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Crecimiento, pero no todo vale | Ana Plaza | TEDxUDeustoMadrid


[Music]
in 2012
I was lucky to take a year
I sabbatical and I started traveling trip
everybody and I fell in love with nepal is
one of the places that I liked the most
I fell in love with his people I fell in love with his
landscapes and I fell in love with their mountains
there I had the opportunity to meet
Indra who is a Nepalese guide works for
a local trekking agency and it goes
linking a trekking with another going
a lot of time out of your house like
you will all remember in April 2015 a
earthquake devastated nepal
there were more than eight thousand dead and a lot
of homes destroyed inter was fine
we wanted to get involved from that
same year we went three times
help we take medicines we wanted to take
a hand is not palie are a village
strong they immediately knew how to get out
ahead of the earthquake but they were
sad they were worried because the
tourists had disappeared after
see in the media that
devastation who wanted to go to nepal
tourism is set after the
agriculture its main source of
income had vanished from the
night in the morning but it is a little the pal
as how do you think he knows what a
country is a poor country but it is a country
unequal is a country that has a fourth
part of the population below the
poverty line is a country whose
first source of income tourism
we have said that it is the second one is the
agriculture but it only has a 20
percent of arable space
the rest has mountains
wonderful is not like how it will be nepal
not as it is of equal or of or of
Unequal humanitarian aid in
that moment we try to take
and that is so necessary at a time like this
is not sufficient
a country has to be able to generate
your own income your own source
Wealth business activity and
believe me almost everything is from the
small Nepalese agency to the great
multinational is the way that we
allows you to adopt that growth
economic and you need to be able to
develop having a unique environment
system that favors the development
business an ecosystem that you have
some key factors let me talk about
some of them a normative framework that
be simple that is easy simplified
in Spain
today we have a regulatory framework
very complex to which it is very difficult
face to give us an idea
only last year in 2016 it
they made more than four hundred and thirty and
peak laws more at the state level 250 a
regional level and more than 1,950
European directives that have to be followed
put all this no longer
numbers when we put it like that one
behind another are 900 thousand pages of
official bulletin be whoever dares
face that to be up to date with
the regulations with which we have to
comply with the taxation must also
help promote growth if
we take into account because they are
contributions to social security the
corporation tax and other series
of local and regional taxes
it turns out that the tax rate the
fiscal pressure that we face
in Spain it is above the junction
European Union is 49 percent when the
European Union the average in the euro zone
is 40 point 3 but this is true not
we have a very high tax burden
but it is that we are the country of the
which less obviously raises because
we have an important impact for the
tax fraud and we need those
taxes we need to finance
the welfare state but let’s do it
no more raising the tax rate the
fiscal pressure increase the bases
the tax bases increase by two
ways the fight against tax fraud
if everything is perfect legal economy
and growth the growth of what
what we are talking about and not also is
important innovation and talent and
digital transformation innovation
the world is changing in a way
vertiginous also the company does not
you just have to adapt
you also have to promote this change
it’s a matter of survival if not
he does
die believe me however the world
economic forum has a report that is
the global information technology where
today is is measured the capacity they have
the countries to take advantage of that challenge
technological that digital transformation to
growth favor
there are seven countries that have taken the
front and they are leading this in
the world the first one is singapore
but Spain is not Spain is in the
place 35
we still have a long way to go
travel and talent also wanted
tell you the companies are the people
who work in them if we want to be
innovators
if we want to launch those ideas and
carry them out and sell them
we need the best possible talent the
talent today is really the
different element differentiator is what
which has the greatest impact on
productivity of companies and also
We are somewhat behind and Spain is
finds and in 32nd place in the
world ranking of the talent that takes a
business school and endy behind
the main European powers
so if we were able to have
easier legislation more effective
simplified to have a fiscal framework
that will favor growth more
innovation and best talent because
obviously we would grow more we would have
more growth
but the question is growth to what
price
everything is worth the growth is by itself
economic growth is enough
well, united nations
lately, a few years ago
has decided to measure how countries are
capable of
make their citizens live from the
best possible way through a
new index which is the ranking of the
happiness the ranking of happiness
obviously he does not leave behind such themes
important as the growth
growth is still there
the GDP is still there is still
