you what I did in preparing for this
event today so I have a 10 year old
daughter and I was asking her the other
day darling do you think computers can
be creative because creativity seems to
be the last little area that we can keep
as humans where no computer can really
do something like that and especially as
we have looking to the coding the Vinci
hackathon results so if there is a
question can computers really be
creative and my daughter straightaway
said mom sure they can be creative but
the question is do they really want to
be creative and maybe I would need to
help them to decide what they want to
make and maybe for whom they want to
make it and I think there is definitely
some truth in that not that that my
ten-year-old really has a full view of
the world already but for me personally
when dealing with artificial
intelligence are very much like that
augmented intelligence more because for
me it is an act of co-creation to really
bring value to our life and to our
society and what I want to share is
things that are a little bit outside my
daily job where I’m a consultant working
with doctors or organizations to making
augmented intelligence work there but
things that inspire me and that are in
the field of creation and creativity so
this is what I want to do and I start
with this example so it is so you don’t
have to think so I picked this song not
easy however has anybody heard that song
already so the song not easy is a
special song and I didn’t pick it
because it’s not easy to prepare for
such an event like this of course not
I used this because it is a very special
song it was a song co-created and it is
a cognitive song because a machine
system was working collaborating with
the artists and maybe some of you
already noticed him
it is the Grammy Award winner Alex Da
Kid and he has been collaborating with
this new intelligence system and let
this work we can understand it and
relate very impressive in culture
Watson analyzed millions of lines of
text Wikipedia articles and yell times
from pages from social media blogs and
Wallachia are defining the most prove a
sense from spending covering the way or
joke about blogs or finding the most
pervasive Watson also analyzed the
lyrics & composition for over 26,000 top
100 billboards Watson also analyzed
covering hidden patterns in most song
it’s almost like having a million of
yourself reading million books at once a
million understanding social Sylvia
inches conversation in general I could
once Alex began the music making process
begin so just a short clip so what is
really inspiring for me it is that a
cognitive system sort of read for the
artists cultural data of the last five
years including social media so there
the last five years top hundred
Billboard charts that are coming out
every week and what I felt particularly
attractive for me is the way that the
data was represented to also inspire the
artists to create something that he
wanted to create so he wanted to have a
heart break song and he came up with
it’s not easy so I invite you to listen
to that so it’s a very interesting way
of collaboration so the next example and
I hope we don’t have any – in the room
at the moment so it gets a little scary
so the next thing I don’t know if you
have heard or seen the movie Morgan it’s
an AI thriller and so what the cognitive
system has done here is actually he has
watched hundreds of trailers and sort of
learns and a corpus of knowledge what
makes a good trailer so what is keeping
people at the edge of their seats – and
what is really engaging them to go to
the movies so here so the cognitive
system was also watching this new film
that is coming out and suggested the top
ten sequences that would make and
compose a really cool trailer for this
and let’s see just a short sequence if
he made his job well
[Music]
its first birthday exceeds our wildest
expectations
don’t go in there okay what don’t you go
down there skip don’t be afraid
definitely so you have to judge for
yourself but anyway I think it is a good
example of showing that the
supercomputer did not really do
everything and just cut everything
perfectly but just helping the producer
to maybe not ever see something that
might be relevant for his piece of work
so another fields so anybody an idea
what that is so it is something of
course something that you can taste it
is for the cheese lovers among you it’s
blue cheese tiramisu African style and
this was cooked by a three Michelin star
chef Ono cook Maya in Amsterdam in the
Acorah hotel and was cooked for us at a
conference and it was something that he
co-created with a cognitive system and
so the system learned I think digested
over thousands of recipes learned a lot
of things about local tastes because in
in the world we have local tastes and he
also learned a lot of about chemistry
and things that you might need to know
when dealing with food and for this
three-star chef oh no it was really a
particular interest for him because when
he creates new recipes it can take up to
one year and and he can only remember
he’s really trained he can only remember
four tastes or four ingredients and
think about if this is really for food
and fitting together so what the
cognitive system is doing is really when
creating new dishes also point him to
two synergies and and so the synergy
here was that the cognitive system also
helped to break a barrier because the
cognitive system found out that
mascarpone cheese and blue cheese have
some similarities in the texture in the
and and suggested that this might be
also good taste and maybe he had read
somewhere also where other people were
in some recipes using it so it is
