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Breaking the Box from the Inside Out | Peter Cortle | TEDxWakeForestU


however at all let’s get the mic working

my name is Peter coral very happy to be

here today amongst a group of

distinguished speakers I’m looking

forward to hearing them too but first

before I begin I’d like to thank the

organizers and the team behind the event

arthur mallory julie all the rest of the

team that i have had a chance to meet

over the past day perhaps we can give

all of them a quick round of applause so

it wasn’t actually too long ago that I

was in a venue like this sitting where

you’re sitting today and listening to

speakers trying to figure out what it is

that I wanted to do for the rest of my

life and to be up here you know several

years later you know makes me think what

a difference just a few few years can

make a little bit of my background I’m a

three-time entrepreneur I’ve been

heavily involved in the university

entrepreneurship space and my

experiences are geared towards

entrepreneurship education nonprofits

and all of these things have positioned

me to serve and the CEO and Founder role

of circuitry which is now the fastest

growing network for entrepreneurial

students and alumni with over a hundred

plus institutions that have adopted the

platform to best support their

entrepreneurs on their journey there’s

tens of thousands of students on the

platform now and will be soon hitting a

hundred thousand-plus so our team’s very

excited about the impact we’re going to

be making moving forward but in looking

back at what has brought me here today

still in my 20s living my dreams I’ve

realized that breaking the boxes we

often find ourselves in is the key

concept that has occurred all throughout

and every step of the way and this is

something that I believe for all of us

to reach our full potential that we need

to be constantly doing

I’ve also realized that its most optimal

to develop and to grow within the box

that we’re in as that provides us with a

safe environment to grow make mistakes

try new things experiencing things which

best positions us for success moving

forward and to kind of give an example

of how this all begins you know we’ll

take it back to the beginning and our

Guardians when we’re young for me this

would be my parents in this case when

we’re little and don’t know any better

they’re the ones you know setting up

these boxes for us to create safe

boundaries and safe environment for us

to explore grow try new things you know

whether it be in the arts you know music

sports and you know that’s how we learn

and develop over time and within the

safety net that our guardians have

provided you know if we fail we can

quickly pick ourselves back up again and

you know try again and again until we do

succeed and then as you grow you start

breaking out of you know those boxes and

you start moving on to bigger and bigger

ones you’re exposed to more experiences

as you start school you know start

interacting with peers others around you

once again it’s within an environment

that has been creative for you and the

pace of how quickly you develop is often

predetermined based on perhaps your age

your grade etc but as you get older you

start having greater influence on how

quickly you can break through and you’re

increasingly in control of how much you

develop as you move into the future so

which brings us to here so typically

when you turn 18 parents Guardium a get

tired of you and send you off to college

and university at least that’s what

happened with me and so you’re exposed

to a seemingly endless number of

opportunities activities that are taking

place on campus from classes internship

you know

school projects all of these things and

now with your increased independence

it’s up to you to determine which ones

you will be participating in moving

forward and this is a box that many of

you here I believe find yourself in

today and I can’t understate the value

and the benefit pursuing these things at

a university and how it’s a perfect

place to grow you know within the

environment with it with the resources

that are all around you and that

includes you know faculty members and

you know others who are really good at

what they do and can serve as mentors as

you move forward for me to failing with

my early ventures as a student founder

carried a lot less risk than if I were

to have waited you know for graduation

to hit and gone off to the real world

and attempted my first venture then I

get calls all the time you know a few

days ago from a friend in London you

know trying out and launching his

venture for the first time telling me

how difficult it is to gain the

resources and network that he needs on

this journey so really this environment

here is something anyone who wants to

try something entrepreneurial should be

taking advantage of so the lessons that

I learned allowed me to break through

even through the failures and be in the

position in the successful position that

I am here today and but instead of

speaking broadly let’s take a look at

how this can play out in real life and

so for me my ability to continue

