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AMBA, an idea, a community and identity. | Sugandha Sukrutaraj | TEDxMSRIT


[Music]
hi everyone
I have a fascinating story to tell this
morning but before I start I’d like my
youngsters to tell their story
[Music]
and it’s a super listen I oversee the
theme details and then for my college my
[Music]
I was eating vegan unless here Mike in
town sometimes anything I’m just I can’t
work the main Marquis of Pombal
organizing this visual culture data in
default companies
my name is IDO sequel and I am team
leader an associate trustee our focus a
Tampa is on bringing sustainable
livelihood to adults with intellectually
disabled it is very low IQ below 65 and
no capacity to grow book through formal
education we do this by using
information technology I am Ravi
Roshan curriculum when Damon is called
the software networking greatest
problems at combo
my name is Priya tundish a current I am
CI months assembler 2013 for education
and the dog training for Amba peer
training makes us efficient at doing
customer application form they tie
my name is Monica I am a computer
operator I can do fifty fifteen pounds
in one day literally I am a computer
operator I can do 60 pounds in one day
in one day I will repair our 2011
productivity is only 20% of just regular
data operated but we are language person
calculation people business
[Music]
[Applause]
Thank You children so this is a the
privilege I’ve had for the last 15 years
to work with this fascinating community
they’ve showed courage at every stage
that I’ve worked with them they are
leaders leaders par excellence
so as my colleagues told you we
represent business hubs but with a small
difference the youngsters who execute
the work are people with moderate to
severe intellectual disabilities if I
may just get that disability clear to
all of you if you look at the images on
the screen you see the blue images it’s
the IQ levels of you and I most of us
have between 80 and 120 and of course
I’m sure there are some Einsteins in the
audience who whether there are stilts a
bit but having said that if you look at
the orange icon the orange image we are
talking about people with learning
disabilities slow learners people with
dyslexia autism and we don’t address
that community because there are
solutions available for that community
and they can go out and work in the
mainstream the community we serve of
people with cognitive and developmental
disorders all their milestones get
delayed and the IQ is so low that they
cannot cope with the open system of
learning and employment so therefore
Amba has come up with a solution which
is within partnerships and
collaborations so we collaborate with
special institutions across India and we
use their infrastructure we use their
trainers and take our learning across to
them we call them Amber Certified
Partner centers and to date we have
about four
hundred and forty nine collaborations
all the way from Assam down to
Kanyakumari within 25 states in India
the biggest challenge our youngsters
have is the fact that their social
skills are just not developed take the
case of jeath who’s here sitting in the
audience he is one of the smartest young
men at Humber and when after two years
of working with us
his parents were educators wanted him to
go out and work in the mainstream so we
got him a job in a placement agency but
within a few weeks the managing director
called me and said he’s not able to
adjust out here we don’t want to
patronize him so the first thing we did
was we brought him back to amber and
today jeath is the senior most peer
director at amber
so here comes them at 7:30 in the
morning he supervises cleaning he
downloads the work he disseminates the
work to all the leaders and their teams
and then he supervises the leaders he
says Amba is my place and I am
responsible for it so this is what
empowerment does and why it was so
important for us to start Amber
certified partner centers across India
to give you another example it’s really
hard for our youngsters because of the
fact that they have huge health issues
seizures particularly Barbie who was the
runner-up for CII women exemplar 2017
for education there are times when she
gets 33 muscular seizures in just 30
minutes how can you expect a company to
take her into it their organization it’s
too much of a responsibility right
within all these amber certified partner
centers that we have across India 80% of
them are in villages and small towns and
most of the families that we address are
people below the poverty line if you
look at these two sisters who are
working at Humber they come they came
from the slums of Raja Nagar they were
living in hutments when they came to us
their parents didn’t have work but today
between the two of them they own
seventeen and a half thousand and the
family has moved to a three room house
our youngsters are extremely vulnerable
this is another reason why they cannot
adjust to working and being employed
within the mainstream he was walking
down a railway line and he saw the
railway line stopped so he said oh my
goodness if in it if a train comes by
now there’s going to be a huge accident
so he went looking for someone that he
could tell about what had happened but
then he didn’t realize it was a railway
go down the security threatened him and
to cut a long story short they beat him
up so badly that he couldn’t sit for
days now this upset means so much that I
also happened to be on the National
Board of Special Olympics and using
leveraging the area directors of Special
Olympics in all the states in India we
did a signature campaign within schools
and within three months we got 11
million signatures 11 million more
people knew about this community of
young this vulnerable community of
youngsters with intellectual disability
as you can see we culminated the whole
signature campaign with Akshay Kumar
coming there and yes
Sunil walked the ramp with Akshay Kumar
now you can stand up and take
[Applause]
so the Umbach on Sept revolves around
learning and employment let me talk
about the learning for a moment I need
to get one thing clear to all of you we
do not teach this community how to use
the computer like you and I can because
if they could they could go out and
study in the mainstream right what we do
is we use the computer as a tool to
