so recently my teenage daughter and I
were cleaning out a closet in our house
for those of you who don’t know what
this is
this was the communication technology of
1989 called a beeper or a pager now of
course my daughter had no idea what this
thing was so I explained to her how this
worked and when I was finished she said
to me let me get this straight so what
this did was it told you someone was
trying to reach you but it didn’t tell
you who it was it didn’t tell you what
they wanted and if you wanted to find
out you couldn’t use this to call them
back to which I said that’s exactly
correct to which she said that sounds
like the stupidest technology I have
ever heard of why would anyone want that
we’ve come a long way communication is
defined as the sending and receiving of
messages with attached meaning for the
past 15 years I’ve had the great
privilege of traveling around the world
and studying communication and as I’ve
done that I’ve noticed some specific
shifts and changes in the way people
send and receive information a lot of
that due to technology now as human
beings and communicators we all want two
things number one we want to understand
and number two we want to be understood
but neither of those things can happen
if technology becomes a barrier
now while the pager was the
communication technology of 1989 today
there are five billion cell phones in
the world
show of hands right now raise your hand
if you have a smart phone or cell phone
in your pocket right at this moment
sweet Jesus
almost everybody including me
this technology is changing the way in
which we communicate take a look at that
number right there two thousand six
hundred and seventeen that’s how many
times every single day we touch swipe or
tap our cell phones and if we are that
engaged with our screens there’s a good
chance that we are not looking our
friends in the eye we’re not engaging
with our children and we’re not
meaningfully interacting with those
around us this technology is not only
changing our social interactions it’s
affecting our very mental health think
of your communication the way an archer
thinks of a target the arrow you are
sending that’s your message and the
bullseye on that target is the goal or
objective you hope to accomplish if that
message hits its mark but remember the
archer doesn’t blame the target when
they miss to improve your aim
you’ve got to improve yourself to do
that there are three very simple steps
you must take your communication through
to be effective starting with the first
step you’ve got to analyze your audience
that’s your starting point who am I
talking to what do they know what do
they not know how are they going to feel
about this information how are they
going to react
what difficult questions might they ask
me at the end of my presentation or
meeting so you have to start there
analyzing your audience second step in
the process you have to understand how
you want them to feel and what you want
them to do as a result of hearing your
information how do you want to influence
their emotion to motivate their action
you have to know what you want you have
to know how you want them to feel
whether you’re running a meeting
delivering your presentation or just
telling a story to a friend and the
third step in the process you have to
modify your delivery which means facial
expressions eye contact gestures body
language
vocal dynamics everything must be
aligned and congruent so that it is
supporting your intention at any given
moment whether your intention is to
reprimand a child to excite a client or
to inspire your friends congruence is
essential with your communication now
technology is going to continue to
change the ways in which we communicate
artificial intelligence data
nanotechnology all of these things are
changing the way we send and receive
information in the next decade alone
artificial intelligence is going to have
a 1.2 trillion dollar impact on the
global economy and that is a huge huge
number take a look at that device right
there this device that you’re looking at
on the screen is called the alter ego
and this was developed by scientists at
MIT and you know what this thing does it
reads your mind with up to 92 percent
accuracy and it does so by detecting
your brain waves and picking up the
signals of the words you are saying in
your head before you even say them now
while this development might be a great
thing for someone who has lost the
ability to communicate due to an illness
or a disease it also carries with it
some darker implications the question we
have to ask ourselves is is this
technology enhancing or destroying our
communication in the future how will we
know when a speech or a speaker we’re
watching on television is real or
created through artificial intelligence
how will we hit our bull’s eye with our
communication in the year 2030 and what
if one day the alter ego that can read
your mind is no longer the
this weird awkward headpiece strapped to
the side of your head what if down the
road its smuggler and fits right in your
pocket what if it looks like oh I don’t
know how about that and now let’s take
it a step further and now this isn’t in
your pocket anymore
now it’s in my pocket and I can read
every single private thought you have
going on in your head before you even
say a word to navigate this very scary
very quickly changing world of
communication and technology we are all
going to need to do two things very
effectively number one we’re going to
need to be mindful and moral about how
we use technology when it comes to
communication and second we’re going to
need to be smart and skeptical not only
about how we receive information but how
we validate it are we killing
communication the answer is not yet but
technology is meant to enhance and not
replace human interaction and if we are
not careful in the ways that we combine
technology and communication going
forward we’re all going to have a very
treacherous dangerous landscape to
navigate remember the archer doesn’t
blame the target when they miss to
improve your aim first improve yourself
thank you [Applause]
