oh it’s so so big too for me to actually
stand in front of you all and give this
TED talk it was one of my dreams
actually to be in front of these
audiences and then I watch a lot of dead
ox when I was younger and I was looking
for you know my way and I was I was
trying to find it it was tough and today
when I arrived here I listened for these
boolean speeches I realized that though
we all have so much in common
I’m 29 years old and I went through all
of this but what these speeches were
people were telling you before and food
multitasking and then finding finding my
way and this is where it started they
started in Village University and it’s
different for national relations and
political sciences I know this program
it was good yeah it was amazing I was I
was a superstar there I was just walking
there always have my opinion
I was speaking everywhere with everyone
I was friend with everyone I liked
everyone and and most people like me or
me but they always had an opinion about
me well what what what you want to be
you know and that was the question that
I didn’t want to be a politician
straight away no politician that is good
in politics and that said something was
missing
I’ve got all that skill set of you know
being able to talk to to make arguments
and then in inspire people and actually
do the change you know but like having
the full tank but not knowing the
destination and not knowing the
direction of where I want to drive and
that was that was frustrating
I was I was that that young guy with all
of those big dreams you know doing
everything multitasking I was working
with an amazing team to the forest a day
and then 44 hours a day and the light
was amazing I was living in centre of
fairness and I didn’t know how to get to
that point where you can sit down and
think that my life was a success didn’t
know how to go there and I took a gap
here I took two years of gap year to
think and to figure out so what they
just made a list of best Bates
industries simple you know I didn’t take
drugs I don’t know much about them so
I’m a little bit afraid of them oh good
also now I think pharmacy was open to
labor here 22 23 to change the industry
from battle of odds to two medical
studies it’s almost impossible so there
was oil and gas and energy industry but
there to go into energy is really have
to be engineer you have to know physics
you have no real sciences and my
background was in in in Bachelor of Arts
in arts because politics is an art and
that that was my first equation the real
life equation that I had to solve so how
to go from Bachelor of Arts to master of
Sciences but because that was you know I
had to retain
so I solved it by rolling through
diversity this is one of the top hundred
universities in the world and its
environmental management program is one
of 10 best in Europe and I was very
lucky to get there when I say not
powerful for this program I thought that
I’m gonna be the guy who it was
environmental management a policy that
wasn’t energy engineering or else that
was my doors to the sector and I thought
that language of an enemy of an
environmentalist and then I will go to
the rich guy company and say hey listen
I know how to deal with all of those you
know guys that chained themselves to the
trees I know how to deal with them you
know because I’m an enemy well it to
notes when I when I start to learning
about more and more actually that was
the first thing that I learned when I
came to Sweden where there was a
conference going on in the first speech
in the conference and the first sentence
and I cannot was that if you are not
proving the business case for
sustainability please stop talking
because people stopped listening because
everything is about money if you’re not
making money you won’t do that that’s
how government thinks does a companies
think it’s sad but it’s true nobody will
spend just to spend money just you know
to I don’t know to say that we spend
money that’s stupid
and I will come back to that then I
realize that
it’s perform you know to find the way
how to make how to make that business
case out of sustainability and in the
22nd floor of the huge skyscraper
somewhere you know in the big business
center and the PL is pitched to the big
meeting of the board and then you know
I’ve seen myself in a very expensive
suite meeting preparing the speech for
your board of directors and then looking
change those batteries maybe we’re
fighting for the same reason just we
chose different options and then by
study in Lund University I realize that
what I want to do is to find the
business cases in sustainability and
make it happen and it’s not the bad
thing you know to be perfect to be
wealthy to get rich it’s not a bad thing
and you can do that by by thinking about
sustainability and thinking about the
planet because now you know it’s not a
very good place we have a lot of scars
we’ve left a lot of scars that is so
difficult to treat and cure and yeah
that’s us we did that and especially we
did that by putting our plastic wastes
into the oceans and that’s one of my
favorite stories forty years ago in the
middle of Turkmenistan the Soviets from
the huge oil well and they thought
we’re gonna be rich because we will take
that drill that oil and sell it and when
we gonna be rich but there was a smell
of methane so they thought ok there’s
methane if you just light it up
and we blow you know the huge fire and
then we can drill the world what
actually happened that was one of the
largest gas or electric gas reservoir in
the world and it still keeps burning
till this day forty years
gates to hell man-made gate to hell and
this food waste that’s one of the
monster to think forty percent of all of
our food ends up in landfills and that’s
the statistics meaning that if you eat
all your food and you never waste it
somebody in New York surroundings do
