[Applause]
Well first of all clarify things the
Creative work is not a job that
it makes one person is a team
this is something we want to inherit the
revival in the Renaissance us
They sold the idea that genius genius
There is no hard-working people who
He has a talent and no talent when
added jobs usually reaches
new places and surprising places
in addition to sums talented or bags
doing important things and things
good good for you and good for
so that the others do consume
when we talk about challenging the rules
is the first thought 20 was the
that surely was something very wrong and
Coordinating Minister or Basque case despite
not expect reality would study the
final
when you work to surprise to arrive
messages a selection Chile
devises a product or service is to apply
the norm is constant surrealist
and they called for coordination cell
a campaign that forced the’ll do
with the subject of legislation
The campaign also currently long
It was on television of 45 seconds
vst formats normally 10 to 20
seconds each long campaign but
challenge was to explain tariffs and no
call her nobody is this challenge because
conseguías brand for good if it
flames that many people lost money
Then the challenge was to make a
long ad them to explain amount
rate and get anyone to
call her to change is a challenge throughout
rule
from the cen in sometimes very rare pp
also working for a brand
big cars with very early he
in an advertising agency and 21 years
I had no driving license has
dedicated to studying life and not in
barcelona barcelona had studied in
a motorcycle and I but no license needed
car at that time had no 73
writing for years for a brand
cars driving enjoyment
these things when you are when carlos
Icaza advertising creativity in
our state many times put
hats various different phrases
mimic mimicked in guilds and
things that have nothing to do with you
and that makes you have to be
constantly breaking the boundaries
with that after his dismissal and is
stable system in a system based
rules are rules necessary rules
by ensuring good living
among all ensures many things very
good but if you’re a person
creative or what have trend
ooo interest for creativity
as this can can reach
not comment placate or not to grow
talents are also needed
in society we have not heard that from
that if you do something do it right
this is a lie is something that no
you have to do bad game hitless three
strikeouts will regulate
if you keep insisting because in the end you
will roughly 10 and if further
hot issues exported as
that day will come out very well and is
the basis of learning and this is something
so that somehow especially
in schools during childhood not
it ends up creating a series of
one limiting beliefs is difficult
break and luckily and I just
dedicated to creativity and have the
Luck is an honest person
creative and you can not get out of here
creativity as humiliating and can
implement everything that does not
I was saying concentrated or standards
that he could not dedicated to
Creativity is something is something very nice
if you like
I always say that there are two types of
creative are the ban and that
the suffering
the living will is typically motivated
which is carried out by references
wants to a thousand giving you always
return is what happened anything
coming to work and this is very
necessary within the department
creative is then the sufferer
sufferer is also another other
Character very necessary within a
creative team because the sufferer
It is going to be aware of bite
legs that everyone do their
Work that things have their place
that all between when touch is very
important when you walk into the guild
creative when they entered into a
creative department that counts today
It realizing what your profile
those who live or who suffer
because the day you have to ride a
creative team
good creative teams are
People have compensated all deadlines
as said is the sum of talents
it works but it adds talent
we must also add the sum of
profiles is somewhat balanced team is
everything has something that has people
ready to score goals and people
prepared for that to not mess
When I started I started a
agency with 21 years and then when
entering college I realized
to study creativity was like
croissants study can make
theory 1 croissant delay florida
20 until you do not put 303
students with horns is not an office is
You can theorize about the craft’s true
but the further deepening more
Sometimes you’re having that possibility of
develop a better job because
out
in first race since the first
day I went to work at the agency and
which it applied two years to clear
the creative director bought me a
holder there every day I turned to
home thinking nothing of it did not work
for that listened to them
It occurs college classmates
ingenious themes and gradually good there
something important and let me or me
You would like to share with the people want
If the ability to start
creativity are two concepts
first one is
that is very important to learn to
learn by osmosis creativity
one can not do operating Jose Ramos
He said he wanted to affect
creative director of this director
sympathetic creativity according to
characteristic of the individual lots
People think it’s not creative is a lie
we are all creative what happens is that
is a muscle is one facet of
intelligence about exercise more
because on the one subject of psychology
perception and interest and other
exercise less but we are all
creative
That’s when you start in the
