how many of you feel that they have
brands have captivated their lives how
many of you feel okay just a few hands
what about the others right of you now
there’s hardly anybody who feels that
he’s not living amongst friends so what
do brands mean products services can you
expect today to have anything that you
buy either a product or service not to
be branded and that is how brands have
completely internal life but today I’m
going to talk about something that has
been discovered only recently and that
is personal brands so can I have a show
of hands to ask people how many of you
wait a few actually very few so do you
believe that people have brains people
haven’t woken up from the lunches yet I
think that’s the problems having such an
extensive refill
so my journey of branding began very
early and my discovery or branding
happened very early in life I have
always a backbencher in school hardly
any academics the court to talk about
but what really captivated me was
stories and I always looked beyond the
obvious as a previous because look
beyond what is the obvious and the first
story that I remember really caught my
imagination was the hair in the Tatras
y’all have all heard the story I presume
so what were we taught
about the hair in the Tatas slow and
steady wins the race
is it true in today’s world no but I
thought it was right but to me the story
had much more to offer than what was
very apparent let’s put it into this
perspective can you imagine whose name
bald who saint world coming and
challenging you to a sprint how many of
you are likely to accept the challenge
I wouldn’t exceeds I don’t know who
would accept now well you know you have
no chance of winning where you don’t
stand anywhere you would live in accept
the wager to that extend for a todos to
accept a challenge from the hair was
laudable and I said I sell you to tour
toys for having accepted the challenge
even when you know you had very little
chance or no chance of anything to me
the brand of Tatas was courage I said
slow and steady may have one Ola
Surrey’s it doesn’t matter what matters
is he courage the next story I learned
which you all must have also seen was
this story about the CRO how many of you
have seen cruise ok sorry let’s rephrase
the question how many of you heard about
this grow ok so thirsty close so I guess
most of you have been to school unlike
me ok great
so what was the lesson of the thirsty
crow no lesson
keep on trying are you ok any other
lesson never give up be creative
I was expecting that think out of the
box so what’s that the only lesson
I thought the lesson was beyond that
because the determination the
perseverance the thinking was only the
perspiration but the inspiration was a
third sister if you want thirsty even if
you had water whatever you wouldn’t be
driven and that gave me this next brand
that you need to be thirsty to get
everything let’s browse forward today
and there are brands everywhere all
around us let me ask you do we have
brands in day to day life do you think
the days of the week would have brands
Monday I have a brand in your eyes and
does Friday I have a brand and this is
the conversation between the two of them
so I started discovering their brands
are not just the obvious there’s
something more to meet than the eye as I
said and they have a lot to learn from
the brands and that took me to my next
journey of the brand word I started
thinking I bands only for the bold and
the beautiful only for the rich and the
famous it is brand only of those who
have made it what do you feel what do
you feel only those who are the
Trailblazers those who have made it are
the real brand makers or are there other
brand makers as well so if positivity is
a brand can negativity be a brand to 10
notorious people have a brand if you
don’t believe just open the papers
the notorious people are grabbing more
headlines than those who are making so I
said okay if you can’t be positive you
can’t be negative and as you can see I’m
trying hard but what about this whole
width in between can I have a rich
people like me everybody be a Brandon
this thing can they be a brand I’m not
getting any answers so I presume the
soft lights have made you all go back to
sleep but that made me go to my next
question is to find out when does the
real brand be if it’s true that
everybody can be a brand Trailblazer or
somebody in a Turia’s and everybody in
between can be a brand so the next
question that you feel when does
branding really begin
whereas branding really begin I remember
my conversation with my mom and I
realized the branding begins even when
you come on this earth she told me you
know even when I was carrying you you
were such a pain and you continue to be
so till date so all the people in this
room be alarmed branding on off switch
your branding started even before you
came on the earth because you started
vibrating and sending vibrations to the
people especially your mother was
carrying you and made go and check if
you don’t believe me today the mother
will tell you tales even before you have
your birthday but our mail
anything happens when you are born when
the umbilical cord is cut you get pissed
off from your mother but that um little
cord gets connected with you and there
is a role reversal now you become the
creator of your brand and gadem because
God will remain with you not for nine
months but right through your life have
you ever seen anybody make a brand for
somebody you will have to make the brand
yourself and that’s what I understood
was conception okay we understood
conception but does this make sense to
you I can see a few people nodding the
others are wondering whether I should be
allowed to continue when I gather okay
be all our brands we start making brands
from before we are born okay all this is
fine but what is it that makes people
evaluate a brand what is it and the
sense led me to the five senses so you
all know what are the five senses are so
