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Actitud Emprendedora | Esteban Nuñez | TEDxComodoroRivadavia


[Music]
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good those who are here have heard
sometime some talks about
enterprising entrepreneurs
enterprising
or have seen those who have actually seen
the hand who has seen vaccines have read
books or areas
youtube videos
enough and I ask you five words
that come to mind thinking of
entrepreneurs that would tell me to see
creativity see
as confidence that more
passion innovation
talent new paradigms and we have 5
It was my turn several years ago
start a project that actually
ended up being a company when
still these things were not talked about or not
they knew each other well technically it ‘s more me
I have an anecdote from the year 2002 a
Saturday was having lunch with the family
of the restaurant and the table
pick up a girl and she approaches and I
ask me if your system called me if
I tell her that she winks she wanted to see if
I could join with you to chat because
I know you have a company I want to put together
a company and I wanted to ask you what it is
what should be done that suggested
in that moment I took advantage of that I was with
the mouths full to think a little
but I realized that I did not know
I did not miss anything to say
and in more if well after we chatted
we gathered and some things and I went
elaborating but at that time also
I realized that what happened to me
I was not aware of what I had
done to get to where he had come
that moment the company was already in
several countries we have more than 150
employees but the truth that I did not know
what was there to do and a lot
least I did not have conscience what
had done of course that from
there I started reading about the topic
interest me more to conference there
participate is more me at this moment
participated in different organizations
that promote entrepreneurship
I am part of the endeavor foundation I am
mentor of other entrepreneurs and from
that moment
I’ve been watching a lot and studying a lot and
the truth that today when they ask me
I can say many things
but nevertheless I always have something left
something a question final question that is
understand a little more what happens for the
first step because everything I think that
the vast majority listened to things gave
book has seen video that they told me
here we all know that apart from those things
what you said to undertake means
will means output sonar comfort
means to be encouraged then and also
speaks a lot what is it that has to be
do with a venture when
when the entrepreneurship started
what do I have to do now what I
I feel sometimes when I ask
when they consult me, it’s like a
person to start and for the first
He passed
because there are let’s say to all the theories
but you have to be in that place and
Encourage yourself to start
and then here to reflect on
this I wanted to mention a one the
phrase that defines what an entrepreneur is
an entrepreneur there are many but I’m going to
use this because it helps me for what
I want to communicate to you and says that a
entrepreneur or an entrepreneur is a
person with capabilities
to detect opportunities and
develop an organization
answer to take advantage of it
he says he is a person with capabilities
to detect opportunities and
capabilities to develop a
response to an organization something that
see that take advantage of that opportunity
and compress a first word into a topic
alone that you want to emphasize is the
topic of opportunities because also
it would seem that undertaking in one
recipe and everyone can undertake and all
can come to the same thing and actually
also opportunities are a big part
of life and history and evolution
of the entrepreneur because the truth is that
we are shaping us with the
opportunities that are being given to us and
then the same person who starts
Doing certain project starts at
undertake and these things start to
devote to certain topics beyond what
that I personally have as a dream
as a project
it is changing your life and
opportunities are changing you
it is true that entrepreneurs also
many times they generate timely not
they are in prevention people that not only
detects opportunity but sometimes the
invent and create new opportunity but
those opportunities and stories the
opportunities are shaping and go
making entrepreneurs very
diverse very diverse in the way
they do there are entrepreneurs who can
generate entrepreneur organizations
social entrepreneurs and cultural
undertake is bigger guys
Entrepreneurs that maybe are
undertake to extend even working in
a company
and this is an important issue to know that
there is no single model entrepreneur
but it also depends a lot on the
opportunities but the other part that
it said the phrase says it ‘s a person
with capabilities
and here on an important topic because there
a discussion always if the capabilities
that they have or can be formed I think
that there are people who come with capabilities
innate who do not know why but
I am also convinced that you can
train and grow and grow
capabilities to be able to undertake
but there is one important thing and what
I want us to reflect today is that
It is also important that the
capabilities must be formed before
start with the ventures with the
projects or before starting with the