creativity industry whatever it is
I would like to have from the
experience of 20 years
experience came in departments
two great creative sharing
learning that it may be useless
first if there are lots of things
you learn by osmosis
there are plenty of things that have to
about creativity is learning
simply being in an apartment
creative that have to do with
forms with ways to measure
not because such things are
following a radio spot and coins
You have to give 20 seconds you know that
voiceover can only be three sentences
If you are working on a campaign
advertising and you know you have to
They weighed 30 seconds at just thirty
seconds or less occupy one out
games 12 international references
there are plenty of things to get you going
simply by learning to see the
people
to make them and are frequenting
incorporate other things into a
faculty teach us this brings me to
the second important point in what
It is that we have grown
As we have grown up learning that
to do things right and is
lie especially if we talk about
trades must start playing badly and
gradually better city said
we have grown up believing or a
a belief common with very
important that selfishness is bad
selfishness creativity is very
good must be very selfish when
feet start of the year
profession is essential to be
selfish if the boss does not like you
the agency changed if those changes
peers do not fill changing
If the agency where you are in a
place where you are the prices
receives not have a challenge get changed
transforming has taken a career
great to win a title valid
It is having theoretical knowledge to
develop the profession but lack
practical is the practical’re not going to
I learn surrounded by good people
the solution is that every day a
creative department and explain the
people around you if that is not given to
fear of losing more time
time when it is already set when already
you learned when you already are someone who
has always below when you already
are giving responsibility is the
time to be generous to and selfishness
It must be changed by generosity
you have to share the opportunity to
those below I Trillo rely on
people around you in younger
many times to follow engine
learning and keep adding things
that otherwise even
generationally it would be nothing is
important to have that well – ism mirror
I understood the one I want to know more
this I want this I want to live
surround yourself with the best to learn the
schools are better schools
best creative departments as
I remember transmit located
trade is not very important
ethically from a viewpoint
creative
transmitting our knowledge it
we know where we are where
We come to the generations to come
then ensure future
creativity in a country is the
creativity without a thread and
and where it is allowed to progress
He emphasized important when we talk
of creativity
we talk about a lot of fields not
It specializes in what would be the
advertising field and one day I
I realized that I was creative and
creative person devoted to me
advertising but actually was
creative since I is also something that
I want to share because I generated
a lot of tranquility suddenly I
realized that if me giving me
advertising was eating what I
I could think of to solve problems
brand brand communication but
é and time could develop or
eat well open our
creativity
simply full of pleasure
to do so for me this is something that
He also encouraged the genius of
house and creativity to realize
you have the privilege of living
what they were to happen again
head to feed and one feed
backsliding against their own limits
constantly it is not an effective sentence
as the style continues to receive in their
own countries
thanks to that this relationship has
I dared to record I dared in his
time to sing in a punk band
NEC has dared to write a novel
I have not posted back to enjoy
or just spend my spare time
do things for my own pleasure
I do not have that need
enter our society
Creativity is something that was not
True quality is associated
certain exhibitionism
I do not know very creative people and creates
things function is a function of the
needs motions
represent things in writing of
Orica music graphically or as
It is not know many musicians
Consolidated and groups including many
sometimes they are not people who earn a lot of money
with the canary or 64 more music but
99% of the money and not born musicians
pleasure touches a fusion
is a mixture having create
Finally just simply saying
it is very important that we dare
we stick to look at our of
our creative side on the side
Creative Borges said that his greatest sum
ambition was to join two words
They had never been together I do not like
much that phrase because it ‘s a little
what we do national
things to solve problems
often gathering things never
They had been together before and air
there was something new or making
move something was stuck not that
Redefines a place was trite
It is trite and and daring to look at
and dare to attack out of their area
comfort there are none that
It is caused to be subject to the
standards makes advance
here we do like real people
growing pains but when when we have already
grown up
it turns out that we get rid of a lot
things that were not served
we incorporate things that do not serve
now not dare to grow
aa daring to do things is through a
sa trav move to mature and dedicated
In addition to an important field as is the
advertising within communication and
help kill a sector
I think they have been used
[Applause]
Well first of all clarify things the
