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De la Innovación a la Revolución | Esteban Sánchez Cánepa | TEDxAvDeLosRíos


salam aleikum is my esteban one am inn
Mexico
that means hello my name is esteban and
I am from mexico
that phrase has served me for much more
than to introduce myself in different points of
my life about two years ago when
I finished my PhD came to
in front of me some opportunities to
work do a postdoctorate have a
researcher position of time
complete or create a company in arabia
Saudi and well I chose the last the
truth is that this option represented
by far the most risky but also
represented for me something much more
deep represented the opportunity to
be completely free in this life or
at least the closest thing to that and let me
explain what I mean with
this freedom on the one hand I mean
the freedom to reinvent yourself
to be the best version of yourself that
version that wakes up early all
the days he reads he learns things
new constantly that plans and about
all
things happen and on the other hand
freedom to generate positive change
in your environment that in my case is arabia
saudi
and why do I talk about these freedoms
because these freedoms allow something
vital in every society allow the
innovation that is innovation innovate is not
necessarily be in a laboratory
developing technology or doing
research to create a new
knowledge to innovate is simply
do something in a better way and that
is available to everyone
in sadism we do technology and let me
show some a picture of what I
I think it’s our biggest innovation as
company
our team of
our team working in arabia
Saudi consists of people of four
different different continents
nationalities religions and beliefs
in summary different visions of the world
but all working for the common good
achieving this requires a lot of effort and
above all it requires understanding the
differences of neighbor know that those
differences beyond being an obstacle
can be enriched
and that’s something very important and that’s
part of the innovation
to be able to arrive and to be able to obtain or
understand these differences should be
experience the
not long ago we had the opportunity to
talk to a army general of
Saudi Arabia and present our
technology the truth is that it was one of
our first meetings of this kind
we were quite nervous and I
I accompanied my partners as support because
my level of Arabic is still not
enough to present in one in a
board of this level
the general the truth is that it
impressed by our technology but
He was also impressed when I had the
opportunity to talk to him and tell him
a similar phrase with which initiates this
talk he was too interested in knowing
how a Mexican had traveled so much
had come to his country had created a
company and now I was talking to him in
Arab
and I remember that he told me two things
first was on the second board
improve your Arabic and the second thing was
marry a Saudi so that
perfections your arab i the truth is
that I only listened to him in the first
and good those who know about sales know
that many times you need at least three
together to achieve the deal and good and
we had the second one on another occasion we
it went to go with a municipal president in
Saudi Arabia and the protocol is you
you meet you have the work meeting and
then you share a meal with them in
that region of arabia the typical food is
rice and lamb
It is eaten on the ground and eaten with
good hands with one hand with the hand
right and me being left-handed and also
they have a fixation to eat with the
covered you can imagine the challenge that
that represented for me what I tried with
my little because half the rice is me
fell however in about a
month we are going to install a project in that
city
and what these stories reflect is that
you have to have empathy empathy with the
neighbor
because because when you have empathy
you show your neighbor that you care
that you care to understand those differences
and when someone cares about that person
trust you and when he trusts you
can give you a project to put a
technology in your city
now this multiculturalism of our
equipment is not only reflected in this
we can also make positive changes
in society as data in Sadim 45%
of our staff is feminine and maybe
yes I tell this number to someone in
sweden it does not make much impression
but in Saudi Arabia companies in
average have between 20 and 25
hundred of female staff this
such a low percentage is a reflection of the
challenges posed to a woman
join the labor area according to
context in which it has grown by
example we have had
situations where women give up
for the simple fact that someone
expression or family or society and that
improve that is a challenge that we have
decided to face as a company also
We work hard in the empowerment of
young women and men who
become leaders in different areas
from the development of technology to
the administrative area all these
changes or social innovations are
understand and are reflected in a context
local in this case arabia however
they must be brought into a global context
I had the opportunity to present the
company at an international conference
a high- level politician and this one
impressed by two things by the
multiculturalism of our team and
for like people with vision with visions
different from the world were working
for common goals and for me it was a
great satisfaction to show you with the
example to a decision maker of the
world that the synergy between cultures is
possible and not only possible is it
required
maybe they will be thinking all this well
It sounds very nice but what about the
invoices there are of the payments for the
I rent the salaries of a company and of course
all this is true in fact as
entrepreneurs we have the commitment and the
responsibility that our companies
work so that the accounts come out but
we can not settle for that we should
go further we must innovate I’m
convinced that entrepreneurs have
the unique opportunity to cause a
true social revolution question
the status quo detonate the system
traditional that many times is so
unjust and generate wealth beyond
of money every innovative company in the
world must become a catalyst
of positive changes for your environment
I am convinced that from arabia
is today beautiful where we
let’s find
we must take advantage of the resources that
we have around us
cooperate and among all and through a
constant innovation cause a
true social revolution and ukraine yes
read thank you
[Applause]
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