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Códigos de mujer | Marisol Alarcón | TEDxSantiago


after I imagine that this image is
common for many of you a woman
simple cooking or selling food in
the fair in one of the typical fairs
that we have in our country
this is another common image and women
cleaning and sweeping the streets and how
not recognize that woman who sells us
six men to his staff and this one
empanada in the typical image of our
street chili
finally the great and dear ana is
woman that many of our homes are
makes someone fundamental to
our family in others simply a
woman who comes to help us with the
chores of the home but want or not
becomes a fundamental part of
our life that they have in common and
all these women
if they see them they are simple women are
Women of effort are women who
they work day by day in tasks that
surely most of those who
we are here we would not like to analyze
They are women who strive to get there
at the end of the month with the necessary resources
and to give a better chance of life
to your whole family but they are doing
this type of work with an aspiration
professional are not working on this
because they think they are going to grow
personally or professionally but
who work on this to survive
can you imagine any of these
women creating technology or more
they imagine her creating technology in
silicon valley
the truth that I do name myself marisol
alarcón and I’m here to tell you
because I think that is possible
the truth that Latin America we are
losing a huge amount of talent
juvenile especially of young women
that for not having acceded to a
quality education are women who
are stuck in this type of
very basic work despite the great
talent
strength that women have
they dedicate day to day to work
hard to hopefully give you a little bit
better quality of life for your family
but knowing what it was that touched them
knowing that it will be very difficult for
she climbs socially knowing that
It’s going to be very difficult
I wish to fulfill all those dreams that
all of us here have and
moreover
they work hard every day so that
I hope his sons and daughters do not have
to have the work they have already had
but to be someone else in life what
difficult is that we do know the
reality of social development of
our countries in Latin America
this social climbing this super jump
complex to give it especially for those
people that have been born in the sectors
most vulnerable in our countries and
of our society are people who
if you put all the effort the
opportunities that are around you
they are so minimal that it is super difficult
that they can change this reality
in fact these children that we see here
may be the children of women who
alive in the first images
these children are surely going to a
public school that we know we do not
delivers the best possible quality
there are some exceptions like that but the
most are exposed to a
poor quality education and although I
I am strong long
many of these children can be the
first of their class they can graduate from
fourth half being the best student of
their generation but when they come to give
the pc u when they get to try to enter
to the university or institute to study
this career after your dreams
this race that will allow them
climb and be what they want to be
That’s when the first blow starts
the result of this test the attitude
not only will it be not enough but that
will be far from those that they
they needed to be able to enter the
university because that because precisely
the education that we are delivering not
It’s good enough to be able
access to higher education
later and so grow and develop
and fulfill our dreams
the truth that my reality was super
different
I had access to an education
international quality in fact I was born
Ecuador will start school there
then I came to chile is a school
international studies engineering
commercial at the adolfo university
ibáñez always thinking that yes in
work in the social
I had the opportunity to do my
expertise in the united states in the
university of columbia and the truth that
I always felt that since I was very young
is in a gift was very conscious
that the education that I had was not
common that it was not for everyone and
the truth that I think I started
account for this at school or
school was on a hill
On one side was my school and on the other
side of a population and what we
they divided the grid of girl always
I thought they paid for it to be
this side of the fence and surely at
another side there is a girl like me
because I would have been born on this side of the
grate and that was my first question
began to pass the years and I started
to be more aware of these
social differences and the truth that I
I started to question that if the
opportunities that I had will be the
of the girl who lived on the other
side of the fence and I began to realize
that if I studied if I was taken out
I benefit the most from education that I
I had my chance they will be almost
unlimited
I had it very clear but my big doubt
was that if the girl on the other side of
hill was forced just as I did
they wanted the same opportunity
it’s still the same, it started to become clear
that it would not be fi and in fact there was
when I started to focus my
education and the opportunities that I
I felt gave me life not for
enrich myself not to be rich to others
but to match that court from very
little girl I told her I’m going to dedicate to that
I hope people who are in different
sides of this hill we can have the
same opportunities and we can meet
dreams in the same way
independent where we were born and the
true that on that path started to
meet people with the same dream with
the same desire to do things
different
with the same desire to change that
unfair reality that we felt and the
true that with a group of friends
today partners start to leave a
develop a model that this model to
end of the day what cell checked is
a concrete real opportunity to be able
develop and be able to grow
independent of where one has
born and the truth is that this model
without realizing we started to tie
very much ourselves ever
we thought we were going to have that impact
so fast and true today as
we have opinion leaders at a level
world
talking about this model we have been in
the words of President Barack Obama
from mcgwire people at this level
talking about what we are doing
we the truth that one is a