breaking out of boxes and develop in the

university setting really was greatly

influenced by one person in particular

and I believe he is in the audience over

there and that person is Dan Cohen and

first I need to make it clear that he

did not know he was going to be part of

this presentation

so you did not give me permission he’s

you know seeing these flights for the

first time just as you are so he’s

probably a little surprised but because

they on has played such an integral part

in my development to not you know bring

Dan into this presentation would be not

telling the entire story so Dan I hope

you’re okay you know I’m doing what

entrepreneurs do ask for permission

later so now many of you here I believe

recognize Dan as the entrepreneurship

director at Wake Forest prior to that he

led many entrepreneurship initiatives at

Cornell University including the ELab

accelerator and as well as teaching many

of the Entrepreneurship classes I’ll

footnote I’ve taken all of his classes

highly recommended

so I’m fir Dan – he had to take a chance

step out of the box and first hiring me

for the role that I initially had within

elop when everyone up to that point who

served in the fellow fellowship role

where you know highly experienced you

know much older than I was

MBA students he took a chance brought me

into the fold on that set you know the

next subsequent steps to come and

brought me here to where I am today so

him thinking out of the box gave me my

official start in the university

entrepreneurship setting he quickly

became my most trusted mentor but he

also continued to create opportunities

for me every time I proved myself within

the boundaries of the set role so

eventually I was little elevated to the

Assistant Director position avila and

the boxes I operated with and continued

to get bigger and bigger it’s how I got

connected to Zach Schulman who hired me

for a role within entrepreneurship at

Cornell and as I continued to break

through I found myself position to

become the e hub director when the new

Entrepreneurship space came online that

all of these experiences the network the

resource

came through all of my involvement with

ELab yet see we have and life-changing

laughs those were the things that I was

able to take to start circuitry and

breaking out of the boxes from the

inside out is something actually you can

apply and use to your benefit when

you’re launching a venture as well so

inside of Ceres case it’s what what

allowed our team to have the focus we

needed in terms of solving true pain

points experimenting testing out

hypotheses with much less risk than if

we were to have operated outside the box

or gallon or sorry outside of that

environment so once we’re ready to step

out and expand we move on to bigger

boxes working with 10 20 50 hundred plus

institutions all over the world and now

we’re in a position where even

non-university entrepreneurship programs

are reaching out to us from Brazil

Poland Australia and other other issue

programs that are supporting veterans

military veterans pursue any ship

business owners locally throughout the

region so that’s really exciting stuff

but we had to start once again in a

smaller box and work our way set bicep2

the position we’re in right now so what

I just shared

I want to strongly emphasize is

something that any one of us here can do

as I mentioned at the side of this talk

I was in your exact shoes not too long

ago and the key to breaking out of each

box that you might find yourself in at

any given time is about the people you

know and the resource you gain access to

every step of the way

so step out of your comfort zone

proactively seek out resources

opportunities meet new people find your

mentor find your Dan Cohen and I

challenge everyone here to break out of

the box you’re in currently after this

event you know talk to one person that

you haven’t met

four and start to expand your network I

believe there’s a reason that all of you

here are here right now on a Saturday

you could be doing something else so I

would love to see everyone here make the

most of the opportunity that this event

provides this is how you can you know

grow to realize your full potential

achieve success in ways that you can’t

imagine at this time I certainly could

not have imagined being on this stage

still in my 20s living my dreams working

with the people I enjoy working with day

in and day out gets me up in the morning

and also being in the position to

influence and positively impact tens of

thousands of entrepreneurs all over the

world could not have imagined that so

remember to never say stop breaking out

of the boxes in your life because once

we stop that is when we limit our

ceiling falling short of our full

potential and if everyone in this room

were to reach their full potential we

would see some amazing things happen and

perhaps more ideas worth spreading thank

you everyone for your time if anyone

would like to connect reach out here’s

my email also we can connect online

happy to support you as you continue on

your journey thank you [Applause]

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