and welcome to this episode of TEDx
Tortola this is your host Dale on
Vanterpool broadcasting from the
beautiful British Virgin Islands we have
an amazing show lined up for you today
but it’s gonna be a little bit different
instead of recording in our usual
bedroom closet studio we are on stage in
a large auditorium with a live audience
we have several intriguing guests lined
up for today including David Foote
Richard George’s Cherie Spaulding and
several others who will introduce in
just a bit we’re always excited and
intelligent people stop by to share
their genius so get ready to catch these
knowledge bombs but before we jump in
I’d like to share a brief story about
how this show got started when I moved
home to the BVI about five years ago
after living in large countries such as
South Africa Turkey and the United
States readjusting to Island life was
challenging to say the least I felt like
I felt like the wheels of my life were
grinding to a halt while the rest of the
world was racing forward have you ever
been at home but still felt a little out
of place well I I found comfort in in
meeting a few other local expats we
shared the same questions we talked
about our travel experiences and the
fact that once you travel you begin to
see things differently and once you see
it’s very difficult to unsee this new
knowledge if it’s done correctly it
doesn’t make you arrogant instead it
makes you humble humble because in the
midst of all that you know you become
even more aware of how much more there
is to know and show myself in these
local expats we shared the same
questions how would we remain connected
to the rest of the world we had
something valuable to give to humanity
but how could we share it from such a
secluded location we asked the same
questions we wanted to give humanity
something we try
to figure it out and we ask the question
how could one person share their ideas
and exchange thoughts with the entire
world with that question in mind I began
searching for a way to connect with and
possibly influence the world and over
the next few minutes I’d like to share
with you one way I believe we can make
this happen the most precious things in
life are often found in the most
unexpected places far from the common
path and the unusual suspects we find
brilliant ideas hiding that can change
the way we act and think well what if
what if you are in that unusual place
what if you are that unusual suspect
hiding in the corner discussing a
brilliant idea what if I could give you
away one piece of equipment that would
turn the volume up on your brain so loud
that the entire world could hear would
you be interested if I could give you a
way to share your product your idea or
your business with the world would you
want to hear about it until recently
getting this level of exposure without
spending millions was virtually
impossible and I can see by some of the
facial expressions that some of you are
guessing what this new technology is is
it the newspaper the radio the internet
email a website actually it’s something
that’s been around much longer than the
Internet it’s a specific type of radio
broadcast on the internet called
podcasting podcasting immediately gives
you a platform where you can share your
ideas with millions of people all over
the world using a microphone a computer
and some very basic recording software
you can record yourself or other guests
discussing any topic you take the
microphone at the computer you say
that audio file uploaded to the internet
and immediately millions of people all
over the world are able to hear the
content that you shared they could
access its information any where anytime
they want
now some podcast episodes are short as
five minutes
others are thirty minutes 45 minutes an
hour the choice is yours really but it’s
important that you do start podcasting
podcasts give people the ability not
just to share information but now the
listeners have control they control how
when and where they listen a podcast is
radio on demand its time shifted radio
it’s like Netflix but for your ears now
to give us a better appreciation of how
a podcast got started let’s take a quick
look at their evolution in the 1980s we
had the rise of the Internet by the
1990s people are already experimenting
with how to share audio files across the
internet you might remember services
like Napster no need to confess if you
used it services like Napster and other
schools are developing four ways to
share audio across the internet by the
1990s you see all these people popping
up and they trying to figure out how to
make it happen but we had one problem
how can we store automatically download
and share this information on the
Internet
well fortunately tape for the atom curry
in the year 2000 created a way to do
this called the RSS feed podcasting is
now becoming more popular between the
year 2000 and 2004 and 2005 the number
of hits if you search for the word
podcast jumped from a mere 500
approximately to over 100 million in
2001 Apple changes the game they
introduced the iPod now we can store
hundreds of audio files on one small
device the momentum is going other
services join the movement
Google played stitcher radio I Heart
Radio Android all
services creating ways to access
podcasts eventually iTunes starts
cataloging these podcasts into a
directory in iTunes before long podcast
are so popular that I chapel decides to
put a native undeletable podcast app on
your iPhone whether they believe it or
not it’s there even President George
Bush in order to have delivered his
weekly address via a podcast of sorts
President Barack Obama even left the
White House to go to a podcasters garage
and be interviewed on the WTF show with
Marc Maron podcast my friends are the
way of the future
a low-cost deep reaching way to connect
with a niche audience people want
