[Applause]
[Music]
[Applause]
a special moment in the life of a being
human when you see the past to the present
and the future and you realize what
You want to do that happened to me once
my 26 years was teaching
university consultant
communication in that way I was
lucky to meet many people but my
favorites were scientists at the
way to turn one day came to me this
text message
a colleague of teaching is
completely terrified because there were
a female journalist arrived at his laboratory
Asked about his draft
research wanted to
report to my surprise this person
It is an eminence in his public branch
the best scientific journals will
international conferences was
completely terrified
Just imagine my surprise to
arrive I was standing in the
I arrived expecting door say what
Just do help me understand me
then I say this because you do
experiment showed me again
and you let him go and asking little
a little sun and eva base explained
So that was a key moment for me
I realized that scientists are
that group of our society that are
Misunderstandings often think that
It’s a crazy doctor who is in a
locked laboratory that the bad
movie
the teacher that we do not like the whole
world and the child class
also fall ill we do not know if
They agrees but are not people and this
group of fourteen like you and
me with dreams and aspirations fears
He feels like doing something different
Except that you choose a job that is done
Science and scientists have
the intrinsic capacity to manage
generating in reality something that lives on
his head but also in certain
times went against the tide
and they managed to change the course of the
history and what if that
information is about people
Imagine where we will take a
momentous decision in life the
which are parents here to know that
better when their children are growing
concerned give them the best
feeding grow sants or
knowing they were depressed and not
They manage to concentrate or make absolutely
nothing
Odessa once lost his job and
They know how to continue
And there are also questions not so
Transcendental is not it like that
point in the sky we see ever and
If you will not be living on another planet
and create can be no questions
silly
maybe anyone in the world
I do not know to ask if the same thing
you and who knows what is
doing research
so I decided one day I got my
home and told my parents I will leave
my work as a consultant
I’ll still get into teaching
my mom’s face and I remember
After that I said I’ll do a
PhD already imagine some
people who are already crazy because you’ll
away from your comfort has its work
and I went to live in a small room two
Wells is my desk will excuse the
sport and today there are many
information we have means
communication in social networks
and then you will know when we wanted
lose those extra pounds and look
a magazine that says low free days
in 15 days or let sadness in five
steps and we were eating that story but
Sometimes we do not realize that making
decision impacts other
our lives
And there is a ghost
instant gratification today
day live much that is good
like happiness but that
join seconds is not you who believe
time to stop seeing things as
we want to see if we make them feel better and
as they are
And every day I am saying this
Mr. a little mussed every day
we know more
and we understand less if they have realized
we know everything but we have less than
things that surround us and that road
when I got my Ph.D.
I found a surprise I started
make my first investigations and
I searched and searched and searched for information
and I went to my tutor and I said no
no surprise why meeting
precisely because we have here no
another shock in my life and magical moment
key and still little terrifying and I
I found a methodology
called ‘big’ Faithful theory
camps and what this is based on the
sales actually becomes your laboratory
to the street to do experiments
trial and error and trial and error and testing
and error to stay with information
you can generalize somehow
to explain and explain a phenomenon
YTN there had accomplices
if one of my students are here
I want to thank you because without you
once they have accompanied me
any of those crazy things that I did not
I could have done this and said good
If there is no information that’ll do
I sat down and said good
the only promise that I can make a
researcher who has spent years
I am doing a project that will try
to do the best I can with my
experience in communication and
work of my students so you can
spread your son and told them said well
who wants to share and my
there were some people surprise us
We went to their labs and spend
whole days with them to learn
geolocation animal genetics
botany water management
I want communicator and metal ones that
I chased back but without them
I swear I could not have done
absolutely nothing and in the process I
I found these two great
thinkers German philosopher and win
Brazilian educator Paulo Freire both
two groups historically neglected and
oppressed by the power
women in science and
Latin Americans who say these
Sirs
you who are the best in the
university were 9 to follow
teacher taught me never rest
I will no longer apply let ‘s be honest oy
it’s true
higher education must
rethought because we have to teach
our young people increasingly
generate solutions to problems
the daily life of ordinary people and
no current system of power and
