[Music]
[Applause]
[Music]
[Applause]
[Music]
good afternoon when I started working in
videogames 20 years ago my friends my
family everybody around me was asking
but why now when I say I work in games I
often see sparkles in people’s eyes and
this sometimes go WOW some people must
be thinking we were playing all day but
I have to confess
personally I don’t play games
I can’t really use a pad I’m not a gamer
but I love being in an industry that
makes people happy it’s very exciting to
be in a place that constantly reinvents
itself because video games are the crawl
through roads of three areas where
stagnation is not an option
technology entertainment and art
technology is the driver every new piece
of hardware every major software
breakthrough is an opportunity to create
new ways to play when Nintendo came up
with the we we created games where
players got off the couch when Apple
came up with the touchscreen we
reinvented gaming user interface it’s
hard to find another industry that
embraces the creative opportunities of
technology with so much passion and it
was the same passion that throughout my
career I’ve always created bridges
between the video games and other very
different industries today I would like
to share with you stories where the
specifics of video games have helped
empowerment progression immersion there
are plenty of things we can use from the
video games into other activities let’s
take the example of a daily activity we
would all love our children’s to get
more engaged into
Thomas eval is a responsible father
every evening he asked his children if
they have done their homework and
brushed their teeth
his eight-year-old daughter was always
complaining brushing her teeth isn’t fun
tomorrow at some study showing that the
compliance of children to brush their
teeth is increased by 80% in a fun
context and in 2014
using artificial intelligence and
Bluetooth connection he created the
first smart toothbrush that actually
teaches children to brush their teeth as
a mother of six I was the perfect target
I also happened to be the right business
partner together we created games for
the brush on the screen children can see
clear indications of where to brush if
they brush the correct zone the right
amount of time they earn point that have
an immediate impact on the game it start
with just four areas and as kids but get
better at brushing the level of
difficulty progressively increases up to
sixteen different areas I can confirm it
allows for serious competition in the
bathroom between brothers and sisters by
turning the toothbrush into a joystick
we switch the question from know’m have
you brushed your teeth – hey what’s your
score tonight we make children one of
our teeth and actually brush better and
longer well to the point we had to put a
limit in the app to three brushing
sessions a day working in video games I
had no idea I would one day be able to
contribute to a healthier future and
write brighter future beyond taking care
but it doesn’t always have to be fun we
can also bring into play the capacity of
video games to create lively world
in order to convey emotions will
remember the destruction of Palmyra by –
in August 15 tragic voluntary
destruction of jewels of our world
heritage Eva bellman is an architect
passionate about cultural heritage his
team travels the world and combines the
scanning capacity of drones with the
power of artificial intelligence to
create beautiful 3d models of endangered
sites and monuments a few months ago
they started working on the age-old
city’s exhibition with the Arab world
Institute in Paris this virtual journey
from Palmyra to masu aims at raising
awareness as of the stakes involving
preserving and protecting endangered
sites it was a perfect occasion for us
to collaborate and add the video games
treatment to the 3d models of iconic
monuments in Syria Iraq and Libya from
video games experience
I know virtual reality can project the
user on-site and give the impression of
actually being there we call this notion
presence we imported the 3d models into
a videogames engine with an added
lighting sound subtle effects of wind
and Sun and even small animals all these
elements contribute to adding life in
the scene the exact same way we do in or
video games virtual worlds as the
visitor of the exhibition in Paris walks
into a three meter by three cabin with
the VR headsets one step in the museum
feels like one step in the souq of
the pigeons flying in the church in masu
are here to bring life but also to draw
the visitors attention to the beautiful
arches above him the cats walking in the
ruins of Leptis Magna guides the visitor
to explore the splendors of the Rome of
Africa with this VR experience as the
climax of the exhibition we turn the
spectator into an explorer we increase
the engagements to the point that upon
taking off the headsets several people
were holding back their tears while
others simply asked what can we do at
our level to preserve our world heritage
I was already convinced virtual reality
is an incredible tool of empathy but I
had no idea the reactions in the museum
beyond emotions videogames can also
contribute to acting on functional
aspects of the brain and make the most
of scientific discoveries amblyopia is a
disorder of sight due to a deficient
connection between the eye and the brain
it affects about 4% of the population
the most widespread treatment consists
in patching the stronger eye in order to
force the so called lazy eye to work the
treatment may last weeks to months it is
efficient but it’s somewhat stigmatizing
and it doesn’t work with adults if not
treated during early childhood and Leo
Pia may result in the incapacity to use
both eyes together thus leading in a
loss of perception perception of depth
