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Afro Genics the future of Electronic East African music | DJ Rachael | TEDxEuston


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when I was the younger I always wanted
to be a pilot you know I think being a
deejay a second make closest to that you
know I can take you in a ride you know
take you to places we can go high up
there or we can I can bring you all the
way down but you know I’ve been doing
this for 20 years and I love it
but talking wasn’t part of the deal
you’ll excuse me so I think stage is
very terrifying but anyway I’ve got used
to it in a few but let me take you on a
small journey from my country player a
sound that that I made i remixed is it’s
a track from an old Ugandan classic yes
so I can relax
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yes that was an old classic song from
Uganda that I remixed now from the song
of the past I’ll take you to the future
women mystically and represented in in
the electronic music scene and culture
both in DJing production and other
buckram positions like bookings
management and events just eight out of
the top 100 Resident Advisor DJs 2016
were female and only one in the top 20
electronic music itself is still a
toddler in Uganda in East Africa in
general but irresistible human forces
not African magic has seen a rapid such
in the interest in the DJ culture and
electronic music in the last two to
three years in Kenya and Uganda
chicago-based female DJ an activist
Maria stampa aka the Black Madonna has
been one of the people at the forefront
of pushing for this change and numerous
other organizations like female pressure
mint Berlin and many more who provided
networks and spaces for female DJs to
perform and you know have networks I
kinda like the group female pressure a
global network for artists who have you
know who come together they’ve kicked up
a stone since 1998 with the perspectives
festival by providing spaces for these
female DJs and performance they’ve seen
a multiplier effect in what they are
doing
FEM electronic is a big fan
firm electronic is a baby I dreamt of
with a friend back in 2013 but we gave
birth to it in 2016 he said it as a
project network to help female teachers
with an interest to produce music
electronic music in East Africa it
involves training showcases residency
artists management
bookings and events all aimed at
addressing the gender imbalances in the
music industry especially DJing by
females and the electronic music we also
aim for the introduction of film
photography animation maybe later from
the past girls have been largely taking
up family hugging you know careers and
being in the music industry is
considered out of the norm I guess I’m
not one of the normal ones but I wanted
to have also the replication of the East
African instruments and sounds in the
music that we were doing then there are
also no women at all doing okay they
have a few of them doing photography or
visual you know productions one day I
put out a call for photographers and
only one girl turned up I don’t know
what they were doing I had an event that
I wanted them to photography so anyway I
don’t know maybe the girls were busy
doing astronomy or something else I
don’t know maybe doctoring not documents
but you know so I felt I could change
this you know have them land doing it
and you know put them on a different
platform but let me get you acquainted
with something from from Uganda sound
sample from Uganda called the echo go
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you can hear it in Uganda and parts of
Kenya we have some opinions in the house
and some Ugandan there you go right let
me give you a brief about my roots music
has always been a big part of my life I
had a good childhood my family was in
the middle class maybe you’d call it
that but when I was young I had a bad
relationship with my stepdad you know
would always beat me up like a drum
whenever I felt like it you know Rachel
you’ve done this pump
you did this so I think I guess maybe I
think I developed my love for drums from
that I guess
anyway I was moved to stay with my aunt
growing up in my aunt having my own VCR
smoking in Bobby Brown dance videos and
dancing to it you know I knew all the
dance moves
I loved my VCR my mom invited me one day
to go for Christmas with my stepdads
family in the village and I refused I
imagine there was no VCR I’m like no I
won’t go
my mom was purely heartbroken and she
disowned me for a good couple of months
but we made up later but from my aunt’s
and my grandma’s place I managed to go
for my first gigs I think from my
auntie’s place I developed this huge big
love for music you know and as a younger
DJ I started out playing a lot of
hip-hop songs like if you’ve had maybe I
got five on it you know I said I would
that kind of thing DMX what you gonna do
when you guys slumming back then Clara
yeah I was quite one of the boys always
slamming so yeah anyway I was doing a
lot of that as I am a DJ so my energy
level was back then really that high
maybe I’ve grown a little older lost
some of it I still dance a lot even now
and I used to love doing what I did but
then I still love it even up to now FEM
electronic is something that I that’s
encouraging is going through a
metamorphosis and the girls are largely
encouraged to do productions infused
with the electronic making music with
electron with electronic concept but
fused with the East African sounds and
instruments from Uganda
and we’ve had multiple workshops
facilitated by different digits like
mints the very first one we had with DJ
in a link from mint Palin has of a big
pioneer in the DJ female movement in in
Germany and then we had one with the
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hookah flan II we had one with the UK
