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Capital is Not an Excuse to Build Something Great | Tai Zi Kang | TEDxTARUC


good morning guys thank you so much
we’ll be feeling have you guys ever
think of how are you gonna use the
street now saving I think most you gonna
have 3000 gateway
[Music]
so I appreciate I’m honored to be here
to share about the first night share
about how I use the tree doesn’t get
just that figure and put a three
thousand ringgit when I first started to
figure this street doesn’t get what he
can buy before the back may be wondering
100 you can make your box oh yeah not
even in either so I never expected this
is the money I used to start with you
and this will be the very very first
time I shared public how I use the money
to start thank you alright so back to
five years ago by all of you guys
I know ordinary students in black MMU
University so there are we my second
year so there one science 20 so I see
the opportunity which is like it’s very
hard to get fruits in the campus so I
borrow a little money that might borrow
the money from my own so I use the money
to buy it yourself ok so I choose a home
size juicer and very excited I prepared
foods and orange
and I do my own proof with the wood and
I cut in my one so this very excited so
the first thing I launch the proof when
I was 20 but this is my first visitor
there’s a long queue order and all my
friends come to support me saying wow
this your dress business oh cool
I put orange cabin mr. orange carrot
orange carrot and I just went oh my god
I read immediately to the test go and
buy a new actors they come back all my
friends and orders giving God so after
one months of this kind of situation
that deficit a variable so after one
month so and Residences I realized I
couldn’t only 27 and oh my employee was
more than me the end very thousand I pay
ten thousand it’s a really after one so
the first start up and learn about the
financial management the capital doesn’t
work doesn’t make it happen so this is
the first lesson so I look forward to
the second startup so that one is the
teashop big thing okay so and learn from
the foundation management so I do the
friendship when I’m low and I thought I
was quite freedom I set up a website
and when people doing the t-shirt
printing I collected inside I don’t how
I do I do website at least or the
graphic design to the website collect
all the designer so when people need
that you should complete an argument
when you’re not so I thought there’s a
freedom and I get an enjoy your vest and
that’s Mel I wanted to hurricane
diddly so I first rolling out to go to
campus do the marketing I spend heavily
on marketing to DK 40k 50 hyung I
thought they were work but any no money
didn’t make it happen okay I film what I
found the market positioning okay
because personal life t-shirts and so it
just didn’t get okay there was not
exclusive normally that’s not what
people really want it just ordered a
t-shirt so people don’t view it
exclusive you get it so this is the
second lesson okay and with this this
two kind of lesson I wouldn’t make it
forward to my third style okay so I know
financial management and another market
positioning I do the third startup which
is the Disco Jovi it’s a part-time job
hunting platform it’s very good market
positioning which started those campus
student to find a part-time jobs and we
do did a lot quite good for financial
management planning all kind of them
okay we roll out can also get it and Joe
you bastard
okay but when when apps come out and the
marketing comes out there the things
really low it’s not really quite good
respond text we expected because and
there’s a lot of ask you are you want a
discussion and keep changing keep
changing for the plane because we have
seven orders as quite a lot instead also
called our directors so for you guys if
you know the businesses in alright
there’s so many common during the team
but no soldier right so the third star
after hot six months so preparing this
is the problem is that
management because all people want to
talk but though don’t be the somebody
want to do
nobody wanted to execute something it’s
all about the plan again the plan the
plan so that’s pretty common in the
organisation planning all over start off
so to talk license I found I let her
down a team management okay and they
move on to the to the default one which
is like two years ago 20 2014 the one is
the name is quite funny line cuckoo bird
calm so don’t worry stop once I its
mommy home sell for mommy play 29 we
game okay didn’t get every baby products
for wholesale price because we know
mommy spend a lot six and remember
everyone for the babies
so we see the opportunity alright so we
try to roll it out we we use the prereqs
period the plan the financial one again
the market partition in very dramatic
questioning mommies and save money
it is very short where there won’t be
save money so they can spend the money
and time for the warmth what happens all
right
so a my duty management well let’s go
harder good executions okay first one oh
we got 10,000 money sign up with just a
landing page we don’t even have to put
up and just put it at like a cliche to
ask yeah doesn’t mommy sign up as
support this business immediately we get
in person and we try to like continue
around the bases with his hands on money
in a month in the capital we have the
own warehouse a lot of divers
warehouse is really low but when I when
the whole team executed the business
like day two days
we found another challenge which is
really kind of soft what what channel is
it this time I face the profit model
which is the business model because we
didn’t realize that diapers is a was
litigated every diapers that merchants
but yourself
does a union does giant those Zurich
they lost it isn’t to warming it is the
lost leader product we didn’t realize so
the whole business cannot start step and
time for Sparky products Oh mommy can’t
buy diapers didn’t pick up but we have a
practical progress so but every Tigers
wish we deliver your claim waiting using
cracker
so they’d even get fifteen fifteen games
so the business not sustainable
our membership 2019 gate cannot cover
well how it was on the divers we cannot
buy the desk oh that’s a huge
it’s a huge captive game so we decided
to grow up like would pay back the money
today ambassador MZ cannot this is
killer
so the fraud time for star I learn about
