[Music]
imagine you’re in a fancy restaurant
owner all dressed up you walk in and the
service is incredible to take in to your
table with a fancy view when I then
presented menus to order your food the
vibe seems fantastic and the night seems
to be going absolutely incredible
until you look across the table and you
see this rather annoying couple with
five dishes that are strategically
placed and that’s almost going cold
there’s this guy prancing around with
his DSLR trying to get that perfect shot
and then there’s the girl standing over
the table with two phones and their
torch lights on lighting up the entire
room and distracting you from your
almost perfect you know you can’t help
but wonder who this annoying couple is
but let me tell you ladies and gentlemen
that that couple would most likely be
denver and myself from where my food at
yes guys this is the same job we have to
go through every single day just to get
the best content out and that’s just 10%
of the work this is followed by hours of
editing making captions a full-fledged
blog post engaging with our followers
and all these other fancy technicalities
that I won’t bore you with
yep guys the struggle is real welcome to
the world of food blogging but before we
begin Denver why don’t you tell them
about how we started sure we started
where my food at three years ago when
blogging was in mainstream we were lucky
enough to witness the inception of where
my food item to the blogging world when
it was solely used as a more to learn
discover and simply relish good food but
some of you might wonder why food well
you may not realize this but our society
is strongly food centric don’t believe
me okay try and think of any occasion
any celebration or any public holiday
that does not involve food in some way
or the other having trouble aren’t you
that’s why food by the way aren’t there
any food bloggers in the house or any
bloggers in general please raise your
hands okay so you have big dreams of
being that great influencer probably in
the food industry
but have you wondered what do you need
to do do you really think the life of a
food blogger is that easy let me break
your bubble guys it’s not in fact a lot
of people take a blogging as a career
because they’re adamant like me not to
follow the bandwagon of a nine-to-five
desk job but what they don’t realize
it’s that it’s very similar yes it’s a
lot exciting and stimulating but mind
you it’s equally strenuous which is why
if you want to make it big in the
blogging industry we have these 5 tips
that might help you in your journey
the first being quality and consistency
these two factors are like best friends
and they need to go hand-in-hand in
order for your blog to garner attention
you know Daniel and I have been doing
this for a very long time and there’s
never been a day when Dan has not posted
a picture on social media but I know
what you guys must be thinking right
posting a picture a video social media
sounds easy right but ask yourself do
you have enough quality content to back
it up
after all no one cares about a
frequently active page with a less than
average looking feed which is why
perfecting your post is key here’s a
little fact there are 60 million
photographs uploaded to Instagram every
single day and you get people to notice
yours it has to be perfect unfortunately
there’s no easy way around that it takes
us anywhere from 20 to 30 frames just to
get one perfect Instagram post sometimes
even 50 frames and it doesn’t end there
anything after which I have to finalize
my top 5 pictures which should only make
it onto an Instagram page but just
having quality content isn’t going to
cut it remember what I said about
quality and consistency going
hand-in-hand
well consistency is more like a way of
life it’s something that you need to
adopt in order to maintain a balance for
instance when people say I don’t have
time I’m tired or I’ll do it tomorrow
it is really annoys me me too let me
tell you why I work for Emirates
Airlines in the engineering department
on a 12 hour shift for four days a week
I start my mornings at 4:30 and only
find myself back home by 7:00 after
which I’m either on another general
review of busy scouring through my
computer looking for pictures editing
and planning the next day’s post and
yet he’s still alive which is why you
should never say never if you don’t end
up doing it today you probably not end
up bringing for the next one week and
things will just keep piling on it’s all
in your head alright so when it comes to
blogging everyone is doing it right
let’s face it your parents your friends
your classmates and even your teachers
they’ve all got blogs and I’m sure some
of you sitting over here have attempted
to write a blog but now it’s slang
abandoned in some corner of the
blogosphere because I totally invented
that word and what about people who are
new to blogging let’s say you whip up a
two thousand word blog post you post it
on your website and then you talk about
any social media handles and then you go
on to posting the next blog post but you
dual eyes that there’s not enough
traffic or engagement so what’s missing
it’s called a niche I need to the main
theme around with your blog revolves for
example anisha’s food if you happen to
go through our Instagram page right now
I can guarantee you would find at least
a thousand pictures of delicious comfort
food that will make you probably
ordering right away and that’s probably
why you follow us and you engage with us
so find your niche and stick to it this
not only guarantees you never running
out of content to post but it also helps
you stay true to your brand during our
journey we’ve noticed that there are a
