good good evening to everyone
unlike stefano I come from
past I come precisely from 5
September 1953 and 50 years I have
seen so many things I saw the affirmation
radio
I have seen affirm and decline the
Sunday tormentone of the radiolina a
transistor that was that thing i
husbands carried with them their wife
of course he bought and he listened
all the soccer minute by minute
I saw the television set up
inside the homes of all of us
first raiuno then rai two with
an antennine that was stuck to
the existing one
then I started getting everyone
the other channels and became one
mass instrument and then I saw it
affirm itself within all the
our homes the home appliances things
that absolutely did not exist and then a
side of that great thing that was
the popular building that of and the way to
millions of people in our country of
live in dignified environments
I saw the birth and then the rapid
decline of large mass industry
that industry in our vulgate
common we call that Fordist industry
way of organizing production has
also conditioned all ours
urban environments not just from the point of
view of environmental sustainability but
also from the point of view of ours
lifestyles of our schedules and alongside
of the way that big factory
has conditioned the urban environment has
conditioned all the public too
administration
our urban environments in large part
they remained tied to that model
I saw the first computers that first
computers had a particularity to the of
there were no computing power there
connected to internet their functions
they were born and died in one
activities that we all did could
continue for a long time on the many things that
I have seen during the first 50 years
then ten years ago one began
silent revolution of which we
we are largely unaware and it is
the one with which the urban environment is
we all do the accounts
I forgot it every day
in jacket ten years ago steve job ha
presented the iphone or an object
which allowed independently of
place where you were to be able to
connect to the network for the first time
it does not matter where you were powers to receive
or send a mail you could or receive e
through a browser connect to one
network to see what you could do
listen to music and gradually remember
during these ten years to that one
deal have been added endlessly
amount of functions a map that there
allows you to safely turn one
city to the present day become
a sort of interaction tool
you can call him and the objects
iphone you can call it samsung you can
calling it huawei does not matter there
we can connect we can work in
mobility
the second revolution connected to
this that has also changed us
everything is that thing that we call
cloud computing
the infinite amount of knowledge of
documents of interactions we have not
I’m more in a physical place it does not matter
where we are
since we have if we have a minimum of
connectivity we can connect who
you talk you look at defined network
worker nomad auction because I do not have a
office
I work on the move, give me a bit
direct give me a browser
give me a piece of furniture I work this
allows you to work to produce
consume in an absolutely way
unpublished has denied my mother my mom
some point he told me found one
my mother’s place of work
he associated work with a physical place
because you could only work
a physicist and then later was the
famous desk with curtains
the photos of the children are planted in them
that place that in some way
the extension of our environment
home we dragged the environment
domestic in another place
but today frankly for a part
important of our professions where
we are of little importance in mine
previous life to the manager of the sector
I told the town planning but my soul
the technical implementing rules for the
urban instrument that you write to it
from 8 to 2 at the municipal house
or that you write them at night in your house
I’m not interested
I need to have the tools
necessary the fruit of your production
we have the city still organized
so Fordist but we could live in
a city decontextualized the impact
environmental that today one of the great
problems we have in our cities
is due to the fact that often all
together we passionately perform one
set of functions all together at 8
incurs a ring road to Milan to do
jobs that we could instead
quietly make us another place
because because we still continue to
reason to operate as if we were in
a context of contexts is over
city of physical places begins all
city era decontextualized
we are in a transition phase because
there is a function available but not
we are still able to do it up
at the bottom but start to think too
from the point of view of consumption in mine
the first 50 years I saw the end of the
Neighborhood stores the affirmation of others
forms of buying to buy
consume but today this is a model that
even more in transition because now
even in this room even if you deny
until death a part of ours
Christmas shopping we made them on
amazon and we did not do it at the time
canonicals and we did not do it as we did
he used when I was a little Saturday
we went and promised he had grown-ups
advantages this thing from the point of
life of humanity we have bought
when there is the most comfortable if I had to
wait for my return home for
buying Christmas shops would be a
sad christmas I bought them on amazon
only arrival at home I will find them already
It was a great advantage
this first point concerns the theme
of the city decontextualized i
urbanists sometimes look at me like that
when I put it to him because the way with
which we organize urban environments
today they are physical ones
we must begin to think of
organize the city that a great one
