[Music]
young people who are always so transgressors
eager to live full of energy and
sometimes half rebels
no matter what the generation is always
was the essence but if you always
because when I was young I did not
I felt that my generation was one of the
my parents because of today when I look
For my daughter, who is two years old?
I feel that her generation will not be
like mine
also because different generations are born the
defining a generation is a group of
people who were born in the same
already passed several phases of childhood life
adolescence and youth share
of the same social economic contexts
political and cultural
this means that he himself group of
people will live experiences and experiences
common behaviors that reflected behavior
from that time
I will give an example in the 80’s I still
I was a child and my parents were already there.
working adults taking care of our
house take care of our house our house
at that time meant dealing with the
money at a time when
that this instability was very great
was even greater
so basically when my parents
They went to the supermarket.
the idea was to be able to buy as much
food possible for us to touch the
our dispensation because, as my
father had to take advantage of the
so special occasion in these same
moments when we arrived at
supermarket and saw that employee with
the price priceless marker I had to
running in front of him is afraid that the
prices change at the same time
then all this whole experience with the
money she marked my parents with
how they deal with it and the
how they deal with money
is reflected until today
at the same time I was there the child
living also within himself
context but in another moment of life
where for me who did not do these
connections that did not take care of this money
the only thing I saw is that from time to time
I have been dismissed from my house
It was full of food that I loved.
so the way I started to deal
with money is not the same
the way my parents gave the
money and then when we look at it then
for a generation that was born with the
online market
I imagine that this person thinks about
to the concept of dispensation
She can not even understand what this
It means then that we are talking
of different moments of life with
different contexts that generate
different behaviors is wrong to
people who think that a generation is born
every ten years or every 20 years to arrive
a new generation is not around
each generation is born as the world
changes and as the world has already seen
We’ve seen it for generations.
passed us by and we already know
three of them very well
the first of them are baby boomers
baby boomers were inaugurated
what we call young people
let’s say that before them we talked
that these people were people of little
age
so they inaugurate this life
style young lifestyle the context in
that they were the young were a
context of a world is very divided
by the cold war in Brazil
we were experiencing repression and
dictatorship
as a result they became young
who responded with behavior that
was very revolutionary but more than
this is very idealistic behavior
then suddenly came generation xa
generation x lived a context of hegemony
of capitalism
some will remember then that figure
of the bank that figure of the pium river
two banks
naturally these young people have become
very materialistic and very competitive
and very individualistic was generation
coca-cola and then the world changed more
once we saw a stability
to arrive in Brazil was neither the
economic stability was an important
while economic we saw a lot
people to grow economically at this time
and then came the millennia or the
generation and that it was a generation that
not worry so much about issues
has had much more time to
question much more time to
question how people
worked much longer to
question how we took care of our
planet and much more time to
question of how we get
related to people
all this means people who all
these generations somehow they
responded to changes that were
happening in the world
changes in all of us.
independent of the generation that does not always
people realize that this really
It happened
I will give an example who does not remember
a time when we talk about a time
very recent including but can not
Forgetting said that we said that
social network was a young thing
these days my mother of the media
Wow, there’s one thing I’m not
finding the facebook more the young woman is
because now I just think mine
friends posting dog grandson photo
invitation to find or try to find
a colleague who I do not see much time
another day also not too long ago
I ended up listening to the conversation
a lady like that, old lady already
she was really much older and she said
the next
ah I love to use the tap because rap
Zap can I speak for hours and hours and hours.
with whom I want I do not pay almost
anything
So, at the end of the day, people at
Sometimes you do not realize how
all these young people for more different
that however much they may be
introducing new behaviors are
changing all of us and then people
the news is the following millennia ago
have grown and now we are
fourth generation is younger than the generation
z
and then everyone then asks what the
difference from this generation in relation to
any else
The main difference is that
generation has compared to previous and
is that they are digital natives
I’m sure many of you already
heard that expression out there but the
It’s true that we do not always
You know what it means, why?
Any such gap generation is native
digital
the fact is that this is the first generation
that has existed until today that has never seen
many the internet then the baby boomers
of the generation x and the simpsons they were born
in a world where I had not yet
the internet or when it came
need to adapt to this and is the
time they will need to
adapt and began to see these two
opposing realities in dividing one
reality that was offline and real with
reality that was online
for the digital natives or for the
z generation
whether it’s physical or virtual
they are real and not only
how they complement each other.
