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Break the box | Heidi Joubert | TEDxCesena


you

[Music]

Wow Wow Wow yes thank you

bueno um break the box this is kind of

what I’m going to be talking about today

and I want to explain to you guys a

little bit what I mean by break the box

so I grew up in a house where my parents

gave us a lot of freedom always

encouraged us to do what we love to do

what we are very passionate about so I

never really had any pressure on me to

go the conventional ways of life which

I’m really happy about so it’s kind of

like I’m still a child playing music

playing the Box like a little monkey

here on the stage for you guys that’s a

joke you supposed to laugh now so anyway

this long story short I grew up in South

Africa then I moved to London when I was

18 and I wanted to study I’m gonna take

this and fur coat off for it’s not a fur

coat please do not kill me but I moved

to London when I was 18 and I really

wanted to study music in very prominent

jazz school there was just a one problem

I had no money to go and study at this

school and on top of that I had to also

make money to kind of support myself and

help my parents they’ve also just

immigrated to to London so I had to

start playing music on the streets

busking I couldn’t get a job at this

stage because I was supposed to be a

dependent on my parents so I wasn’t

legally allowed to do normal regular

work and jobs and actually I’m really

happy to say I’ve never done I’ve never

worked for anyone in my life I mean

obviously I get hired out to do work but

I’ve always been my own boss

and that’s something I’m very glad about

and it comes from the fact that I’ve

always applied the principle of break in

the box in my life and I believe that is

the key to set free what you are meant

to do and what you love to do and that’s

when you’re actually going to change the

world and change your own life and

inspire other people to do the same

thing and do the things that they’re

supposed to do anyway so I started

busking on the street this was a bit of

a box for me to break coming from South

Africa playing on the street you have to

just set up in the middle of nowhere

very scary I started with a saxophone

then I met a guitarist and

did a duet I was singing he was playing

the guitar and about a year later every

day singing on the streets of London

learning and so on and so forth I got a

lot of pain on the vocal cords so I had

to do something about this and this was

when I was introduced to the Box the

Cajon which is what I’m playing here

today for you guys which is also one of

the big reasons why I am on this stage

and why I’m doing what I love to do the

guitarist I was playing with was also

very much into flamenco and Latin music

and I had a lot of exposure to that at

that stage which was really great I

never had that opportunity in South

Africa and he told me about this box a

box like a drum kit in a box at first I

I laughed at him and I thought he was

joking but he was serious so this was

about when I was 19 about 10 years ago

then I got introduced to the Cajon so he

bought make a home from Spain and I got

thrown into the deep end with this with

this box I had to just start playing on

the streets on an instrument that I

never heard of before in my life and at

that stage nobody was playing the Cajon

in London it was very very new it was

still mainly used in the flamenco music

and I had no teacher either in London so

I kind of just had to figure it out

myself so again another box something

very uncomfortable that I had to kind of

break but usually it’s when you’re in a

really uncomfortable situation that you

end up finding the solution for

something which is actually something

that breaks open something greater had

you not been in that uncomfortable

position if you guys know what I mean

I’m sure you all are very very familiar

with this concept so basically a few

years later I added up a few videos on

YouTube in the hopes of helping somebody

else who found themselves in the same

situation where they could learn some

lessons from me I didn’t know much about

the online world YouTube was very new so

it was my surprise that people really

reacted well I got a lot of followers

it’s still growing up to the the fact

that today I see over 70,000 subscribers

on my channel which is really great I

have the biggest Cajon YouTube channel

yay that’s really nice and it’s still

growing and I’m going to bring out a DVD

modern method for the Cajon hopefully

introduce this to schools and education

systems that would like to have a

formalized method for the Cajon

our western world because there is a lot

in the places where it came from which

is what we’re going to talk about in a

bit but there’s not so much in the

Western world so as you can see

throughout my life I’ve always kind of

found a way to do something different

than other people and it’s brought me on

to a point where I’m doing exactly what

I want to do in fact if I was a kid now

to look at myself today I would be quite

happy I’m not bragging about myself but

just happy with where I am because I’m

able to play my music and do what I love

to do and share with people something

exciting and interesting in a very weird

way which I never thought would actually

happen anyway a few years went by last

year the world saw the first hybrid car

horn launched and I got the great honour

I got an email from them they asked me

to be the International artist for this

product which was really great because

this is the new movement and where

they’ve added in electronic sounds onto

the Cajon and taking it even further and

then also last year there was this viral

video that happened which was also quite

an out-of-the-box moment and it’s funny

how one moment where you let yourself go

and you bring out the passion that you

are so happy about ends up resulting in

you getting 70 million views in five

days that’s pretty crazy

so yeah that’s basically where we’re at

now and now I’ve got TEDx I’m on the

TEDx stage which is also another box so

as I’m talking to you about breaking a

box I am breaking a box and four years