intellectual was called bobby there is one
of the founders of the mighty medialab
he defined the city of bits in one of his own
extraordinary essay I always invite you
all to read this the first chapter
of the story I am doing to you because
you immediately put but the man where
the man is the center in my story
you see that thing that many of us do
chew is called smart city theme that
now begins the perk them all
vault of the hear there is red bubbles or
please
stop and have been too often
associated with the most technology technology
digital you have more 6 smart is the error
more serious than one can do in
think of this these having seen
these rankings of who is smarter in
Italy for which Milan inevitably
first you and you play sail
in being last and above all or you are
great
or you can not be smart for the idea
where the smart phone cities or the metropolis
or those that have a lot of technology
It does not matter how many there but you have in one
class
the important thing is how you use the lim systems
Educational
I’m interested in the tools created
they are just tools for me as a man
you understand in my head and the center in
this moment in the world in act one
fierce competition not between states la
urban frare cities compete areas
urban no longer the layers
on what you compete in attracting resources
human
you see that man always returns to center
one who is called a nomad worker thinks
always where a certain point stops
it’s not like that guys continue from 5
September 53 I saw some things one
some point I would have a moment I stop a
moment where the coach is linked to many
factors but they are all human factors
the good educational system for my son
for my family a good system
sanitary how to know my age then
begins a little thinking about the future where
I go into this thing a good system of gods
transport because I will continue to
move
remember that every day on the route
Milan Rome served by high speed
tens of thousands are moved
people working in mobility all
as best and I am more wealthy
coveted to which urban governments in
this moment they are thinking not
I can necessarily go to Milan
maybe I’m more attracted to a media
city of 50,000 inhabitants but must have
these conditions one of the heavy ones
conditions that I ask you for the ability
to include the discriminating cities
you do not care about cities that do not
they exalt the difference, not me
I’m interested in the city that interests me
enhance the differences remain put
together knowing a set of things
different
the ancient worlds pay we are no longer in
able to defend them, the areas win
urban areas that include areas win
urban areas that they are able to exploit
the differences constraint the urban areas that
I can hold the students
university students after their studies
these are the urban areas that win and
they will win no matter theirs
dimension
you are perfectly in the race
some conditions naturally
otherwise the no mad world will stop
another part and my family with me
it will be formed from other parts
but to do this third chapter
it needed economic resources that are one
very realistic man I did
the administrator of a large city e
guys I managed the budget
as a final on the welfare system like
financed the educational system because the
resources are needed more simply
we do the rounds, of course we have to do them
let’s put all you will have
heard that the data is the
wealth of the future
the oil of the future and this is true
that do that I forgot in
jacket to that my iphone like everything
which relates to digital platforms has
a double function always remember it
to a function of use and it is the one that in
this moment attracts us first apple
together with some of you we looked at them
our mutual gadgets and we watched
how beautiful are the photos the photos ua
the wow effect
the home automation and the wow effect and is the
function of use but below there is a function
richer and the production of data because
each of those gadgets also produces
data when I connect to
facebook or a function of use of that
platform but I leave to mark so many beautiful
data when I use twitter
twitter but I also leave a lot of data in the
moment in which instagram place photo e
I leave an infinite amount of data e
in the moment in which the world of gods
objects will begin more and more to
extend there will be a function of use of
that object but I will leave one
incredible amount of data and more
objects will be on the net
I do not know if it will be 20 billion 30
billion
it seems 60 by 2020 closed will be
a series of civil related functions
use of water sensors
traffic light gas energy resources
traffic light up to the home automation that in
moment when I will interact between
their machine to machine or with us
they will generate infinite amounts of data
the urban environment will be told by
sensors man is the stage or is
the object the stage because on
this we must agree for
me man is the actor the object is in
bottom but the important thing is that it manages
these platforms
and clear that I mark platforms
zuckerberg i will never manage ma
those that supply water all around
world of widespread sensors that
manages environmental sustainability
they are all data of public interest
because this market and I have to give it
to google amazon and facebook
I believe that the future of the
financing in urban areas is the
ability to reappropriate value
of the data we produce that one
I do not let mine loot
others the data of public interest
the use because from that data I can
get a double value
there is a predictive value or a value
incredible amount of data on the future
of my city that allows me to
better manage the resources that me if I
I am able to have the data that I have
