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A Startup? – No piece of cake! | Vladimir Danila | TEDxUniMannheim


now that you’ve found this perfect idea
you’re probably thinking okay next year
I got a launch and it’s gonna be amazing
but just step back for a moment and
think about how to approach it because
that’s a pretty big step think about
forget feedback from people talk with
everybody and see what they think about
your idea see it as a team and however
thought this is for everybody even
though it should get feedback and see if
it’s valuable
try to make it old mind because if I
would have done that and would have gone
with the feedback from everybody else I
might start I would have existed they
would have been very sad now another
thing that’s really important and it
shouldn’t make you go forward without it
is having a component visit have no
co-founder there are some obvious stops
like for instance you can share your
workload however if you have no
experience before and have them
co-founder they have big trouble later
on when everything will start to grow
and that’s a funny mile in it’s also
opinion of one of the most prestigious
set up programs in the world which is
why coordinator and president Mike
honest as a dispenser I have no partner
than to have a bad component but still
it’s fair to be a sort of fun you think
about that for more and one of the prior
of the companies that got out of the Y
Combinator its Dropbox I guess everybody
knows Dropbox you’re right
well how’d they start actually have a
part of our key story because the
founder forgot is use a stick in a bus
twice then he was just thinking well
what we have to lose East except already
they just put it up to the tower and
instead of going in and writing software
right
‘we got out and met with a lot of cosmic
potential customers those customers
offered him to pay for a product evil
fighting exists to show you a peg
diversion at work but of course was just
fate and by doing that got feedback not
should look what should can do together
to do and also about money without
having to rise money right away from
investor’s now you might think that
Dropbox is a case which is pretty far
away
it’s a story like and you three four
stories that might not happen that often
that’s also kind of put together good
luck but as always the case but it’s my
case I had no experience in finding
startups and companies
I know capital and they were founded
company before in fact I was still a
student go to school and not can you
thought how to form a start-up at school
anyway however one of the most important
lessons you need to learn is probably to
hang for me and I have a story here from
a friend of mine that as you wanted to
put a world average and the cold
beverage into one father she even talked
to many many manufacturers and so how it
might work and was doable that we must
demand she checked with many potential
customers but at some point just died
because it was too complex to build who
knows what happened today but after you
get over the space of is a tubular not
you’ll make a first impression and
unfortunately it’s not like in many
movies where you just go to parties
every day and the business just quickly
is growing it’s more like having many
knives there are sweepers in and where
you have to work on that line which is
really important which might put up
you know if you’re not managing to do it
in time and also a mistake that many
people do is managing people wrong me
because if you can manage people would
have a big problem and you’re not doing
that anywhere then after you do that
those steps you would have to run at
some point you probably paring it pretty
well and it’s the other thing that you
should not launch it after turn
everything correctly if they have a
harder product that should be the case
but it is not their business you should
get out as soon as possible even at the
products on finish these can update it
later now that they have everything
prepared probably thinking it’s going to
get huge and a big big bang it’s a
launch
however it’s not like simply right from
A to B and a bicycle it’s more like a
pretty complex way to getting somewhere
and even though this medically complex
most guys not you go like this it’s
gonna have this an m4 style so if you
have this imagination and you just like
an app let’s let’s say that word or
candy crush the next morning you wake up
and have like 1 million downloads that
might happen but most cases just like
and you shouldn’t bet your company a lot
so that I have a tank and work hard and
also neglect the person in need and for
a favor of the company so that you can
get it further besides that you’re sort
of today that it shouldn’t just do it
for the money because if you don’t back
in most cases
at some point you would have so much so
much stress that you just think why
don’t i am i doing it it just flipped i
have a next time which basically shows
our progress at the beginning as a as i
could mention before rest we are
software company and once we launched we
had three tunnels
nothing to find
and even though it was okay not what we
expected it was fine and let’s get back
to this later and talk about elevating
the business and you need to understand
here that bestial product is just a tiny
class point it’s not a major gear
marketing and corporations are 90
percent or scenarios more important
because if you are trying to get into an
established market its conduct really
hard otherwise maybe you have thought of
a product than just already was like
this is a shitty product when it come on
are you well Deborah Graham for instance
would you buy an iPhone or rather a 4/3
of just a nerd probably – nothing is
that you should think big and don’t go
for a short-term success another company
might go for a big deal and getting out
unfortunately you also need capital to
grow it at some point you won’t be able
to grow about money and that’s actually
pretty sad thing however we probably saw
some shows like Shark Tank or who they
live in Germany and it’s not like that
you’re not just going into pitching your
idea for one minute and then getting one
a thousand for that take 10% of the
company it’s more like communicating
with investors over a period of many
many months and then monitoring work
we’ve been talking to many investors and
we can wait for the perfect fit because
they also both work together maybe we
have complications for this main
discussion in the board the campaign at
some point had problems nothing
interests that we’re talking with people
is that your ideas worked as the last
one the title best
Oh supplies we’re talking generally get
feedback because I have an example for
instance and execution time is way more
important for instance there were many
companies like Netflix before that
hadn’t existed they tried to offer a
streaming server but internet was so
slow nobody wanted to wait three four
hours for a video to star
they were bankrupt and a few years later
Netflix the camp that was offering DVD
Ramsey switch at the smaller bottle
misting service anyway pretty huge that
pretty much shows how high rank is more
important idea tentative ad was already
there and then you have limited resource
especially cuz alright so maybe think
twice about my new defense icon for
$1000 and invested by the way more
wisely
because every time you get your money to
investors in the mean down compile
everything down you lose control of
their company so if you don’t want to
end up with maybe were just 1% of the
company better make sure that it from
however the name of the game even though
its capital capped isn’t at the
beginning this still hiring and
networking because the other team
becoming worth failure if you look at
the big companies like for instance
Facebook Microsoft or Apple the farmers
had a caution he behind them from day
one is even more relevant if you look at
my saga references because Mark
Zuckerberg was the first that was able
to go to introduce and talk about his
experience of
Thanks basically all the answers
beforehand and just before such that is
a release of the steam generators I
looked back to you the company may
suggest only power you come to
everything your Center and if you try to
control it everybody and see if they’re
willing to a job so it was a thing
because they would have time to contra
every day so they find structures make
sure that everybody knows what what the
person’s working consequence it’s the
marketing department persons are walking
over to the PR team to the better person
just saying hey hi how you doing today
won’t work so you need to elaborate on
structures and make sure that they stick
to it to the time such that you need to
learn from mistakes because if you don’t
one company smooth at some point now if
you remember the progress in rejection
before I went for us beginning it there
pretty quickly after we noticed what am
I doing wrong and it’s are just a pretty
quick and then s indirect talks were
learned but just to recap the most
important points present to get you to
come other people and see if there’s man
and make up your own mind
don’t just take everything for granted
and also most important for technical
founder because the our personnel use
help you it will be pretty hard but the
bigger question is what will you start
[Music] [Applause]
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