I have a question for you do you
remember your last good pop classical or
hip-hop concert you went to or a
festival you went to you met with your
friends your family with everyone around
the world you all had a good time you
listen to music you dance together and
you enjoyed music and do you remember
the feeling of being emotionally touched
by this amazing atmosphere I personally
remember a concert that my
brother-in-law Mike took me to it wasn’t
really the kind of music that I would
usually listen to it was Iron Maiden a
heavy metal band but when they started
to sing along this one song fear of the
dark it really moved me and touched me
and I started to sing along and of
course doing the hair and I kind of felt
part of the whole group and every fellow
was singing along the song and there
were no language barriers no did it
matter what religion what political
opinion or what tradition each one might
have had people just felt emotionally
grabbed by this amazing energy the venue
was filled with a power of unity and
since then I actually feel that music is
one of the strongest interpersonal
communication tool it brings people
together and it moves people and also a
triggers empathy to actually change
behavior
[Music]
oh maybe a few words about myself I
studied international business
management and I’ve been working in
different service design and corporate
and product design companies and help
built print promises and sorry yeah I
always wondered I wanted to do at one
point at my work I wanted to do
something more meaningful and I was
wondering what I could do actually with
my background of studying international
business management and doing something
more meaningful but I often used excuses
and some of you know that excuse that I
use excuses I would like to donate but
I’m just too busy I don’t have time to
help other people or I had the excuse I
would like to donate to this organize
organize a ssin if I just knew the money
would really get to the ones in need or
also another excuse that might sound
familiar to you was this month I don’t
have enough money and the little I can
give wouldn’t make a difference probably
but I feel that each of us has a little
I want to save the world in us and our
knowledge of right and wrong is innate
in us and how could we how can we use
this power of music and how could I
that’s what I thought how can I use my
background and do really something
meaningful and so I came up with the
idea of building I wanted to build a
platform where you have the possibility
to donate to a variety of projects and
where you can visually see the
implication of my donation and also see
what what the money is needed for get an
understanding of what the money is
needed for have it transparent and not
hidden somewhere and I feel donate
should be easy possible and flexible for
everyone for any for well for everyone
anywhere and at anytime now the next
picture that you’ve already seen looking
at the scene like that and remembering
ayran maiden I thought what can what can
an artist or band and music create if
they are able to move a crowd like that
and motivate a crowd like that what then
could the weight and a person like that
generate in donations through their
interests in social engagement and it’s
nothing new for a long time celebrities
and musicians have been politically and
socially involved and alongside their
artistic work for example the British
musician Bob Geldof or bono from u2 the
Irish band u2 you probably know them and
also the Germans sing I have a twin
Amaya they’ve been part of a movement
Make Poverty History that forced the g8
States to drop billions of depths of the
poorest nations in the world and also
another example is Lady gaga
she never shied away of speaking up and
making a statement of for example for
the LGBTQ rights and also Katy Perry
said in an interview recently she said
if you have a voice you have to the
responsibility to use it now more than
ever and in this regard Perry is far
from alone sorry about the breathing I
was wondering well looking at an example
of the of Katy Perry and have a corona
Maya and you too I was wondering would
it be possible that artists would put
aside their big egos as you can probably
imagine they have big egos and everyone
wants to be better than the other would
they be willing to put aside their big
ego
and also organizations that you know one
donations would they be willing to put
aside and be on one platform to raise
their voices not only for one charity
work but for a variety of projects and
in 2015
yeah it’s this picture actually should
show that it’s not about a few
individuals that can do something it’s
about what we can make together and in
2015 I developed music perfect music
moves an online donation platform I
build it with others it’s always
teamwork or also there you work in a
team and with this platform we want to
offer a mutual communication and meeting
point for social engagement where
artists stand for and help a variety of
projects and where fans supporters music
lovers can actually get involved in
social action and also do that together
with their favorite artist by now we
have more than 50 different artists from
pop punk hip-hop classic there is no
limit to that either and these these
artists present are ambassadors and we
have now we present more than 70 social