policy and step with that
self – knowledge can sustain a
themselves and fulfill their dream of making
make it happen
and now here were the method will then
if someone wants to spread their ideas and
investigations tells me how he was
why will they help me a lot for
my this thesis is the multimodal model
Hybrid modal communication
scientist I prefer to call
Science for everyone and is back to
girls and ask when they were
growing and had no idea anything
what they saw and caught mom and
Dad and why and why and why
until they can understand that it
we went to us with colleagues
researchers ask what
they were investigating and to learn
what they were doing their purpose the
objective which impacted these findings
and point 2 reflect in everyday
in the space of reality as
neighborhood convenience store the way
on the street we move the food
we eat the way we behave
to reflect a reality
tangible for him no expert where
carried out and that finding them here
I tell an experience when he was
making this part of the investigation
the new US president
He decided to take one of his first laws
which it was to prohibit scientists
they can speak publicly about their
research findings which
everyone thought not good to say
They do not even care to tell
what they are doing
I tell them that that’s a lie we suffer
students and teachers both
we decided to put together a march
the most Latin American strike style
the streets of Alburquerque and
other parts of the United States happened
and we went to complain to leave us
talk to people of things
We are investigating because just
that is the goal of science
if we dissociate from reality
loses track of its existence and
that way
as there is no chance but
causality I found these two
books of authors who have nothing
Tura to do with the mind and quoted what
next because it will be the destruction
the human being in politics without
principles for him to do without
commitment
wealth without work wisdom without
the immoral character business and
science without humanity and is that we
We thought the scientist is
insensitive and sometimes those silences
we see them or maybe they do not want
talk to anyone is because they are
treasuring and seeking knowledge
best way to meet and contagion
and what happens if you come here as one
paper scientific sense
for example it is being studied much
objectification of women’s
objectification and awaits the conclusion
This pp but you must have a
Parallel dialog for dialogue
which is not an expert so you can
appropriating this knowledge and can
support changing the current reality and
What if we make coffee with women
and they sat down and discussed them with the
They are finding themselves in a manner as is
that every time they choose to settle
value only in physical appearance
They are supporting other women
also it is viewed as an object is
same thing in other words the the
Point 3 is to look for our audiences
key
if we give not only with the
demographic data but to know that
mobilizes person how he likes
do in their spare time that scares you
which makes happy to design
a communication experience and good
here you will say not good here
He is teaching us nothing more than a
Traditional communication strategy
if you have
but the special point is to generate a
scientific learning experience and
Here is all a game worth one
PR experiment
street marketing whatever it is
based on our research
carry that message
One day I walked the streets of
this city of albuquerque and where
college and I found this
reader and says in this house we think
no human is illegal that love is
love real science that
women ‘s rights are rights
human that the lives of people
Color matter that water is life and
Generosity is all that bit of
cardboard in the house of a stranger
It took sense to me even though I was not
jacket
I understood everything that was suffering
that people at a time and summarizes a
experience a series of attitudes not
necessarily positive but yes
called our conscience and make us
think and we generate a series of
experiments
one of my accomplices was the group of
research and calaf with group
Research and foot pedals
a hybrid did something like
Frankenstein
mix a press conference with
geolocation experiment with
street marketing and took the
scientists to shop around
bicycle with media
media to see how it would be
the mobility process as if going to
monitor people that we
with this we need 20 volunteers
We got more than 100 at low cost
and people need seized
thinking about new forms of mobility
for basin group breeds
cattle
We generate a field day with
geneticists and media
which came out of his laboratory
we pulled out the cows and take
coffee and talk about animal genetics
we achieved nationwide coverage and
international
the research group
chemical principles of plants
Medicinal our country also
He had the opportunity to communicate
chemical principles of these
even allowing species
replace traditional medicine
I had no side effects with
Watershed Research Group
hydrographic
we also investigate and present
scientific findings
international and nationals
Cajas National Park
What is the aim of the end of the
science if we dissociate
Academy society has
total sense but if we link
These two experiences these two
social groups
Who knows we might change course
history and science to create
everybody
Thank you
and
[Music]
[Applause]