do you think we make our brand
impressions from these senses so we
always get attracted to her
attractiveness how good she looks how
handsome he is how well does that person
is
and I initial brand impressions are
gained from the looks and next set of
brand impressions come from what we hear
if it wasn’t for the lure of hearing you
wouldn’t be sitting in this room today
and that is our second oh how well she
talks they articulate and of course the
smell that’s why the do market is
growing every day and of course the
touch and the last I don’t think I need
to tell you that such a big industry is
offering you the taste always all the
time reaching you at any time of the day
because we love to have the taste for
the dangle but he amongst all this the
tip of the tongue and the tip of the
iceberg
we humans are very clever beings you
know like iceberg we only reveal a part
of ourselves how much we want to and the
remaining remains buried underground is
only the very intuitive curious people
who dig into lives are able to move more
than what people reveal but I said if
this is true I still think this is all
since I think this is all long since you
agree this is all wrong since I said it
was true then the best looking people
would have the best friends the best
because would attack people to the
maximum but it’s not so true so what is
the reason that despite the senses the
brand evaluation that we have is beyond
this and that made me think there must
be some nonsense
so I dwell deeper and I found some
reasons so let’s put a curtain on the
nonsense and try to find out what are
those few five things that really make
the brand presence so the first one is
relationships how many of you believe
relationships are important like I can
see a few more people raising hands it
so what are relationships you made
friends very well school you are making
friends while you’re in college you make
friends when you’re at work you make
friends with your neighbors you make
friends when you join an institution or
wherever do you care how that person
looks do you care how that person even
talks so what bothers you what is the
brand in your mind of the person sitting
next to you if you know them it’s not
how they look and how they speak or how
they smell is how you feel so they say
the people don’t care how much you know
they want to know how much you care and
if you develop your brand through your
relationships it will stand the test of
time unfortunately today people get
married when they hardly know each other
and get divorced as soon as they know
do you agree if those who are waiting
for you you got one so relationships are
the bulwark of all the brands that we
have in our minds the next one is
proficiency
what is proficiency mean we’ll be good
at whatever you do you may be a sleeper
you may be a waiter you may do a small
clinical job in your office or you may
be the CEO you may be an executive but
if you are proficient in whatever you do
when you go to somebody what really
inspires you in a pre different edge of
weather and proficiency stays in the
minds of the people and that’s a great
way to make a brand proficiency I was
once asked when I appeared for an
interview so what is your proficiency I
said I have been one of the most
responsible people in my office you
think how do you say that I said
anything used to go wrong this to say
you are
responsible the trade cousin of
proficiency is achievement so what’s the
difference between proficiency in
achievement is there a difference the
difference is that there are people who
do a job well but there are some who
break the glass ceiling who conquer new
frontiers and set new benchmarks they’re
the people who grab the headlines they
are the people who win the goals for the
country the other ones who said new
parameters for everything and they are
the people who are their achievers I was
talking to somebody I he was saying I
have a lot of chima courage I said can
you tell me one he’s saying I once saved
a girl from molestation I said wow how
did he do that you think by controlling
myself in values I thought usually by
appearance but I’ll you transcend in
your journey you will start admiring
appreciating looking up to people with
good values you will not be compatible
with them you may not get along with
them but inwardly you salute them for
what they stand for if you want to be
they say don’t be a man of success be a
man of value and finally I have told you
the humans are a crazy lot they keep on
looking for for for benefits it is said
that if the insects vanish from the
earth the whole universe will die in 50
years and if the humans are wiped out
from this universe the earth will live
forever and why I said so because we
have that three
approach everybody we see will look upon
them as an opportunity what can we get
out of them not to some people it’s not
so good but for a lot of people like you
heard it is an opportunity to make a to
make a contribution so you can all see
around you that all the people who have
really inspired you are the ones that
you have contributed we are today’s
living in a free country for the
contribution of those who fought for us
we are living enjoying the
infrastructure because somebody planted
the tree under whose shade they could
never sit my mom had two sisters one
elder and one younger one
you should always come with a whole
package of gifts and the other was very
stingy so when my mom used to tell me
your art is coming which aunt is coming
mum maximum or minimum because at a very
early age the only lens that we looked
upon the others what’s the contribution
so here we are to make the quantum leap
we are here to make a brand presence
felt so keep in mind that when you want
to make the brand presence you have to
realize that your bed started before you
were born and it will not die with you
because brands are not biodegradable
please take the quantum leap and make a
brand possess thank you so much you