This means people who, for example,
When are you at a show?
I think that practically everybody here already
It was a show one day we get there
looking and suddenly begins to see
those people on the cell phone
especially young people is filming
posting photos and there always have
that question is there when this
folks will enjoy the show and will
stay everyone on the cell phone
the truth is that for this generation that
only have real fun is on the network
which means that there are enjoying yes
that show is happening but he
It’s even cooler with
possibility of putting this in the
networks and not just exchange with my friends
who are here with me on the show but also
with my friends who are not in the show
who are out there are interacting
with me and making that experience
even cooler
Julia, I want to send my godson
It’s been a while since it ‘s super generation z too.
in the middle came home and said the
following that a mother of a girl of hers
had placed the punishing friend because
she spent a lot of time on the computer and
I needed to make real friends.
friends that she had a computer
were not real and then promptly July
came home full of irony
looked at us said he is so want
say that the friends I speak at
computer are not real they do not
exist
What I mean by that is not help.
do you know the difference between a
computer to a cell phone screen with a
where she sees the friends she knows the
difference between them
the point is she does not see how things
opposite
she understands that both the window and the
mobile phone screen can be certain
developing genuine connections is
possible to make connections both
both personally and through the network and
more than that, it is possible that I
I live with these two realities when
same time and because of this
connect much more information and this
fluidity that this generation has and
connect with different worlds with
different people with different
places that really put them a
very fluid flow of information and
exchanges causes them to also change in
relation to those are like person that
it means that this is a generation
extremely fluid in relation to its
own identity
want to get away as much as possible from
stereotype that exists as
The more authentic they can be the better.
there we will go back there again in generation x
to see the difference young people of the 80s
You see those tribes in super
the 1980s youth
I adored the stereotype it was punk era
grunge to nerd or was rocker and these
groups were super homogeneous and super
closed then who was always punk
I used to talk like punk dressed like punk
had a political position as bang
moreover what he could never at that time
there was a pop song or dress some
colorful clothes now for the z generation
that’s exactly it
the idea is that you can get fluent
what you want in the best way
possible
the more you delineate the more you
determines but you’re putting the
generations inside a box then
To define them is to limit the idea
try to run away
most of the time these votes do not
to people
This is the generation that has made us more
thinking about gender flow and
also about sexuality
they understand that this is an issue that
should flow more naturally
possible
one more story also considering
something like this was recently a bar
with a friend a boat full of people
much younger than us
I saw that I was troubled and maybe there
By the many he said it is a little
confused with the people who are here
But because of him, one is always what I
I have I’m inside my son ‘s
instagram and but by then he me
explained that in fact when he
looked at those people who
dressed in a way that he did not
I understood that a hair that they were
strangers that blends they do not
thing he could not understand
the idea that he had those people
were avatars years as the characters
online and that those avatar was
invading the physical world and is more or less
there are people
if online and offline are the same thing
so the way I’m online
also the way of offline use and all
world lives in the same way with all
the differences and there it comes
one of the behaviors of this generation
they live with so many differences
ended up becoming a radically
inclusive they act a lot of
community
if this is a generation people who do not want
limit that you do not want to determine
limits to who they want to be them
need to be understanding with everyone
those who are different then imagine
the difference that is in relation to the generations
for one thing in common.
cause in common anything in common
they forget any difference
I will use a new political example of
baby boomers generation x
It had to choose one side or the
left to right or capitalist
either a socialist or conservative or
libertarian truth that from the
The moment I chose a side, you walked.
with z equal to the generation is not so
with the generation museum has a person of
left that are going to walk with somebody
right only I like pop
Korean or why we are vegan or
for any other reason
who does not know anyone here or maybe
including that person who left
talk to a friend or blocked well in
The internet for that one happened to have spoken
something that you did not agree with
these are the previous generations
generation z is not much more tolerant and
much closer but are very
tolerant of their own
interpersonal relationships with
respect to life people personal life
they are extremely pragmatic that
This means the phone is the cell phone.