a special moment in the life of a being
human when you see the past to the present
and the future and you realize what
You want to do that happened to me once
my 26 years was teaching
university consultant
communication in that way I was
lucky to meet many people but my
favorites were scientists at the
way to turn one day came to me this
text message
a colleague of teaching is
completely terrified because there were
a female journalist arrived at his laboratory
Asked about his draft
research wanted to
report to my surprise this person
It is an eminence in his public branch
the best scientific journals will
international conferences was
completely terrified
Just imagine my surprise to
arrive I was standing in the
I arrived expecting door say what
Just do help me understand me
then I say this because you do
experiment showed me again
and you let him go and asking little
a little sun and eva base explained
So that was a key moment for me
I realized that scientists are
that group of our society that are
Misunderstandings often think that
It’s a crazy doctor who is in a
locked laboratory that the bad
movie
the teacher that we do not like the whole
world and the child class
also fall ill we do not know if
They agrees but are not people and this
group of fourteen like you and
me with dreams and aspirations fears
He feels like doing something different
Except that you choose a job that is done
Science and scientists have
the intrinsic capacity to manage
generating in reality something that lives on
his head but also in certain
times went against the tide
and they managed to change the course of the
history and what if that
information is about people
Imagine where we will take a
momentous decision in life the
which are parents here to know that
better when their children are growing
concerned give them the best
feeding grow sants or
knowing they were depressed and not
They manage to concentrate or make absolutely
nothing
Odessa once lost his job and
They know how to continue
And there are also questions not so
Transcendental is not it like that
point in the sky we see ever and
If you will not be living on another planet
and create can be no questions
silly
maybe anyone in the world
I do not know to ask if the same thing
you and who knows what is
doing research
so I decided one day I got my
home and told my parents I will leave
my work as a consultant
I’ll still get into teaching
my mom’s face and I remember
After that I said I’ll do a
PhD already imagine some
people who are already crazy because you’ll
away from your comfort has its work
and I went to live in a small room two
Wells is my desk will excuse the
sport and today there are many
information we have means
communication in social networks
and then you will know when we wanted
lose those extra pounds and look
a magazine that says low free days
in 15 days or let sadness in five
steps and we were eating that story but
Sometimes we do not realize that making
decision impacts other
our lives
And there is a ghost
instant gratification today
day live much that is good
like happiness but that
join seconds is not you who believe
time to stop seeing things as
we want to see if we make them feel better and
as they are
And every day I am saying this
Mr. a little mussed every day
we know more
and we understand less if they have realized
we know everything but we have less than
things that surround us and that road
when I got my Ph.D.
I found a surprise I started
make my first investigations and
I searched and searched and searched for information
and I went to my tutor and I said no
no surprise why meeting
precisely because we have here no
another shock in my life and magical moment
key and still little terrifying and I
I found a methodology
called ‘big’ Faithful theory
camps and what this is based on the
sales actually becomes your laboratory
to the street to do experiments
trial and error and trial and error and testing
and error to stay with information
you can generalize somehow
to explain and explain a phenomenon
YTN there had accomplices
if one of my students are here
I want to thank you because without you
once they have accompanied me
any of those crazy things that I did not
I could have done this and said good
If there is no information that’ll do
I sat down and said good
the only promise that I can make a
researcher who has spent years
I am doing a project that will try
to do the best I can with my
experience in communication and
work of my students so you can
spread your son and told them said well
who wants to share and my
there were some people surprise us
We went to their labs and spend
whole days with them to learn
geolocation animal genetics
botany water management
I want communicator and metal ones that
I chased back but without them
I swear I could not have done
absolutely nothing and in the process I
I found these two great
thinkers German philosopher and win
Brazilian educator Paulo Freire both
two groups historically neglected and
oppressed by the power
women in science and
Latin Americans who say these
Sirs
you who are the best in the
university were 9 to follow
teacher taught me never rest
I will no longer apply let ‘s be honest oy
it’s true
higher education must
rethought because we have to teach
our young people increasingly
generate solutions to problems
the daily life of ordinary people and
no current system of power and
policy and step with that