were cleaning out a closet in our house
for those of you who don’t know what
this is
this was the communication technology of
1989 called a beeper or a pager now of
course my daughter had no idea what this
thing was so I explained to her how this
worked and when I was finished she said
to me let me get this straight so what
this did was it told you someone was
trying to reach you but it didn’t tell
you who it was it didn’t tell you what
they wanted and if you wanted to find
out you couldn’t use this to call them
back to which I said that’s exactly
correct to which she said that sounds
like the stupidest technology I have
ever heard of why would anyone want that
we’ve come a long way communication is
defined as the sending and receiving of
messages with attached meaning for the
past 15 years I’ve had the great
privilege of traveling around the world
and studying communication and as I’ve
done that I’ve noticed some specific
shifts and changes in the way people
send and receive information a lot of
that due to technology now as human
beings and communicators we all want two
things number one we want to understand
and number two we want to be understood
but neither of those things can happen
if technology becomes a barrier
now while the pager was the
communication technology of 1989 today
there are five billion cell phones in
the world
show of hands right now raise your hand
if you have a smart phone or cell phone
in your pocket right at this moment
sweet Jesus
almost everybody including me
this technology is changing the way in
which we communicate take a look at that
number right there two thousand six
hundred and seventeen that’s how many
times every single day we touch swipe or
tap our cell phones and if we are that
engaged with our screens there’s a good
chance that we are not looking our
friends in the eye we’re not engaging
with our children and we’re not
meaningfully interacting with those
around us this technology is not only
changing our social interactions it’s
affecting our very mental health think
of your communication the way an archer
thinks of a target the arrow you are
sending that’s your message and the
bullseye on that target is the goal or
objective you hope to accomplish if that
message hits its mark but remember the
archer doesn’t blame the target when
they miss to improve your aim
you’ve got to improve yourself to do
that there are three very simple steps
you must take your communication through
to be effective starting with the first
step you’ve got to analyze your audience
that’s your starting point who am I
talking to what do they know what do
they not know how are they going to feel
about this information how are they
going to react
what difficult questions might they ask
me at the end of my presentation or
meeting so you have to start there
analyzing your audience second step in
the process you have to understand how
you want them to feel and what you want
them to do as a result of hearing your
information how do you want to influence
their emotion to motivate their action
you have to know what you want you have
to know how you want them to feel
whether you’re running a meeting
delivering your presentation or just
telling a story to a friend and the
third step in the process you have to
modify your delivery which means facial
expressions eye contact gestures body
language
vocal dynamics everything must be
aligned and congruent so that it is
supporting your intention at any given
moment whether your intention is to
reprimand a child to excite a client or
to inspire your friends congruence is
essential with your communication now
technology is going to continue to
change the ways in which we communicate
artificial intelligence data
nanotechnology all of these things are
changing the way we send and receive
information in the next decade alone
artificial intelligence is going to have
a 1.2 trillion dollar impact on the
global economy and that is a huge huge
number take a look at that device right
there this device that you’re looking at
on the screen is called the alter ego
and this was developed by scientists at
MIT and you know what this thing does it
reads your mind with up to 92 percent
accuracy and it does so by detecting
your brain waves and picking up the
signals of the words you are saying in
your head before you even say them now
while this development might be a great
thing for someone who has lost the
ability to communicate due to an illness
or a disease it also carries with it
some darker implications the question we
have to ask ourselves is is this
technology enhancing or destroying our
communication in the future how will we
know when a speech or a speaker we’re
watching on television is real or
created through artificial intelligence
how will we hit our bull’s eye with our
communication in the year 2030 and what
if one day the alter ego that can read
your mind is no longer the
this weird awkward headpiece strapped to
the side of your head what if down the
road its smuggler and fits right in your
pocket what if it looks like oh I don’t
know how about that and now let’s take
it a step further and now this isn’t in
your pocket anymore
now it’s in my pocket and I can read
every single private thought you have
going on in your head before you even
say a word to navigate this very scary
very quickly changing world of
communication and technology we are all
going to need to do two things very
effectively number one we’re going to
need to be mindful and moral about how
we use technology when it comes to
communication and second we’re going to
need to be smart and skeptical not only
about how we receive information but how
we validate it are we killing
communication the answer is not yet but
technology is meant to enhance and not
replace human interaction and if we are
not careful in the ways that we combine
technology and communication going
forward we’re all going to have a very
treacherous dangerous landscape to
navigate remember the archer doesn’t
blame the target when they miss to
improve your aim first improve yourself
thank you [Applause]
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