projects this is the starting page music
perfect and on the platform music
perfect
each artist has its personal page where
they present their social engagement and
especially the projects they that they
really care about on the project page
you get more information about the state
of action and you get updates news when
really the donation is really forwarded
and what is most important and what I
said earlier that hundred percent
of the donation if you give for example
ten Switzer francs ten of the Switzer
frames are really forwarded without any
deduction and you might ask how how can
you make a living out of that and we
were lucky or happy that we found
companies and friends mostly from the
music industry that support our platform
and our work and the main aim of this
platform is that we want to draw
attention and bring awareness to all
those projects not only one topic but
the variety of projects and here you see
for example a whole page where we
printer to present all the projects and
to give you an example it varies from
humanitarian aid to Human Rights
worldwide to environmental and animal
protection and a few examples of
projects that we support is for example
we have a we help homeless people for
example in Berlin but we also have
bigger organizations that support people
that have to leave their countries to
live in peace but there’s also a program
that helps smaller projects for example
and B project the little beasts and
schoolchildren learn about the
importance of beasts and how if we if we
don’t have bees anymore we won’t exist
and this picture tries to show we
developed also a feature where not only
artists can get socially involved but
you the fan the supporter can actually
have their own social actual campaign
meaning for example you have your next
birthday party and you say look I want
to instead of gifts which you don’t know
of one of course
instead of gifts you say you want to
support a social project of Peter Fox or
Daniel Barenboim and you wee music
Pahlavi it actually gives you the
platform for that and you can forward
the link all these different artists on
music perfect serve as ambassadors as I
already said for a variety of projects
not just their own it’s about a variety
like many projects so of course each has
one that is really close to them but the
importance is that they really stand
everyone for everything kind of and we
are some kind of a start-up so as you
can imagine it needs time to build up
trust trust in our platform was equally
trust from organizations in the artists
of course trust from the fans supporters
and music lovers in their artists world
artistic or they artists social
engagement but of course of course you
you often say well he’s only doing that
to sell his next album or so but this
picture was taken in our last round
table discussion and the great thing is
that music not only stays where and face
of an artist remains just a face to a
social project but where they really
come together and talk about how they
can further encourage social engagement
and this picture was taken in April
where we had our last run table
discussion or the latest and 40 of the
artists and management showed up and
also this building is quite interesting
because it’s the fourth the famous my
style I don’t know if some of you do you
know them my stars all have you heard of
them it’s that at the hands of studios
in Berlin and it’s quite famous because
it was called studio one note studio
to be precise and David Bowie Iggy Pop
u2 and Depeche Mode for example they
produce music albums just in this
building and in this room you probably
know the song heroes that was produced
there and also people are people and
it’s so interesting that they produced
it right there because this building is
very close or directly at the former
Berlin wall dividing east and west and
what these artists actually and you hear
it if you know the song text or the
lyrics people are people and heroes you
can you know see and hear that they try
to not divide people but bring them
together and for us it was a great
meeting location of course but enough
for that well you can say that my
experience in a way with Iron Maiden my
concept with Iron Maiden was my trigger
point to start something with music and
it kind of stayed in my mind I think the
idea of musica vicked is trying to be
some kind of a counter movement in a
world that currently tends to be more
nationalist and that tries to build
walls in to divide people but I believe
that the world
sounds a bit philosophical but I believe
that the family the world is a big
family with a lot divert with a lot of
diversity and music is the common ground
just as I said at the beginning if we
are all together and you know we are on
a concert or in the festival we just
have this power of unity
and we can do something together and I
personally come from a big family of
three sisters and one brother and we’re
all very different complicated at times
and it inspires this this diversity
inspires
it’s the same I think in the world and
the I think it’s the future of moving
and doing things together and most
important important you don’t need a
hefty bank account to contribute towards
humanitarian activities or help one
another each of us can do something and
move something but together we are
louder thank you
[Applause]
[Music]