one of the variables that is measured in this one
in this ranking but have been included
others that are also very important is
they have included topics that have to do
with the health of people as is the
Life expectancy has included topics
that have to do with education is
included very important correction factor
that was being set aside and is in a
country how well or poorly distributed
are the income what is the
inequality and it’s curious because
when the factor of the
inequality the main powers
Economies of the world fall out of the ranking
like for example united states and in addition
has gotten into the ranking of happiness
Subjective topics such as the support that
receives from society the freedom that
you have to choose the perception of
corruption that exists in the country or
perception of generosity and you know that
in this ranking there is a country that has
taken the lead and that is the
first that is Norwegian Norwegian wins or the
ranking and is being the first in
all on all lists
Norwegian is true that it has a growth
some natural resources that favor
that growth capacity that also
is managing very well that are their
oil reserves but it has something
much more important
Norway is the most egalitarian country in
world
Norwegian gives much importance to the
gender equity very much to equity
salary and everything that has to do
with the social
it’s funny but in Norway the Norwegians
They are happy to pay taxes
They are happy to contribute to a
project they consider yours to be
consider part of them where you have
fit everyone
therefore something I think something that has
what to see that equality
We consider therefore proven that the
equality has a perfect correlation
with growth but not only with
growth with well-being
cooperation with generosity as
So let’s pay more attention to the
inequalities and there’s an index that’s going
to help the gini index
I do not know if you’ve heard about him
Gini limit is a factor between 0 and 100
where 0 is the perfect equality all
the inhabitants of a country perceive the
same income and you have the perfect
inequality there is only one that perceives
everything and the others do not perceive any or
where do you think they are épale in the
gini index nepal has a 32.8 of
gini index
but Spain has a 35.3 no
we are as far away as we think them is
our obligation
look here that’s why it’s so important that
that growth we talked about that
we will generate wealth is
important that this wealth has a
just cast a cast
if we want it to be sustainable in the
time because if they are not going to produce
distortions that are going to cause that
does not come to an end and that is a cast
of fair wealth is a cast in the
that certain elements have a place
and each and every one of them of course
contribute to finance the state of
wellness
we have already talked about it with a
correct remuneration for workers
the workers we have to share
with them the moments of success and
benefits of our companies
the retribution has ceased to be what
what was
must include variable aspects
benefit distribution emotional salary
it is proven that if you have
happy workers
apart from having a direct impact on the
productivity you will also have the
best ambassadors for your brand
I also fit there has to fit the
wealth distribution reinvestment in the
own company strengthen our
productive structure to be able
continue developing the activity
of course the payment to
businessman to the entrepreneur who has
put your savings and you have risked
to launch this project and to
put that in motion and finally
well the contribution to a society
better to a better world
we have to dedicate part of that wealth
to the big problems we have of
humanity that is that we are all and
there we talk about poverty, let’s open
inequality we talk about injustices
we talk about climate change
part of that wealth must go
really intended actions of
social responsibility the fight against
climate change to an adequate or
use of natural resources
Well this is what I wanted to tell the
economic growth does not result in
generate a wealth whose distribution
must be fair and we want it to be
sustainable and that the model continues
working and that is fair and that is
sustainable implies that we do not forget
from anyone that we look at long-term
inclusive form and that each and every one
of us starting with those who are
here we have the reins of
our responsibility to leave a
much more much more pleasant world in
the one that can live better to all and
each of its inhabitants and ended up
I just got back from Nepal
I just came back from Nepal and you do not know the
Which it brings me joy tam which is the
tourist district par excellence is
again full of people beginnings or with
Vai people who come shopping
that goes trekking that climbs peaks what
they have managed to recover
your second main source of income
and they have done it
modernizing its infrastructures
offering better services
taking advantage of that doldrums that the
earthquake to offer to take a leap
qualitative
now the challenge that they have the challenge that
they have is to keep growing but doing it
in a sustainable manner without aggravating
inequalities but aggravate none of
the problems they had in the beginning
and if they get it
who knows at best
we do not see nepal leading the
ranking of happiness and supplanting
Norway
after all they are neighbors of Bhutan and
That’s where it all started
[Applause]
i
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