opportunities
the truth that if it does not generate those
capacities and some cultivates if you do not
has the moment that seems like
opportunity gives us life to let go
I’m going to see it
this is important that the capabilities
be formed from before one is
consider starting and also a recipe
to say when when we speak this
from the fear of how to start the
true that before starting all that
they thought before saying good to start
form what is called an attitude
enterprising because ultimately
to undertake is an attitude of life is a
way to face the problems of a
way to see the opportunities that by
course when the
opportunities end many times
being certain projects but more than
nothing to undertake is an attitude of life and
here today I want that reflection not
only about four points 4
aspects of these capabilities that I
I think you have to generate and also do
a reflection a bit because sometimes what
that I see what I hear one sees
whenever you speak very easy things
and good the first subject here we will treat it
it’s passion everything is very good to be
one of the entrepreneurs has to be
passionate people then it’s easy
say it but that as I eat it is done
one is passionate and another thing that is
talks a lot seems like the way to have
passion is to make the project that one the
dream that one wants
the project that one the only thing that one
he was always aspiring I think
that the only way to be passionate
is when I’m really doing what
what do I want
but here I think there is a trap and
and here I invite you to
Talk to entrepreneurs when they listen
talks when they read ask a little
as the entrepreneur
before starting in general is true
what entrepreneurs who now start and
they change a lot when they start
undertake but if you see in general
the entrepreneurs before starting with
the entrepreneurship are already people
passionate or are they people who put
a lot of energy what it does are people
that work fundamentally enjoy
what they do because actually the
passion the basis of passion is to enjoy
what we are doing and how we
do it and the way they do
entrepreneurs that us to undertake is
fundamentally what they have is passion
to do they enjoy doing things
they enjoy the day to day because also in
this trap one believes that by when a
entrepreneur like the project that
wants is doing what he wants and the
true that much of the day and ni
there are not even whole days that one does not
is doing what he wants the truth
we still happens to everyone yet
undertaking there are full days that one
is doing things that you mark the
responsibility the agenda
obligations and it ‘s a lie that you’re all
the day doing
then an important thing that I think
what you have to cultivate is and is a
characteristic the entrepreneurs yes that
it’s people who like to do and they’re going to
see that today he has a project and mornings
in another completely varied and they say
after social responsibility in general
entrepreneur a person who likes
do and a feature to generate
that passion is to begin to want and have
passion and there to want what you do
I want us to touch, be that today we
it’s time to be in a job that touches us
start with a project that fails or what
that is to have passion is to have is
want what you do and want to
do the second aspect is the subject of
the optimism also when one speaks
with listen to the talk of the
Entrepreneurs or the talk with entrepreneurs
I heard it and you say but what energy
that has the most clear is by re
positive believes that what is going to be believes
he will achieve it and it seems the same appears
that entrepreneurs are people that
tuned in to another channel you’re watching
other movie
and here I want to also emphasize
let’s see a little bit about what
base I think the optimal and the
entrepreneurs and I have an anecdote to
about once I was in the
company we are with a problem
important and a person with whom
work that we work came to my office
and tell me look here is this problem
look what do you think we do the truth
that I see it very difficult and the time that a
very complex situation and we chatted between
we both exchanged opinions
moments you know that I think that
we have to do this must be done
these things and you have to achieve this
in 2 minutes the person gets up when
will leave my office with my hand on
the door and tells me if the truth that
comes with an idea that this was
dead and the truth that you have it clear to me
always says that I come here you have a
idea for how to solve it
so I ‘m optimistic closes the
door and with seba I tell the truth that I
optimistic to tell me that I had confidence what
that we are going to do the truth is that
He was as pessimistic as he was
as serious as he was seeing it and here
from then on I started also to
press this optimism and we have it
the entrepreneur is not that he has the ball
crystal and you’re sure of what
is going to get attitude optimism
enterprising part in the confidence of
that what we are going to do and what the
effort that is going to put and that we are going to
try optimism the entrepreneur is
based on still with Augustine uncertainty
know if it’s going to work out even if you know if it’s going
to be sure to give it forward and
try to try it when there is low
probability of trying and this is
fundamental and these are the things that are
