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Bamboozle: Social Entrepreneurship in the Developing World | Bryan McClelland | TEDxYouth@SPCP


group of kids approach you on the street

and an intersection begging for your

help what do you do how does that make

you feel this is something that you know

really hits you deep we’re going to feel

like there’s so much you want to do but

do you give them your spare change the

food you have in the car or do you kind

of just put your head down knock on the

window and ignore them because it makes

you feel uncomfortable I can’t imagine

what it would be like to be a kid it’s

so desperate barefoot

looking for a handout it’s one of those

things that just hits you hits you

really deep as a kid I just dreamed

about being a Filipino so that I could

eat as many mangos as I wanted as a

Filipino American I was able to go back

and forth to the United States and to

the Philippines and one of the things

that struck me the most was seeing how

some people had so much and how some

people had so little as a young person I

didn’t really understand what that was

but as I grew up I started to embrace

more about what it really meant to be

Filipino you know the spirit of the by

Mia and social entrepreneurship is

something that I learned is a tool that

can be used to help solve some of the

biggest problems that we face in the

planet it’s about using business

techniques to solve some social and

environmental issues that we face every

day by using the three pillars of

sustainability people planet and

progress we can work to create

businesses and great profits that have

purpose these are the triple bottom-line

measures which new companies that really

want to make a difference in the world

embrace it’s the new measure of success

for companies that will change the world

I learned that my mission was going to

be something bigger than myself

I wanted to create some of the greenest

products in the world while helping

create jobs for some of the

even the most so BAM bike revolution

cycles is really for me a movement that

tries to bring bamboo business social

entrepreneurship into a more relevant

and more impactful way of doing business

kind of a recreation of what businesses

should be doing and the people that you

work with in any company are really the

heart and soul of the business um

business model for me the people in our

communities that we work with are our

biggest assets and investing in these

communities is one of the most ways to

ensure that you’re going to have a

sustainable impact so I actually started

out as a volunteer for a group called

gawad kalinga which means to give care

they build housing for the poor and in

my experience with them we learned that

you know just having a house over your

head a roof over your head isn’t enough

to really sustain you for a good living

so you need a job and one of the things

that we did was going to the community

in a jeep a village and create jobs and

what we do is we train the people how to

build bamboos bikes and we call them our

band builders they really are the soul

of our company we couldn’t do anything

without them so if you take the zoom out

and you look at where we work this is in

a community in Victoria Tarlac they’re a

rice producing part of the country in

the middle of Luzon it’s hot it’s dry

they’re very prone to effects of climate

change and it’s really a hard

subsistence lifestyle for most people so

we went in and wanted to improve the

skill level and empower the community

with certain useable techniques and

skills that could add value to bamboo

and create more innovative products so

here we’ve got two of our first builders

this is Nell and Ferdie and the three of

us had to really figure out from scratch

how to turn

bamboo into a bite that you can write

and custard life with so it’s been an

incredible journey and it took a long

time for us to really figure out exactly

what we were doing so it’s really

important to know that you can start as

a novice if you want to do something you

don’t let yourself get intimidated by

the fact that you don’t know how to do

it now because you put in the time and

effort you can learn how to do anything

so what we did was ensure that the

people we worked with our builders had a

sustainable livelihood and what we mean

by that our full-time employment with

benefits so Social Security benefits and

health benefits health insurance so that

they can focus on the work and not worry

about what it takes you know on a

day-to-day basis to to make a living and

this guy is a third employees name is

Fred he was born with a physical light

deformity but he was still harvesting

rice as his primary occupation he also

was doing a joke with one leg you know

doing a tricycle driving but we found

that his hands are some of the most

talented in our group and he’s one of

our best craftsmen so we wanted to

ensure that you know his commute to work

was literally just riding his BAM bike

about a hundred meters from his home to

the workshop that we put in the

community this was a conscious decision

that made life a little more difficult

for me because you know it’s in the

middle of Victoria Tarlac but it was

right in the middle of their village

which was convenient for them and again

taking care of the people in our company

is one of our most important things

furthermore we invest a percentage of

all of our sales to go into the

community you want to reinvest in the

future and one of the ways in which we

do it is if we have a feeding program

for some of the kids so the kids that

attend school get the feeding program as

