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Criatividade e as indústrias criativas | Cristina Rodrigues | TEDxFCTUNL


Good Morning
to explain before but I can tell me good
day back just because I have this affection
UOL’s good day field
this is very good for those who need
day without more energetic craze Good Day
Then I was invited to talk about
a topic that is very dear to me
Creativity is I am part of the group
SOICO work daily in
creative industries or in calls
creative industries in particular
sector of the visual arts
I am an artist I always wanted
be an artist
the eight – year-old won a
newspaper design competition news
the aim of the competition is to reward the
child to do the best design
a Portuguese caravel much more
the joy that by winning the
contest
I remember the happiness she felt
whenever I drew somehow always
knew I wanted to be an artist because
my way of expressing myself and how
stories passed above all still
It was my way of communicating
according to the young people that the public
will win the British author and champion
hearing
all children are creative and
as they grow and following the
their school career will this killing
creativity and still here raises his hand
I not dreamed as a child and now
let’s raise your hand if you wanted
as a child
we will draw leaving as
we grow because we will be
embedded in a set of biases
on the design on the way in
price lists so I know that involve
sands same out of creativity
this photograph doctor sheldon cooper
central character of the series theory
big bang of which I am a big fan
which is a theoretical physicist is
this document because sharing
various ideas and prejudices with my
father in the series xiao doctor guilty
the vehicle by a shared idea
many people that there is a
hierarchy of knowing where the ground
decisively more important than
others
this hierarchy of sciences are
above the letters and in turn are
far above the arts
there is even an episode of
television doctor sheldon cooper
goal to design plus disciplines
related to the lyrics and history
but then artists are almost
informed
now Dr. Sheldon is a fault
character made up of several
elements that make caricatures of
contemporary society there is a bit
Doctor xiao gang blame on each of
us and on my father for sure when
see the following grouping in teaching
Secondary my father could not
understand why a student with good
notes could choose any
just choose the grouping
grouping two visual arts courses
now accused to say who spent the
three years and try to government
joining a beautiful college
arts and I must say that managed in 1998
I started my degree and
global creative economy is architecture
a big deal
nowadays museums like the Louvre in
paris fashion and the ceiling in the kingdom twitter
london united in serving millions of
visitors annually culture is without
doubt one of the most important sectors
creating content for tourism
a long time ago that being the
creative economy is key to
economic growth
there is a direct relationship between
wealth innovation and competitiveness one
nation and creativity
one of the world’s richest nations the
United States is the birthplace of many
creative icons that mark the culture
20th century and contemporary culture
the first image to the left
right we see Michael go to madrid
michael was the well of me going is an
American director known for his
movies victory champions action
such as the war on transformers
one American artist that
It became the most important figure
associated with the movement for artistic
part of it then the electronic arts
American video game company
publishes games like champions fifa one
nf is the herschel Mr. football etc and
Finally a person I’m a big
fan is on and writer and editor and
Comics producer and chairman
the marvel comics created in collaboration
with various artists the girl’s parents
roto join if the tone and the x-men
calls within the industries
there are 11 creative industries chávez
that they have been identified by UNESCO and
the consulting agency and uai
the visual arts to performing arts
radio music books and newspapers
magazines and television movie capture
video games and advertising
according to the data provided by
UNESCO and the same agency to
creative economies employs about
30 million people worldwide and
They generated a revenue of 2.25 trillion
in 2015 dollars corresponding to 3%
the world’s wealth in 2003
This value is substantially higher than
the global telecom
generating a point 85 trillion
dollars and significantly higher
the gdp
India Russia or Canada
draws attention to the number 2 which
I belong
sometimes lattes visual arts is
second largest in the industry but of all the
generating more jobs
Now I will ask a question and want
the municipality does not kick with a given one
Audience like art
contemporary ranges from bras are
enough
I do not particularly like art
contemporary
the concept behind a work of art
to lead to the creation of many
objects when the American pop artist
andrew agency created a work with
multiple frames of constitution
impressions of a package is packed
champions the concept of origin to
creating numerous objects
commercial using this
originally created by Mark Fields
Mugs bag lady robots or whatever
Artist Perrenoud one for the existence
creates a work of art which in turn
It gives rise to numerous objects
commercial inspired by sobriety
we enter a cycle hardly know q
was born first chickens was the other
the artist used the image and object
existing and just created a new
concept around this object as
results come numerous
commercial ramifications resulting
this conceptualization what is
creativity
this is my tank about any
activity
alternate ideas that other people
had primary
nothing really original
in fact originality is
undervalued work of Marcel Duchamp
titled supply source
1917 is packed most famous artist
and inventor of animals original work
It is lost until today’s date
this is still organized urinal
produced industrially signed and
dated 1917 in 1964 the Tahiti sent
producing a ceramic replica of
handmade glazed closest
possible of the original work
This is the version of the work that has been
exposed today the artist Marcelo
calls debuted concept that any
object can be art as long as it
signed by an artist as a result the
Art is no longer a system where the
merit and excellence of a finished
to the site of their execution are
valued as an artist I liked
have the opposite cruise shampoo
I liked taking the classification
work date certain objects
I believe the way to achieve the
merit goes by creativity and
hard work that had gone before
a conversation between several
artists the Indian cutting and chang
Haydn where they talk a little dirty
idea of creating a work of Canton and