remember your last good pop classical or
hip-hop concert you went to or a
festival you went to you met with your
friends your family with everyone around
the world you all had a good time you
listen to music you dance together and
you enjoyed music and do you remember
the feeling of being emotionally touched
by this amazing atmosphere I personally
remember a concert that my
brother-in-law Mike took me to it wasn’t
really the kind of music that I would
usually listen to it was Iron Maiden a
heavy metal band but when they started
to sing along this one song fear of the
dark it really moved me and touched me
and I started to sing along and of
course doing the hair and I kind of felt
part of the whole group and every fellow
was singing along the song and there
were no language barriers no did it
matter what religion what political
opinion or what tradition each one might
have had people just felt emotionally
grabbed by this amazing energy the venue
was filled with a power of unity and
since then I actually feel that music is
one of the strongest interpersonal
communication tool it brings people
together and it moves people and also a
triggers empathy to actually change
behavior
[Music]
oh maybe a few words about myself I
studied international business
management and I’ve been working in
different service design and corporate
and product design companies and help
built print promises and sorry yeah I
always wondered I wanted to do at one
point at my work I wanted to do
something more meaningful and I was
wondering what I could do actually with
my background of studying international
business management and doing something
more meaningful but I often used excuses
and some of you know that excuse that I
use excuses I would like to donate but
I’m just too busy I don’t have time to
help other people or I had the excuse I
would like to donate to this organize
organize a ssin if I just knew the money
would really get to the ones in need or
also another excuse that might sound
familiar to you was this month I don’t
have enough money and the little I can
give wouldn’t make a difference probably
but I feel that each of us has a little
I want to save the world in us and our
knowledge of right and wrong is innate
in us and how could we how can we use
this power of music and how could I
that’s what I thought how can I use my
background and do really something
meaningful and so I came up with the
idea of building I wanted to build a
platform where you have the possibility
to donate to a variety of projects and
where you can visually see the
implication of my donation and also see
what what the money is needed for get an
understanding of what the money is
needed for have it transparent and not
hidden somewhere and I feel donate
should be easy possible and flexible for
everyone for any for well for everyone
anywhere and at anytime now the next
picture that you’ve already seen looking
at the scene like that and remembering
ayran maiden I thought what can what can
an artist or band and music create if
they are able to move a crowd like that
and motivate a crowd like that what then
could the weight and a person like that
generate in donations through their
interests in social engagement and it’s
nothing new for a long time celebrities
and musicians have been politically and
socially involved and alongside their
artistic work for example the British
musician Bob Geldof or bono from u2 the
Irish band u2 you probably know them and
also the Germans sing I have a twin
Amaya they’ve been part of a movement
Make Poverty History that forced the g8
States to drop billions of depths of the
poorest nations in the world and also
another example is Lady gaga
she never shied away of speaking up and
making a statement of for example for
the LGBTQ rights and also Katy Perry
said in an interview recently she said
if you have a voice you have to the
responsibility to use it now more than
ever and in this regard Perry is far
from alone sorry about the breathing I
was wondering well looking at an example
of the of Katy Perry and have a corona
Maya and you too I was wondering would
it be possible that artists would put
aside their big egos as you can probably
imagine they have big egos and everyone
wants to be better than the other would
they be willing to put aside their big
ego
and also organizations that you know one
donations would they be willing to put
aside and be on one platform to raise
their voices not only for one charity
work but for a variety of projects and
in 2015
yeah it’s this picture actually should
show that it’s not about a few
individuals that can do something it’s
about what we can make together and in
2015 I developed music perfect music
moves an online donation platform I
build it with others it’s always
teamwork or also there you work in a
team and with this platform we want to
offer a mutual communication and meeting
point for social engagement where
artists stand for and help a variety of
projects and where fans supporters music
lovers can actually get involved in
social action and also do that together
with their favorite artist by now we
have more than 50 different artists from
pop punk hip-hop classic there is no
limit to that either and these these
artists present are ambassadors and we
have now we present more than 70 social
projects this is the starting page music
