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Big Data in der Nahrungsmittelproduktion | Georg Steinberger | TEDxMünchenSalon


in just over 20 years the time has come at 20
september 2040 closes the last country
will be working for ever
since 2008, 28 percent of the companies
abandoned and the trend continues
currently who will us then in
feed the future
Maybe Amazon I’m a farmer
passion and for me that is
actually a vocation more than
you would actually become a profession farmer
not only with the training many
already hatch from childhood legs in
this role
I’ve got time yet to prove sought and
have also found several times in the photo album
but I have one thing for them
brought my brother and I with
guard
we farmers have an incredible
privilege
Many people are looking for recreation in the
nature is nature’s workplace for us
Maybe you know all these days
when out in the nature when the trees
drive out in the spring again where the
impression has the nature wants
explode where you get the power of nature
see smell can feel
and that is our workplace my
I’m very satisfied with my job
can sow the fruits of my work and
harvest in the spring I put a carton
whole beet seeds in the ground and
then feverish with when the seeds rise
she treats all year round and harsh
in autumn the first carton three
become truckloads
18,000 kilos of parcels of household sugar
madness but it ‘s not just this
practical work that mean the
I make love in my profession
my freedom as an entrepreneur and as a
I can always go freelance
new decisions like me
Challenges are what I react to
bayer as i calculate my operation
and my work gives me one every day
I am not producing any
economic good not just one
plastic bucket
it is our daily food ours
all daily bread and very clear
actually if you pay the
Viewed in 1997, 46 are living in China
percent of people in blatant poverty
many were starving
today it is still 0.7 that was the
productivity leap in the
agriculture has made out and in
Germany we have never had so many
high quality and healthy food
like today and that’s why I am
farmer out of passion and i could
Now continue to talk my hour though
Ultimately I think a picture says so
More than 1000 words that was the picture
our wedding invitation i have one
woman found the passion
In 1950 , a farmer has ten
there are 155 people today
and that is the basis for ours
prosperity that is the basis
why do people care about something else ?
So you can take care of that
food procurement that is the
basis why you doctors on medicine
concentrate and have good doctors here
and why somebody ever so much
time left has indeed my smartphone to
a large part of this invented this
Progress lies in mechanization
and you always will
Clear when my father tells me about it
my father and my horse worked and
At eight years old is on the huge aka
sat with the short leather pants needed
the horse was already working there
probably three times bigger than him
that can have sweaty and terrible
the mosquitoes were in nearly
eaten up and today my father is sitting
on the self-propelled tug
an air suspension sits since the
loved ones controlled on two centimeters
exactly his tracks and complains
if the air conditioning fails
the mechanization has one
insane jump in the
agriculture made
and right now we are with the
digitization we are currently taking
right start to the next big one
jump
now the data is the engine of the
development of the tugs and the
Machines are constantly producing data
while working
I have almost every farmer has several
apps on the phone all the data
produce weather
everything possible and there are even as
Service providers who offer us to the
Plant diseases on our fields
to predict without them once
have entered the field then plays the
remote sensing technology from the satellites
a decisive role
so now the sentinel works
eu satellites capture every two to
four days almost from every point of the earth
new data and we say completely
fascinate the data including the
provide us with information, for example
about the condition of the rainforests over
temperatures of the seas above state of
Corals also meet completely
practical information for the
agriculture, for example, something like that
is a skinny card for 1 of mine
fields it is about six hectares in size
and if I stand in front of the field then
I see almost no difference
the computers calculate but from the
satellite data that I am in the dark
areas more honorable than in the
bright and where more is growing we have
Nutrients that is the basis for
precision farming for precision
I can handle any area of ​​the
optimally manage the area for itself
this is good for my purse and
good for the environment
So I can do it with high tech efficiently and
at the same time environmentally friendly economy
and that works today but how is
now seated in the future, continue like
many of them have one
small helper in the household or in the
garden yes that’s a few and so
like these robots household and garden
The robots will also conquer ours
conquer fields
Many say it is very far away so far
it is not that they look like that
many of them already work prototypes
some also in real use and if
we have heard of these robots
Generally big consequences for ours
the shareholder was two of them are from
which are very interesting for the
land management
First of all, this robot can
collect data
this is how it will become
Precision agriculture always exactly
Finally, we will be ready for that
the robots
give the individual plant names
can say exaggerated and the second
These robots will be ours
landscape
they are small and they are small
do not need such big units around
to work efficiently and to
I can do that to others on the robot as well
teach that a bit wrong
the best thing is that’s nice
blooms and where the insects prefer
I like it and that’s exactly what I do
you out that too in the next year
can control