the business model how important is the
profit engine to make the that this is
more sustainable all right at that time
when I was 24
right now I’m in twenty twenty twenty
six and twenty fours I lost about how
the meeting we did can you imagine like
that so that was that that was
disappointed really white like
questioning myself
I am suitable to be an opinion huh yeah
so but I at that time then no money law
basically we lost we lost trust and
lucky we have a team photo and we lost
on nearly 40 just you know in our bank
account I’m so grateful Michael believe
on me everybody the last ones we try is
all right so everybody put 1000 degree
1000 1000 1000 in three columns so three
thousand I get off all right so so
that’s the desert that’s the things come
like how to start a business with 3,000
people okay at this time what I learned
from previous can become very important
they bring miscue so very fast that’s
the first question
if you have treat on them get you if you
want to start a business I believe all
you guys have a leader doing boss stop
something they don’t do something so we
treat doesn’t get the prescription what
you wouldn’t do a lot of people girls
like the young people always us start a
business what I’m gonna do okay so the
first thing we do is we get up eating
products and a business model okay I’m
very lucky because the issue painting
business bring me to reach out very good
quality lot of fabulous which is a stop
block from those international frame
okay so you dis kind of wrappings
economy’s really solid business model
okay the second thing is how to sell
which we have a product really be
important to sell we use the solution
east and learn from the previous
building which is I do the website okay
website and compelling story
use the pre-orders because I had only
three thousand gonna buy them eventually
so if
she can produce each release at our
customer can you wait for my the
pre-order so the money coming and I got
a really good product I paid too many
pictures then you take tribute to
produce a bigger customers so it’s make
make sense of pre-order waters alright
so the good question
which is the most critical one you have
the website there pre-order your winning
product how can make people choice on
you when you so do your line
I think people trust you nobody even
says so how I found a solution is we
learned from the previous I failed both
early I we do a compelling story because
people believe in the story people buy
your missions and Photoshop all right so
the compound story is a true story base
of what we did and what we really
prepare for it the business model we see
all kind of them is always so expensive
so expensive in the market okay
and we really need to go deep in it
really understand the cost backtrack is
thinking like 10 or 20 percent is like
seven times up
so how will you do is I is it possible
this opportunity to like really travel
the world who can really competitive
doorways and bring to people with really
transparent price so our compelling
story is with the people how is vital
products to travel the world and we list
out all the costs in one image we tell
people how much it also several people
come to our employee we don’t know how
much is the cause of a product and how
much it done very transparent okay we
initially only write trick and anything
that being reserved
suspenders they bring honest not very
honest so with a compelling story for
Shelby you didn’t make it like it you
know not local select the few students
that is campus we try to make it like
international brand well they’re no
money we do Photoshop something but the
products you but ready to be real so now
the pro question is when you have a
website pre-order you put products you
get a controlling story
how do wish you want to which is more
people exposed to more people
right so how we do is we use these wet
also what we did previously the best way
to bring us to heat one correct 60 Cal
who you panic on a paper get a strainer
so we specify we hit 160 KO sales giving
any profits okay so the whole things
what I wanted to show you guys the whole
story is come to one things the
persistence I did a lot on this thing
even past five years and we did a lot of
missing too but I believe the one most
important thing I did it right is that
everyone
keep on going no matter how hard is it
hope Hank reason never give up
so which is the persistence where can
you the experience and knowledge to
continue solve the problem faster the
first start up the first to sorrow I
make from 0 to 1/2 can I take six months
then go goober calm I take three months
to make 4 and 0 to 100 K the gear I take
15 days to make on 0-2
and the latest business I start along
with figure which is the Ox wait
okaaaaay not sure you guys heard about
it which the swings of the uestions so
from 0 to 100 100 k i takes 48 minutes
to the first day we launched on these
labs they fail or facebook will spin
webs to do the colony there’s a lot of
acting in the cycle and therefore beta
pivot insist the first day to launch we
get 320 Chaos’s and a face pay online so
all this is the persistent can you the
knowledge can you’ll excuse it to build
you are the best person in your view
alright have can heard of was the two
most important things in your life
the first is the day you go away yes
against that your wedding day no is not
ready
the second is you identify a wife – I
know I hope you guys you can find in
passions and you know your talent use
your talent in the industry or the hope
is in all kind that you are passionate
and put your life economic and continue
to be like focus focus focus and
persistent they will really bring you
the success so
I hope you guys keep your eyes on a
store your feet on a girl and see you
not talk be persistent
don’t you guys ever do many like spells
do remember there’s a guy though four
times what I also refer to Tony that
matters
Elon Musk who will suffer death kind of
pains and still continue persistent
continue don’t give up keep managing and
that inspire me so I hope the little
like a minute I hope I can show you guys
very humble sharing with you guys
yeah maybe spider yeah I also persistent
I keep on wearing the same shoes like
the blue blazers so what do you remember
me when I see me in ministry this is a
crisis to know thank you so much [Applause]
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