information on demand they wanted where
when and how they choose now just in
case your messages humanity isn’t enough
to get you excited let’s talk about how
it could excite your bank account or
even the country’s economy what we have
heard it’s an actual example the most
recent income report from the popular
podcast entrepreneur on fire which is
hosted by John Lee Dumas using his
podcast the entrepreneur on fire team is
able to consistently generate over
$100,000 in net profit on a monthly
basis does that get you excited how do
they do it while the podcast itself
might be free podcasting immediately
opens up a number of alternate revenue
streams that you can access it might be
a paid membership site it might be as
simple as a Facebook group that’s
private where people pay to be part of
that learning community community it
could be books it could be the exposure
that you get and people invite you to be
a guest speaker at TEDx it could be
conferences every movement has a
gathering movements such as podcast
movement that already happened this
conference happens during the year
imagine
we had thousands of podcasters
enthusiasts and other persons related to
the industry descending right here in
the BVI during the year for a conference
spreading across every hotel room every
yacht every restaurant every conference
facility bringing that money into the
BVI as revenue even more podcasters have
a deep connection with their audience
imagine the knock-on effect when these
podcasters begin to talk about the
awesome experience they had in the BVI
that’s free advertising but not the
advertising credit you put a 30-second
ad on CNN at 4:30 in the morning when no
one’s paying attention I’m talking about
permanent on-demand direct advertising
that can boost the economy friends I
grew up in the British Virgin Islands
where the constant story is that we
don’t produce or export anything much of
our labor or goods and other resources
are imported well I believe that it’s
time we shift the balance of trade
instead of turning these islands into
large factories to produce products
let’s turn these territories into idea
factories I see a future where
entrepreneurs and business people and
artists and scientists and lawyers they
all gather here to hatch and nurture
their ideas it’s time that we give the
world more than just vacations and
company formations instead of us turning
to the world
for guidance let them turn to us I see
trust companies and law firms holding
podcasts of intellectual and and round
tables of podcasts where they’re sharing
the brilliance that lies in the shade of
our coconut trees let let our whispers
turn to Thunder intellectual capital is
our product and podcasting is the good
marketplace that we’ll use to deliver
our goods to the world that’s all for
this episode of TEDx Tortola this
your host Leland Vanderpool encouraging
you to keep on loving and keep on
listening
[Applause]
Tortola this is your host Dale on
Vanterpool broadcasting from the
beautiful British Virgin Islands we have
an amazing show lined up for you today
but it’s gonna be a little bit different
instead of recording in our usual
bedroom closet studio we are on stage in
a large auditorium with a live audience
we have several intriguing guests lined
up for today including David Foote
Richard George’s Cherie Spaulding and
several others who will introduce in
just a bit we’re always excited and
intelligent people stop by to share
their genius so get ready to catch these
knowledge bombs but before we jump in
I’d like to share a brief story about
how this show got started when I moved
home to the BVI about five years ago
after living in large countries such as
South Africa Turkey and the United
States readjusting to Island life was
challenging to say the least I felt like
I felt like the wheels of my life were
grinding to a halt while the rest of the
world was racing forward have you ever
been at home but still felt a little out
of place well I I found comfort in in
meeting a few other local expats we
shared the same questions we talked
about our travel experiences and the
fact that once you travel you begin to
see things differently and once you see
it’s very difficult to unsee this new
knowledge if it’s done correctly it
doesn’t make you arrogant instead it
makes you humble humble because in the
midst of all that you know you become
even more aware of how much more there
is to know and show myself in these
local expats we shared the same
questions how would we remain connected
to the rest of the world we had
something valuable to give to humanity
but how could we share it from such a
secluded location we asked the same
questions we wanted to give humanity
something we try
to figure it out and we ask the question
how could one person share their ideas
and exchange thoughts with the entire
world with that question in mind I began
searching for a way to connect with and
possibly influence the world and over
the next few minutes I’d like to share
with you one way I believe we can make
this happen the most precious things in
life are often found in the most
unexpected places far from the common
path and the unusual suspects we find
brilliant ideas hiding that can change
the way we act and think well what if
what if you are in that unusual place
what if you are that unusual suspect
hiding in the corner discussing a
brilliant idea what if I could give you
away one piece of equipment that would
turn the volume up on your brain so loud
that the entire world could hear would
you be interested if I could give you a
way to share your product your idea or
your business with the world would you
want to hear about it until recently
getting this level of exposure without
spending millions was virtually
impossible and I can see by some of the
facial expressions that some of you are
guessing what this new technology is is