something not to say that this is always
the right thing but just inspiring
people of maybe doing something
differently where we would be restricted
in our thoughts and maybe by our own
tastes or what we had learned previously
and not at all considering maybe
something so here another great example
of what can be done and I don’t like
teas at all and I need to tell you the
blue cheese tiramisu was excellent so
sometimes it is worse also trying out
and exploring new boundaries so I have I
think shared with you a few examples so
where people were exploring things
together in my daily job as consultant I
also have learned that sometimes some
methodology is also helpful and so one
one methodology that I would definitely
like to tell you what is really working
when working with new things new
technologies it’s really to look at the
core of problems and really understands
what is the issue and never delegate
this understand understanding don’t
don’t think that it is a just assume
what the problem is but really ask
people interview them where the doctor
may be so the music lover what they want
to hear and feel an experience in the
moment that they are dealing with this
new talent technology so it’s definitely
a good way of thinking sort of from from
the problem and then have a diverse team
around not only I I augmented
intelligence and and experts but really
domain experts and really creative
energy in the room and then go about in
an agile way and try out explore test
and go and and extend your mind there
another example as I’ve run the
hackathon in Hamburg a few weeks ago on
healthcare so and this was also
something that
I took away so so we invited people on
the topic of health care and we were
bringing experts from the health care
sack sector doctors and advisors in that
space
we brought cognitive technologies and
robots and we also had of course the
creative crowd in the room and so the
interesting bit was one of the winning
teams
invented something to support an
Alzheimer’s patients during the day and
and see if how a robo could support the
Alzheimer’s patients and so for the
other methanation that we had with us on
the hackathon this was something that
they had never considered before and
quite frankly considered unethical to
think about maybe have a robot working
with an Alzheimer’s patients or
something not to think about about but
the interesting thing was so the team
really listened very carefully to the
domain experts and understood what what
is what Alzheimer’s disease is about but
at the same time then started the
creation process and what came out so
what was the Robonaut it’s just after
one week and was so amazing that
everybody involved said okay we need to
carry on so startup forms other
initiatives are starting to really
explore this area not to say this will
be the solution for everything but maybe
just a component that could help so
we’re trying to explore things also with
the right methodology just to find the
ways how to integrate intelligence into
our day-to-day allow life in all aspects
from music to doctors to to may be
boring in processes in a huge
corporation and to make it nice as
something definitely worth whilst
thinking about so but back to the
creative application and as we are not
only approaching the end of my talk
today we are also protein Christmas and
this is my Christmas wish
so I want to have that risk dress for
Christmas so if anybody wants to think
about that so this dress is also special
and it’s cognitive and it’s also a
really nice way of thinking so when you
look closely you see that the dress has
150 embroidered flowers and in each
flower you see in LED lights so and
imagine if I was now on stage with all
the lights on my dress and it could
reflect your social media temperament so
what you feel your sentiments and just
reflects it in the color so rosy or
green aqua would be great because it
would say excitement and what what we
have done here is that sort of from all
social media treats around that event at
the Met Gala from woke so so their
sentiment was analyzed so whether it was
excited or just full of joy joy was rose
Abe a blue was excitement Green was
something else and then the dress sort
of shown in all the different colors of
the temperament and sentiment around
that rest so it would be I think just a
great way of reflecting what you’re just
thinking right now so and I hope it
would be full of joy and excitement when
when I was here with this dress so
coming to the end so I really want to
say that matching the human mind for me
is not only just copying a computer that
is thinking the same way that’s a human
for me it is finding a co-creation
partner and really thinking about
fearlessly
thinking about and exploring the world
how we can integrate that technology
into our daily life because I see a lot
of positive ways of incorporating that
and if we can use that technology for
helping to better diagnose cancer and
finding the best treatments if we can
make a process more efficient and offer
consumer things more more easy I think
that that are great application so it is
a joint way
and it requires also open-mindedness and
and to explore the world and really
finding a great partner but as always
finding a partner this is only not only
one way it’s always two ways so I’ve
asked my favorite cognitive system what
he can find out about myself as a
partner Co for co-creation and this is
what my cognitive system finds out about
me and and maybe this is also of
interest to you so because I’m really
open for finding co-creation partners in
the human world and maybe also in the
world of augmented intelligence and with
that thank you very much [Applause]