mainly technology has given many
tools for this generation to control
every step of life
so everything is very controlled at the same time
time in terms of context they saw the
fall house
neris went through all that
economic stability and suddenly the
crisis mainly in Brazil then
many of them saw their parents lose their
employment and life changing in-house
out in the world they saw the whole
situation with refugees saw the
situations with terrorists
so they are a much more standing generation
on the ground than previous generations
today they know they need to invest in
now to build a future
when we look at the millennia that
lived that economic stability right
They will maintain less of a concern in
which concerns finances
he did become the most questioning
then they were not so time rush
make the future come because the issues
were other
but when we talk about generation z
different now is very important
there is even a certain difficulty
to talk where you imagine yourself in ten
because the present is what makes the
things happen
the point people are not even
all of them inaugurated a
and behavior was not the generation z
different
the world has become a new generation
emerged new behaviors have arisen
through the voice of young people because they are
young people who can bring these
changes in a more natural way and
news is people these five are
infinite
they will not end and yet to
become a little more difficult will be
increasingly rapid because tailor-made
that the world changes faster
generations will emerge even faster
and there for the first time in history
people live with four generations of
same time within the same family
and within the same environment of
work and the question that always remains is
Fine how can I live with this?
as we connect so although
there are many differences in
behavior
there are much more similarities than
Can you imagine the truth, people are?
I believe a lot and I believe that
Will you agree with me?
many people interested in seeing a
better world
interested in seeing our evolution
interested in seeing progress
this is the end of all generations
then for more than the generations choices
different ways to reach
certain places the search and the essence
is the same as that same young man of the years
60 and 70 of the 80’s 90 and 2000 and 2010 we
same
I want to see a better world just want
see family organizations want
even cooler just want to build
increasingly true relationships and
to leave a world better and better for
everyone
the question is important for us to achieve
understand the chosen paths of course
which is important
so we know each other more as being
human
but the truth is that through
similarity is that we will achieve
change everything here I
I invite everyone in the truth is always
think of all these similarities to
that we keep transforming and
mainly evolving
together, thank you guys
[Applause]
young people who are always so transgressors
eager to live full of energy and
sometimes half rebels
no matter what the generation is always
was the essence but if you always
because when I was young I did not
I felt that my generation was one of the
my parents because of today when I look
For my daughter, who is two years old?
I feel that her generation will not be
like mine
also because different generations are born the
defining a generation is a group of
people who were born in the same
already passed several phases of childhood life
adolescence and youth share
of the same social economic contexts
political and cultural
this means that he himself group of
people will live experiences and experiences
common behaviors that reflected behavior
from that time
I will give an example in the 80’s I still
I was a child and my parents were already there.
working adults taking care of our
house take care of our house our house
at that time meant dealing with the
money at a time when
that this instability was very great
was even greater
so basically when my parents
They went to the supermarket.
the idea was to be able to buy as much
food possible for us to touch the
our dispensation because, as my
father had to take advantage of the
so special occasion in these same
moments when we arrived at
supermarket and saw that employee with
the price priceless marker I had to
running in front of him is afraid that the
prices change at the same time
then all this whole experience with the
money she marked my parents with
how they deal with it and the
how they deal with money
is reflected until today
at the same time I was there the child
living also within himself
context but in another moment of life
where for me who did not do these
connections that did not take care of this money
the only thing I saw is that from time to time
I have been dismissed from my house
It was full of food that I loved.
so the way I started to deal
with money is not the same
the way my parents gave the
money and then when we look at it then
for a generation that was born with the
online market
I imagine that this person thinks about
to the concept of dispensation
She can not even understand what this
It means then that we are talking
of different moments of life with
different contexts that generate
different behaviors is wrong to
people who think that a generation is born
every ten years or every 20 years to arrive
a new generation is not around
each generation is born as the world
changes and as the world has already seen
We’ve seen it for generations.
