you’re all probably well aware right now
the Great Barrier Reef is currently in
perfect condition and you’re all
probably very well aware that vaccines
that cause autism and you’re all
probably well aware that climate change
is nothing but a hoax everyone in this
room understands the incredible
potential for social media to be used or
misused by those in power to convey
distorted information to the public
these ideas that the Great Barrier Reef
is fine that climate changes are hoaxes
the vaccines are good for you
they’ve become in commonplace in the
social media world but more concertedly
they’re becoming commonplace with some
of our more regressive political and
social influentials so with this
information this misinformation getting
around what do the scientists have to
say well scientists they’re busy they’re
busy unless working on cures for cancer
heart disease blindness they’re busy
working out in the field investigating
our changing patterns of our climate
now oceans and now natural resources
they’re busy working with communities
and industries to develop more efficient
and profitable and sustainable
technologies they’re busy putting
humankind into space searching for new
worlds and looking for intra and
interstellar life they’re busy building
robots they’re busy designing renewable
energy they’re busy changing the face of
this being busy mean for us well it
means for one you’re not getting your
information from experts social media
social influentials giving you
information such as climate is a hoax
that the Great Barrier Reef is fine and
that vaccines are evil so with all that
misinformation getting around
how can you or how can we know what’s
right how can we know it’s accurate how
can we know it’s real well I have one
solution potential solution
it’s called click and quick science
clicking quick science is based on a
writing concept used by great authors
such as Ernest Hemingway and Anton
Chekhov it shows you and not tells you
something so it’s called show don’t tell
show don’t tell gives you information it
shows you information and it allows you
the audience or the reader to make a
decision based on evidence showing means
you get to decide for yourself
you can bill we can build a foundation
for you to make that evidence-based
decision this here is a video well it’s
actually a short from a video from our
peer-reviewed publication that came out
last year it’s documenting coral
bleaching and its mechanics for the
first time so its behavior how can you
know that that’s true or accurate or
real well simply put it’s showing you
it’s not telling you it shows you the
inflation of the tissue it shows you the
contractions it shows you the twitching
and the jerking it shows you temperature
stress it shows you coral bleaching it
shows you the zoo’s Fla even being
removed
this successful showing has over six
million views online including YouTube
and Facebook it has been reported on by
over 200 news media outlets globally
including Lamond in France Washington
Post National Geographic New Scientist
Scientific American PBS ABC in the
Australian it has been used in museums
here in Australia and overseas in the US
and right now and in the future it will
be a part of documentary and TV series
for the ABC PBS and BBC this video what
it does well is it takes complex science
tangible complex science and it places
it into an easily digestible language
it’s information it’s knowledge but it’s
perfect for an online media world click
and quick science facilitates better
science it facilitates better
communication but importantly it
facilitates us to make better decisions
based on evidence social media and
online news media they have kept us more
connected than ever before and that’s a
good thing it’s a very good thing for
one it allows information like this to
function and flourish it allows it to be
effective but it also gives us an
opportunity to call out those people
that just want to tell you things so the
next time someone
politician or a celebrity influential
says to you that the Great Barrier Reef
is in perfect condition ask them to show
and the next time someone politician
potentially says that autism is evil
oxen to show you and the very next time
that someone says climate change is
nothing but a hoax demand that they show
so
what if I told you that the world was flat