part of our reinvestment and then we’re

also supporting the preschool teacher’s

salary and the scholarship program so we

want to ensure that people can see the

value and then

in getting a proper education and

actually ferdy’s daughter is going to

graduate college this year and she’ll be

the first kid from the community to get

college degree and that’s one of the

ways in which we can work to break the

cycle what I’ve really been focused on

what really drives me is working to

uplift the community and I love seeing

the kids you know every time I go back

to the village they start screaming

quia Brian and you know what I see are

smiles and I see people growing and I

see that their capacity to dream of a

better future is present and to break

the cycle of poverty you need kids to

feel like they have the power to dream

and to make better lives for themselves

so this is one of the reasons why we do

what we do with regards to the planet

business as usual for a lot of companies

has treated our earth like an

externality meaning you know they can

mine materials over here poison the

rivers over there taking care of the

planet has been something of an

afterthought we wanted to integrate this

into the core principles of what we do

and have sustainable manufacture so we

use bamboo arguably it’s the greenest

building material on the planet it’s

super strong it absorbs carbon dioxide

it stabilizes soil prevents flooding and

there’s a whole host of ecological

benefits that bamboo provides so using

that as a raw material is really

important because we know that it

contributes to sustainable manufacturing

and the bicycle is arguably the most

efficient machine ever created by math

in terms of the amount of energy you put

in and the distance and energy that you

can cover to get out you can see that

bicycles are a great way that people

have been getting around forever and

this is a shot from Metro Manila where

you all know the traffic’s like it’s

miserable you’re stuck you’re inhaling

fumes you can’t control your own time

and you’re

Destinee but with the proper

infrastructure and on a bicycle you’re

in control of your time and the biking

industry around the world is growing so

we want it to be a part of this to

create a movement towards sustainability

so with Bamm bike we really see

ourselves as a sustainable lifestyle

company we wanted to help create the

environment where people can make good

decisions that are healthy for them

their communities as well as our planet

so in our manufacturing techniques we

actually use this kind of philosophy

where it’s waste equals food and what we

mean by that is some of the rice hulls

that would have normally been burnt in

the middle of the field just to get rid

of them we capture them and we burn them

in a controlled environment through a

smoker which we’ve developed which

treats the bamboo so we put the bamboo

in these chambers

it’s just steel drums which we’ve up

cycled to turn into a kind of natural

bamboo treatment method so the heat

helps dry the bamboo the smoke helps

treat the bamboo from the powder beetles

and then the ash from what we burn gets

back into the field so it’s a

closed-loop system we don’t allow

anything to be wasted because waste

equals food for some other cycle and

some other system in our process

furthermore some of the offcuts that we

have when we build the bikes and we

don’t use the whole poles for the bikes

but we’re left with these little odds

and ends and bits and pieces so we

created a new brand in the new product

called bamboo type we work with the

women in the community to hand sand and

carve these little pieces of bamboo so

that we can add as much value as

possible to something that would have

otherwise been seen as something you

just disposed up so again waste equals

food the offcuts of bamboo turned into a

new light we hood that creates jobs for

women in multiple communities and we use

indigenous woven fabrics for the birth

of ties so it’s just a matter of

rethinking your concept of way

and trying to upcycle it’s better than

recycling because you add value and

that’s really important as you’re

thinking about social entrepreneurship

is systems that can add value to the

resources you have around this and

lastly we want to ensure that we don’t

ever run out of bamboo so what we’re

doing is working with communities around

the Philippines to grow more bamboo than

we harvest it’s a long long process but

it’s much shorter than you know having

to plant and grow trees because in 3 to

5 years you can have mature bamboo poles

which can be used for structural

building progress progress for me is

another way of saying profit with a

purpose and what we’re working towards

is developing a new green economy where

social enterprises can have a platform

to really grow and create more

sustainable industries for people in the

developing world and again this concept

of value-added we are trying to take a

raw material let’s sustainably harvested

in this case bamboo bringing it into

communities where they can do semi

processing breaking it down into poles

treating the bamboo so that it can be

part of a building chain that adds as

much value so working throughout the

supply chain and creating as many jobs

along the way as possible is something

really important so that we can have

what we consider an inclusive growth

economy so I’m not just making money for

one company up top but throughout the

value chain adding as much in terms of

employment and sustainable livelihood as

you can and I consider investing in

bamboo plantation better than putting

your money

in a bank the the rural economy can

