[Music]
was my first company when I
19 years old while studying
business Administration
I was an animation design studio with
two friends and more, my teacher wants
a villain
after three years without knowing anything
about entrepreneurship, its model of
business under beds nothing
I changed we decided after 30
close and then I moved to florianópolis
by car here from a password to
florianópolis
then I changed the barter as
freelance then invited to
work in são paulo came to são paulo
paulo learn to work in a way
little more formal and then a company of
united states found on the internet
said I want to come to work on the site I said
Of course I changed it to salt lake city.
I worked for two years in Utah
I then moved to New York that
work as a free lancer and a network
anti- American finds spaces and wants
to work here in los angeles in
hollywood wants with design animation was
for the time I changed and I founded my second
company that calls it the law and that’s it
year 2007 2008 and from there to here I passed
two years working in los angeles with
Animation design and then I went back to Brazil in
2010 and in the meantime my father passed away
I spent an inverted gap year and
take care of problems and resolve to found
It was my third company that called
tract and in this way the
I learned some entrepreneurship.
things and I was scared because
When I came back I was the mother of startup.
I did not know what the English name was.
to hbo in insights at every step so
that I created this talk that calls 5.3
balcony of website tips for any
only business that is not reality is well
different
usually the business starts with that
relation with a face slap and another
with story cool
usually what is yours is who you are
Come in. I kept seeing these guys.
talking because you who I look
the boy who set up a business that had
was sold this port is
and then I discovered a business in itself
It’s more or less the way Oscar had
the tips and I was fucking that’s what I
I have to do and I did and everyone
look that is extracted from and then I said I
I’ll prepare a stop then the first
tip me that’s how it is to base your
plans and vision of the world in
instead of facts
you see who you think you are
It’s hard to believe that investing is a
Can you help me?
raise the hand of the majority who believe
Maceió is one of the worst place
you really have to get a
great deal most who believe
What United States is it easier to take out?
if you can you will make your
business floor as it is only make a fact
for you do not opinion 1% of the founders
of the Silicon Valley are Latino Latinos or
women
a project is distributed in this
spectrum of Latin by 0.4 percent
That’s the way the guy is here in maceió.
And you think it ‘s easier for him.
to undertake in the valley than here
I ‘m just going to find out there who
know this house there is the case of steve jobs
all the apple was born there the shit
guys will get air 1 million dollars
already of fantin and the around you have time
because the incredible university has
portway you have los angeles near you
have if you were in vancouver
you have a very strong economy
military there you have a connection with the
very strong pacific but that is why the
people believe there is what happens
Brazil is the best place in the world to
Brazilian undertake and 100% of
investments made in technology are
made in Brazil can not be
northeast josé de ubá has a business going
have money to get you have
market you know and that’s what
message that I wanted to leave for you.
is very important because so much
thing that happens this tip number two
a lot of people get expert theory zé alley
in practice so dear read the book of the valley
just so you can come here full of
concept and another expert in practice and
alley in theory the guy does the same thing
not law is not willing to change and
it’s usually so much
The book was used to get me there.
treat for the record book and
No one is silly to find my time.
with the guy who’s in Silicon Valley
talking to reality imagine the guy
Never heard the business the way it is.
who will know how it’s coming here
what I do I read a lot but I
I read a lot of stuff directed at me.
léo area then so is very good
It’s super important, I always recommend it.
I recommend a thousand books but so they take
more calling the customer is better and
who is your client is that the person who
you’re doing the service can be a
social business can be your own
business are you selling alloy expensive
question meets the guy this is always from
not only theory of the phone will not
to work until your fingers get tired
I see a lot of theory a lot
because if a practice is
and the third is not understanding the difference
between team and employee
everybody wants to start a business and then
the pharaoh kah with his pyramid will leave
brand in the universe for everyone has
this dream of greatness inside the head
There you hire the team team.
usually look at you it’s like this
each one is very crabby in the center
knows everyone because you have your
big eyesight nothing is built nothing
alone
everything is very shared and the fourth is
blame the market for the speakers
investors and even the mother because she committed
an error
this is very serious everybody use
Maceió for but it is bad but will invest
because I will not start
If you’re not even going to keep complaining
of others
there is a speaker who is giving
tip from a gentleman who said that she
always stays on the internet with the bag
from face to face makes the name and is called
envy no envy negative envy is
good and old moves the world envy at the time
of the Renaissance made those pictures
amazing and those sculptures
improve but the problem you’re lonely
pointing the finger to the internet and think that
everybody’s wrong and you ‘re right
but what happens when you do this?