that twenties so that’s a real issue
that is so near to us and a reader
cycling how many of you took the second
cup to pour a coffee this morning well
can’t you use the same one that’s easy
it’s not that’s what we can do so if I
would remind you that this the third
sentence of if you’re not building the
business case people don’t listen so
there’s a second equation of my life
it’s full I packed because impacts to
the planet Earth because population
affluence and technology population
anymore people there are more impact
they’ll do to the earth affluence it’s
easy it’s being rich or having a lot of
things and a lot of stuff everybody
wants to have an iPhone computer
when you’re 18 you dream about Tesla and
and and then maybe flying to other parts
of the world so everyone deserves and
here the Clinton and the Clinton is it’s
it’s opposes product or service that
reduces environmental negative
environmental impacts through
significant energy efficiency
improvements sustainable use of
resources and Environmental Protection
activities and this is with you can
follow your dream and don’t forget
Clinton you can rather work in renewable
energy which is one of the fastest
growing industries in the world you can
say we’ll think about circular economy
which is very simple when waste of what
product cannot return a resource for
another one and this is recycling and
upcycling things you can think about
water management because what is the
most expensive resource that we have you
can think about sustainable mobility and
suddenly those cool electric cars that’s
also public transport walking more using
car sharing carpooling
and and and I said them so we
sustainable when you know that’s a
source of my failure the efficiency so
it was really nice to to see the talked
before about clothes and a fashion
industry but there’s so much more those
bio plastics and other to try to to buy
a political things that were cycle
efficiency in our city in our urban
environment the LEDs that are so much
better for our eyes and for the quality
and and light pollution but it’s really
close to us to turn off the lights when
you leave the room do you or when you
wash the teeth is your Pappas winning
think about these things it’s easy so
the thing is that being sustainable is
being smart waste is stupid waste money
because it’s stupid but actually what
they do sometimes they choose the
short-sighted way the easier way because
well clean tech is about using resources
efficient or recycling maybe it’s
expensive to do that right now but in
the long term it’s so much more
expensive to find another planet because
we have only one there is no planet be
right so if you are not building a
business case the sustainability people
will stop listening so clean tech is a
set of business cases there are about
sustainability so start listening and
you will be looking for your way in your
life do that by saving the planets thank you
stand in front of you all and give this
TED talk it was one of my dreams
actually to be in front of these
audiences and then I watch a lot of dead
ox when I was younger and I was looking
for you know my way and I was I was
trying to find it it was tough and today
when I arrived here I listened for these
boolean speeches I realized that though
we all have so much in common
I’m 29 years old and I went through all
of this but what these speeches were
people were telling you before and food
multitasking and then finding finding my
way and this is where it started they
started in Village University and it’s
different for national relations and
political sciences I know this program
it was good yeah it was amazing I was I
was a superstar there I was just walking
there always have my opinion
I was speaking everywhere with everyone
I was friend with everyone I liked
everyone and and most people like me or
me but they always had an opinion about
me well what what what you want to be
you know and that was the question that
I didn’t want to be a politician
straight away no politician that is good
in politics and that said something was
missing
I’ve got all that skill set of you know
being able to talk to to make arguments
and then in inspire people and actually
do the change you know but like having
the full tank but not knowing the
destination and not knowing the
direction of where I want to drive and
that was that was frustrating
I was I was that that young guy with all
of those big dreams you know doing
everything multitasking I was working
with an amazing team to the forest a day
and then 44 hours a day and the light
was amazing I was living in centre of
fairness and I didn’t know how to get to
that point where you can sit down and
think that my life was a success didn’t
know how to go there and I took a gap
here I took two years of gap year to
think and to figure out so what they
just made a list of best Bates
industries simple you know I didn’t take
drugs I don’t know much about them so
I’m a little bit afraid of them oh good
also now I think pharmacy was open to
labor here 22 23 to change the industry
from battle of odds to two medical
studies it’s almost impossible so there
was oil and gas and energy industry but
there to go into energy is really have
to be engineer you have to know physics
you have no real sciences and my
background was in in in Bachelor of Arts
in arts because politics is an art and
that that was my first equation the real
life equation that I had to solve so how
to go from Bachelor of Arts to master of
Sciences but because that was you know I
had to retain
so I solved it by rolling through
diversity this is one of the top hundred
universities in the world and its
environmental management program is one
of 10 best in Europe and I was very
lucky to get there when I say not
powerful for this program I thought that
I’m gonna be the guy who it was
environmental management a policy that