Creative work is not a job that
it makes one person is a team
this is something we want to inherit the
revival in the Renaissance us
They sold the idea that genius genius
There is no hard-working people who
He has a talent and no talent when
added jobs usually reaches
new places and surprising places
in addition to sums talented or bags
doing important things and things
good good for you and good for
so that the others do consume
when we talk about challenging the rules
is the first thought 20 was the
that surely was something very wrong and
Coordinating Minister or Basque case despite
not expect reality would study the
final
when you work to surprise to arrive
messages a selection Chile
devises a product or service is to apply
the norm is constant surrealist
and they called for coordination cell
a campaign that forced the’ll do
with the subject of legislation
The campaign also currently long
It was on television of 45 seconds
vst formats normally 10 to 20
seconds each long campaign but
challenge was to explain tariffs and no
call her nobody is this challenge because
conseguías brand for good if it
flames that many people lost money
Then the challenge was to make a
long ad them to explain amount
rate and get anyone to
call her to change is a challenge throughout
rule
from the cen in sometimes very rare pp
also working for a brand
big cars with very early he
in an advertising agency and 21 years
I had no driving license has
dedicated to studying life and not in
barcelona barcelona had studied in
a motorcycle and I but no license needed
car at that time had no 73
writing for years for a brand
cars driving enjoyment
these things when you are when carlos
Icaza advertising creativity in
our state many times put
hats various different phrases
mimic mimicked in guilds and
things that have nothing to do with you
and that makes you have to be
constantly breaking the boundaries
with that after his dismissal and is
stable system in a system based
rules are rules necessary rules
by ensuring good living
among all ensures many things very
good but if you’re a person
creative or what have trend
ooo interest for creativity
as this can can reach
not comment placate or not to grow
talents are also needed
in society we have not heard that from
that if you do something do it right
this is a lie is something that no
you have to do bad game hitless three
strikeouts will regulate
if you keep insisting because in the end you
will roughly 10 and if further
hot issues exported as
that day will come out very well and is
the basis of learning and this is something
so that somehow especially
in schools during childhood not
it ends up creating a series of
one limiting beliefs is difficult
break and luckily and I just
dedicated to creativity and have the
Luck is an honest person
creative and you can not get out of here
creativity as humiliating and can
implement everything that does not
I was saying concentrated or standards
that he could not dedicated to
Creativity is something is something very nice
if you like
I always say that there are two types of
creative are the ban and that
the suffering
the living will is typically motivated
which is carried out by references
wants to a thousand giving you always
return is what happened anything
coming to work and this is very
necessary within the department
creative is then the sufferer
sufferer is also another other
Character very necessary within a
creative team because the sufferer
It is going to be aware of bite
legs that everyone do their
Work that things have their place
that all between when touch is very
important when you walk into the guild
creative when they entered into a
creative department that counts today
It realizing what your profile
those who live or who suffer
because the day you have to ride a
creative team
good creative teams are
People have compensated all deadlines
as said is the sum of talents
it works but it adds talent
we must also add the sum of
profiles is somewhat balanced team is
everything has something that has people
ready to score goals and people
prepared for that to not mess
When I started I started a
agency with 21 years and then when
entering college I realized
to study creativity was like
croissants study can make
theory 1 croissant delay florida
20 until you do not put 303
students with horns is not an office is
You can theorize about the craft’s true
but the further deepening more
Sometimes you’re having that possibility of
develop a better job because
out
in first race since the first
day I went to work at the agency and
which it applied two years to clear
the creative director bought me a
holder there every day I turned to
home thinking nothing of it did not work
for that listened to them
It occurs college classmates
ingenious themes and gradually good there
something important and let me or me
You would like to share with the people want
If the ability to start
creativity are two concepts
first one is
that is very important to learn to
learn by osmosis creativity
one can not do operating Jose Ramos
He said he wanted to affect
creative director of this director
sympathetic creativity according to
characteristic of the individual lots
People think it’s not creative is a lie
we are all creative what happens is that
is a muscle is one facet of
intelligence about exercise more
because on the one subject of psychology
perception and interest and other
exercise less but we are all
creative
That’s when you start in the
creativity industry whatever it is
