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¿De donde nacen los sueños? | Isabel Perez Segura | TEDxCalleRamblaAlfareros


[Music]
he launched the question
and in the next you think about this
next formula there is a product and
there is a user that can be the best
of the world in a specific area wants
say that the product can be the
best in the world in that good area
imagine that life or road
something or route something that you do not dare
almost to dream because really even though
a dreamy person does not think so
big
but life does not put you now in that
road puts you with the best
fellow road you can
find
On the one hand we put together computer
we put together sports science together
engineering and we put together in the field of
the company and well that’s a bit my
story my story is a story that
talks about dreams not all achieved
I still hope that the future if it talks about
hard work of experiences
hard moments incredibly good
and the day to day of a very person
normal that is now being viewed in a
situation different from the one I was dreaming of
initially because I’m actually
and reaching the largest part
let’s say of that dream
that’s my story and well actually
the only advantage I had
which is that I ‘ve never been afraid I’ve been
an enterprising person since always and
I have not been afraid of the risk and I think that
it is a great advantage for an entrepreneur
imagine i am from almeria, south spa woman
southeast of Spain in less than 200,000
population
really a bad little city
communications we are realistic not
we have bird we do not have
good motorway communications
very few flights plus another part that
it adds up is zero experience in the world
of sport in the industry of
good electronics come together many things
as to really that all this
could at some point have decayed
not passed but really everything happens
starts a few years ago
at a time when we take the
decision my partner my partner the father
of my daughter besides the person with whom
always worked to start a
adventure in the field of information technology
in principle
a very banal computer but with the
time we started working on a
tool for tracking by
by personal GPS that is made
we made real-time localization of
people with mobile devices but
Of course not the cell phones that in 2018 we have
mobile a few years ago I’m not going
to say how many years for you not to do
calculations that country would direct me but it makes
and a few I can talk that they were
mobile devices enough bricks
quite big pretty heavy I speak
of the nokia who had a place
specific operative
it’s called symbian it was called jewel ni en
reality is quite disappeared but
These phones have a peculiarity
they allowed us to do what we know today
is united because at that moment of course
it was an application what we did and that
application was
the one that did not awaken everything that today
is happening in that application that
we did tracking in
real time for those devices
mobile is to say people who
contributed the device not only in
real time we were monitoring and
knowing the position where they were good
today said that also does not seem very
complex I’m talking about a moment in
that there was nothing in the market that
did that nothing for people there was not
nothing there were black boxes for vehicles
there is nothing in real time to
people and we were the first
company in the world in putting a product
well in the market the truth that we had
very lucky because it was a very
well received was sold by internet
that era imagine
nothing to do with what now but it was a
very interesting start for us
because it allowed us to get to where
we are now in fact even we the
they pirated on the internet the famous
Emule program that was as if you
pirated in the application is for something
something you have good good because that we
it happened to us and really we
we also got into projects
industrialists there comes in a third
component of this story that I am
counting and also my brother
and is another restless of life
and well we enlist it to do those
industrial projects that are emerging
but it was really everything starts in 2008
when a friend comes at that moment today
day also part of this adventure and we
He says because he is a doctor of science
sport and tell us today what you do
you with the people who see them and a
real time where are you where
they were located at a gps, not me, sure
with gps with mobile devices but and
if we put that on an athlete ,
we put a footballer that data
we would see and of course that question was
it really was the spark the spark that
started the whole back what idea did not and did not
there’s nothing and I was telling you but there’s nothing
no no no no nothing you are sure no
there’s nothing there is nothing started very very
innocent mind make our cabals
after what good idea that was one day
entire hours and hours of conversation
and the next day directly we caught
our mobiles the bricks with tape
American with
harnesses of which we find everything
what we could we went to a team of
third division to a friend was the
physical trainer we ask permission
to put the devices to their
players and there the good wines and how
they left because the truth I know
We put it in that way as we could
to do that test and the truth
that we started to see the data
in the band during training was something
unbelievable either it was but but what
we do with these 10 minutes is
incredible an awesome idea we have
to do something let’s go make a
product we already started with that knife
restless that has sustained the 4 and
we started to ramble and how we
we organize how we do this what is
how the product is focused without a plan
business not very much less us very
cheerfully we said good the mobiles myself
I think it’s not going to be the devices
ideal to put a player
professional, of course, we think
instead of the first division
directly from football or from
any sports discipline that was
play on the street not in governments
security
well let’s find some gps that has
a scope of sports work or similar
or that is small that is wireless
well it is not that it influenced many
options in the market but we found
one of a company in Finland that
Well we thought it was amazing because it was
a sports device with technology
wireless and also gave us one thing
that we loved that was the possibility
to read a frequency device
cardiac it was great all that
it happened in weeks we bought
devices we started doing our
tests we adapt our system to
that and in a very short time we started
to go see first division teams
of Spain team second team
University of the highest level of all
the contacts we could have to
We reach him were playing for
see what they told us about those who
we still did not know what we were going to go
with that but we knew that it seems that
I was interested
and people liked him and good at everything
that journey of visiting places and visiting
cities
a fax arrives us one day because the mail
electronic is not that it was something so
used at that time only a fax arrives
from a university that we have visited
really the largest in Spain
telling us that we will make the system that
that he had not taught but tell us
precious is to spend a proforma and
that was a moment of inflection of
and all that is this about that energy is not
say how much is this worth what price