impressive validation not only from the
work that we are doing everything that
we are behind this but also
say what things can be
change and that little by little
if we work in a correct way
I hope the day arrives where no
matter where one is born to be able
develop in the best way than one
wants and the truth that when we see the
data that exists in Latin America
the images that we saw a moment ago
they are not exceptions it is quite common
see women working in this type of
works so basic and so simple
despite the talent they have in fact
we have the numbers that say that in
Latin America we have 22 million
I do not know if they know the term
ninis are the young people who neither study
they do not work and then they say that the
70 percent are women
it’s a huge number of harder yet
because these women many of them do not
is that he is not working they work in
the house the domestic work without
remuneration not recognized by the
society
on the other hand we have Latin America
the women who are working on
50 percent 54 percent do it from
the informal economy
what does that mean that more of the
half of the women who work in
our region do nothing but make
Labor contract they do with salary
variable month by month that is to say that each time
you have to be seeing how much is going
get there if they are going to be able to turn off
your account or not do not have access to health
nor to pensions more than half
of the women who work in
latin america what exposes them to a
Super socio-economic vulnerability
high and finally we have to the
economy of our region is
wasting a talent amount
huge that is disappearing when not
have a great
part of the population working
Ministry formally does little
economy with study and they said that that
the woman who wants to work in the
formal sector they did
our national GDP would increase
immediately 9% when I exercise 23,000
millions of dollars just by doing that
the women who want to work today
day they enter the formal market and
we the truth what we started does
was to ask us a question beyond
what would happen if these women not only
they enter the formal market but work
they go to work in an industry that
allow them to develop their talent
maximum that allows you to grow up
where she wants me to allow them
develop personal and
professionally
what’s going to happen with this economy of
Each of our countries
presented Daniel to
I met daniela a year ago when
daniela was 25 years old
she was working in a call center
the truth that I was not very motivated with
your life against inter if you have a
decent work
we all know that it is not a job that
It gives us a lot of gratification and now
I was quite frustrated with his life
with your day to day and in fact when
I was talking to her I felt that I had
very few aspirations and even more
she had very little confidence in herself
she had tried to study design
in an institute and could not continue for
a topic of lack of resources and with 1
I was talking to her, I felt intuition
that and so he chased that he had a
talent that I had talent to do
more but I was so hopeless by
the options that I saw around her
what did I say here I stayed or in
I really do not know what else I can do with
my life is today one year daniel
after
This photo was taken in Peru three years ago
days
daniela is in an event of
web developers what she is today
day and in this event is not only
sharing with women like her she
is sharing with engineers like
the one who is here that a recruiter from
fbi have not heard of lyfc is a
of the most recognized startups
world that is doing the
competition to huber in the united states
the truth is that they give
he is an event on par with
silicon valley engineer and who are
talking one on one
this transformation and I am here
today because I am convinced that
Daniela’s story is not a
exception but that can be the
reality of thousands of women from
Latin America that if you give them the
right opportunity can reach
where she wants is the moratorium is what
what we do today deliver
a digital career for women who
they want to get ahead women effort
that the sense that they have not had
previous opportunities in your life and that
have the enormous potential to do what
that they want and so we
We hope to change not only the future of
these women and their families but
also from the industry that is already
receiving because the digital industry
you imagine that when waking up every
tomorrow the first thing most people do
is to grab your cell phone
beluga chat facebook twitter maybe a
Once we arrive at the office
we turn on the computer we do not put in
our mail and in parallel we have
several small windows of internet that we
give access to be informed of the
news of the day of being updated
of the sport that they like to see how
is our bank account is already
to buy an article online is what
first thing we do for many years
a long time ago and that is not going to
change but it will continue to increase
and what happens behind all of these
applications of these pages of these
phones
we need professionals who
develop and today we are not giving
supply with the amount of people that
We are forming the industry of this
classic first shows what it tells us
the bid and the inter-American bank of
development
only in Latin America to 2025 are we going to
need 1.2 million balance of
web developers and if we continue to
rhythm that we are going we will not be able to supply
and half of this labor demand
on the other hand cisco without going very far
says that a little more than two years at
2019 Latin America will have a gap one
lack of 500,000 programmers
million jobs that do not
they are covering because there are not people who
cover them
even though this is an industry
that unfortunately grows women not
we are taking advantage of this opportunity
because because only 7 percent of
the digital industry of Latin America
is composed of women and in fact
in chile this number stronger
only 4.5 percent of the world
technology in chile is represented
for the female gender as we work
the lab then with this one with
this opportunity problem of
development for women and with this
opportunity is there industry
growing with a very specific model
we look for that young talent and
we train them we insert in
the digital industry growing as with
three very concrete steps first our
selection process
we look for this talent where nobody else
what are you looking for?