connect folders
people’s clinics co2 levels of
nx I can do
predictivity on human health
and this a public function can
use it also private but a function
public and this allows me to be
more respectful of human life e
at the same time generating value
the sensors withdraw into the pipe
of water are those able to tell me
not only the quality of the water but also
any dispersions and therefore of
do predictive maintenance the
predictive maintenance involves a
great value for me is not 2050’s
he spoke and can be done today is done
to be clear in the private these
intellectual resources to do it there are
all because the public can not
use it
and then there is a second one
I believe that here I am a very man
realist we have to start thinking
to a sort of value privacy exchange
I believe that even the public ad
some conditions to sell data
the pact with the citizen and the
welfare funding see the
great debate in a country about these
things were just ours
europe the theme we tax guarantors
we are asking for the peanuts 500
millions in the apple budget are the
nuts
the true value on the data therefore certain
they must be taxed as all are taxed
we
but the real match of the next few years does not
taxation is the real game the
ability to use data to generate
value you see I spoke last night with
someone for dinner
It is true that the data is obviously oil
abundantly refined this is
clear but as for oil there is one
bag as for the zinc tin
for them there is a bag for platinum
we must begin to think of the
data exchange ie the ability to
to compete with each other
ability to refine the capacity e
the ability to refine data
certainly big platforms like
watson of pm and so on already are of the
things but we need to have one
public capacity to refine the future
of the cities we play on this produce
and manage data find resources for
finance inclusion and have the
great ability to think about the city
no longer like the city of places that
all in the queue passionately
but the city where we can
also individually modular our own
life is a city richer than that
currently I am a city full of
resources and opportunities is a city
where we all have to have the strong
ability to interact with others
I not only do you have understood me
like technology, I work there
etc
I am interested in human relationships myself
study the relationship between the people
technologies
and in the near future the interaction between
people people objects objects men
objects what is the semantics the
language because as long as we talk between di
we language is clear but semantics
that makes us talk with an object as it is
that language apple tree from google or lo
we think we translate it into language
human
this is the great challenge of the next
years then I come from the past there
I say an eye to what can come in
future thank you
[Applause]
unlike stefano I come from
past I come precisely from 5
September 1953 and 50 years I have
seen so many things I saw the affirmation
radio
I have seen affirm and decline the
Sunday tormentone of the radiolina a
transistor that was that thing i
husbands carried with them their wife
of course he bought and he listened
all the soccer minute by minute
I saw the television set up
inside the homes of all of us
first raiuno then rai two with
an antennine that was stuck to
the existing one
then I started getting everyone
the other channels and became one
mass instrument and then I saw it
affirm itself within all the
our homes the home appliances things
that absolutely did not exist and then a
side of that great thing that was
the popular building that of and the way to
millions of people in our country of
live in dignified environments
I saw the birth and then the rapid
decline of large mass industry
that industry in our vulgate
common we call that Fordist industry
way of organizing production has
also conditioned all ours
urban environments not just from the point of
view of environmental sustainability but
also from the point of view of ours
lifestyles of our schedules and alongside
of the way that big factory
has conditioned the urban environment has
conditioned all the public too
administration
our urban environments in large part
they remained tied to that model
I saw the first computers that first
computers had a particularity to the of
there were no computing power there
connected to internet their functions
they were born and died in one
activities that we all did could
continue for a long time on the many things that
I have seen during the first 50 years
then ten years ago one began
silent revolution of which we
we are largely unaware and it is
the one with which the urban environment is
we all do the accounts
I forgot it every day
in jacket ten years ago steve job ha
presented the iphone or an object
which allowed independently of
place where you were to be able to
connect to the network for the first time
it does not matter where you were powers to receive
or send a mail you could or receive e
through a browser connect to one
network to see what you could do
listen to music and gradually remember
during these ten years to that one
deal have been added endlessly
amount of functions a map that there
allows you to safely turn one
city to the present day become
a sort of interaction tool
you can call him and the objects
iphone you can call it samsung you can
calling it huawei does not matter there
we can connect we can work in
mobility
the second revolution connected to
this that has also changed us
everything is that thing that we call
cloud computing
the infinite amount of knowledge of
documents of interactions we have not
I’m more in a physical place it does not matter
where we are
since we have if we have a minimum of