brands have captivated their lives how
many of you feel okay just a few hands
what about the others right of you now
there’s hardly anybody who feels that
he’s not living amongst friends so what
do brands mean products services can you
expect today to have anything that you
buy either a product or service not to
be branded and that is how brands have
completely internal life but today I’m
going to talk about something that has
been discovered only recently and that
is personal brands so can I have a show
of hands to ask people how many of you
wait a few actually very few so do you
believe that people have brains people
haven’t woken up from the lunches yet I
think that’s the problems having such an
extensive refill
so my journey of branding began very
early and my discovery or branding
happened very early in life I have
always a backbencher in school hardly
any academics the court to talk about
but what really captivated me was
stories and I always looked beyond the
obvious as a previous because look
beyond what is the obvious and the first
story that I remember really caught my
imagination was the hair in the Tatras
y’all have all heard the story I presume
so what were we taught
about the hair in the Tatas slow and
steady wins the race
is it true in today’s world no but I
thought it was right but to me the story
had much more to offer than what was
very apparent let’s put it into this
perspective can you imagine whose name
bald who saint world coming and
challenging you to a sprint how many of
you are likely to accept the challenge
I wouldn’t exceeds I don’t know who
would accept now well you know you have
no chance of winning where you don’t
stand anywhere you would live in accept
the wager to that extend for a todos to
accept a challenge from the hair was
laudable and I said I sell you to tour
toys for having accepted the challenge
even when you know you had very little
chance or no chance of anything to me
the brand of Tatas was courage I said
slow and steady may have one Ola
Surrey’s it doesn’t matter what matters
is he courage the next story I learned
which you all must have also seen was
this story about the CRO how many of you
have seen cruise ok sorry let’s rephrase
the question how many of you heard about
this grow ok so thirsty close so I guess
most of you have been to school unlike
me ok great
so what was the lesson of the thirsty
crow no lesson
keep on trying are you ok any other
lesson never give up be creative
I was expecting that think out of the
box so what’s that the only lesson
I thought the lesson was beyond that
because the determination the
perseverance the thinking was only the
perspiration but the inspiration was a
third sister if you want thirsty even if
you had water whatever you wouldn’t be
driven and that gave me this next brand
that you need to be thirsty to get
everything let’s browse forward today
and there are brands everywhere all
around us let me ask you do we have
brands in day to day life do you think
the days of the week would have brands
Monday I have a brand in your eyes and
does Friday I have a brand and this is
the conversation between the two of them
so I started discovering their brands
are not just the obvious there’s
something more to meet than the eye as I
said and they have a lot to learn from
the brands and that took me to my next
journey of the brand word I started
thinking I bands only for the bold and
the beautiful only for the rich and the
famous it is brand only of those who
have made it what do you feel what do
you feel only those who are the
Trailblazers those who have made it are
the real brand makers or are there other
brand makers as well so if positivity is
a brand can negativity be a brand to 10
notorious people have a brand if you
don’t believe just open the papers
the notorious people are grabbing more
headlines than those who are making so I
said okay if you can’t be positive you
can’t be negative and as you can see I’m
trying hard but what about this whole
width in between can I have a rich
people like me everybody be a Brandon
this thing can they be a brand I’m not
getting any answers so I presume the
soft lights have made you all go back to
sleep but that made me go to my next
question is to find out when does the
real brand be if it’s true that
everybody can be a brand Trailblazer or
somebody in a Turia’s and everybody in
between can be a brand so the next
question that you feel when does
branding really begin
whereas branding really begin I remember
my conversation with my mom and I
realized the branding begins even when
you come on this earth she told me you
know even when I was carrying you you
were such a pain and you continue to be
so till date so all the people in this
room be alarmed branding on off switch
your branding started even before you
came on the earth because you started
vibrating and sending vibrations to the
people especially your mother was
carrying you and made go and check if
you don’t believe me today the mother
will tell you tales even before you have
your birthday but our mail
anything happens when you are born when
the umbilical cord is cut you get pissed
off from your mother but that um little
cord gets connected with you and there
is a role reversal now you become the
creator of your brand and gadem because
God will remain with you not for nine
months but right through your life have
you ever seen anybody make a brand for
somebody you will have to make the brand
yourself and that’s what I understood
was conception okay we understood
conception but does this make sense to
you I can see a few people nodding the
others are wondering whether I should be
allowed to continue when I gather okay
be all our brands we start making brands
from before we are born okay all this is
fine but what is it that makes people
evaluate a brand what is it and the
sense led me to the five senses so you
all know what are the five senses are so
do you think we make our brand
