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Appel aux artistes pour le développement durable ! | Alice Audouin | TEDxCannes


[Music]
can you imagine rebirth without
leonard of vinci or without Michelangelo
we are talking about the mutation of companies
third revolution civilization
industrial warehouse scene
change of era towards the post-carbon
but where is the art movement where
are the artists that accompanies this
second rebirth
in each epoch at each mutation there is
had artistic movements that have it
preceded accompanied the impressionism the
pre-Raphaelites da da da of years in
full war 14 18
these are the questions I asked myself
in the early 2000s I was working
at the deposit and deposit office
I participated in the creation of a center
dedicated to sustainable development and I
read everywhere the term of parts
stakeholders and stakeholders
represents the civil society and who if
we listen to them make it possible to understand them
social and environmental issues
and I was very surprised in his
stakeholders
denis to cover that ngos
sometimes the unions I was surprised to
do not find artists in his
stakeholders
the artists are they not precisely
representatives of civil society
they do not carry any particular interest
they are in the general interest
they wear fights of values
are sometimes at the origin of new
paradigms and I realized
that in this environment of development
sustainable and environmental
we talked very little about art and culture
we even perceived that sometimes as
a new extension of capitalism and
that vice versa in the art world
there was little talk of sustainable development
a phenomenon as important as the
global warming was little
present and sustainable development
tended to be perceived as either
an oxymoron be like a zone of
political activism be like a
old baba cool sort and that’s right
the driftwood sculptures of the years
70 had a little scald the trendiness
New Yorker
so there was a gap and I thought
that something had to be done and
I organized the first symposium
international
the artist as a stakeholder for
this with unesco
we conducted the first search
Artists who worked on
themes related to sustainable development
with a focus on the environment
essentially visual artists and
you will see scrolls
images that will show you the wealth
discoveries that we made of
this time until today
behind these images you have some
artists who are much less
attached to the notion of creating a work
of art rather than acting to be on the
to be in collaboration with
stakeholders
other actors to be in the
transition and you have artists who
wear this world after with ideas
sometimes extremely original was going
resurrect seeds from
seeds of the time of the Vikings saying
that precisely it will be the solutions
power supply to adapt to
global warming or invented I
also recipes for tasting
insects other adaptation solutions
to global warming
buy permits to pollute create
solar lights imagine ways to
moving new
adopt a square meter of forest
amazonian ideas extremely
original and abundant that are the
proof that they are in innovation
in the solution much more than in the
denunciation
the next step was to launch a
association with a landscaper a
curator and a
philosopher who then organized
for several years a prize dedicated to
contemporary art to the environment
we have organized exhibitions and
we have again found a great deal
of artists solutions and we have
managed to step one step further in a
dialogue that was extremely nascent
between the world of sustainable development
and contemporary art and during its
six years spent doing this others
revolutions appeared and in 2014
they made me tilt there had been the
rise of the social economy and
solidarity and this figure of
the social entrepreneur who is in the
social transformation too
seemed to me extremely strong
In the meantime, there has been the creation of
movements from young people in the
whole world who really was a lot
more innovative than the old ones
traditional ngo invented to mobilize
on the subject for example the association
climate who created girlfriend my city where
each a trial of a role play where he
takes the place of a negotiator and they
simulate climate conferences there
also had the collaborative economy the
peer-to-peer the open data a lot of
movements that showed that there was
a transformation in progress but the
social entrepreneurs the artists and
these innovative young people were working from
way
very compartmentalized they did not know each other
no gold sustainable development is
Act together
so I had the idea to create their
meeting and I founded art of french 21
the art of 21st century change 21
as coop 21 that was profiling there is
two years when I launched this
initiative France was going to welcome
these big events and 21 like the 21
actors that I went to get
discover worldwide
young artists entrepreneurs
to bring them together in this project of
brazil to china through the
united states bahrain the new
zealand kenya i invited 21 of his
actors in paris in an event that
is called the conclave of 21
they were locked up for two days
and they played the game
not to be in competition and to
each highlight their projects
their initiatives in order to choose the
best project among theirs but
to exchange ideas together and imagine
together as a result of their
collaboration of action ideas what
sustainable development brings to the
creation is co-creation four
ideas arose from this exchange is the
great artist the forest liason not you
have seen pictures in this little
panorama that I just showed you
agreed to be the godfather of this
initiative as well as the entrepreneur
tristan lecomte the social entrepreneur
so among these four actions I want
to tell you about one of them
macbook macbook you see behind you
a Chinese is a Chinese artist
which is called one end and she
to testify precisely to his life at Beijing where
she has to wear a mask
anti pollution and she told us in
China we do not have facebook
but anyway since we
wears all the anti-pollution masks he
it should be called boeck mask
and we had the idea to reverse the image
anxiety of this anti pollution mask and
to make it an expression medium for
all and that mask can be created
with the creative talents of each of
the recovery of said agwai
we also mobilized makers we have
done in 3d printers in 3d scan we have
invented also from a support
as small as a mask a way of
communicate on solutions brought
by each other we launched
this action for the conference the
climate we harvested thousands of
masks
we had an exhibition in Beijing in paris
at the grand palace we organized
dozens of workshops for precisely
initiated to the collaborative economy and
all the ways we ensure that
little bit of fabric or other
things
propose it and act on it
the health pollution pollution link that we
regards all the warming
climate change will accelerate the effect of
pollution on our health here is
the example of action that arises from this
interaction and that do not arise the
question whether it is the work
of art or not that is addressed to all and I
of course invites you all to create your
portrait on macbook but we’re not going
stop there I’m not going to you
ask only to participate in a
initiative like mass book via a
workshop or a mobile app that
we will launch with the nations
united to
end of the month I want to ask you
more
why some of us have already
heard more than a thousand times the phrase of
let alone be the change that
you want to see in the world and I prefer
personally that of the artist
joseph beuys who says every man is a
artist today our creativity is
at stake if we do not change if we
do not invent a different world of
ours this one will become unbearable
what is at stake is our ability to
create a new world with new
means of feeding oneself to move from
rethink our hobbies our work and
for that your creativity is essential
yours we can all together
using our creativity in
adding to that of our neighbor
create a universal creativity that
would allow us to succeed this challenge of
necessary changes to become
actors of change ourselves in order
to avoid the announced collapses
that they are our living conditions and
well being on earth and at this time
crucial where is our creativity at all
what is at stake the artists are our
allies
they are our scouts if we
let’s hook on them
we will be touched by their knowledge
make
they will send us between
quote their viruses change the world
if we connect to them
imagination they will tell us that nothing
is impossible
artists are our chance
thank you
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