wasn’t energy engineering or else that
was my doors to the sector and I thought
that language of an enemy of an
environmentalist and then I will go to
the rich guy company and say hey listen
I know how to deal with all of those you
know guys that chained themselves to the
trees I know how to deal with them you
know because I’m an enemy well it to
notes when I when I start to learning
about more and more actually that was
the first thing that I learned when I
came to Sweden where there was a
conference going on in the first speech
in the conference and the first sentence
and I cannot was that if you are not
proving the business case for
sustainability please stop talking
because people stopped listening because
everything is about money if you’re not
making money you won’t do that that’s
how government thinks does a companies
think it’s sad but it’s true nobody will
spend just to spend money just you know
to I don’t know to say that we spend
money that’s stupid
and I will come back to that then I
realize that
it’s perform you know to find the way
how to make how to make that business
case out of sustainability and in the
22nd floor of the huge skyscraper
somewhere you know in the big business
center and the PL is pitched to the big
meeting of the board and then you know
I’ve seen myself in a very expensive
suite meeting preparing the speech for
your board of directors and then looking
change those batteries maybe we’re
fighting for the same reason just we
chose different options and then by
study in Lund University I realize that
what I want to do is to find the
business cases in sustainability and
make it happen and it’s not the bad
thing you know to be perfect to be
wealthy to get rich it’s not a bad thing
and you can do that by by thinking about
sustainability and thinking about the
planet because now you know it’s not a
very good place we have a lot of scars
we’ve left a lot of scars that is so
difficult to treat and cure and yeah
that’s us we did that and especially we
did that by putting our plastic wastes
into the oceans and that’s one of my
favorite stories forty years ago in the
middle of Turkmenistan the Soviets from
the huge oil well and they thought
we’re gonna be rich because we will take
that drill that oil and sell it and when
we gonna be rich but there was a smell
of methane so they thought ok there’s
methane if you just light it up
and we blow you know the huge fire and
then we can drill the world what
actually happened that was one of the
largest gas or electric gas reservoir in
the world and it still keeps burning
till this day forty years
gates to hell man-made gate to hell and
this food waste that’s one of the
monster to think forty percent of all of
our food ends up in landfills and that’s
the statistics meaning that if you eat
all your food and you never waste it
somebody in New York surroundings do
that twenties so that’s a real issue
that is so near to us and a reader
cycling how many of you took the second
cup to pour a coffee this morning well
can’t you use the same one that’s easy
it’s not that’s what we can do so if I
would remind you that this the third
sentence of if you’re not building the
business case people don’t listen so
there’s a second equation of my life
it’s full I packed because impacts to
the planet Earth because population
affluence and technology population
anymore people there are more impact
they’ll do to the earth affluence it’s
easy it’s being rich or having a lot of
things and a lot of stuff everybody
wants to have an iPhone computer
when you’re 18 you dream about Tesla and
and and then maybe flying to other parts
of the world so everyone deserves and
here the Clinton and the Clinton is it’s
it’s opposes product or service that
reduces environmental negative
environmental impacts through
significant energy efficiency
improvements sustainable use of
resources and Environmental Protection
activities and this is with you can
follow your dream and don’t forget
Clinton you can rather work in renewable
energy which is one of the fastest
growing industries in the world you can
say we’ll think about circular economy
which is very simple when waste of what
product cannot return a resource for
another one and this is recycling and
upcycling things you can think about
water management because what is the
most expensive resource that we have you
can think about sustainable mobility and
suddenly those cool electric cars that’s
also public transport walking more using
car sharing carpooling
and and and I said them so we
sustainable when you know that’s a
source of my failure the efficiency so
it was really nice to to see the talked
before about clothes and a fashion
industry but there’s so much more those
bio plastics and other to try to to buy
a political things that were cycle
efficiency in our city in our urban
environment the LEDs that are so much
better for our eyes and for the quality
and and light pollution but it’s really
close to us to turn off the lights when
you leave the room do you or when you
wash the teeth is your Pappas winning
think about these things it’s easy so
the thing is that being sustainable is
being smart waste is stupid waste money
because it’s stupid but actually what
they do sometimes they choose the
short-sighted way the easier way because
well clean tech is about using resources
efficient or recycling maybe it’s
expensive to do that right now but in
the long term it’s so much more
expensive to find another planet because
we have only one there is no planet be
right so if you are not building a
business case the sustainability people
will stop listening so clean tech is a
set of business cases there are about
sustainability so start listening and
you will be looking for your way in your
life do that by saving the planets thank you
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