connectivity we can connect who
you talk you look at defined network
worker nomad auction because I do not have a
office
I work on the move, give me a bit
direct give me a browser
give me a piece of furniture I work this
allows you to work to produce
consume in an absolutely way
unpublished has denied my mother my mom
some point he told me found one
my mother’s place of work
he associated work with a physical place
because you could only work
a physicist and then later was the
famous desk with curtains
the photos of the children are planted in them
that place that in some way
the extension of our environment
home we dragged the environment
domestic in another place
but today frankly for a part
important of our professions where
we are of little importance in mine
previous life to the manager of the sector
I told the town planning but my soul
the technical implementing rules for the
urban instrument that you write to it
from 8 to 2 at the municipal house
or that you write them at night in your house
I’m not interested
I need to have the tools
necessary the fruit of your production
we have the city still organized
so Fordist but we could live in
a city decontextualized the impact
environmental that today one of the great
problems we have in our cities
is due to the fact that often all
together we passionately perform one
set of functions all together at 8
incurs a ring road to Milan to do
jobs that we could instead
quietly make us another place
because because we still continue to
reason to operate as if we were in
a context of contexts is over
city of physical places begins all
city era decontextualized
we are in a transition phase because
there is a function available but not
we are still able to do it up
at the bottom but start to think too
from the point of view of consumption in mine
the first 50 years I saw the end of the
Neighborhood stores the affirmation of others
forms of buying to buy
consume but today this is a model that
even more in transition because now
even in this room even if you deny
until death a part of ours
Christmas shopping we made them on
amazon and we did not do it at the time
canonicals and we did not do it as we did
he used when I was a little Saturday
we went and promised he had grown-ups
advantages this thing from the point of
life of humanity we have bought
when there is the most comfortable if I had to
wait for my return home for
buying Christmas shops would be a
sad christmas I bought them on amazon
only arrival at home I will find them already
It was a great advantage
this first point concerns the theme
of the city decontextualized i
urbanists sometimes look at me like that
when I put it to him because the way with
which we organize urban environments
today they are physical ones
we must begin to think of
organize the city that a great one
intellectual was called bobby there is one
of the founders of the mighty medialab
he defined the city of bits in one of his own
extraordinary essay I always invite you
all to read this the first chapter
of the story I am doing to you because
you immediately put but the man where
the man is the center in my story
you see that thing that many of us do
chew is called smart city theme that
now begins the perk them all
vault of the hear there is red bubbles or
please
stop and have been too often
associated with the most technology technology
digital you have more 6 smart is the error
more serious than one can do in
think of this these having seen
these rankings of who is smarter in
Italy for which Milan inevitably
first you and you play sail
in being last and above all or you are
great
or you can not be smart for the idea
where the smart phone cities or the metropolis
or those that have a lot of technology
It does not matter how many there but you have in one
class
the important thing is how you use the lim systems
Educational
I’m interested in the tools created
they are just tools for me as a man
you understand in my head and the center in
this moment in the world in act one
fierce competition not between states la
urban frare cities compete areas
urban no longer the layers
on what you compete in attracting resources
human
you see that man always returns to center
one who is called a nomad worker thinks
always where a certain point stops
it’s not like that guys continue from 5
September 53 I saw some things one
some point I would have a moment I stop a
moment where the coach is linked to many
factors but they are all human factors
the good educational system for my son
for my family a good system
sanitary how to know my age then
begins a little thinking about the future where
I go into this thing a good system of gods
transport because I will continue to
move
remember that every day on the route
Milan Rome served by high speed
tens of thousands are moved
people working in mobility all
as best and I am more wealthy
coveted to which urban governments in
this moment they are thinking not
I can necessarily go to Milan
maybe I’m more attracted to a media
city of 50,000 inhabitants but must have
these conditions one of the heavy ones
conditions that I ask you for the ability
to include the discriminating cities
you do not care about cities that do not
they exalt the difference, not me
I’m interested in the city that interests me
enhance the differences remain put
together knowing a set of things
different
the ancient worlds pay we are no longer in
able to defend them, the areas win
urban areas that include areas win
urban areas that they are able to exploit
the differences constraint the urban areas that
I can hold the students
university students after their studies
these are the urban areas that win and
they will win no matter theirs
dimension
you are perfectly in the race