So we see through high tech we can
efficient and environmentally friendly
Businesses and if the data to do so
he will come too
precision farming even smarter
only how can the farmer with the
handle data
how can they cope and before ten o’clock
We have exactly this question for years
already in a research project
I worked on
and the result was that you were with them
employed a tool
the eps the different data and the
machines networked with each other
the goal was that the farmer his
data only once there and they
everywhere he needs you together with
the other data available
actually that should be such a platform
was created the data platform
It’s really easy for everybody
can operate precision farming
and not just programmers or
any technique tinkerer
we have had very good approaches
good ideas but we have a thing
while forgetting a platform
needs an operator and the
operator has its own economic
Interests
and if I am in our platform now
So my data type platform of
An operator will happen exactly two
The first thing I do is as a farmer
value glass
The operator can better me than
Customer management can actually help me
also the inflow
and the second is that we are now one
a bit more complicated
These operators Hornschuh all sorts
Data is what they really only
missing are the data of the farmers
and that is the missing puzzle piece for
the big data of food production and
if they have these
then you will send the computers
analyze all these data and that
Complete know that in this data
is included pull out
[Music]
that means on the one hand we have
these publicly available
satellite data and about this data is
something visible to everyone on mine
field my plant life the whole
year over and on the other
I have everything fine now
entered neatly
what I did and not only me
all to farmers who join in there
have entered and now I can
to put these data on top of each other and be
it gets done with such machines
learning algorithms the complete
know that in this production process
infected with the result agriculture
is automated and I believe that
that actually takes place in four phases
could be quasi 1 i get offers about
pesticides without me
I know at some point 1
would need
you probably all know the sentence
or have customers already read that
have also bought bought go
probably everyone’s targeted
influence try but at least me
decide itself still in phase 2 I
order a service over the
platform for example, most often see in
I give the online order process
equal fertilizer and plant protection
fertilizer and seeds with and ordered
it will happen with two things now
First, I have the platform operator
bought these two things
i can not buy from any other and
second, there are actually 200 mostly
will fit on my location
would
I can also choose five that
where are the platform operators the
Most receives the commission and then
drives the machine at an agricultural Us
just because but almost at the same time
still data and if I the horn vienna
I have to pay extra for that
she 43
I forgive completely the misfortune
Management on one area and one
time I do not know
from robot over my field and remove
the weeds capture the same time
but I still know about it
Nothing means I was in vain
but I do not control anymore
the conditions and is abandoned data
my business without my knowledge now
I have to go out again
that the platform operator about my
operated more white than myself and
in phase 4
now everything is automated like
Industry 4.0 and now you can
personally decide where it is now
find better or if they like it well
I as a farmer now leave completely
my space from the operator
farm agriculture service and
I wake up one morning and ask
we are the all-important question
i still farmer but you can
also good and will be so
agriculture democratizes everyone can
Farming for robots
and everything else you might need
there is only area on the platform
you need this is like the game
Agricultural simulator only in real
but is ok production in the game
no matter how i have seen a farmer completely
more and more in control of mine
operation and we all over the
food production and ours
cultural landscape a corporation can
complete chain of food production
check
Ultimately, we make ourselves blackmailable
and the whole system is too damned
vulnerable but how can we now
fix this one design flaw
I think we farmers are themselves who are
operate this platform
not everyone alone
the community of farmers one
organization of farmers we can
I do not believe in digitization
renounce
we have too many tasks there are around
the environment but on the other side
The world population is also growing
we actually have good tools with us
We just have to digitize it
actively shape
and i just think that we have to in
the community are capable
because only in the community will we become
the necessary transparency in the handling
with our data prevail and that
is the requirement that I as
Farmer made informed decisions
the basis of true and unadulterated
can meet facts
I also see the chance that somewhere
consumers and farmers are getting closer
come
through the transparency that thereby
possible is a diverse one
Agriculture only exists if there are many
independent long will be farmers
there is not agriculture
Agriculture is as different as
the personalities of the farmers i
believe that 60 years ago my
father that they are the right ones
have made decisions
you have the mechanization in the
I believe that community copes today
that it is our job
digitization in agriculture
self-determined to master
and I think we can only do that
tackle together
we will only get a chance
and everyone carries a part of
responsibility
Your handling of the data will become
Final decision on whether we the
control over food production
give it lightly or at the end
still farmers with passion at work
are
Thank you
[Applause]
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