really be augmented in the developing

world by planting more bamboo here on

the left you see the beginnings of a

bamboo shoot’ on the right you see a 30

plus meter pole which grew in less than

a year so the rate at which bamboo grows

is phenomenal and you’d be better off

investing in this kind of industry and

putting your money into a bank in some

cases so this whole concept of the BAM

business I feel can help transform our

rural likelihood seeing here in the

Philippines and throughout the

developing world and we’re trying to

improve on an industry that you know

previously is considered the poor man’s

lumber bamboo is used for the by HUBO it

gets broken in two or three years you

know this this whole industry hasn’t

changed much in decades so we’re

breaking the bamboo down actually into

slots which are then ingredients for a

more advanced engineer bamboo product

and in this case we’re creating new

engineered poles which can really

showcase the excellence in the material

and the craftsmanship of the Filipinos

and we’re also trying to just encourage

innovation within the bamboo industry

taking existing building materials and

applying them in different ways coming

up with new ideas experimenting with

what we have at hand and here you can

see we’ve used some of the poles that we

use in the bicycle building process and

apply it to furniture so really the

possibilities for what you can do are

endless

building materials can be replaced and

what I envision is kind of a new lumber

yard for the future where you don’t need

to cut down trees but where we can use

the rapidly renewal

bamboo to plug into existing building

systems so that we can grow and build a

better future and encourage other social

entrepreneurs to use the materials to

create whatever they dream of and in

order to ensure that we work well with

our community

the distance between Metro Manila and

tar-like for example is about 120

kilometers how do we make sure that

we’re building the right things that

were staying on track we installed the

Internet

in the community and we gave them a

tablet and we’re now able to communicate

and connect and that’s been really

important not only is internet access as

you all know so crucial to being able to

connect with each other but what it can

do for rural communities is connect them

to marketplaces and to new ideas and to

education so with the bamboo industry

we’re trying to look back to nature and

change your perspective on a material

that previously was really considered

this poor man’s lumber but now changing

our perspective looking at it as the

building blocks of the future and with

social entrepreneurship I have to tell

you this has been a challenging

challenging journey with bamboo and I

had many days where I felt alone and was

pressed to figure out you know how do i

how do I move forward with this and and

grit

I found grit the stick-to-itiveness is

one of the things that kept me going

I found that grit by understanding my

purpose and really knowing why I got

into this so again the people the planet

and the progress the triple bottom line

those things kept driving me forward and

without that I would have been a little

lost so finding out what your purpose is

your passion these are challenges that

you guys face is young future

entrepreneurs and in order to understand

what it is you want to do and people

always say follow your passion it’s

almost an impossible thing because as a

high schooler you can’t

we know exactly what you’re passionate

so I encourage you to stay curious

follow your curiosity volunteer for some

organization take an internship with

some company that you admire and then

figure out what drives you think about

what kind of vehicle for change you will

be and understand that the road to

entrepreneurship is tough you’re going

to fall you’re going to get some bumps

and bruises but with enough grit

you can sit to it and you’ll find out

that you’ll build the skills necessary

again it’s okay to start as a novice you

don’t have to know exactly what you’re

doing this two-year-old didn’t know what

he was doing when you got on the bike

for the first time but after you know a

little bit of practice and some

stick-to-itiveness you see this kid so

psyched so psyched so you know social

entrepreneurship is a winding way and as

you figure out how to balance your life

what’s important is understanding the

kind of impact you want to have to make

the world a better place and how to make

a living doing it that’s the real trick

of social entrepreneurship so really

think you know what your story is going

to be don’t be afraid to start small

look at the things in your community

put your iphone down when you’re at an

intersection and see what’s around you

start small in your school in your

community in your country these things

can grow and make a larger scalable

impact remember social entrepreneurship

is a tool that can help you make a

profit purpose and the relative

sustainability will always be critical

so people taking care of the planet

people taking care of the communities

lending or planet being stewards of the

environment and progress working for

inclusive growth economy and ultimately

with these tools you’ll be able to find

you

purpose and really make a difference in

this world you’ll be able to make a

profit with a purpose and that’s what

really is important and over on 10 years

here I mean within the Philippines and

social entrepreneur I’ve learned one key

lesson and it’s that success is only

real when share thank you [Applause]

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