I would like to have from the
experience of 20 years
experience came in departments
two great creative sharing
learning that it may be useless
first if there are lots of things
you learn by osmosis
there are plenty of things that have to
about creativity is learning
simply being in an apartment
creative that have to do with
forms with ways to measure
not because such things are
following a radio spot and coins
You have to give 20 seconds you know that
voiceover can only be three sentences
If you are working on a campaign
advertising and you know you have to
They weighed 30 seconds at just thirty
seconds or less occupy one out
games 12 international references
there are plenty of things to get you going
simply by learning to see the
people
to make them and are frequenting
incorporate other things into a
faculty teach us this brings me to
the second important point in what
It is that we have grown
As we have grown up learning that
to do things right and is
lie especially if we talk about
trades must start playing badly and
gradually better city said
we have grown up believing or a
a belief common with very
important that selfishness is bad
selfishness creativity is very
good must be very selfish when
feet start of the year
profession is essential to be
selfish if the boss does not like you
the agency changed if those changes
peers do not fill changing
If the agency where you are in a
place where you are the prices
receives not have a challenge get changed
transforming has taken a career
great to win a title valid
It is having theoretical knowledge to
develop the profession but lack
practical is the practical’re not going to
I learn surrounded by good people
the solution is that every day a
creative department and explain the
people around you if that is not given to
fear of losing more time
time when it is already set when already
you learned when you already are someone who
has always below when you already
are giving responsibility is the
time to be generous to and selfishness
It must be changed by generosity
you have to share the opportunity to
those below I Trillo rely on
people around you in younger
many times to follow engine
learning and keep adding things
that otherwise even
generationally it would be nothing is
important to have that well – ism mirror
I understood the one I want to know more
this I want this I want to live
surround yourself with the best to learn the
schools are better schools
best creative departments as
I remember transmit located
trade is not very important
ethically from a viewpoint
creative
transmitting our knowledge it
we know where we are where
We come to the generations to come
then ensure future
creativity in a country is the
creativity without a thread and
and where it is allowed to progress
He emphasized important when we talk
of creativity
we talk about a lot of fields not
It specializes in what would be the
advertising field and one day I
I realized that I was creative and
creative person devoted to me
advertising but actually was
creative since I is also something that
I want to share because I generated
a lot of tranquility suddenly I
realized that if me giving me
advertising was eating what I
I could think of to solve problems
brand brand communication but
é and time could develop or
eat well open our
creativity
simply full of pleasure
to do so for me this is something that
He also encouraged the genius of
house and creativity to realize
you have the privilege of living
what they were to happen again
head to feed and one feed
backsliding against their own limits
constantly it is not an effective sentence
as the style continues to receive in their
own countries
thanks to that this relationship has
I dared to record I dared in his
time to sing in a punk band
NEC has dared to write a novel
I have not posted back to enjoy
or just spend my spare time
do things for my own pleasure
I do not have that need
enter our society
Creativity is something that was not
True quality is associated
certain exhibitionism
I do not know very creative people and creates
things function is a function of the
needs motions
represent things in writing of
Orica music graphically or as
It is not know many musicians
Consolidated and groups including many
sometimes they are not people who earn a lot of money
with the canary or 64 more music but
99% of the money and not born musicians
pleasure touches a fusion
is a mixture having create
Finally just simply saying
it is very important that we dare
we stick to look at our of
our creative side on the side
Creative Borges said that his greatest sum
ambition was to join two words
They had never been together I do not like
much that phrase because it ‘s a little
what we do national
things to solve problems
often gathering things never
They had been together before and air
there was something new or making
move something was stuck not that
Redefines a place was trite
It is trite and and daring to look at
and dare to attack out of their area
comfort there are none that
It is caused to be subject to the
standards makes advance
here we do like real people
growing pains but when when we have already
grown up
it turns out that we get rid of a lot
things that were not served
we incorporate things that do not serve
now not dare to grow
aa daring to do things is through a
sa trav move to mature and dedicated
In addition to an important field as is the
advertising within communication and
help kill a sector
I think they have been used
[Applause]
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