so we

need to be able to innovate and go

beyond that look that broader sense be

able to build these things oh now I said

that

look technology’s interwoven into every

aspect of our lives we need to innovate

using technology as a part of this

business now we’ve heard that many times

Canada Canadians tend to be to rock the

boat don’t upset the applecart a little

bit risk-averse we don’t invest in

technology as much as other nations how

much so well there’s another Center it’s

a center for everything a center for a

state the study of living standards just

here in Ottawa and they looked at

investment in technology perm Canadian

companies and would you know what

Canadian companies invest 53 cents on

technology for every dollar that a US

company would

invest in that so we’re not going

further we’re not investing as far we’re

not going off and seeking that

opportunity we’re not putting ourselves

out of the comfort place we’re not

rocking the boat we’re not looking for

new opportunities we’re not looking for

opportunities to fail so we need to work

better on the innovation so everybody

when you go out I want you to simply

innovate I need the teleportation

machine because I’m kind of swamped the

traffic’s here and cannot as bad as

booming so it’s just hard

so go off and do that Yeah right John we

need to build our innovation muscle

because this is a marathon it’s not

simply the hackfest weekend I’m going to

come in and do version one and then I’m

gonna disappear I need to see it through

to version two to version three I need

to grow that out I need to take away

that stupid exit strategy that says hey

I’m going to be acquired and sell my

business for ten million dollars I need

to be the next billion-dollar business

we need Canadians to stand up and be

bold be a little bit brash and say

they’re going to be the next big thing

and again it’s more than just the

technology it’s the next big thing that

brings us together

what is that moonshot what is that next

opportunity so at a critical point rut

this signpost this one here at the end

of second line who had a critical point

we have a decision to make we can choose

to be state we can choose to be stoic we

can choose not to upset the applecart

not to rock the boot and we can watch as

others write our future we can stand by

and be fast followers but we might not

be able to secure our prosperity or we

can accept that gentle nudge from the

status quo we can accept that gentle

nudge to look beyond our point current

point of reference that anger we can

look globally and we can write the rules

to secure Canada’s prosperity for the

next 150 years thank you [Applause]

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