lot of food bloggers who have branched
out into makeup lifestyle fitness and
health and this is so weird because
where in the world is food and makeup
related I mean for starters you lose the
credibility I mean if you see a food
blogger posting about a shampoo you
immediately know something’s alright
and also you are unable to dominate the
market because people don’t know where
to place you food fashion who knows
which brings me to my third point all
right now let’s say you’ve set up your
blog you found your niche and you vow to
stick to it
what’s next it’s studying your audience
and learning how to improvise your
content for them but Jenna and myself
we’ve been doing this for a very long
time in this country so it’s obvious
that 50% of our followers are from Dubai
but out of this 50% majority are from
the age group of 18 to 24 years
which could mean two things one they
have very limited pocket money or two
they’ll completely spent all their
pocket money and are completely broke
now am i right
it’s completely normal then when I have
been part of the bro community – it
happens which is why we make sure to
strike a balance between fine dining and
street food thus giving our father was
the option to choose from based on their
preferences and budgets so no matter
what nice you choose you need to make
sure you post according to your target
audience let me give you an example
there was this one time then when I were
invited to a very fancy restaurant that
was run by a chef who owned a Michelin
star restaurant and we were very excited
because his food looked amazing the
pictures looked really delicious and we
were so excited we thought that the
pictures would break the internet but we
forced her about it and the response was
rather mediocre but a few days later we
decided to post a picture of a childhood
favorite McDonough’s softy and everyone
started losing their minds why because
it’s simply more accessible so this is
where all the stats comes in you need to
do the math and you need to post
accordingly and you will notice that
once you post according to your target
audience
your followers and your engagement will
start to grow organically and when that
happens you need to remember to reply to
them and interact with them because this
helps them connect with you on a
personal level as well for instance with
us all we do is post about food right
but there are certain times where we let
them into our Polston lives as well like
for instance we talk about our proposal
in Paris or stuff that we do to stay fit
it just helps us connect with our
followers and ultimately improves our
engagement which brings us to our next
point there are new trends every month
for example when we initially started
where my food at snapchat was in its
infancy
as soon as we noticed a shift was this
new platform we decided to jump on the
bandwagon as well and it’s not just with
social media even when it comes to food
itself trends keep changing I’m sure you
guys must have seen Lotus on each and
every dessert menu
there’s Lotus cheesecakes as Lotus
fondant there’s Lotus ice cream in this
Lotus milkshakes
even Lotus French toast which is so good
by the way and as I can see a bit of
drool dripping from all your faces it
will be a sin not to mention the Freak
shakes and how has it been such a huge
trend for the past two years and then of
course there’s Cheetos you guys remember
when she chose you to just be chips but
now it’s an ingredient you put them and
she took mac and cheese you put them in
burgers you put them in fries my point
here is you need to keep up to date with
the changing global trends in the market
on the contrary I have a question to ask
you guys how many of you know what true
emirati cuisine really is if your answer
is a shawarma mixed grill of falafel you
clearly haven’t been to a local American
restaurant sat on the floor and Gordon
Marathi delicacies like the mock booths
Ahmad come here Archie Bob which is why
we feel as bloggers it is our personal
duty to shine light to the hidden gems
that truly enrich the culture of this
place and it’s not just with food even
when it comes to fashion you can talk
about the trends of the 60s it has been
such an inspiration to modern designs of
today so what you really need to
remember is to strike a balance between
the changing global trends of today I am
the traditional culture of the city you
represent and finally patience this
one’s important I mean blogging aside
when you’ve been dating someone for more
than five years you automatically are
bound to master the art of patience am i
right
but in all seriousness when it comes to
blogging there are going to be times
when you doubt yourself and this project
you’ve started yes it’s a lot of fun and
games in the beginning but it certainly
starts to dawn on you there are going to
be a lot of ups and downs it’s going to
be an emotional roller coaster and you
can’t help but wonder if you’re really
up for this blogging journey just as a
story normal and we’ve all been there
you know when we started off our
engagements used to be horrible and our
viewers used to be even low and it did
take a toll on us but you know what
the minute we stopped caring about the
stats and doing it for the pure love of
food that’s when we saw a growth we like
to conclude with this thought you know
how people say if it’s meant to be it
will happen well
don’t follow that not even for a second
a lot of people rely on destiny what is
destined for them do an extend where
they sit back do nothing and leave it
all up to fate to play it out but this
is wrong because you need to play a part
too
you need to write your own destiny you
need to pick yourself up focus on your