we look for that talent in the photos that
we saw at the beginning of the presentation
We are looking for those women who want to do
much more than what they are doing and
day they want to improve and the
We invite you to be part of our
Program
after an intake process
composed of logic tests
basic math and skills partner
emotional with those that there is a good
end
we invite you to be part of the
speech and we started by training them with a
Initial process of six months intensive
of almost complete dedication
to the program where they learn to
develop front end
I do not know how many people there are of the
digital industry but for those who do not
you know the front end is basically
everything we see every time
we open a page or wish we see a
application on the phone the part
graph how the menu is arranged
the effects that a photo can have
when the course is on top of it
how yago that a page is the same
well on my computer that in the
phone all that we teach them to
our women with html css and
javascript
among other tools we also
we realize that working with women
you have to touch a fundamental issue
we women do not believe the story and
That is a fact
this is as much the studies that want
look for it about it does not matter the level
socioeconomic
the woman does not believe enough in herself
same and many heads that are born this way
because this is true
so we work with
psychologists who help them believe in
themselves
even more so when they are women of
difficult complex realities that you
has touched hard in life is not easy
tell him hey if you have all the
talent believes that when his whole life
it has been the opposite you have to break
many things on that road so
psychologist help us to work in this
process and subsequently help us
develop soft skills in them
essential for successful performance in
the labor market responsibility
teamwork camaraderie
punctuality for example good after
of what happens in this process of six
months we passed to the insertion stage
labor where we are bridge
between these students and the companies that
they need this talent and there the
magic that happens hiring the
students
today we have more than 70% of
employability after three months of
graduates of the program which the truth
It makes us super happy to subsequently
once they are ready to work, not everything
and it ends there but continues
educating in a way of education
continue with us in the afternoons
good night and we make a
permanent follow-up of the student as
of the employer for three more years
how the truth has been in two years
is that the results have been quite
shocking the first pilot we did
in lima in mid -2014 to test
the hypothesis and women without education
Preview vulnerable situation could
learn to develop and on the other hand
if the companies in the digital industry
would be willing to hire today
day at the end of the end of 2016
we will be with 400 trained women
as web developers an injection
of 70 percent that is already done
reaching 75 salary increase of
income three times on average and with
four cds
We are in Mexico in Lima Arequipa yy
Lima in Peru and in Santiago de Chile and
the truth that we dream big our
target halas 2021 will reach 10,000
women and 85 percent are
working that quadrupled in their
salaries and that with this the truth be
more present pulling around you
of Latin America and the world because
We believe that it is possible by images
like the ones we saw with daniela and this
silicon valley engineer
talent is required at the level
real of these girls have the talent
to be able to do what comes in
Chile next year we will have 140
trained copper
I hope 75% of them working with a
income higher than twice what already
they won before entering the moratorium
the truth that Chile lowered a little the
regional average of income increase
because the minimum wage in Chile is
quite higher than in peru mexico
or other countries in Latin America and
finally we want the employer that
hires our students that the 90th
percent satisfaction that exists
currently increase the people who work
who hires our students
the truth is that they are not only
satisfied with technical talent
They emphasize a lot the work attitude
the attitude to work in a team how
they behave with their bosses and all that
kind of attitude of the so-called soft
is becoming more valued
by industry and that is what allows us
place our girls in large
Job positions
the truth that this is successful of the
oratory has not only been achieved by
the team that is behind a great
human group but also by the
collaboration between several
organizations we have had the support and
the confidence of the companies that
they hire our students the state to
through the government makes a great support
to help us continue with this
entrepreneur project ngos we have done
partnership with many people and the truth
that the so-called day is to all those who
we are here that we feel that the
laboratory can also be that
you as very easy can you
help spread the opportunity
today we are looking for the fourth
generation of oratory if they know to
women between 18 and 35 who are
interested in getting ahead that they
may this interest
tell them to enter the moratorium
point cl the best favor that we can
do today
on the other hand they can help us
they hire women I do not know how much
people who belong to the digital sector
know people who do it in January
We will have more than 50 web developers
Ready to go to work
On the other hand, communication is
essential for this opportunity to
reach as many of them as possible
women do have access to media or
any other type of information that
could help us to spread the
initiative we thank you a lot
and finally there are lots of options for
collaborate is always at our
open doors and the truth that is today
day we go out with a more registered woman
in the program with one more woman
hired or with a woman who knows more
what laboratory exists we are already
making history together and that’s why I
I invite you to tell us that we
contact invested thank you very much
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