and sometimes even the loss of sight a
couple of years ago doctor has from
McGill University and Matthew Farrell a
video game
producer were both invited as speakers
at the conference in Montreal the
researcher was exposing a breakthrough
treatment for amblyopia based on
training the brain to use both eyes
together using a videogame but he also
mentioned that his prototype wasn’t
engaging enough and patience was that
were actually getting bored before the
required duration of the therapy on the
other hand Mathieu was exposing a few
angles used in the video games industry
to preserve the engagement of the player
this became a perfect match for
collaboration following the principles
developed at McGill Mathieu and his team
created an engaging game played with
vintage 3d glasses on the screen
playable elements are red or blue
allowing the designer to specifically
target one eye or the other and the game
is balanced in such a way that the
patient must have proper use of both
eyes in order to succeed instead of
forcing the lazy eye to catch up this
therapy trains the brain to develop a
binocular vision and because there’s no
age to train your brain it opens a whole
clinical results with children show a
recovery of binocular vision in 6 to 8
weeks playing just one hour a day now
imagine the difference in engagement
between wearing a patch and playing a
video game sorry mom called set the
table have to play my game doctor’s
prescription it may sound like a joke
but actually this new protocol is
currently under approval with the
american fda as well as with canadian
and europe
in regulation authorities who could
imagine a brain researcher working along
with a video game producer today I
shared examples stories of contribution
from the video games into other
activities but I’m sure there are many
other possibilities of collaboration
between passionate experts of all fields
during my MBA in Philadelphia or
strategy teacher suggested we should all
subscribe to a professional magazine
outside of our own domain I must say
they really understand his point back
then but now you know I thrive on
creating opportunities to combine
different work cultures in order to
when you meet someone and you ask them
what they do for a living you can allow
yourself to go for meaningful questions
what are the specifics of their industry
what recent progress have they made what
are their challenges maybe your next
collaboration is with someone from an
industry you’ve never considered and
maybe this conversation that they with a
perfect stranger happens to be a life
changer from there I hope you will reach
outside of your field next time you want
to solve a problem or conquer new
frontiers maybe today during the break
with the people you will meet for the
first time and even maybe starting right
now with the people sitting right next
to you thank you
[Applause] [Music]
[Applause]
[Music]
[Applause]
[Music]
good afternoon when I started working in
videogames 20 years ago my friends my
family everybody around me was asking
but why now when I say I work in games I
often see sparkles in people’s eyes and
this sometimes go WOW some people must
be thinking we were playing all day but
I have to confess
personally I don’t play games
I can’t really use a pad I’m not a gamer
but I love being in an industry that
makes people happy it’s very exciting to
be in a place that constantly reinvents
itself because video games are the crawl
through roads of three areas where
stagnation is not an option
technology entertainment and art
technology is the driver every new piece
of hardware every major software
breakthrough is an opportunity to create
new ways to play when Nintendo came up
with the we we created games where
players got off the couch when Apple
came up with the touchscreen we
reinvented gaming user interface it’s
hard to find another industry that
embraces the creative opportunities of
technology with so much passion and it
was the same passion that throughout my
career I’ve always created bridges
between the video games and other very
different industries today I would like
to share with you stories where the
specifics of video games have helped
empowerment progression immersion there
are plenty of things we can use from the
video games into other activities let’s
take the example of a daily activity we
would all love our children’s to get
more engaged into
Thomas eval is a responsible father
every evening he asked his children if
they have done their homework and
brushed their teeth
his eight-year-old daughter was always
complaining brushing her teeth isn’t fun
tomorrow at some study showing that the
compliance of children to brush their
teeth is increased by 80% in a fun
context and in 2014
using artificial intelligence and
Bluetooth connection he created the
first smart toothbrush that actually
teaches children to brush their teeth as
a mother of six I was the perfect target
I also happened to be the right business
partner together we created games for
the brush on the screen children can see
clear indications of where to brush if
they brush the correct zone the right
amount of time they earn point that have
an immediate impact on the game it start
with just four areas and as kids but get
better at brushing the level of
difficulty progressively increases up to
sixteen different areas I can confirm it
allows for serious competition in the
bathroom between brothers and sisters by
turning the toothbrush into a joystick
we switch the question from know’m have
you brushed your teeth – hey what’s your
score tonight we make children one of
our teeth and actually brush better and
longer well to the point we had to put a
limit in the app to three brushing
sessions a day working in video games I
had no idea I would one day be able to