it the newspaper the radio the internet
email a website actually it’s something
that’s been around much longer than the
Internet it’s a specific type of radio
broadcast on the internet called
podcasting podcasting immediately gives
you a platform where you can share your
ideas with millions of people all over
the world using a microphone a computer
and some very basic recording software
you can record yourself or other guests
discussing any topic you take the
microphone at the computer you say
that audio file uploaded to the internet
and immediately millions of people all
over the world are able to hear the
content that you shared they could
access its information any where anytime
they want
now some podcast episodes are short as
five minutes
others are thirty minutes 45 minutes an
hour the choice is yours really but it’s
important that you do start podcasting
podcasts give people the ability not
just to share information but now the
listeners have control they control how
when and where they listen a podcast is
radio on demand its time shifted radio
it’s like Netflix but for your ears now
to give us a better appreciation of how
a podcast got started let’s take a quick
look at their evolution in the 1980s we
had the rise of the Internet by the
1990s people are already experimenting
with how to share audio files across the
internet you might remember services
like Napster no need to confess if you
used it services like Napster and other
schools are developing four ways to
share audio across the internet by the
1990s you see all these people popping
up and they trying to figure out how to
make it happen but we had one problem
how can we store automatically download
and share this information on the
Internet
well fortunately tape for the atom curry
in the year 2000 created a way to do
this called the RSS feed podcasting is
now becoming more popular between the
year 2000 and 2004 and 2005 the number
of hits if you search for the word
podcast jumped from a mere 500
approximately to over 100 million in
2001 Apple changes the game they
introduced the iPod now we can store
hundreds of audio files on one small
device the momentum is going other
services join the movement
Google played stitcher radio I Heart
Radio Android all
services creating ways to access
podcasts eventually iTunes starts
cataloging these podcasts into a
directory in iTunes before long podcast
are so popular that I chapel decides to
put a native undeletable podcast app on
your iPhone whether they believe it or
not it’s there even President George
Bush in order to have delivered his
weekly address via a podcast of sorts
President Barack Obama even left the
White House to go to a podcasters garage
and be interviewed on the WTF show with
Marc Maron podcast my friends are the
way of the future
a low-cost deep reaching way to connect
with a niche audience people want
information on demand they wanted where
when and how they choose now just in
case your messages humanity isn’t enough
to get you excited let’s talk about how
it could excite your bank account or
even the country’s economy what we have
heard it’s an actual example the most
recent income report from the popular
podcast entrepreneur on fire which is
hosted by John Lee Dumas using his
podcast the entrepreneur on fire team is
able to consistently generate over
$100,000 in net profit on a monthly
basis does that get you excited how do
they do it while the podcast itself
might be free podcasting immediately
opens up a number of alternate revenue
streams that you can access it might be
a paid membership site it might be as
simple as a Facebook group that’s
private where people pay to be part of
that learning community community it
could be books it could be the exposure
that you get and people invite you to be
a guest speaker at TEDx it could be
conferences every movement has a
gathering movements such as podcast
movement that already happened this
conference happens during the year
imagine
we had thousands of podcasters
enthusiasts and other persons related to
the industry descending right here in
the BVI during the year for a conference
spreading across every hotel room every
yacht every restaurant every conference
facility bringing that money into the
BVI as revenue even more podcasters have
a deep connection with their audience
imagine the knock-on effect when these
podcasters begin to talk about the
awesome experience they had in the BVI
that’s free advertising but not the
advertising credit you put a 30-second
ad on CNN at 4:30 in the morning when no
one’s paying attention I’m talking about
permanent on-demand direct advertising
that can boost the economy friends I
grew up in the British Virgin Islands
where the constant story is that we
don’t produce or export anything much of
our labor or goods and other resources
are imported well I believe that it’s
time we shift the balance of trade
instead of turning these islands into
large factories to produce products
let’s turn these territories into idea
factories I see a future where
entrepreneurs and business people and
artists and scientists and lawyers they
all gather here to hatch and nurture
their ideas it’s time that we give the
world more than just vacations and
company formations instead of us turning
to the world
for guidance let them turn to us I see
trust companies and law firms holding
podcasts of intellectual and and round
tables of podcasts where they’re sharing
the brilliance that lies in the shade of
our coconut trees let let our whispers
turn to Thunder intellectual capital is
our product and podcasting is the good
marketplace that we’ll use to deliver
our goods to the world that’s all for
this episode of TEDx Tortola this
your host Leland Vanderpool encouraging
you to keep on loving and keep on
listening
[Applause]
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