[Applause]
good evening
in essence a tragedy
that is, 10th after two videos, 9 speakers
moreover, after michelangelo a
banker there is tragedy and for
junta
I had imagined telling you
something like 4 150 years of history in
six minutes and I really do it though
I try not to bore you
He already knows everything to deal with a topic
that all the enthusiasm optimism
tonight actually turned up
emotional innovation
on the entrepreneur on the enterprise on
we work today and we have it
heard from the other speakers
perception of being in one
discontinuity scope of innovation
where almost all our tradition
things that are questioned are questioned
let’s do the jobs we do
and indeed it is a very situation
similar to that of the revolution
industrial repeatedly cited then the
introduction of the petrol engine
by automating the strength of the arms
or multiplying it again put in
discussion all the companies
pre-industrial business models are
disappeared all those jobs you realize
we were 140 in Europe
millions
today we are 700 800 depending on the perimeter
70 percent of the employed were in
agriculture
structural elimination of 90 per
one hundred works in agriculture today 3
per cent of 700 million
yet we all remember revolution
industrial for the read centuries later
with a positive implication because then
we know that life expectancy was
about a little over 30 years
illiteracy was once in 95 for
one hundred
health was a very precarious thing
he died for a cut
the epidemic error of the day the
population did not grow
poverty was the social state more
widespread in that world that does not
He knew democracy was not rewarded
merit even individual freedom
there was still then we saw that like
the questioning of tradition
today it is very similar
today, information science first
and then the networks today the intelligence
artificial automate another
fundamental human factor that the
brain or better, they extend its scope
and we know all the jobs that
we do today in part they will disappear and
so who does my job but I think
even those who have a de facto shop
face this thing daily like
it behaves in front of this and
the answer, however, appears from the 450
years of history that now synthetically
story
I would like to draw some history
evidently many know it
I will try to give a different film is
that of the family to that fortune
to belong that begins in 1570
entrepreneurial activity and here the
first photograph 14 generations of
entrepreneurs who arrive today
it employs 6,000 people
directly to many who knows how many others
indirectly and 1570 did not even exist
the word the entrepreneur was a world
agricultural monarchical nobility the kingdom
of savoia there was no word there was not
the undertaken so much that it develops of
done if saddle is a fraction of the
valley here behind 750 meters of altitude a
place of chestnut sheep and
substantially and the textile activity from
which we start is an agricultural activity
because the sheep there was some flock
greater but everyone had a bit of it
frames were wooden by hand in every home
the fabric was made the following evening
some time, especially in the evenings of
winter and therefore the textile entrepreneur
it was something very different both a lot
agricultural activity as they gathered
the patches were sometimes tinted then
traded
and innovation and someone knows sa
that we make wine from where 1670 is born
we become wine producers because
1670 what we used as a currency of
exchange in 1670 were gold stones
copper silver
the coin was made of that material
but the kingdom of Savoy had no mines
he did not even trade, so he was not there
dragons with the split in two from
entrepreneur to part the business does not
there is the raw material is not the money
then in then it begins to
produce wine to give to buy them
pieces and or to give to the workers
directly what they would have
bought with the money that was missing for
to pay
today we talk about bitcoin has not changed
the industrial revolution 1815
put the statute in the times of the time
Albertine and 48 freedom
individual was just past Napoleon
restoration of raw material prices
low for a series of phenomena
cost due to protectionism more
bad luck wants the production years of
famine total crisis
the strial revolution that we today
we remember all the wellbeing that gives us in
then the total crisis produced English
of higher quality put on the market and
there what you do you start traveling
you go to see if you start doing
the worker a year manchester the saddle of
then back after a year you
I learned not so much about the car because
intuitive as the hand loom becomes
a mechanical frame but it is the factory
that rural world where everyone lived
here that gave food to everyone becomes
a box and we are not yet on the third
at the return of paradise we are in the beautiful
half of that phenomenon that the teacher
described and bought the car
brought here two years to mount it because
the workers were afraid of the car
take away the work and the king had
afraid that angry workers
put the fragile stability in crisis
of the kingdom two years to get permission
but it is not enough because
we do not have coal and cars
they go to coal and here it takes another
ten years to realize that it is necessary
have a wheel to make use of water
as a driving force
but we do not have the energy
metallurgy so the wheel is bought
back in belgium and arrives in italy
whipped you imagine all the france from
make the villages to go around the
center for the wheel did not pass thought up
to pass the great Saint Bernard by back
of mule go to the end of November
but that wheel is said in the Biella area a
starting from water and what gives birth
today the textile district of the la
wheel that starts spinning but not enough
not because immediately comes the
chemistry and here then saddle goes to
studying in Paris gay lussac begins
first formulas the salts and al khali ma
it is not enough to know it theory
you have to apply it and here a laboratory
five years also cost him health
to decode the formulas today
we will call algorithms in something
translatable into an industrial process
successful but which turns this
where we are today in the largest
wool mill of the kingdom of Italy at the time
but even there things change ee
the economy begins to develop and
then the famous stones of those first
that we used as an exchange currency
the coins in 1861 when there were such
5 percent circulating paper denominations
the invention the paper money is one of the
fundamental elements but what happens
until then who would save if you
save stones from the stones
they stayed there so he took away the tea
from the circulation today we are
used to thinking about savings like
stimulus then the savings depressed
the economy because it took away from
circulation and that little unity of
value that there was then the intuition that
actually what we call today
bank tell the problem goes to
national level to make sure that the
savings became an activity
productive and here is born the
duty to use savings for
produce something and then use the
own assets against risks
of saving money and born
the bank here, in short, the time is limited
to tell it all but there are two o
three steps I want to tell one
in the 80s the bank begins
to prove ineffective to do
work some things and in the world yes
they affirm the markets grow
financial
then you are in the bank and you understand that if
the savings go towards the markets not
it comes towards you if it goes to the markets
your business is put in
discussion
and you gain less, however, evident that
innovation is advantageous advantageous
for the customer who can invest that he can
born the choice immediately becomes
to advise customers
the most productive investment that
that other one is not necessarily that
bank activity or in the years 95 and
from there the excellence in management is born
savings in the years 95 96 with internet
I when I started in the bank I did the
cashier and our goal to make
people come to the branch here comes
internet that clearly allows you to
to do so allows the customer to
no longer coming is immediately ago
go down you realize that it drops the
price revenues and even there the choice
immediate was to marry her immediately with gods
benefits when in 2012 2011 we have
I began to understand the things that
you heard in the two videos there is that
the pre-existing company
it is no longer the ideal place to do
born innovation and open innovation
the guide also here we create if the lab is
let’s try to adopt something that
question your model
because from the outside it opened the ability to
innovation
if you want today the product that is
pulling more of the bank than more or
less did it in two years and one the same
number of customers and one fifth of the
customers that the rest of the group has done
in 130 it actually comes from outside of one
completely different collaboration
then in a very short time 450 years of
history
what do you think helps me to see on the
theme that I want to address that is
that of how to handle the effect of
this innovation is the sense of fear
that one feels in a discontinuity
telling all day of the first is
that you discontinuity if you look at it in the
centuries are completely normal it’s just more
more frequent the scope of the
change
the second thing that detects is that
innovation is constant over time e
renewed all the development
everything we have a child
innovation and the third thing that you do
reads it looking at it as it was
such innovation is not casual solves
of the best needs of things so it is
a constant flow is not negative therefore
if this is true, if this reads it
you also read it in this summary
so when you come back to wearing a hat
of the entrepreneur or of someone who has a job
that must take life choices of the
first the first concept that I draw from it
and innovate always innovate if you think about it
there is no tradition
the only thing of the tradition at least
from the production point of view there is not
nothing of our tradition
from the practical point of view there is
the only thing that has remained the innovation
that constant second element is yes
a little bit sophistical is that when
innovation is useful solves a need
it must always be adopted even if against
your interest
apparently what is coming
called the disruption it actually is
much better to do it yourself
disruption of themselves that see it done
one third
also because you capitalize everything
the experience you have put in the field in
what in reality is your mission and
it is an extraordinary advantage of
credibility
the third element is that this
innovation I have not succeeded in
transmit it because I probed quickly
never given is nourished in the tradition o
better that intangible part of the
tradition that is the experience that the
knowledge that is inspiration us
see here in our accelerator
we see that the major initiatives
success are those where those who pushed
young sees has an ambition is put
alongside a mentor of someone who
he brings his own experience
previous one that is heard up to one
sure, but it is a source of inspiration
also and above all in difficulties
when you put yourself on the other side you want
innovate and the difficulties arrive soon
but true to be next to someone who is
succeeded in the one at the source
of extraordinary inspiration and here yes
arrives
but what’s behind the end we are neither
the intangibles the tradition what it is
the thing and it is the main message that
that I read from all this history in
reality the tradition and the development of the
knowledge and I would dare to say of conscience
it’s a mix of values and inspirations and it’s there
that begins to realize that in
reality the goal of doing something
better the ideals of inspiration that
they are daughters of the tradition are the
main engine of innovation
nobody is the engine but only the
condition for innovation to have
success because it’s useful I never have
observed an innovation that does not have
a positive goal that does not follow
certain values reach success
and if this innovation really manages to
bring an improvement to succeed
bring to be a progress in the
conscience and in values
here are the famous relapses there are and from
where fertilization was born for the
new thing I mean where they went to
work those 67 percent of
population that worked in agriculture
we would never have imagined it then
they had asked us to imagine it but
they are that set of activities that are
born from the development of the passions of the
resolution of needs by raising away
via our ambitions and ideals e
progress and therefore becomes one
intrinsic condition of development
Knowledge of the values we
heard in more than one speech by the
contribution that values give to
success then, for example, we have
We decided to hold here our centers
innovation we have to keep them here for
two reasons one because the stones of
this 1832 mill says that
the necessary innovation but on the other
side say that innovation yes
turns into time is something of
positive
if it carries on positive values e
so my conclusion of fact
returning to the dilemma of those who must take
decisions and handle a lot
abstract I realize it however is the
main engine that moves us is not
see innovation with a threat
do not see it for its negative implications
because in reality it is not
but to see her as a great one
opportunities we are fortunate to
live to do everything that i
our fathers and parents would always have
dreamed of doing and always today is always
this is easier and the passion with which
we make it the ideals that there
they drive and the values we carry forward
they are in fact the engine of all this
the man explorer the man yearns for something
better, it is clear that a set of
brakes and reaction to change
areas of comfort that wants to preserve but
explorer in the deep period like
this in which innovation we have it
heard by francesca and all the others
interventions allows us to do things
in reality extraordinary then
the approach is of humble exploration
passion values and ideals of trying to
build something positive for the
our future as a way to
handle innovation thanks
[Applause]
good evening
in essence a tragedy
that is, 10th after two videos, 9 speakers
moreover, after michelangelo a
banker there is tragedy and for
junta
I had imagined telling you
something like 4 150 years of history in
six minutes and I really do it though
I try not to bore you
He already knows everything to deal with a topic
that all the enthusiasm optimism
tonight actually turned up
emotional innovation
on the entrepreneur on the enterprise on
we work today and we have it
heard from the other speakers
perception of being in one
discontinuity scope of innovation
where almost all our tradition
things that are questioned are questioned
let’s do the jobs we do
and indeed it is a very situation
similar to that of the revolution
industrial repeatedly cited then the
introduction of the petrol engine
by automating the strength of the arms
or multiplying it again put in
discussion all the companies
pre-industrial business models are
disappeared all those jobs you realize
we were 140 in Europe
millions
today we are 700 800 depending on the perimeter
70 percent of the employed were in
agriculture
structural elimination of 90 per
one hundred works in agriculture today 3
per cent of 700 million
yet we all remember revolution
industrial for the read centuries later
with a positive implication because then
we know that life expectancy was
about a little over 30 years
illiteracy was once in 95 for
one hundred
health was a very precarious thing
he died for a cut
the epidemic error of the day the
population did not grow
poverty was the social state more
widespread in that world that does not
He knew democracy was not rewarded
merit even individual freedom
there was still then we saw that like
the questioning of tradition
today it is very similar
today, information science first
and then the networks today the intelligence
artificial automate another
fundamental human factor that the
brain or better, they extend its scope
and we know all the jobs that
we do today in part they will disappear and
so who does my job but I think
even those who have a de facto shop
face this thing daily like
it behaves in front of this and
the answer, however, appears from the 450
years of history that now synthetically
story
I would like to draw some history
evidently many know it
I will try to give a different film is
that of the family to that fortune
to belong that begins in 1570
entrepreneurial activity and here the
first photograph 14 generations of
entrepreneurs who arrive today
it employs 6,000 people
directly to many who knows how many others
indirectly and 1570 did not even exist
the word the entrepreneur was a world
agricultural monarchical nobility the kingdom
of savoia there was no word there was not
the undertaken so much that it develops of
done if saddle is a fraction of the
valley here behind 750 meters of altitude a
place of chestnut sheep and
substantially and the textile activity from
which we start is an agricultural activity
because the sheep there was some flock
greater but everyone had a bit of it
frames were wooden by hand in every home
the fabric was made the following evening
some time, especially in the evenings of
winter and therefore the textile entrepreneur
it was something very different both a lot
agricultural activity as they gathered
the patches were sometimes tinted then
traded
and innovation and someone knows sa
that we make wine from where 1670 is born
we become wine producers because
1670 what we used as a currency of
exchange in 1670 were gold stones
copper silver
the coin was made of that material
but the kingdom of Savoy had no mines
he did not even trade, so he was not there
dragons with the split in two from
entrepreneur to part the business does not
there is the raw material is not the money
then in then it begins to
produce wine to give to buy them
pieces and or to give to the workers
directly what they would have
bought with the money that was missing for
to pay
today we talk about bitcoin has not changed
the industrial revolution 1815
put the statute in the times of the time
Albertine and 48 freedom
individual was just past Napoleon
restoration of raw material prices
low for a series of phenomena
cost due to protectionism more
bad luck wants the production years of
famine total crisis
the strial revolution that we today
we remember all the wellbeing that gives us in
then the total crisis produced English
of higher quality put on the market and
there what you do you start traveling
you go to see if you start doing
the worker a year manchester the saddle of
then back after a year you
I learned not so much about the car because
intuitive as the hand loom becomes
a mechanical frame but it is the factory
that rural world where everyone lived
here that gave food to everyone becomes
a box and we are not yet on the third
at the return of paradise we are in the beautiful
half of that phenomenon that the teacher
described and bought the car
brought here two years to mount it because
the workers were afraid of the car
take away the work and the king had
afraid that angry workers
put the fragile stability in crisis
of the kingdom two years to get permission
but it is not enough because
we do not have coal and cars
they go to coal and here it takes another
ten years to realize that it is necessary
have a wheel to make use of water
as a driving force
but we do not have the energy
metallurgy so the wheel is bought
back in belgium and arrives in italy
whipped you imagine all the france from
make the villages to go around the
center for the wheel did not pass thought up
to pass the great Saint Bernard by back
of mule go to the end of November
but that wheel is said in the Biella area a
starting from water and what gives birth
today the textile district of the la
wheel that starts spinning but not enough
not because immediately comes the
chemistry and here then saddle goes to
studying in Paris gay lussac begins
first formulas the salts and al khali ma
it is not enough to know it theory
you have to apply it and here a laboratory
five years also cost him health
to decode the formulas today
we will call algorithms in something
translatable into an industrial process
successful but which turns this
where we are today in the largest
wool mill of the kingdom of Italy at the time
but even there things change ee
the economy begins to develop and
then the famous stones of those first
that we used as an exchange currency
the coins in 1861 when there were such
5 percent circulating paper denominations
the invention the paper money is one of the
fundamental elements but what happens
until then who would save if you
save stones from the stones
they stayed there so he took away the tea
from the circulation today we are
used to thinking about savings like
stimulus then the savings depressed
the economy because it took away from
circulation and that little unity of
value that there was then the intuition that
actually what we call today
bank tell the problem goes to
national level to make sure that the
savings became an activity
productive and here is born the
duty to use savings for
produce something and then use the
own assets against risks
of saving money and born
the bank here, in short, the time is limited
to tell it all but there are two o
three steps I want to tell one
in the 80s the bank begins
to prove ineffective to do
work some things and in the world yes
they affirm the markets grow
financial
then you are in the bank and you understand that if
the savings go towards the markets not
it comes towards you if it goes to the markets
your business is put in
discussion
and you gain less, however, evident that
innovation is advantageous advantageous
for the customer who can invest that he can
born the choice immediately becomes
to advise customers
the most productive investment that
that other one is not necessarily that
bank activity or in the years 95 and
from there the excellence in management is born
savings in the years 95 96 with internet
I when I started in the bank I did the
cashier and our goal to make
people come to the branch here comes
internet that clearly allows you to
to do so allows the customer to
no longer coming is immediately ago
go down you realize that it drops the
price revenues and even there the choice
immediate was to marry her immediately with gods
benefits when in 2012 2011 we have
I began to understand the things that
you heard in the two videos there is that
the pre-existing company
it is no longer the ideal place to do
born innovation and open innovation
the guide also here we create if the lab is
let’s try to adopt something that
question your model