contribute to a healthier future and
write brighter future beyond taking care
but it doesn’t always have to be fun we
can also bring into play the capacity of
video games to create lively world
in order to convey emotions will
remember the destruction of Palmyra by –
in August 15 tragic voluntary
destruction of jewels of our world
heritage Eva bellman is an architect
passionate about cultural heritage his
team travels the world and combines the
scanning capacity of drones with the
power of artificial intelligence to
create beautiful 3d models of endangered
sites and monuments a few months ago
they started working on the age-old
city’s exhibition with the Arab world
Institute in Paris this virtual journey
from Palmyra to masu aims at raising
awareness as of the stakes involving
preserving and protecting endangered
sites it was a perfect occasion for us
to collaborate and add the video games
treatment to the 3d models of iconic
monuments in Syria Iraq and Libya from
video games experience
I know virtual reality can project the
user on-site and give the impression of
actually being there we call this notion
presence we imported the 3d models into
a videogames engine with an added
lighting sound subtle effects of wind
and Sun and even small animals all these
elements contribute to adding life in
the scene the exact same way we do in or
video games virtual worlds as the
visitor of the exhibition in Paris walks
into a three meter by three cabin with
the VR headsets one step in the museum
feels like one step in the souq of
the pigeons flying in the church in masu
are here to bring life but also to draw
the visitors attention to the beautiful
arches above him the cats walking in the
ruins of Leptis Magna guides the visitor
to explore the splendors of the Rome of
Africa with this VR experience as the
climax of the exhibition we turn the
spectator into an explorer we increase
the engagements to the point that upon
taking off the headsets several people
were holding back their tears while
others simply asked what can we do at
our level to preserve our world heritage
I was already convinced virtual reality
is an incredible tool of empathy but I
had no idea the reactions in the museum
beyond emotions videogames can also
contribute to acting on functional
aspects of the brain and make the most
of scientific discoveries amblyopia is a
disorder of sight due to a deficient
connection between the eye and the brain
it affects about 4% of the population
the most widespread treatment consists
in patching the stronger eye in order to
force the so called lazy eye to work the
treatment may last weeks to months it is
efficient but it’s somewhat stigmatizing
and it doesn’t work with adults if not
treated during early childhood and Leo
Pia may result in the incapacity to use
both eyes together thus leading in a
loss of perception perception of depth
and sometimes even the loss of sight a
couple of years ago doctor has from
McGill University and Matthew Farrell a
video game
producer were both invited as speakers
at the conference in Montreal the
researcher was exposing a breakthrough
treatment for amblyopia based on
training the brain to use both eyes
together using a videogame but he also
mentioned that his prototype wasn’t
engaging enough and patience was that
were actually getting bored before the
required duration of the therapy on the
other hand Mathieu was exposing a few
angles used in the video games industry
to preserve the engagement of the player
this became a perfect match for
collaboration following the principles
developed at McGill Mathieu and his team
created an engaging game played with
vintage 3d glasses on the screen
playable elements are red or blue
allowing the designer to specifically
target one eye or the other and the game
is balanced in such a way that the
patient must have proper use of both
eyes in order to succeed instead of
forcing the lazy eye to catch up this
therapy trains the brain to develop a
binocular vision and because there’s no
age to train your brain it opens a whole
clinical results with children show a
recovery of binocular vision in 6 to 8
weeks playing just one hour a day now
imagine the difference in engagement
between wearing a patch and playing a
video game sorry mom called set the
table have to play my game doctor’s
prescription it may sound like a joke
but actually this new protocol is
currently under approval with the
american fda as well as with canadian
and europe
in regulation authorities who could
imagine a brain researcher working along
with a video game producer today I
shared examples stories of contribution
from the video games into other
activities but I’m sure there are many
other possibilities of collaboration
between passionate experts of all fields
during my MBA in Philadelphia or
strategy teacher suggested we should all
subscribe to a professional magazine
outside of our own domain I must say
they really understand his point back
then but now you know I thrive on
creating opportunities to combine
different work cultures in order to
when you meet someone and you ask them
what they do for a living you can allow
yourself to go for meaningful questions
what are the specifics of their industry
what recent progress have they made what
are their challenges maybe your next
collaboration is with someone from an
industry you’ve never considered and
maybe this conversation that they with a
perfect stranger happens to be a life
changer from there I hope you will reach
outside of your field next time you want
to solve a problem or conquer new
frontiers maybe today during the break
with the people you will meet for the
first time and even maybe starting right
now with the people sitting right next
to you thank you
[Applause] [Music]
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