passed us by and we already know
three of them very well
the first of them are baby boomers
baby boomers were inaugurated
what we call young people
let’s say that before them we talked
that these people were people of little
age
so they inaugurate this life
style young lifestyle the context in
that they were the young were a
context of a world is very divided
by the cold war in Brazil
we were experiencing repression and
dictatorship
as a result they became young
who responded with behavior that
was very revolutionary but more than
this is very idealistic behavior
then suddenly came generation xa
generation x lived a context of hegemony
of capitalism
some will remember then that figure
of the bank that figure of the pium river
two banks
naturally these young people have become
very materialistic and very competitive
and very individualistic was generation
coca-cola and then the world changed more
once we saw a stability
to arrive in Brazil was neither the
economic stability was an important
while economic we saw a lot
people to grow economically at this time
and then came the millennia or the
generation and that it was a generation that
not worry so much about issues
has had much more time to
question much more time to
question how people
worked much longer to
question how we took care of our
planet and much more time to
question of how we get
related to people
all this means people who all
these generations somehow they
responded to changes that were
happening in the world
changes in all of us.
independent of the generation that does not always
people realize that this really
It happened
I will give an example who does not remember
a time when we talk about a time
very recent including but can not
Forgetting said that we said that
social network was a young thing
these days my mother of the media
Wow, there’s one thing I’m not
finding the facebook more the young woman is
because now I just think mine
friends posting dog grandson photo
invitation to find or try to find
a colleague who I do not see much time
another day also not too long ago
I ended up listening to the conversation
a lady like that, old lady already
she was really much older and she said
the next
ah I love to use the tap because rap
Zap can I speak for hours and hours and hours.
with whom I want I do not pay almost
anything
So, at the end of the day, people at
Sometimes you do not realize how
all these young people for more different
that however much they may be
introducing new behaviors are
changing all of us and then people
the news is the following millennia ago
have grown and now we are
fourth generation is younger than the generation
z
and then everyone then asks what the
difference from this generation in relation to
any else
The main difference is that
generation has compared to previous and
is that they are digital natives
I’m sure many of you already
heard that expression out there but the
It’s true that we do not always
You know what it means, why?
Any such gap generation is native
digital
the fact is that this is the first generation
that has existed until today that has never seen
many the internet then the baby boomers
of the generation x and the simpsons they were born
in a world where I had not yet
the internet or when it came
need to adapt to this and is the
time they will need to
adapt and began to see these two
opposing realities in dividing one
reality that was offline and real with
reality that was online
for the digital natives or for the
z generation
whether it’s physical or virtual
they are real and not only
how they complement each other.
This means people who, for example,
When are you at a show?
I think that practically everybody here already
It was a show one day we get there
looking and suddenly begins to see
those people on the cell phone
especially young people is filming
posting photos and there always have
that question is there when this
folks will enjoy the show and will
stay everyone on the cell phone
the truth is that for this generation that
only have real fun is on the network
which means that there are enjoying yes
that show is happening but he
It’s even cooler with
possibility of putting this in the
networks and not just exchange with my friends
who are here with me on the show but also
with my friends who are not in the show
who are out there are interacting
with me and making that experience
even cooler
Julia, I want to send my godson
It’s been a while since it ‘s super generation z too.
in the middle came home and said the
following that a mother of a girl of hers
had placed the punishing friend because
she spent a lot of time on the computer and
I needed to make real friends.
friends that she had a computer
were not real and then promptly July
came home full of irony
looked at us said he is so want
say that the friends I speak at
computer are not real they do not
exist
What I mean by that is not help.
do you know the difference between a
computer to a cell phone screen with a
where she sees the friends she knows the
difference between them
the point is she does not see how things
opposite
she understands that both the window and the
mobile phone screen can be certain
developing genuine connections is
possible to make connections both
both personally and through the network and
more than that, it is possible that I
I live with these two realities when
same time and because of this
connect much more information and this
fluidity that this generation has and
connect with different worlds with
different people with different
places that really put them a
very fluid flow of information and
exchanges causes them to also change in
relation to those are like person that
it means that this is a generation
extremely fluid in relation to its
own identity
want to get away as much as possible from
stereotype that exists as
The more authentic they can be the better.