electronic producers the big discs if
you I don’t know if you’ve heard of them
but all the girls got to produce a very
fast song their first time a pallet song
that day we also had one with resident
advisors best DJ 2016 the Black Madonna
who curated one last December with us in
Kampala and then we’ve also had one with
a DJ from Nairobi called Oh cough Lonnie
from disco boom B and something came out
of that as well I’ll play you something
small that we did it’s not the best it’s
still under going I made some offices I
should say so after after I mean we’ve
had all these ruptures all these people
come in for free and give us all their
you know their their minds share their
minds with us and then I’m going to let
me take it to the sounds of Uganda and
the album that I’m trying to make called
shreds of ganda we want to sensitize the
girls to love what they’re doing and you
know incorporate it with everything that
they are doing I’m trying to have them
incorporate all these sounds in whatever
they are producing as well as when they
are digging digging I want them to
incorporate the African sound – whatever
bit they’re doing I mean it could get
boring if
somebody’s listening to maybe Jamaican
dancehall all the time or maybe they
love Nigel music buck-buck in Kampala
well I guess they have some good sounds
there but if everybody but if they could
I mean
infuse something from home back home
from Kampala from Uganda where they come
from I guess it would make a lot of
sense it doesn’t have to be the local
cultural tradition we just drum a Papa
Papa Papa rapper and didn’t go with that
I mean it can be something very
interesting like electronic music afro
electronic so I managed to capture a few
sounds with a very good friend of mine
and instrumental an instrumentalist from
Kampala
it’s a rising musician as well it’s
called Giovanni Shinji so I recorded
these sounds with him playing them play
some of this this sounds for you so you
know what I’m saying good the back Simba
from central gander
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think I love you from Centro organda
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it’s like a flute shakers I want to take
you through a process that’s going to
come out of all these sounds that you’ve
had I mean the girls who also
participate in production of parts of
this album that I want to make cold
shreds of ganda like I told you though
though most of them don’t own laptops so
they’re quite and they’re quite newbies
I might not let them touch my my laptop
but anyway they’ll watch from a distance
why we play the same bits over and over
again so we just keep doing that I don’t
know if I have anybody left by the time
we muster one song but it gets quite
hectic when you’re doing production you
know so it’s quite something that really
is hard but though they’ll catch up
kampala might not get it at first I mean
what we are doing
I love Kampala with all its um you know
Rolex chapati eggs rolled up
have you eaten any rollers I’ve have you
heard of it yeah it made it to CNN you
know best upcoming something you know so
they might know get it you know they
said this organized city of fun and with
all the Buddha borders but about the
writers you know the local bikes tried
to run over your foot as you cross the
road the marabou stops trying to steal
your lunch as
by the way this is an everyday
occurrence in Kampala they they might
not get it but they learn to love the
bits eventually the distribution of
these trucks might be a problem there
because I’m thinking these online
platforms don’t really work I know I
don’t get it
but I think they don’t really work um
and then I mean I have my debut album on
these online platforms like iTunes
Amazon and everything you didn’t work
for me and it doesn’t generate any money
at least that’s why Africans that that’s
what most Africans think it doesn’t
generate any money or maybe it didn’t
generate any money for me because that
first album was crap maybe or maybe
because I was a freshman just doing
starting out in production because this
is just my second year doing production
but I know the very rich Ugandan culture
will be hired by a global audience I
hope I’m not just dreaming that the
sounds of the African drum and malaria
are some of the best sounds that you can
ever hear so right now I want to play
you a trap that I’ve made I’m going to
play it live through Ableton Live then
you hear what the future might sound
like with the music
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I
you
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thank you well luckily or by default
same electronic has featured on several
different events since its inception in
2016 like the bye-bye International
Music Festival in 2016 then yaga yaga
festival in the small town of ginger by
the River Nile did you know it’s the
last its longest river in the world and
it starts in Uganda and then we featured
with the Black Madonna in a
groundbreaking move on 8th March 2017
this man of Europe released the
documentary about equalizing the women a
women project with the Black Madonna
which came out on March 8th and thus
that was one of the multiply effects I
guess of the project I hope it can go on
and bring different other good things
thank you I don’t have so much time so I
think I’ll leave you with that beautiful
picture of the girls that have been in
this project and the future looks really
bright I hope we can carry it forward
and have more girls enjoying this thing
because I think DJ’s are brilliant
brilliant people with they have an
encyclopedic mind with all the music
that’s tucked in there so I think the
will will create a very big effect later
on with the project thank you and have a
great
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