It’s kind of like the one looks at.
there the envious eyes are like that
Thanks for this tip, I just love it.
because it is perfect and blind civilized
said the guy will keep making going
keep peddling
determined only this
fifth is afraid of risking everyone
Are you afraid to risk because the beast is
difficult is very complicated so
everybody looks I’m just scared I’m scared
this photo just to symbolize but not
scale is a needle is the pruning
fear to project but could be a
suppository and it will hurt a lot more and this
analogy is going to start with the
business will find out what the pain is
almost the same then it is so and I say
Whenever it’s molezinha senta no pudim
but it will be difficult and that is it
I will not change the law, they ‘re not Paul.
Difficult to cheat, yes, point from
Then do something just because it is
difficult maybe your work your
endeavor makes it easier for man
it’s coming from behind
is here I want to talk about something
which is very important so I know it was
an event that happened ds calling
chrome between by chips document is the
name in English very complicated but it is
Global Entrepreneurship Week is
easier in Portuguese
this event happens there is the seventh edition
I went there on time in California it was
guest was the only Brazilian
invited and indeed the only
entrepreneur from all over the world invited
and I’ll explain how it happened is
I’m special not to realize how it is
that was a deal
see one of the things I learned there
was as follows
a lot of people dream about having what Brazil
have and point
that’s what I came back simple had nothing
of complex and simply people
I dream and I will explain who dreams more
Before let me tell you how I
I got there, I wrote in January, Brazil.
is advancing to that difficulty
very large policy of which
killing on the street and I said man will have
soon the civil war and the law
Will my business lose everything?
Now I told you, I will not find one.
way of selling outside the country as
possible in the most effective way
possible
The stranger is a billionaire startup who
accepts payment with american sky
aimed at technology companies and
write an article he has a program
called streep atlas
the problem began on the 20th of
February afternoon
in the first 10 minutes my
application was made
Then they invited me to the first
Brazil to accept in a month I can
incorporate what is open business in the
U.S
but accept credit card and open one
silicon valley bank which is the
partner bank of skype and I stayed
impressed with that was neither
leave a password and so not everything
digitally which is common to is another
scheme has no registry office but it is not
same thing
finally the digital signature and fall
wrote an article thanking the guys
without pretension
founder peter leon has spread within the
strip because that stayed an article
well symbolic that I said can
open a world window when I was
looking to fall into a recession
economic crisis and gave the deal
is to help people sell more and
I wrote about this they did not like it
send the silicon valley bank
there the drag that is the lord of silicon
read valley bank put the item’s pocket
it’s aaa there meeting there and there they
they said we will recommend the stage already
it is closed
The event will send one by one to the
house stirred the chopsticks the scala
I even said because I got in the way.
I did not know anything about this email
saying it’s the white house, you and I
broke all this must be expanded
that deal
in lages the tire is now also weird
But then I thought I said I was waiting.
of the show said to receive the event and
invite white house to receive and then
It was where things changed and again
I passed through a series of interviews
of the document that whole thing is power
get there
This one, this photo is very symbolic, I
I was representing was invited as
Paulo took the deal and took a
also on paper in the hand of this
woman has a role that is my summary
executive criticized in this picture after the
secretary of commerce and
billionaire philanthropist as well and has
founder of america online
outside that are investors who
are there that call are entrepreneurs
billionaires who today help
entrepreneur are starting to face
Their fright is from my partner pit if you have
one thing i do not do is talk
I’m so sorry because I’m from maceió
I do not accept opted close when
put’ve faced prejudice to
face
the castles and northeastern people of my
the accent is on the good
Like a new one, you go ahead and there you go.
guys all scared to whose want
see in the place of Marcel who called the
that prisoner may know if Brazil
he knows and then my son is me there myself
This was really cool because
this photo these pictures represent a lot
I got there I took a stool there.