perfect and on the platform music
perfect
each artist has its personal page where
they present their social engagement and
especially the projects they that they
really care about on the project page
you get more information about the state
of action and you get updates news when
really the donation is really forwarded
and what is most important and what I
said earlier that hundred percent
of the donation if you give for example
ten Switzer francs ten of the Switzer
frames are really forwarded without any
deduction and you might ask how how can
you make a living out of that and we
were lucky or happy that we found
companies and friends mostly from the
music industry that support our platform
and our work and the main aim of this
platform is that we want to draw
attention and bring awareness to all
those projects not only one topic but
the variety of projects and here you see
for example a whole page where we
printer to present all the projects and
to give you an example it varies from
humanitarian aid to Human Rights
worldwide to environmental and animal
protection and a few examples of
projects that we support is for example
we have a we help homeless people for
example in Berlin but we also have
bigger organizations that support people
that have to leave their countries to
live in peace but there’s also a program
that helps smaller projects for example
and B project the little beasts and
schoolchildren learn about the
importance of beasts and how if we if we
don’t have bees anymore we won’t exist
and this picture tries to show we
developed also a feature where not only
artists can get socially involved but
you the fan the supporter can actually
have their own social actual campaign
meaning for example you have your next
birthday party and you say look I want
to instead of gifts which you don’t know
of one of course
instead of gifts you say you want to
support a social project of Peter Fox or
Daniel Barenboim and you wee music
Pahlavi it actually gives you the
platform for that and you can forward
the link all these different artists on
music perfect serve as ambassadors as I
already said for a variety of projects
not just their own it’s about a variety
like many projects so of course each has
one that is really close to them but the
importance is that they really stand
everyone for everything kind of and we
are some kind of a start-up so as you
can imagine it needs time to build up
trust trust in our platform was equally
trust from organizations in the artists
of course trust from the fans supporters
and music lovers in their artists world
artistic or they artists social
engagement but of course of course you
you often say well he’s only doing that
to sell his next album or so but this
picture was taken in our last round
table discussion and the great thing is
that music not only stays where and face
of an artist remains just a face to a
social project but where they really
come together and talk about how they
can further encourage social engagement
and this picture was taken in April
where we had our last run table
discussion or the latest and 40 of the
artists and management showed up and
also this building is quite interesting
because it’s the fourth the famous my
style I don’t know if some of you do you
know them my stars all have you heard of
them it’s that at the hands of studios
in Berlin and it’s quite famous because
it was called studio one note studio
to be precise and David Bowie Iggy Pop
u2 and Depeche Mode for example they
produce music albums just in this
building and in this room you probably
know the song heroes that was produced
there and also people are people and
it’s so interesting that they produced
it right there because this building is
very close or directly at the former
Berlin wall dividing east and west and
what these artists actually and you hear
it if you know the song text or the
lyrics people are people and heroes you
can you know see and hear that they try
to not divide people but bring them
together and for us it was a great
meeting location of course but enough
for that well you can say that my
experience in a way with Iron Maiden my
concept with Iron Maiden was my trigger
point to start something with music and
it kind of stayed in my mind I think the
idea of musica vicked is trying to be
some kind of a counter movement in a
world that currently tends to be more
nationalist and that tries to build
walls in to divide people but I believe
that the world
sounds a bit philosophical but I believe
that the family the world is a big
family with a lot divert with a lot of
diversity and music is the common ground
just as I said at the beginning if we
are all together and you know we are on
a concert or in the festival we just
have this power of unity
and we can do something together and I
personally come from a big family of
three sisters and one brother and we’re
all very different complicated at times
and it inspires this this diversity
inspires
it’s the same I think in the world and
the I think it’s the future of moving
and doing things together and most
important important you don’t need a
hefty bank account to contribute towards
humanitarian activities or help one
another each of us can do something and
move something but together we are
louder thank you
[Applause]
[Music]
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