there we will go back there again in generation x
to see the difference young people of the 80s
You see those tribes in super
the 1980s youth
I adored the stereotype it was punk era
grunge to nerd or was rocker and these
groups were super homogeneous and super
closed then who was always punk
I used to talk like punk dressed like punk
had a political position as bang
moreover what he could never at that time
there was a pop song or dress some
colorful clothes now for the z generation
that’s exactly it
the idea is that you can get fluent
what you want in the best way
possible
the more you delineate the more you
determines but you’re putting the
generations inside a box then
To define them is to limit the idea
try to run away
most of the time these votes do not
to people
This is the generation that has made us more
thinking about gender flow and
also about sexuality
they understand that this is an issue that
should flow more naturally
possible
one more story also considering
something like this was recently a bar
with a friend a boat full of people
much younger than us
I saw that I was troubled and maybe there
By the many he said it is a little
confused with the people who are here
But because of him, one is always what I
I have I’m inside my son ‘s
instagram and but by then he me
explained that in fact when he
looked at those people who
dressed in a way that he did not
I understood that a hair that they were
strangers that blends they do not
thing he could not understand
the idea that he had those people
were avatars years as the characters
online and that those avatar was
invading the physical world and is more or less
there are people
if online and offline are the same thing
so the way I’m online
also the way of offline use and all
world lives in the same way with all
the differences and there it comes
one of the behaviors of this generation
they live with so many differences
ended up becoming a radically
inclusive they act a lot of
community
if this is a generation people who do not want
limit that you do not want to determine
limits to who they want to be them
need to be understanding with everyone
those who are different then imagine
the difference that is in relation to the generations
for one thing in common.
cause in common anything in common
they forget any difference
I will use a new political example of
baby boomers generation x
It had to choose one side or the
left to right or capitalist
either a socialist or conservative or
libertarian truth that from the
The moment I chose a side, you walked.
with z equal to the generation is not so
with the generation museum has a person of
left that are going to walk with somebody
right only I like pop
Korean or why we are vegan or
for any other reason
who does not know anyone here or maybe
including that person who left
talk to a friend or blocked well in
The internet for that one happened to have spoken
something that you did not agree with
these are the previous generations
generation z is not much more tolerant and
much closer but are very
tolerant of their own
interpersonal relationships with
respect to life people personal life
they are extremely pragmatic that
This means the phone is the cell phone.
mainly technology has given many
tools for this generation to control
every step of life
so everything is very controlled at the same time
time in terms of context they saw the
fall house
neris went through all that
economic stability and suddenly the
crisis mainly in Brazil then
many of them saw their parents lose their
employment and life changing in-house
out in the world they saw the whole
situation with refugees saw the
situations with terrorists
so they are a much more standing generation
on the ground than previous generations
today they know they need to invest in
now to build a future
when we look at the millennia that
lived that economic stability right
They will maintain less of a concern in
which concerns finances
he did become the most questioning
then they were not so time rush
make the future come because the issues
were other
but when we talk about generation z
different now is very important
there is even a certain difficulty
to talk where you imagine yourself in ten
because the present is what makes the
things happen
the point people are not even
all of them inaugurated a
and behavior was not the generation z
different
the world has become a new generation
emerged new behaviors have arisen
through the voice of young people because they are
young people who can bring these
changes in a more natural way and
news is people these five are
infinite
they will not end and yet to
become a little more difficult will be
increasingly rapid because tailor-made
that the world changes faster
generations will emerge even faster
and there for the first time in history
people live with four generations of
same time within the same family
and within the same environment of
work and the question that always remains is
Fine how can I live with this?
as we connect so although
there are many differences in
behavior
there are much more similarities than
Can you imagine the truth, people are?
I believe a lot and I believe that
Will you agree with me?
many people interested in seeing a
better world
interested in seeing our evolution
interested in seeing progress
this is the end of all generations
then for more than the generations choices
different ways to reach
certain places the search and the essence
is the same as that same young man of the years
60 and 70 of the 80’s 90 and 2000 and 2010 we
same
I want to see a better world just want
see family organizations want
even cooler just want to build
increasingly true relationships and
to leave a world better and better for
everyone
the question is important for us to achieve
understand the chosen paths of course
which is important
so we know each other more as being
human
but the truth is that through
similarity is that we will achieve
change everything here I
I invite everyone in the truth is always
think of all these similarities to
that we keep transforming and
mainly evolving
together, thank you guys
[Applause]
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