ago I watched my first TEDx video and I

thought I’m gonna do that one day I’m

going to be on a TEDx stage so today’s

the day so that’s yeah thank you all

right but I want to explain to you guys

I’m not too long not too long we’re not

in the end yet okay all explain to you

guys a little bit of the concept of

breaking the box by by just using an

actual box to explain this to you

now the Cajon itself I don’t know how

many of you know about it but it’s still

growing it’s very new but we see a world

where 80% of our work around 80% of the

percussive sales are cons every store

you go into has cones and in the store I

mean not everyone but generally

thousands of people are starting to play

music for the first time or getting back

to music because of the Cajon because of

its simplicity because it’s something

that’s free and easy to play

and we have of course millions of pounds

and companies and people making a lot of

money from this as well so it creates a

lot of jobs creates a big market for

people and I want to take you back to

where it actually all started and just

to show you like how one person who

thinks outside of the box or sees more

than just a mere box could actually turn

things upside down that well someone

like me can be on the stage right here

today because of that so I’m gonna take

you guys right back to where it started

the cajon was born in their room in

south america so a lot of people don’t

know this but it was born in Peru and

the way it was born was really beautiful

it was also a bit of a thing basically

when the Spanish colonized Peru the the

they kind of prohibited the drums of the

African slaves in Peru as a way to break

their spirits to oppress them again put

them in a box and so these guys were

found all our drums are gone we can’t

express our soul I mean you come from

Africa those stages all you had was your

music and so to make a long story short

these guys ended up playing on mere

boxes that they used that they were

working on to pack fish and fruits and

vegetables into the boxes so this is how

the cone was born just out of kind of

standing up against somebody who wants

to oppress you and put you in a box so

I’m going to show you guys the peruvian

cajon because it’s slightly different to

hey this is a peruvian cajon i mean it’s

a little bit small i had limited baggage

today so i mean yesterday to bring over

on the flight but they’re they’re

reasonably be larger they’re about that

size but this is a smaller one but it

will give you an a good idea of what it

sounds like and it’s just a box okay

it’s a hollow box with a little hole in

the back really cool really easy you can

imagine there was a bunch of fishies in

here and after your long day of working

this is what came out and that’s how it

was born basically just from that and

then the cajon had its next journey

which is the Kahuna was sitting on it

made its way to Spain to the flamenco

music there was a great guitarist called

Paco de Lucia the boss some people would

argue about that who went to do a

concert in Peru and somebody gave him a

mega Cajon because a peruvian cajon

because a few years after this it became

the national pride of peru so if you go

to peru today they are very proud of

their Peruvian Cajon it’s part of the

whole society is a huge international

Cajon Festival I was there last year

which was amazing to do some workshops

and it’s just beautiful to see 5,000

people get together outside each one

with the Cajon and everyone playing

together and I think it also brings us

back to where we’re supposed to share

music with the community and it’s not

just about the soloist on this page

which is something that we’ve started to

accept what music is about in our

Western world but we forget that music

is about community each drum plays its

part in the whole of the piece of music

and I believe that everyone is supposed

to do music it’s an international

language we have it inside we want to

bring it out and we used to do that but

now we sit at home and watch TV instead

of sitting around a fire

making music and doing beats together so

the tone is bringing a lot of that back

into the world all right going back to

changing is a bit stranger than my

little dress as well was taken to Spain

by this flamenco guitarist they added

strings to the front board so there’s

two guitar strings on this side two

guitar strings on the side against the

wood to kind of make it more suitable

for the flamenco music and this was born

[Music]

no no so thank you very much for that

before this before the Cajon was added

into the flow of the flamenco music the

actual the actual rhythm was claps and

the polymers of the feet so this was

really automatically accepted into

flamenco music and then from there the

Cajon ventured from Europe because it

was in Europe more accessible and

because it sounded a lot like a drum kit

bass drum snare drum we started seeing

this yo yeah cuz my milkshake bring all

the boys to the yard you’re damn right

girl it’s better than yours

yeah hey what you gonna do yeah cuz I’m

happy I’m feeling glad I got sunshine in

a bag I’m useless but not for long the

future it’s time that all yeah or bump

up the gym pump it up your why your feet

is stomping and the jam is pumpin look

at here the ground is jumpin so you can

see how a lot of these things have like

it’s really the beautiful focal point

thank you very much all right okay so

I’m going to finish with this really

really quickly there’s been added on

things obviously I told you guys about

the electronics that was added onto the

Cajon as well which now means I’m able

to to do do other things on the Cajon

so I’m playing somebody book on this or

you can go really heavy and do this all

right so basically basically to run up

my whole speech break the box in your

own life and you’ll see some amazing

things happen not just in your own life

but for other people around you and you

could make a huge huge difference in

your life for everyone else so thank you

very much for watching vision thank you

to TEDx thank you guys

[Applause]

[Music]

[Applause] [Music]

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