some conditions naturally
otherwise the no mad world will stop
another part and my family with me
it will be formed from other parts
but to do this third chapter
it needed economic resources that are one
very realistic man I did
the administrator of a large city e
guys I managed the budget
as a final on the welfare system like
financed the educational system because the
resources are needed more simply
we do the rounds, of course we have to do them
let’s put all you will have
heard that the data is the
wealth of the future
the oil of the future and this is true
that do that I forgot in
jacket to that my iphone like everything
which relates to digital platforms has
a double function always remember it
to a function of use and it is the one that in
this moment attracts us first apple
together with some of you we looked at them
our mutual gadgets and we watched
how beautiful are the photos the photos ua
the wow effect
the home automation and the wow effect and is the
function of use but below there is a function
richer and the production of data because
each of those gadgets also produces
data when I connect to
facebook or a function of use of that
platform but I leave to mark so many beautiful
data when I use twitter
twitter but I also leave a lot of data in the
moment in which instagram place photo e
I leave an infinite amount of data e
in the moment in which the world of gods
objects will begin more and more to
extend there will be a function of use of
that object but I will leave one
incredible amount of data and more
objects will be on the net
I do not know if it will be 20 billion 30
billion
it seems 60 by 2020 closed will be
a series of civil related functions
use of water sensors
traffic light gas energy resources
traffic light up to the home automation that in
moment when I will interact between
their machine to machine or with us
they will generate infinite amounts of data
the urban environment will be told by
sensors man is the stage or is
the object the stage because on
this we must agree for
me man is the actor the object is in
bottom but the important thing is that it manages
these platforms
and clear that I mark platforms
zuckerberg i will never manage ma
those that supply water all around
world of widespread sensors that
manages environmental sustainability
they are all data of public interest
because this market and I have to give it
to google amazon and facebook
I believe that the future of the
financing in urban areas is the
ability to reappropriate value
of the data we produce that one
I do not let mine loot
others the data of public interest
the use because from that data I can
get a double value
there is a predictive value or a value
incredible amount of data on the future
of my city that allows me to
better manage the resources that me if I
I am able to have the data that I have
connect folders
people’s clinics co2 levels of
nx I can do
predictivity on human health
and this a public function can
use it also private but a function
public and this allows me to be
more respectful of human life e
at the same time generating value
the sensors withdraw into the pipe
of water are those able to tell me
not only the quality of the water but also
any dispersions and therefore of
do predictive maintenance the
predictive maintenance involves a
great value for me is not 2050’s
he spoke and can be done today is done
to be clear in the private these
intellectual resources to do it there are
all because the public can not
use it
and then there is a second one
I believe that here I am a very man
realist we have to start thinking
to a sort of value privacy exchange
I believe that even the public ad
some conditions to sell data
the pact with the citizen and the
welfare funding see the
great debate in a country about these
things were just ours
europe the theme we tax guarantors
we are asking for the peanuts 500
millions in the apple budget are the
nuts
the true value on the data therefore certain
they must be taxed as all are taxed
we
but the real match of the next few years does not
taxation is the real game the
ability to use data to generate
value you see I spoke last night with
someone for dinner
It is true that the data is obviously oil
abundantly refined this is
clear but as for oil there is one
bag as for the zinc tin
for them there is a bag for platinum
we must begin to think of the
data exchange ie the ability to
to compete with each other
ability to refine the capacity e
the ability to refine data
certainly big platforms like
watson of pm and so on already are of the
things but we need to have one
public capacity to refine the future
of the cities we play on this produce
and manage data find resources for
finance inclusion and have the
great ability to think about the city
no longer like the city of places that
all in the queue passionately
but the city where we can
also individually modular our own
life is a city richer than that
currently I am a city full of
resources and opportunities is a city
where we all have to have the strong
ability to interact with others
I not only do you have understood me
like technology, I work there
etc
I am interested in human relationships myself
study the relationship between the people
technologies
and in the near future the interaction between
people people objects objects men
objects what is the semantics the
language because as long as we talk between di
we language is clear but semantics
that makes us talk with an object as it is
that language apple tree from google or lo
we think we translate it into language
human
this is the great challenge of the next
years then I come from the past there
I say an eye to what can come in
future thank you
[Applause]
Please follow and like us: