[Music]
who has moved in cheese no I do not have
hunger is the title of a written story
from spencer johnson that tells of two
names tentenna and laugh flax live in a
maze and every day they go in search
of cheese every day they get up
they finally try to sleep a while until
finally they find a nice escort
a mountain of cheese
so without thinking twice about it
The move is the escort
on the other hand they now have all that
who want a mountain of cheese
at your fingertips and the possibility of
to stay aback in the air they stop
do anything and enjoy the
deserved rest eating small pieces
when they are hungry, not the day
cheese disappears an authentic
cataclysm tentenna does not give peace that
he moved my cheese says
staring at the point where until the day
first there was their reserve in reality
everything could have happened too
that the two had simply
finished escorting her but hesitates remains
just staring at the empty space
on the contrary, they rest after a while, and get tired of it
he decides to leave the labyrinth is great
and full of tunnels and bifurcation that
Suddenly they suddenly cried vaguely
along and more walks the paths
they seem to multiply as if not
they should never finish but he does not
discourage excavations
he climbs until in front of him
a huge new escort appears
cheese insisting he found what
He was looking for why I told you this
history because history with the s
capital letter is dotted with aerial tints
dolino people ready to complain about
continuous real estate waiting for things
they resolve in some way and others
that roll up their sleeves also to
cost of following unknown routes
maybe without knowing how to do it
but looking for you know what he has
learned laugh linen at the end of the
history
the union has learned to be more
attentive to what he knows and knows how
consumes
but also to stay alert ready new
exploration stars turn in one
word change and if we think about it
the story is always the one with the s
capital letter is dotted with people who
they have one step at a time changed
something
moved limits created new horizons
the path of these people has
crossed the ages with theirs
social economic oscillations and
so many ridicules of every age, a century later
century brought us here
continuing to improve what you do
living conditions education the
Profession the health professions towards
what we call wellness one
condition of overall happiness that
it can take on different meanings a
depending on subjective perception
in any case in the last decades
well-being has further grown
thanks above all to progress in the
research in education and in
technology and thanks to innovation in the
production systems that had a
obvious impact even in companies
reflecting on their rate of
mortality that has never been so high
in history
the average life of the largest companies
listed part of the standard index and
poor 500 in the united states it is
halved in the last 30 years many
big and small startups were i
main proponents of the reduction of
this average life and have also found
and obviously occupied new spaces of
activities and they did it with new ones
models some examples the greatest
hotel present in 81 thousand cities not
owns airbnb rooms one of the most
large transport companies with 4
billions of runs generated last
year has no auto huber one of the most
large media companies with over 2
billions of active users do not own
facebook content
these companies have entered sectors
where the operators had built the
their advantage over large investments in
infrastructure content local presence
capillary and have overwhelmed them
yet these societies do not remember you
someone a certain gnome he has
told these companies a little while ago
many others have been guided by the
continuous search for opportunities from
satisfy and have brought
change with their philosophy and culture
vision are samples of the process
theorized creative destruction
at the beginning of the forties no
peter as the future of the economy
capitalist
here’s how they became an example
of disruptive innovation that there
surrounds and to create that innovation
10 for disruptive capable of doing
come out something 10 times more
advanced of the existing are not
limited to explore maze but have
found new spaces already because from the
maze can also be exited
he tells us about puck malhotra in his
book titled I have moved yours
already johnson cheese asked that
he moved my cheese and it seems like that
marotta replied in this second
story there are three max and big mice
zed
yes but the one was doing better with i
names I said the three mice decide to
stop looking for cheese in the
maze and get out of it just for the
first time the disappearance of the cheese
not shots but only changes in the
behavior of the inhabitants of the
labyrinth their environment known but
also and above all compared to the place
same change does not have anymore
obstacles in the limits because even the
space boundaries can be challenged
changed and moved and so any other
barrier
just as they did the
most innovative entrepreneurs have
moved borders looked over
known territories even challenged what
you could see and touch and look
continuously new opportunities
ok so how do we do and how
our businesses to be those mice that
they leave the labyrinth first of all
analyzing and understanding thoroughly
regulatory and technological changes
market that can generate movements
telluric in competitive situations
consolidated then listening to consumers
and solving the problems they encounter
in the purchase of products and services
existing and identifying needs
latents not expressed but fundamental
need to research this age
size brings new opportunities that
as for the protagonists of the two stories
that I told you do not come
all of a sudden they require spirit of
responsibility and dedication service
ability to value groups of
work
however to discover new opportunities
we can pay attention to three
you have money to start with
follow the tracks helps to grasp
concrete opportunities
let’s see for example that every five years
the number of start-ups financed in the
United States has doubled
and the funding has rewarded some
areas of activity has higher potential
seen in its evolution from
indication of potential relevance e
possibility of attracting capital
then the technologies that succeed
really to see beyond hearing what
will arrive mobile connections i
intelligence wearable devices
artificial robotics the block chain
monitor the technologies and their
applications
considering also from the point of view
humanistic and always instrumental
the individual can provide us with useful information
directions
along with another central aspect
have an incessant will to observe
and to serve already at
service of the persons of the
consumer of those who are the
reason for all business activity
but once this opportunity is discovered
we are able to grasp
each of us is afraid of bonds
they push to protect every little one
space earned often we remember
how much effort and sacrifice has cost us
if however we manage to put these
constraints on the part that does not mean
forget about mind you but put them back
where they should stand next to us not
in front of it with not quite obstacles like
traveling companions here is each one of them
we can be the protagonist of one
history of change and innovation e
this new story will be all the more
big as big and ambition
the desire to risk finding new ones
horizons and to generate impact of
learn to move limits to exit the
our very personal maze e
lose ourselves in the world all over the world
because what we believe we know about us
of the things of everything is but the beginning
of a constantly evolving path
what do you say we stay still and wait
Now
embrace change
reappropriating it is the basis for a life
better for a better society
in which I would like to live thanks
[Applause]
who has moved in cheese no I do not have
hunger is the title of a written story
from spencer johnson that tells of two
names tentenna and laugh flax live in a
maze and every day they go in search
of cheese every day they get up
they finally try to sleep a while until
finally they find a nice escort
a mountain of cheese
so without thinking twice about it
The move is the escort
on the other hand they now have all that
who want a mountain of cheese
at your fingertips and the possibility of
to stay aback in the air they stop
do anything and enjoy the
deserved rest eating small pieces
when they are hungry, not the day
cheese disappears an authentic
cataclysm tentenna does not give peace that
he moved my cheese says
staring at the point where until the day
first there was their reserve in reality
everything could have happened too
that the two had simply
finished escorting her but hesitates remains
just staring at the empty space
on the contrary, they rest after a while, and get tired of it
he decides to leave the labyrinth is great
and full of tunnels and bifurcation that
Suddenly they suddenly cried vaguely
along and more walks the paths
they seem to multiply as if not
they should never finish but he does not
discourage excavations
he climbs until in front of him
a huge new escort appears
cheese insisting he found what
He was looking for why I told you this
history because history with the s
capital letter is dotted with aerial tints
dolino people ready to complain about
continuous real estate waiting for things
they resolve in some way and others
that roll up their sleeves also to
cost of following unknown routes
maybe without knowing how to do it
but looking for you know what he has
learned laugh linen at the end of the
history
the union has learned to be more
attentive to what he knows and knows how
consumes
but also to stay alert ready new
exploration stars turn in one
word change and if we think about it
the story is always the one with the s
capital letter is dotted with people who
they have one step at a time changed
something
moved limits created new horizons
the path of these people has
crossed the ages with theirs
social economic oscillations and
so many ridicules of every age, a century later
century brought us here
continuing to improve what you do
living conditions education the
Profession the health professions towards
what we call wellness one
condition of overall happiness that
it can take on different meanings a
depending on subjective perception
in any case in the last decades
well-being has further grown
thanks above all to progress in the
research in education and in
technology and thanks to innovation in the
production systems that had a
obvious impact even in companies
reflecting on their rate of
mortality that has never been so high
in history
the average life of the largest companies
listed part of the standard index and
poor 500 in the united states it is
halved in the last 30 years many
big and small startups were i
main proponents of the reduction of
this average life and have also found
and obviously occupied new spaces of
activities and they did it with new ones
models some examples the greatest
hotel present in 81 thousand cities not
owns airbnb rooms one of the most
large transport companies with 4
billions of runs generated last
year has no auto huber one of the most
large media companies with over 2
billions of active users do not own
facebook content
these companies have entered sectors
where the operators had built the
their advantage over large investments in
infrastructure content local presence
capillary and have overwhelmed them
yet these societies do not remember you
someone a certain gnome he has
told these companies a little while ago
many others have been guided by the
continuous search for opportunities from
satisfy and have brought
change with their philosophy and culture
vision are samples of the process
theorized creative destruction
at the beginning of the forties no
peter as the future of the economy
capitalist
here’s how they became an example
of disruptive innovation that there
surrounds and to create that innovation
10 for disruptive capable of doing
come out something 10 times more
advanced of the existing are not
limited to explore maze but have
found new spaces already because from the
maze can also be exited
he tells us about puck malhotra in his
book titled I have moved yours
already johnson cheese asked that
he moved my cheese and it seems like that
marotta replied in this second
story there are three max and big mice
zed
yes but the one was doing better with i
names I said the three mice decide to
stop looking for cheese in the
maze and get out of it just for the
first time the disappearance of the cheese
not shots but only changes in the
behavior of the inhabitants of the
labyrinth their environment known but
also and above all compared to the place
same change does not have anymore
obstacles in the limits because even the
space boundaries can be challenged
changed and moved and so any other
barrier
just as they did the
most innovative entrepreneurs have
moved borders looked over
known territories even challenged what
you could see and touch and look
continuously new opportunities
ok so how do we do and how
our businesses to be those mice that
they leave the labyrinth first of all
analyzing and understanding thoroughly
regulatory and technological changes
market that can generate movements
telluric in competitive situations
consolidated then listening to consumers
and solving the problems they encounter
in the purchase of products and services
existing and identifying needs
latents not expressed but fundamental
need to research this age
size brings new opportunities that
as for the protagonists of the two stories
that I told you do not come
all of a sudden they require spirit of
responsibility and dedication service
ability to value groups of
work
however to discover new opportunities
we can pay attention to three
you have money to start with
follow the tracks helps to grasp
concrete opportunities
let’s see for example that every five years
the number of start-ups financed in the
United States has doubled
and the funding has rewarded some
areas of activity has higher potential
seen in its evolution from
indication of potential relevance e
possibility of attracting capital
then the technologies that succeed
really to see beyond hearing what
will arrive mobile connections i
intelligence wearable devices
artificial robotics the block chain
monitor the technologies and their
applications
considering also from the point of view
humanistic and always instrumental
the individual can provide us with useful information
directions
along with another central aspect
have an incessant will to observe
and to serve already at
service of the persons of the
consumer of those who are the
reason for all business activity
but once this opportunity is discovered
we are able to grasp
each of us is afraid of bonds
they push to protect every little one
space earned often we remember
how much effort and sacrifice has cost us
if however we manage to put these
constraints on the part that does not mean
forget about mind you but put them back
where they should stand next to us not
in front of it with not quite obstacles like
traveling companions here is each one of them
we can be the protagonist of one
history of change and innovation e
this new story will be all the more
big as big and ambition
the desire to risk finding new ones
horizons and to generate impact of
learn to move limits to exit the
our very personal maze e
lose ourselves in the world all over the world
because what we believe we know about us
of the things of everything is but the beginning
of a constantly evolving path
what do you say we stay still and wait
Now
embrace change
reappropriating it is the basis for a life
better for a better society
in which I would like to live thanks
[Applause]
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