Another interesting thing is that our
obviously the history and gender
gender issues to be an artist
woman brings a great advantage brings a
historical advantage because there all
a set of male artists
established in very few women
They have to do with our history and brings
a disadvantage even nowadays
results because the society we
themselves created most
world’s millionaires are men
are art buyers
contemporary arts in general
More important are public
Interested often work created
other men
so I need the my
creativity
so I started working Portugal had
a dictatorship until very late and ended
with April 25, 1974 our culture
popular is affected by political winds
and as a result more objects
Representative popular culture
Portuguese are distinct from those that
They were at the same time in
European countries or even in
united states
the first symbolic object culture
Portuguese popular to use in
several works of my own was the
adufe when your audience and know
what a mistake
there is plenty of supply option
Portuguese that originates in one darfur
ara instrument I started in 2010
portraying people from the countryside
interviewing several people and watch
the testing of adufeiras I thought more
interesting to go to the tests than
their public presentations because
the trials you were in your
conversions in letters to harm but
another channel and the dolphin count
stories and I wanted to capture this
reality and realize the importance
because it continues to happen
certain places these meetings
people around an object that aggregates
uff the result created my
first major art installation
contemporary
comprises several fingers painted
hand for me in time of crisis is very
creative because it did not have much
money to produce the work so I
ask each of the artisans produced
the film wore a doubt when it was
expensive and I had no money to
produce such a work and therefore
flowing each lane and the area of the artisan
He offered a future that once was
painted and ribbons were traced the
silk ribbons were all late and
Giant tool a symbolic object
I remembered that there is a greater sense of
comfort I had in my childhood
when my mother advised me in
bed and then the idea of being a target
It is
until the snake a symbol of
woman motherhood and child because
when the offers are rehearsing and playing
the tambourine caught the attention of men
clapping his hands say it is not
carlos product because it is an instrument
the woman in the box
today there are men who touches the duff but
traditionally is an instrument
connected to the female universe that makes
part of what is our history
so I took our icons
popular and began to create
facilities with them this was the
previous change in the design of the museum and
fashion in 2013 and this is what was in
Manchester Cathedral in 2014
this work was an exhibition
called women of my country
It was a show I produce with
countless women migrants
Portuguese in Manchester there so I
I have one and hope thousand near the
body mind and manchester
ladies every day after 12 years
but they will not help with the tui and
having sex satin ribbons to put
accounts in light to decorate the works
Art and it was from something that moved this
exhibition was the first
display artist
contemporary in the cathedral of manchester
so it is very difficult to make a
bishop and a and all the people who
They are behind the organization of this
nature accept an exhibition of this
scale a cathedral
this was a process very much
important to me and called them women
my country precisely why
because building with the women of my
country of my origin fetching the
province is I painted adults to
almost like an afternoon with star
consensus with various colors with
overlapping and work piece
giant that includes 63 to dulce has
seven meters by 10
this is another of the works that was in
Cathedral which consists of ten thousand
paper flowers that are the forces
used in our popular culture in
traditional festivals to decorate the streets
decorate the squares again in
moments that are central to our
popular culture go for a
installation and will tell a new
history with time
vanessa Portugal inside a cathedral
technique and the center is a sketch
was part of a position is a
chronic one meter in diameter and giant
that is to crown the people people
this cathedral entrance is another of
works that was shown this
lightman exposure that all stances
the jokes of crystal beads were
worked for me with immigrants
Portuguese in the atelier of all work in
iron metal and glass
another white version of the same work
results of this exhibition
this exhibition was the expression more
visited ever in the city that is more
200,000 visitors from July to September
2014 and as a result the cathedral
manchester which has an important
art collection that includes artists
French and Italian invite
produce a work of Corinthians
continuing to integrate the collection of
cathedral at the time thinking how I will
tell a new story that will stay
recorded in the cathedral forever and
will tell you a little of what is
I come from and what is this my
destination which is also part of me
Now then I realized in 1957
queen of england second isabel
I had visited the primary which is the time
from Portugal
he was offered a scholarship in embroidery
White Castle
then I started to study a little bit about
Castle embroidered white embroidery
White Castle is a technique that
It arose in the 17th century that evolves
you stay in the 19th century has not caught daughter
how it is performed today is a
embroidery and was part of our
period always target the influences
Thematic good of our people always
our presence in India and South
china and this core brands are
tree of life and several others and
doctor who joined the sea
agitation and then producing this
idea is to create a framework life
contemporary and children 7 piece
giant symbol of white with castello
three meters wide that the largest
They will cover all the cathedral altars
manchester while
this is one the pieces are in
production and will be completed for
open this time to 17 September this
year in the cathedral of manchester
then this is one of the pieces with the
monsters here almost exclusively to
It is not for those that are will be
make up the garden of Eden
are four trees of life as well as
traditional tree that makes the guard
White Castle in one thigh
contemporary interpretation in which
have primary spring summer the
autumn and winter
forced to end my presentation
I think I have a team here just for
so many things not having gone
long time
I hope you enjoyed if they want
know more about my work the
positions have the snowy show and website
thanks
[Applause]
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