they can reporting in the small
decisions not when I connect
important but in the day to day when
you or when I have a small problem and
I say come see and I do not know the truth that there
little problem in the entrepreneur to success
entrepreneurs and well I will try
I’m going to try and this is fundamental
in toen two things first because they give
to little and when one when one has
objective may fail but at least
you try but the second thing that does this
is that the entrepreneur also when
it fails because they have failed a lot and
we make many mistakes in undertaking
The only confidence you have is knowing that
says look at least I tried
everything did not go but try
and that does not get frustrated then this
attitude of optimism the entrepreneur does not
it’s a magic thing not to have the ball
of glass is not to know more than the rest
is knowing that one is going to put everything
push and it’s going to be
this is the aspect also that is
related to these and the prominence
entrepreneurs are real people in
protagonist mit and che who are in
all sides that are always doing
things and actually this attitude
entrepreneur is the one who always seeks
transform and do different things by
this protagonism the entrepreneur is based
I say I say with all examples that
they are a very simple metaphor but for
that they understand what I want them
transmit if one speaks with a
entrepreneur will not tell you if he would be
good as a barbecue is going to tell you look
let’s roast let’s go to nothing if I
they ask to undertake or how is the day
is going to tell us look at the temperature
it’s not windy it’s nice but if
look at this concern on the beach
so that we can go out and run the attitude
of transformer and protagonist of the
entrepreneurs is to talk and evaluate the
reality and think things in terms
of what I’m going to do
entrepreneur is not that he is looking at what
that how things should be like
should be the economy as they should
be the market as they say be
customers but say what I’m going to do to
that for this to change and then put
put everything in action and what I can not
do it myself and well no no it’s not a
person who is continuously seeing what
what should be the how should be the
things but how he wants to achieve them and they
they are also things that can be formed
in time and in the small
decisions will start to get and evaluate
and say in action not to comment on the complaint
of opinion then look at the outside and
this are also small things that there
that go forming so that when it touches you
a bigger project a challenge
bigger to have this attitude of
protagonist and the last point in fourth
point that I want to mark is the subject
of the purpose
they saw that lately our parents
could people who said they lived
thinking about the future saving for the
tomorrow thinking and we today
generations younger or younger
even that mine is thinking a lot
in the today in the living present in being
happy today I say that in this one in this
this framework of between the future of the past
the protagonists live
with a purpose he lives in today with a
what purpose it does today between
products undertakes what it is doing
and will you say no what physically
is at that moment doing but what
with this he intends to achieve that vision of
purpose of a for the entrepreneur
think a lot about everything they do so that
what he is doing has a meaning
more punctual today and that purpose is
very important because first the energy
first little by little but later also
entrepreneurial work always works
as a team and put together and work with another
people and motivate other groups and the
true that part from the vision many
six of the portals for that in the
word when we started that were
vision the vision of the entrepreneur part
of this what he is doing has a
purpose and that purpose ends up being
the construction of the vision and then
of another for the other important of the
purpose is that it also allows to overcome
the frustration because there is a problem
very serious when one undertakes and in the
life and in the examples we saw until
for a while they also talk about this the truth
that life has many troubles
many difficulties and many failures
and the truth is that the only way to
stay immobilized of no of no
roll back with the failures is to have
a purpose in things then
when I’m wrong when it comes out
it matters because it’s actually part of
a path a little further I’m in another
important aspect also that I think that
you can grow it before you start with
a project and start doing things with
a purpose and say good today touches me
to be here today this job touches me and I
touches this project but it is a purpose
is part of a project and something that
there was beyond
In short, what I wanted to share
today beyond those who want
to undertake or not to undertake I wanted to
talk about entrepreneurial attitude that
put in life with many things
I wanted to reflect was not only
so that the one that wants to undertake but
I think they are attitudes values
entrepreneurs that can serve and my
message was this whatever your
present whatever your project may be
Whatever your dream is important
entrepreneurial attitude that will allow
Make a Difference
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ah
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