first reinforce the alphabet as an image
thereafter we take them into existing
software like the office software and
teach them how to do data entry which is
visual data entry within these within
the software to give you an example when
we take them into Excel it’s only for
them to get the experience of doing data
entry within cells and nothing else but
that but the third part of the training
I think is key you know like an aviation
pilots crash within the simulator and
that’s alright but it’s only when they
stop crashing that they take on the
responsibility of flying you and me all
over similarly what we’ve done is we
factored in a simulation process using
dummy forms and when they’re when their
efficiency is absolutely maximized
meeting SLS of the clients that we work
for that’s when we bring them on to live
work Ravi Kiran as a young man assessed
by hands with an IQ of my own when he
came to us he had absolutely no ability
to even put pen to paper but three and a
half years down the line thanks to Priya
I was sitting here he was able
to do he became a multiple tasks he
could not only do data entry within
maybe twelve forms of sixty-four fields
but he was also a trainer to his
colleagues with higher IQ
he is the first point of training was
visiting special educators who come to
train at the Hamburg or Center this
young man with no ability to put pen to
paper he’s part of the hardware team
today he sets up laptops outside for
training every day but I think the most
fascinating than that ravi kumar does is
that he travels from Nellore Mangla to
new BL road 30 kilometres one way
changing two buses every day using the
visual matching process that we’ve
taught
needless to say the disability we work
with is a wide spectrum so therefore our
youngsters will take their time in going
through the training but the end of six
months one year and as in the case of
Ravi three and a half years whatever the
time it takes them they are able to do
accurate to window data entry now these
are the kind of jobs our youngsters can
do these are young people who cannot
recognize a B or C but for eight years
they were doing the customer application
form data entry for telecom companies
they were doing welcome letters they
were doing receipt printing they were
doing complicated back office work aside
from that we worked for all the other
telecommunications organizations like Al
idea and Reliance thereafter then Shah
ice cream was a challenge because it was
the documentation of the inflow of milk
from farmers and SOG women to the
collection centers of the ensure ice
cream and it was being done in three
languages but our youngsters managed to
cope with it in output we started with
20 people in Nagpur and they went on to
do 10,000 forms of data entry every day
and the organization grew to a hundred
and fifty but then in 2015 we had this
huge disrupt at number all of you must
have heard that global automation hit us
and it hit amber badly in fact most of
our jobs went to automation within the
good story is that right through 2016
my team and I we researched all the
different possibilities that there are
and today we’ve come up with solutions
within the same organizations but in the
automation scenario the amazing thing is
that my youngsters are doing backend
annotations for artificial intelligence
solutions in the Bay
and this solution has actually brought
about possibilities which are so amazing
these guys were like babies okay but
really like babies they are like you and
me but babies inside and they are doing
this kind of complicated and responsible
work for artificial intelligence
solutions but we don’t want to be caught
napping again so community participation
is key and community participation is
something that we are inviting from all
organizations colleges to be able to
come in and work with us to see what are
the possibilities that we haven’t
figured out as yet because for all you
know there are a hundred other
possibilities available that these young
men and women could do and in the kind
of scale that we’ve enabled it’s really
really important that we match the work
that we bring in to the training that we
do as you can see we didn’t have any
benchmark to work with when we started
so it took quite a long time it took
nearly ten eleven years for us to
fine-tune that curriculum but in 2015 I
went out and you know got in support
from organizations to actually
broad-based my team and to scale to what
we are today our target of course is
huge because we’ve got 10 million
youngsters with moderate to severe
intellectual disabilities in India and
to reach them we’ve got to really find
catalysts that can bring in change that
can create a movement you know that will
go on not just in our lifetime but way
beyond our lifetime every single young
man at the Ambika Center when I say
young man I mean young man or woman at
the Embargo Center is a leader first
they are data operators yes but they are
also trainers every single one of them
they are trainers supervisors quality
analysts to their level of ability so in
rabaa clearance case it may be just one
person at a time but with jeath he can
have 25 people under him that he can
manage but we couldn’t have done
anything that we have done to date if it
weren’t for ICT it is ICT information
communication technology that has
enabled us to scale the way we have that
has enabled us to monitor the scale to
enable quality in work without ICT there
would be November we have been
acknowledged
we’ve been acknowledged locally
nationally and internationally as you
can see even the United Nations as
impaneled us as advisors for this
particular niche community but what we
are really proud of our peer
participants appear recipients Priya who
won the CIA woman exemplar for education
in 2013 Sidra who won the Helen Keller
award for the exemplary
employer-employee that years and of
course Bharathi who won the 2007 PE she
was the runner-up for the CIA woman
exemplar 2017 what may I’ll leave you
with a small thought when all of you are
out in public spaces whether it’s in a
bus or a train at a metro on the sides
of bun streets outside if you see a
youngster who looks like you and i
behaving slightly odd or like a baby do
remember it’s probably someone from our
community and be kind
thank you so much thank you
[Applause]
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