I put a dream that precedes a dream
what price does this have we did not know what
tell them we had no business plan
we had nothing really organized what
we were doing everything upside down but
well, it seems that that was
awakening the interest that you believe that
we wanted to get in touch with the
gps provider and nobody answers anyone
answer nobody answers two weeks two
weeks and nobody answers us it turns out that
later we found out that the
bone dealer the manufacturer of
this gps decides to continue that line of
products because it’s not profitable
we stay composed and without products
that is, interests on the part of
universities teams even very
interested too but really not
that’s where really real link
back but where our ours is born
project where is born
the dream that we are today
working
and it is born because we say good yes because it does not
I know if I’m interested and because it’s not
a question that during our our
life we have not done many times in
our business life and why not if
I have teams and I have people from the maximum
level that can do this because we
we put together the four profiles that
We needed, we’re going to get
our own device and there
we start on our own device
our own device was no longer going to
be just a gps with a reading of a
device and we started doing the
ferrari of the sport world indeed
is what ten years ago we started with
product concept today
We are obviously selling there is
evolved but the same concept in
reality because we already imagined the
product like this
and it’s still the best product there
in the market in its category and good
there
It was also a turning point for
us because of course you start with the
resources that one has are people
normal and current none of us
was a great capitalist we put what
We can each and we start to work
but obviously in a process of and
more than one sports product in which
involves electronic engineering then
we run out of resources and that’s where it starts
Well, another journey that in that case
teammates trust me when I
pushing forward and we have to put
do what we have in the world
of the venture the round of
financing and the financing round
it means that you need money and
you have to go and ask for money from whoever
want
Enlist in this adventure find partners and
We have good luck on this journey
that was super hard because you can
imagine arriving at a time when
he does not have more money anymore he does not know whether to continue
or not continue but as we have the
spirit that we have the tables by
course and we will continue because no
It is always a question that we ask ourselves
and we managed to find someone who would
like the idea and that trusts us and
that decides to get into the company and
help us financially also by
supposed financial entities all
who wanted to open up the door
door because there were times when
nobody really gave a hard for
us but good we were lucky
put together the money we needed and
start producing the product already in
series and start having availability and
start selling good
since we are born until we do
the truth but when spending time and
we started selling and we started to arrive
to those first division teams
second division of soccer and other
sports disciplines high centers
national and international performance
well the truth that good little by little
everything is taking shape with a lot
effort every day the team a little more
big
and with that spirit of him and why not of
new and dreaming big one day will
I say to my classmates
I want to reach the biggest to
larger than we can access
I do not know how but I’m going to look for the form
start to investigate one of the teams
largest in the world one of the clubs
rather, the biggest in the world
locate the person with whom I want
talk identified the potential
prescriber of our products which
it’s going to be interesting for the club to buy it
and look for your phone we are at
At the beginning I could not find anything and
final found your email and
I write to him and he answers me and also I
answer saying hey so interesting
what you do but you do not have to talk
with me you have to talk to another
and he gives me his contact
I immediately get in touch with
that person and that person not only
he also finds it interesting but
it tells me here I go to your company where
You are in Almería like this in Almería
I go to your company there are planes
there is an airport and almería and
comes to our office and it is also
curious because since he comes he tells me this
office is yours is not there
for us this office in our
those agents are not figurants are
good company jobs we had
very lucky to have this
great customer because he likes it
our technology and decides to trust
us and buy the product and what
good thing about this client is that not only
they buy but we have launch a challenge
and one challenge is for the next season
and they tell us we’re going to open a contest in
which we are going to invite you and
another company to participate and we want
do a very specific thing and there is a
evolution of our product that already
was really going on you
you can participate and of course yes
yes of course of course when inside
X months, well, that ‘s the challenge.
technologically super complicated was
give new functionality to
product to make location in
Inside is something very different from what
we were doing and that actually already
It was in the process of
He designed our company because we
in that part working but but you
they put a time and you have to be told in
this moment I want to get into that
contest with the companies of your
competition that are not many but they are
giant people are listed in good stock market
we put on there and a
event in which we say we are missing
resources I need another partner and again
it’s my turn to look for the angels as
I say angels business angels
the investors and those resources
necessary and essential and we have
the luck that one day receives a
call of all the laps I give
to locate those those investors
and they tell me 20 such a day in Barcelona that
let’s go an international company
but see you there I want to meet
what you do
and let’s go
and at the time of the meeting they tell us
it comes and how much need there comes
the second investor second round of
financing and seven figures and
true that it is very vertigo not because the
equipment grows everything is dimensioned and
we really start every day more every
day more we won that contest than not at
that challenges us
our client and we are lucky to
count more every day with bigger
customers new projects in others
sports and good now I go back to the
ask at the beginning if I have my
product and uses it month and the best
product of the world could be could it be
really what I would like today is
convey that if you dream
in something you are clear about what
do you like because not always the reason
what to ask that question must be asked
and really nothing is easy at least
for me it has not been very
difficult I do not want to tell the part of the
liver because it has been very difficult and very
hard but really if it persists if
insist if you believe in your team has
people who can accompany you and can
help in what you have to do
and really have an idea where
you believe why
[Applause]

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