I was the one to pick you up .
all the animal entrepreneurs I go
I lost the genie already and the
secretary of tourism asking to take
marcello levo’s team was for
deliver obama appears there sent
send up to problem tapioca deal
band my friend is not like that
I got it right here, it’s pro skate.
the guy who gives the most donation arrives
michelle so happened sew pond of
tapioca or bota the queijinho and finally
the galleys uru and assumed that the plot of
we are in this marcelo kit, I took it
hitting a stall was not coming back and
I stayed in the middle of the event the people
only passing the stage I ‘m there is
you get used to leaving soon you start
a lot of people arrive and I started to
talk to people this guy who
here in the middle of Africa cna in arabia
and that guy because he looked like a
Norwegian Indian there is the village
I just looked like I told you and then
but people have one thing in common
all of them extremely difficult to
access the American market and the dream
when you say you were Brazilian.
animations of a photo of this also the
fucking and said yes
Caraca critter by paulo I dream was
power that only opens the mouth thought
Africa has spoken about the mouth that does not have
chance no chance at least one
raise money well and so what?
happened this photo here too
It symbolizes a lot what this is the queue.
to the entrance of the auditorium where
obama in that queue I met several
Pakistani people are scared to death of
roulette and hooded time we folks
have a prejudice that you do not want
I was there talking all of them phd doctor
and he was chatting, he lost his brother.
The boy was picked up by the
husband playing the acid game for
Our fantastic stories are this
My specific to it because it is
is between her father during the
of Pakistan’s dictatorship, her father was
was against the dictatorship so she had to
to run away with her mother on the plane she gave
gave birth to her on the plane she was born
with five
the month six months was born almost
dead was able to receive support there
London when they arrived I know where she
made a move in p & d empowerment
in Pakistan where she led the
delegation of 71 people from these areas and
I can not go wrong there seemed 60 women
incredible work the women arrived
for her taking the hand as if it were a
Super star
This has moved me a lot and here it looks
there toyo
I left home at 5 in the morning to
to get and get a cool place there
But this photo symbolizes a lot from here.
obama an Egyptian entrepreneur owns
an event platform
This african who has a job
incredible social recovery of the
solo to this girl is a Peruvian did the
project just because they know they are there
Her project is to teach programming.
for low- income women who are
at risk in the spread
communities around the turkey and she
get assemble platforms companies
Greek women hire and these women
they can generate income with the computer
and the incredible low-speed internet
and being here is an action that
the conversation flowed in a very
interesting there I’ll leave that is the
my view of this whole story
and there I changed I saw that people
Complaints a lot here in Brazil but a lot
this is the tip 5.3 is to stop complaining
For my father, it ‘s a business here.
emotion and after 40 years
working now with my grandfather worked
failed because there has been a big
multinational was formed here in Brazil
and took the business of everyone I saw
my father face depression try
suicide to go through a very
I do not know the importance of money and
so for me
there is when we start complaining
of some things technology and the world
future does not give a shit if you’re a
right person
if you’re good if you’ve worked 40 years
If you face will go over
imagine the guy who bought a fleet of
cars to make taxi now arrives the
Uh, technology does not start, do not call.
anything
call who you are if you are a person
good technology is not just the code
technology development
new ways of undertaking
so it’s very important you do not
to remain alone in practice is not only
theory
and after that I went through it all and
I came back to Brazil with this mission.
that this guy complains us a lot
people fleeing war people
complaining that they are picking up
husbands and yet finding the strength to
the way you are in the country as
turkey that is much smaller than our
putting things in there to see
people here with a wonderful thing that
this problem arrives to solve
cynthia of thing but so compared to
these people happen to be in paradise
and often do not know that often
is a theory that ignores the value
money is important to
people will raise their hands in
People talk a lot about social things.
But, big money, a lot of people are passing by.
hunger bug many people have conditions
to pay the child’s
sick when I see people talking about
Utopian things and face where that
English the money for $ 200 of that
fucking person thousand reais for you not
makes no difference 200 reais
means in English the child means
possibility of perhaps enrolling the
boy pay a nanny and what does that
How are we going to do government?
not guys are ventures are
teams working together creating
opportunities
my message to you is when
Take it very hard, we’ll do it like this.
It’s the turn we do not take the towel off
people turn around and have at the table were very
Thank you guys, thank you
was my first company when I
19 years old while studying
business Administration
I was an animation design studio with
two friends and more, my teacher wants
a villain
after three years without knowing anything
about entrepreneurship, its model of
business under beds nothing
I changed we decided after 30
close and then I moved to florianópolis
by car here from a password to
florianópolis
then I changed the barter as
freelance then invited to
work in são paulo came to são paulo
paulo learn to work in a way
little more formal and then a company of
united states found on the internet
said I want to come to work on the site I said
Of course I changed it to salt lake city.
I worked for two years in Utah
I then moved to New York that
work as a free lancer and a network
anti- American finds spaces and wants
to work here in los angeles in
hollywood wants with design animation was
for the time I changed and I founded my second
company that calls it the law and that’s it
year 2007 2008 and from there to here I passed
two years working in los angeles with
Animation design and then I went back to Brazil in
2010 and in the meantime my father passed away
I spent an inverted gap year and
take care of problems and resolve to found
It was my third company that called
tract and in this way the
I learned some entrepreneurship.
things and I was scared because
When I came back I was the mother of startup.
I did not know what the English name was.
to hbo in insights at every step so
that I created this talk that calls 5.3
balcony of website tips for any
only business that is not reality is well
different
usually the business starts with that
relation with a face slap and another
with story cool
usually what is yours is who you are
Come in. I kept seeing these guys.
talking because you who I look
the boy who set up a business that had
was sold this port is
and then I discovered a business in itself
It’s more or less the way Oscar had
the tips and I was fucking that’s what I
I have to do and I did and everyone
look that is extracted from and then I said I
I’ll prepare a stop then the first
tip me that’s how it is to base your
plans and vision of the world in
instead of facts
you see who you think you are
It’s hard to believe that investing is a
Can you help me?
raise the hand of the majority who believe
Maceió is one of the worst place
you really have to get a
great deal most who believe
What United States is it easier to take out?
if you can you will make your
business floor as it is only make a fact
for you do not opinion 1% of the founders
of the Silicon Valley are Latino Latinos or
women
a project is distributed in this
spectrum of Latin by 0.4 percent
That’s the way the guy is here in maceió.
And you think it ‘s easier for him.
to undertake in the valley than here
I ‘m just going to find out there who
know this house there is the case of steve jobs
all the apple was born there the shit
guys will get air 1 million dollars
already of fantin and the around you have time
because the incredible university has
portway you have los angeles near you
have if you were in vancouver
you have a very strong economy
military there you have a connection with the
very strong pacific but that is why the
people believe there is what happens
Brazil is the best place in the world to
Brazilian undertake and 100% of
investments made in technology are
made in Brazil can not be
northeast josé de ubá has a business going
have money to get you have
market you know and that’s what
message that I wanted to leave for you.
is very important because so much
thing that happens this tip number two
a lot of people get expert theory zé alley
in practice so dear read the book of the valley
just so you can come here full of
concept and another expert in practice and
alley in theory the guy does the same thing
not law is not willing to change and
it’s usually so much
The book was used to get me there.
treat for the record book and
No one is silly to find my time.
with the guy who’s in Silicon Valley
talking to reality imagine the guy
Never heard the business the way it is.
who will know how it’s coming here
what I do I read a lot but I
I read a lot of stuff directed at me.
léo area then so is very good
It’s super important, I always recommend it.
I recommend a thousand books but so they take
more calling the customer is better and
who is your client is that the person who
you’re doing the service can be a
social business can be your own
business are you selling alloy expensive
question meets the guy this is always from
not only theory of the phone will not
to work until your fingers get tired
I see a lot of theory a lot
because if a practice is
and the third is not understanding the difference
between team and employee
everybody wants to start a business and then
the pharaoh kah with his pyramid will leave
brand in the universe for everyone has
this dream of greatness inside the head
There you hire the team team.
usually look at you it’s like this
each one is very crabby in the center
knows everyone because you have your
big eyesight nothing is built nothing
alone
everything is very shared and the fourth is
blame the market for the speakers
investors and even the mother because she committed
an error
this is very serious everybody use
Maceió for but it is bad but will invest
because I will not start
If you’re not even going to keep complaining
of others
there is a speaker who is giving
tip from a gentleman who said that she
always stays on the internet with the bag
from face to face makes the name and is called
envy no envy negative envy is
good and old moves the world envy at the time
of the Renaissance made those pictures
amazing and those sculptures
improve but the problem you’re lonely
pointing the finger to the internet and think that
everybody’s wrong and you ‘re right
but what happens when you do this?