self – knowledge can sustain a
themselves and fulfill their dream of making
make it happen
and now here were the method will then
if someone wants to spread their ideas and
investigations tells me how he was
why will they help me a lot for
my this thesis is the multimodal model
Hybrid modal communication
scientist I prefer to call
Science for everyone and is back to
girls and ask when they were
growing and had no idea anything
what they saw and caught mom and
Dad and why and why and why
until they can understand that it
we went to us with colleagues
researchers ask what
they were investigating and to learn
what they were doing their purpose the
objective which impacted these findings
and point 2 reflect in everyday
in the space of reality as
neighborhood convenience store the way
on the street we move the food
we eat the way we behave
to reflect a reality
tangible for him no expert where
carried out and that finding them here
I tell an experience when he was
making this part of the investigation
the new US president
He decided to take one of his first laws
which it was to prohibit scientists
they can speak publicly about their
research findings which
everyone thought not good to say
They do not even care to tell
what they are doing
I tell them that that’s a lie we suffer
students and teachers both
we decided to put together a march
the most Latin American strike style
the streets of Alburquerque and
other parts of the United States happened
and we went to complain to leave us
talk to people of things
We are investigating because just
that is the goal of science
if we dissociate from reality
loses track of its existence and
that way
as there is no chance but
causality I found these two
books of authors who have nothing
Tura to do with the mind and quoted what
next because it will be the destruction
the human being in politics without
principles for him to do without
commitment
wealth without work wisdom without
the immoral character business and
science without humanity and is that we
We thought the scientist is
insensitive and sometimes those silences
we see them or maybe they do not want
talk to anyone is because they are
treasuring and seeking knowledge
best way to meet and contagion
and what happens if you come here as one
paper scientific sense
for example it is being studied much
objectification of women’s
objectification and awaits the conclusion
This pp but you must have a
Parallel dialog for dialogue
which is not an expert so you can
appropriating this knowledge and can
support changing the current reality and
What if we make coffee with women
and they sat down and discussed them with the
They are finding themselves in a manner as is
that every time they choose to settle
value only in physical appearance
They are supporting other women
also it is viewed as an object is
same thing in other words the the
Point 3 is to look for our audiences
key
if we give not only with the
demographic data but to know that
mobilizes person how he likes
do in their spare time that scares you
which makes happy to design
a communication experience and good
here you will say not good here
He is teaching us nothing more than a
Traditional communication strategy
if you have
but the special point is to generate a
scientific learning experience and
Here is all a game worth one
PR experiment
street marketing whatever it is
based on our research
carry that message
One day I walked the streets of
this city of albuquerque and where
college and I found this
reader and says in this house we think
no human is illegal that love is
love real science that
women ‘s rights are rights
human that the lives of people
Color matter that water is life and
Generosity is all that bit of
cardboard in the house of a stranger
It took sense to me even though I was not
jacket
I understood everything that was suffering
that people at a time and summarizes a
experience a series of attitudes not
necessarily positive but yes
called our conscience and make us
think and we generate a series of
experiments
one of my accomplices was the group of
research and calaf with group
Research and foot pedals
a hybrid did something like
Frankenstein
mix a press conference with
geolocation experiment with
street marketing and took the
scientists to shop around
bicycle with media
media to see how it would be
the mobility process as if going to
monitor people that we
with this we need 20 volunteers
We got more than 100 at low cost
and people need seized
thinking about new forms of mobility
for basin group breeds
cattle
We generate a field day with
geneticists and media
which came out of his laboratory
we pulled out the cows and take
coffee and talk about animal genetics
we achieved nationwide coverage and
international
the research group
chemical principles of plants
Medicinal our country also
He had the opportunity to communicate
chemical principles of these
even allowing species
replace traditional medicine
I had no side effects with
Watershed Research Group
hydrographic
we also investigate and present
scientific findings
international and nationals
Cajas National Park
What is the aim of the end of the
science if we dissociate
Academy society has
total sense but if we link
These two experiences these two
social groups
Who knows we might change course
history and science to create
everybody
Thank you
and
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