impressions from these senses so we
always get attracted to her
attractiveness how good she looks how
handsome he is how well does that person
is
and I initial brand impressions are
gained from the looks and next set of
brand impressions come from what we hear
if it wasn’t for the lure of hearing you
wouldn’t be sitting in this room today
and that is our second oh how well she
talks they articulate and of course the
smell that’s why the do market is
growing every day and of course the
touch and the last I don’t think I need
to tell you that such a big industry is
offering you the taste always all the
time reaching you at any time of the day
because we love to have the taste for
the dangle but he amongst all this the
tip of the tongue and the tip of the
iceberg
we humans are very clever beings you
know like iceberg we only reveal a part
of ourselves how much we want to and the
remaining remains buried underground is
only the very intuitive curious people
who dig into lives are able to move more
than what people reveal but I said if
this is true I still think this is all
since I think this is all long since you
agree this is all wrong since I said it
was true then the best looking people
would have the best friends the best
because would attack people to the
maximum but it’s not so true so what is
the reason that despite the senses the
brand evaluation that we have is beyond
this and that made me think there must
be some nonsense
so I dwell deeper and I found some
reasons so let’s put a curtain on the
nonsense and try to find out what are
those few five things that really make
the brand presence so the first one is
relationships how many of you believe
relationships are important like I can
see a few more people raising hands it
so what are relationships you made
friends very well school you are making
friends while you’re in college you make
friends when you’re at work you make
friends with your neighbors you make
friends when you join an institution or
wherever do you care how that person
looks do you care how that person even
talks so what bothers you what is the
brand in your mind of the person sitting
next to you if you know them it’s not
how they look and how they speak or how
they smell is how you feel so they say
the people don’t care how much you know
they want to know how much you care and
if you develop your brand through your
relationships it will stand the test of
time unfortunately today people get
married when they hardly know each other
and get divorced as soon as they know
do you agree if those who are waiting
for you you got one so relationships are
the bulwark of all the brands that we
have in our minds the next one is
proficiency
what is proficiency mean we’ll be good
at whatever you do you may be a sleeper
you may be a waiter you may do a small
clinical job in your office or you may
be the CEO you may be an executive but
if you are proficient in whatever you do
when you go to somebody what really
inspires you in a pre different edge of
weather and proficiency stays in the
minds of the people and that’s a great
way to make a brand proficiency I was
once asked when I appeared for an
interview so what is your proficiency I
said I have been one of the most
responsible people in my office you
think how do you say that I said
anything used to go wrong this to say
you are
responsible the trade cousin of
proficiency is achievement so what’s the
difference between proficiency in
achievement is there a difference the
difference is that there are people who
do a job well but there are some who
break the glass ceiling who conquer new
frontiers and set new benchmarks they’re
the people who grab the headlines they
are the people who win the goals for the
country the other ones who said new
parameters for everything and they are
the people who are their achievers I was
talking to somebody I he was saying I
have a lot of chima courage I said can
you tell me one he’s saying I once saved
a girl from molestation I said wow how
did he do that you think by controlling
myself in values I thought usually by
appearance but I’ll you transcend in
your journey you will start admiring
appreciating looking up to people with
good values you will not be compatible
with them you may not get along with
them but inwardly you salute them for
what they stand for if you want to be
they say don’t be a man of success be a
man of value and finally I have told you
the humans are a crazy lot they keep on
looking for for for benefits it is said
that if the insects vanish from the
earth the whole universe will die in 50
years and if the humans are wiped out
from this universe the earth will live
forever and why I said so because we
have that three
approach everybody we see will look upon
them as an opportunity what can we get
out of them not to some people it’s not
so good but for a lot of people like you
heard it is an opportunity to make a to
make a contribution so you can all see
around you that all the people who have
really inspired you are the ones that
you have contributed we are today’s
living in a free country for the
contribution of those who fought for us
we are living enjoying the
infrastructure because somebody planted
the tree under whose shade they could
never sit my mom had two sisters one
elder and one younger one
you should always come with a whole
package of gifts and the other was very
stingy so when my mom used to tell me
your art is coming which aunt is coming
mum maximum or minimum because at a very
early age the only lens that we looked
upon the others what’s the contribution
so here we are to make the quantum leap
we are here to make a brand presence
felt so keep in mind that when you want
to make the brand presence you have to
realize that your bed started before you
were born and it will not die with you
because brands are not biodegradable
please take the quantum leap and make a
brand possess thank you so much you
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