It’s kind of like the one looks at.
there the envious eyes are like that
Thanks for this tip, I just love it.
because it is perfect and blind civilized
said the guy will keep making going
keep peddling
determined only this
fifth is afraid of risking everyone
Are you afraid to risk because the beast is
difficult is very complicated so
everybody looks I’m just scared I’m scared
this photo just to symbolize but not
scale is a needle is the pruning
fear to project but could be a
suppository and it will hurt a lot more and this
analogy is going to start with the
business will find out what the pain is
almost the same then it is so and I say
Whenever it’s molezinha senta no pudim
but it will be difficult and that is it
I will not change the law, they ‘re not Paul.
Difficult to cheat, yes, point from
Then do something just because it is
difficult maybe your work your
endeavor makes it easier for man
it’s coming from behind
is here I want to talk about something
which is very important so I know it was
an event that happened ds calling
chrome between by chips document is the
name in English very complicated but it is
Global Entrepreneurship Week is
easier in Portuguese
this event happens there is the seventh edition
I went there on time in California it was
guest was the only Brazilian
invited and indeed the only
entrepreneur from all over the world invited
and I’ll explain how it happened is
I’m special not to realize how it is
that was a deal
see one of the things I learned there
was as follows
a lot of people dream about having what Brazil
have and point
that’s what I came back simple had nothing
of complex and simply people
I dream and I will explain who dreams more
Before let me tell you how I
I got there, I wrote in January, Brazil.
is advancing to that difficulty
very large policy of which
killing on the street and I said man will have
soon the civil war and the law
Will my business lose everything?
Now I told you, I will not find one.
way of selling outside the country as
possible in the most effective way
possible
The stranger is a billionaire startup who
accepts payment with american sky
aimed at technology companies and
write an article he has a program
called streep atlas
the problem began on the 20th of
February afternoon
in the first 10 minutes my
application was made
Then they invited me to the first
Brazil to accept in a month I can
incorporate what is open business in the
U.S
but accept credit card and open one
silicon valley bank which is the
partner bank of skype and I stayed
impressed with that was neither
leave a password and so not everything
digitally which is common to is another
scheme has no registry office but it is not
same thing
finally the digital signature and fall
wrote an article thanking the guys
without pretension
founder peter leon has spread within the
strip because that stayed an article
well symbolic that I said can
open a world window when I was
looking to fall into a recession
economic crisis and gave the deal
is to help people sell more and
I wrote about this they did not like it
send the silicon valley bank
there the drag that is the lord of silicon
read valley bank put the item’s pocket
it’s aaa there meeting there and there they
they said we will recommend the stage already
it is closed
The event will send one by one to the
house stirred the chopsticks the scala
I even said because I got in the way.
I did not know anything about this email
saying it’s the white house, you and I
broke all this must be expanded
that deal
in lages the tire is now also weird
But then I thought I said I was waiting.
of the show said to receive the event and
invite white house to receive and then
It was where things changed and again
I passed through a series of interviews
of the document that whole thing is power
get there
This one, this photo is very symbolic, I
I was representing was invited as
Paulo took the deal and took a
also on paper in the hand of this
woman has a role that is my summary
executive criticized in this picture after the
secretary of commerce and
billionaire philanthropist as well and has
founder of america online
outside that are investors who
are there that call are entrepreneurs
billionaires who today help
entrepreneur are starting to face
Their fright is from my partner pit if you have
one thing i do not do is talk
I’m so sorry because I’m from maceió
I do not accept opted close when
put’ve faced prejudice to
face
the castles and northeastern people of my
the accent is on the good
Like a new one, you go ahead and there you go.
guys all scared to whose want
see in the place of Marcel who called the
that prisoner may know if Brazil
he knows and then my son is me there myself
This was really cool because
this photo these pictures represent a lot
I got there I took a stool there.
