glad to be here I’m happy to have this
opportunity to share my experience I
want to say sorry in advance because not
so fluent English as other speakers have
so I’m a chief editor of a B lingual
online magazine about photography and
visual culture Burton flight our
audience is a professional and amateur
photographers as well as all those who
enjoy seeing good photos for example I’m
representing the the last group here’s
of Burton flight the photographers from
all over the world it’s reporters
documentarians art photographers its
experience experienced professionals and
gifted youth for less than a year we
will we were able to build quite big
audience daily our website is visited by
up to 10,000 unique users furthermore
number of the visitors continues growing
our magazine is notable for its
interesting content I’m sure you will
enjoy it birth dad deposit come
depositphotos calm I hope you you will
be our readers to so but our magazine is
notable not for on the interesting
content however discriminating reader
will notice that there is no ad on our
website so no no banners no PR materials
not everything we used to see on the
pages on other other digital medium so
and now I will explain why her button
fried appeared in jun 2014 it and it was
founded by depositphotos one of the most
biggest
for the banks in the world and so why
did it do that why did the company needs
a media resource the thing is that the
thing is that every company which sells
something needs to build the
relationships with the customers very
often such relationships is limited to
an advertisement through the different
channels in majority of the cases we
talk about paid media which are the
channel selected by business companies
to make to make talk about them and
every channel is the particular case
costs a lot paid media is the radar
ocean yeah it’s full of sharks where
everybody flips about and pushes
everybody so to survive you need to pay
the most as well to present yourself to
increase number and value of its
presence I’m sorry I just forgot to to
click the presentation so the visit
photos verify ok many projects have to
why that is why we have we want to
transfer from the red ocean into blue
ocean we need to create our own system
of communication with the customers and
environment which will belong only to us
there will be no need to sell our
product to idea but instead will tell
about what we are producing in such a
way that it will be interesting to our
audience you may ask a question may our
own media 70 serve as a new instrument
for a dialogue between those who create
ecommerce project I mean sellers and
their target audience buyers nowadays
every business uses a range of the
channels to talk to the customers and we
as i already said it’s ninety-nine
percent of the cases it’s a paid
channels who which do not belong to the
business and therefore requires
continuous in
assessments among the private channels
we can name two things block block and
mass media like in our case as usual
let’s talk about block as usual the
users thing about a block is an
additional to site at some form of a
limited information field very
concentration of our target audience is
extremely low was usual so let’s talk
about private mass media while creating
a private media you need to answer
following questions what the goals and
objectives wine owner and the reader
need a mirror resource besides the usual
invest incentives of a publisher gaining
profits getting influence and the satyr
diversification the most important for
us is the fact that we develop that with
the development of our digital
environment of our own media resource we
will along to the it will allow us to
start a dialogue with the customer our
absolutely new level what will the
benefits that private media will bring
to a product or brand our orden our
urban environment allows that not to
force the sales but to form an interest
demand tastes preference we can create a
community of the interested people
besides we do not lead a discussion with
the user in the crowded sphere and the
crowded territory with the wall that
sharks instead we have the discussion in
our own territory where only from our
it’s only our decision what will be
interesting for a person would be
interesting for a person or not and
we’ll something destruct here’s a her
attention work but like in social
networks that there are a lot of
destructive factors or like in the block
which is usually located on the website
is over the company and the rear
entered on the sales furthermore we
create a good quality media at do not
look for the channels of communications
any more channels come to us we do not
sell anything we tell stories and if we
do it very well if our store is a good
the others will write about us and we do
not need to pay for that our content
will be distributed and again it will be
distributed it will be shared by free we
shall we shall be invited to any to
invent as a merry media partner for free
because we’re interesting yeah we
represent soon because their industry
and that and customers will came will
come to us because they want to be there
we are because because we have
interesting for them all this means that
more and more sources will mention us
too consequently a number of our
publishers mentions an effective content
will will bro is it’s not a an
advertisement its information messages
in different forms this chart
illustrates a correspondence between
coverage and heat on a targeted target
audience private media media is the most
official channel to hit the target
audience coverages law worry as we can
see however the quality of the audience
is the highest so effective coverage so
called echo of a private media as a
communication channel is much larger in
comparison to the other channels the
format of media itself means different
type of presenting information and
communicating it to the customers we’re
not lost in the old ocean of
advertisement and companies campaigns of
other players we carefully look after
our garden after our God
after our environment which gets a lot
of the visitors as a result we do not
chase the customers but customers come
to comes to us one more factor should be
mentioned if media is a channel show
stable development then later it may
become not only environment for
communicating with customers but also
may grow into additional product for a
publisher and to be additional product
for its basket which will create added
value anyway on the stage development
media channel because of its form arts
because its form has a unique
opportunity to speak louder and more
efficient than other plat mores
platforms or channels thank you very
much [Applause]