because from the outside it opened the ability to
innovation
if you want today the product that is
pulling more of the bank than more or
less did it in two years and one the same
number of customers and one fifth of the
customers that the rest of the group has done
in 130 it actually comes from outside of one
completely different collaboration
then in a very short time 450 years of
history
what do you think helps me to see on the
theme that I want to address that is
that of how to handle the effect of
this innovation is the sense of fear
that one feels in a discontinuity
telling all day of the first is
that you discontinuity if you look at it in the
centuries are completely normal it’s just more
more frequent the scope of the
change
the second thing that detects is that
innovation is constant over time e
renewed all the development
everything we have a child
innovation and the third thing that you do
reads it looking at it as it was
such innovation is not casual solves
of the best needs of things so it is
a constant flow is not negative therefore
if this is true, if this reads it
you also read it in this summary
so when you come back to wearing a hat
of the entrepreneur or of someone who has a job
that must take life choices of the
first the first concept that I draw from it
and innovate always innovate if you think about it
there is no tradition
the only thing of the tradition at least
from the production point of view there is not
nothing of our tradition
from the practical point of view there is
the only thing that has remained the innovation
that constant second element is yes
a little bit sophistical is that when
innovation is useful solves a need
it must always be adopted even if against
your interest
apparently what is coming
called the disruption it actually is
much better to do it yourself
disruption of themselves that see it done
one third
also because you capitalize everything
the experience you have put in the field in
what in reality is your mission and
it is an extraordinary advantage of
credibility
the third element is that this
innovation I have not succeeded in
transmit it because I probed quickly
never given is nourished in the tradition o
better that intangible part of the
tradition that is the experience that the
knowledge that is inspiration us
see here in our accelerator
we see that the major initiatives
success are those where those who pushed
young sees has an ambition is put
alongside a mentor of someone who
he brings his own experience
previous one that is heard up to one
sure, but it is a source of inspiration
also and above all in difficulties
when you put yourself on the other side you want
innovate and the difficulties arrive soon
but true to be next to someone who is
succeeded in the one at the source
of extraordinary inspiration and here yes
arrives
but what’s behind the end we are neither
the intangibles the tradition what it is
the thing and it is the main message that
that I read from all this history in
reality the tradition and the development of the
knowledge and I would dare to say of conscience
it’s a mix of values and inspirations and it’s there
that begins to realize that in
reality the goal of doing something
better the ideals of inspiration that
they are daughters of the tradition are the
main engine of innovation
nobody is the engine but only the
condition for innovation to have
success because it’s useful I never have
observed an innovation that does not have
a positive goal that does not follow
certain values reach success
and if this innovation really manages to
bring an improvement to succeed
bring to be a progress in the
conscience and in values
here are the famous relapses there are and from
where fertilization was born for the
new thing I mean where they went to
work those 67 percent of
population that worked in agriculture
we would never have imagined it then
they had asked us to imagine it but
they are that set of activities that are
born from the development of the passions of the
resolution of needs by raising away
via our ambitions and ideals e
progress and therefore becomes one
intrinsic condition of development
Knowledge of the values we
heard in more than one speech by the
contribution that values give to
success then, for example, we have
We decided to hold here our centers
innovation we have to keep them here for
two reasons one because the stones of
this 1832 mill says that
the necessary innovation but on the other
side say that innovation yes
turns into time is something of
positive
if it carries on positive values e
so my conclusion of fact
returning to the dilemma of those who must take
decisions and handle a lot
abstract I realize it however is the
main engine that moves us is not
see innovation with a threat
do not see it for its negative implications
because in reality it is not
but to see her as a great one
opportunities we are fortunate to
live to do everything that i
our fathers and parents would always have
dreamed of doing and always today is always
this is easier and the passion with which
we make it the ideals that there
they drive and the values we carry forward
they are in fact the engine of all this
the man explorer the man yearns for something
better, it is clear that a set of
brakes and reaction to change
areas of comfort that wants to preserve but
explorer in the deep period like
this in which innovation we have it
heard by francesca and all the others
interventions allows us to do things
in reality extraordinary then
the approach is of humble exploration
passion values and ideals of trying to
build something positive for the
our future as a way to
handle innovation thanks
[Applause]
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