I was the one to pick you up .
all the animal entrepreneurs I go
I lost the genie already and the
secretary of tourism asking to take
marcello levo’s team was for
deliver obama appears there sent
send up to problem tapioca deal
band my friend is not like that
I got it right here, it’s pro skate.
the guy who gives the most donation arrives
michelle so happened sew pond of
tapioca or bota the queijinho and finally
the galleys uru and assumed that the plot of
we are in this marcelo kit, I took it
hitting a stall was not coming back and
I stayed in the middle of the event the people
only passing the stage I ‘m there is
you get used to leaving soon you start
a lot of people arrive and I started to
talk to people this guy who
here in the middle of Africa cna in arabia
and that guy because he looked like a
Norwegian Indian there is the village
I just looked like I told you and then
but people have one thing in common
all of them extremely difficult to
access the American market and the dream
when you say you were Brazilian.
animations of a photo of this also the
fucking and said yes
Caraca critter by paulo I dream was
power that only opens the mouth thought
Africa has spoken about the mouth that does not have
chance no chance at least one
raise money well and so what?
happened this photo here too
It symbolizes a lot what this is the queue.
to the entrance of the auditorium where
obama in that queue I met several
Pakistani people are scared to death of
roulette and hooded time we folks
have a prejudice that you do not want
I was there talking all of them phd doctor
and he was chatting, he lost his brother.
The boy was picked up by the
husband playing the acid game for
Our fantastic stories are this
My specific to it because it is
is between her father during the
of Pakistan’s dictatorship, her father was
was against the dictatorship so she had to
to run away with her mother on the plane she gave
gave birth to her on the plane she was born
with five
the month six months was born almost
dead was able to receive support there
London when they arrived I know where she
made a move in p & d empowerment
in Pakistan where she led the
delegation of 71 people from these areas and
I can not go wrong there seemed 60 women
incredible work the women arrived
for her taking the hand as if it were a
Super star
This has moved me a lot and here it looks
there toyo
I left home at 5 in the morning to
to get and get a cool place there
But this photo symbolizes a lot from here.
obama an Egyptian entrepreneur owns
an event platform
This african who has a job
incredible social recovery of the
solo to this girl is a Peruvian did the
project just because they know they are there
Her project is to teach programming.
for low- income women who are
at risk in the spread
communities around the turkey and she
get assemble platforms companies
Greek women hire and these women
they can generate income with the computer
and the incredible low-speed internet
and being here is an action that
the conversation flowed in a very
interesting there I’ll leave that is the
my view of this whole story
and there I changed I saw that people
Complaints a lot here in Brazil but a lot
this is the tip 5.3 is to stop complaining
For my father, it ‘s a business here.
emotion and after 40 years
working now with my grandfather worked
failed because there has been a big
multinational was formed here in Brazil
and took the business of everyone I saw
my father face depression try
suicide to go through a very
I do not know the importance of money and
so for me
there is when we start complaining
of some things technology and the world
future does not give a shit if you’re a
right person
if you’re good if you’ve worked 40 years
If you face will go over
imagine the guy who bought a fleet of
cars to make taxi now arrives the
Uh, technology does not start, do not call.
anything
call who you are if you are a person
good technology is not just the code
technology development
new ways of undertaking
so it’s very important you do not
to remain alone in practice is not only
theory
and after that I went through it all and
I came back to Brazil with this mission.
that this guy complains us a lot
people fleeing war people
complaining that they are picking up
husbands and yet finding the strength to
the way you are in the country as
turkey that is much smaller than our
putting things in there to see
people here with a wonderful thing that
this problem arrives to solve
cynthia of thing but so compared to
these people happen to be in paradise
and often do not know that often
is a theory that ignores the value
money is important to
people will raise their hands in
People talk a lot about social things.
But, big money, a lot of people are passing by.
hunger bug many people have conditions
to pay the child’s
sick when I see people talking about
Utopian things and face where that
English the money for $ 200 of that
fucking person thousand reais for you not
makes no difference 200 reais
means in English the child means
possibility of perhaps enrolling the
boy pay a nanny and what does that
How are we going to do government?
not guys are ventures are
teams working together creating
opportunities
my message to you is when
Take it very hard, we’ll do it like this.
It’s the turn we do not take the towel off
people turn around and have at the table were very
Thank you guys, thank you
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