ultimate goal whatever that may be
shun the negativity away and just power
through until you achieve it you know if
someone told us three years ago there
will be speaking at TEDx on how to make
it as a food blogger we would have
definitely believed it because we
started where my food out to be the best
food bloggers in the country we aren’t
just hungry for food we are hungry to be
the best – and we don’t plan on stopping
until we reach the pinnacle of our
success and neither should you thank you
imagine you’re in a fancy restaurant
owner all dressed up you walk in and the
service is incredible to take in to your
table with a fancy view when I then
presented menus to order your food the
vibe seems fantastic and the night seems
to be going absolutely incredible
until you look across the table and you
see this rather annoying couple with
five dishes that are strategically
placed and that’s almost going cold
there’s this guy prancing around with
his DSLR trying to get that perfect shot
and then there’s the girl standing over
the table with two phones and their
torch lights on lighting up the entire
room and distracting you from your
almost perfect you know you can’t help
but wonder who this annoying couple is
but let me tell you ladies and gentlemen
that that couple would most likely be
denver and myself from where my food at
yes guys this is the same job we have to
go through every single day just to get
the best content out and that’s just 10%
of the work this is followed by hours of
editing making captions a full-fledged
blog post engaging with our followers
and all these other fancy technicalities
that I won’t bore you with
yep guys the struggle is real welcome to
the world of food blogging but before we
begin Denver why don’t you tell them
about how we started sure we started
where my food at three years ago when
blogging was in mainstream we were lucky
enough to witness the inception of where
my food item to the blogging world when
it was solely used as a more to learn
discover and simply relish good food but
some of you might wonder why food well
you may not realize this but our society
is strongly food centric don’t believe
me okay try and think of any occasion
any celebration or any public holiday
that does not involve food in some way
or the other having trouble aren’t you
that’s why food by the way aren’t there
any food bloggers in the house or any
bloggers in general please raise your
hands okay so you have big dreams of
being that great influencer probably in
the food industry
but have you wondered what do you need
to do do you really think the life of a
food blogger is that easy let me break
your bubble guys it’s not in fact a lot
of people take a blogging as a career
because they’re adamant like me not to
follow the bandwagon of a nine-to-five
desk job but what they don’t realize
it’s that it’s very similar yes it’s a
lot exciting and stimulating but mind
you it’s equally strenuous which is why
if you want to make it big in the
blogging industry we have these 5 tips
that might help you in your journey
the first being quality and consistency
these two factors are like best friends
and they need to go hand-in-hand in
order for your blog to garner attention
you know Daniel and I have been doing
this for a very long time and there’s
never been a day when Dan has not posted
a picture on social media but I know
what you guys must be thinking right
posting a picture a video social media
sounds easy right but ask yourself do
you have enough quality content to back
it up
after all no one cares about a
frequently active page with a less than
average looking feed which is why
perfecting your post is key here’s a
little fact there are 60 million
photographs uploaded to Instagram every
single day and you get people to notice
yours it has to be perfect unfortunately
there’s no easy way around that it takes
us anywhere from 20 to 30 frames just to
get one perfect Instagram post sometimes
even 50 frames and it doesn’t end there
anything after which I have to finalize
my top 5 pictures which should only make
it onto an Instagram page but just
having quality content isn’t going to
cut it remember what I said about
quality and consistency going
hand-in-hand
well consistency is more like a way of
life it’s something that you need to
adopt in order to maintain a balance for
instance when people say I don’t have
time I’m tired or I’ll do it tomorrow
it is really annoys me me too let me
tell you why I work for Emirates
Airlines in the engineering department
on a 12 hour shift for four days a week
I start my mornings at 4:30 and only
find myself back home by 7:00 after
which I’m either on another general
review of busy scouring through my
computer looking for pictures editing
and planning the next day’s post and
yet he’s still alive which is why you
should never say never if you don’t end
up doing it today you probably not end
up bringing for the next one week and
things will just keep piling on it’s all
in your head alright so when it comes to
blogging everyone is doing it right
let’s face it your parents your friends
your classmates and even your teachers
they’ve all got blogs and I’m sure some
of you sitting over here have attempted
to write a blog but now it’s slang
abandoned in some corner of the
blogosphere because I totally invented
that word and what about people who are
new to blogging let’s say you whip up a
two thousand word blog post you post it
on your website and then you talk about
any social media handles and then you go
on to posting the next blog post but you
dual eyes that there’s not enough
traffic or engagement so what’s missing
it’s called a niche I need to the main
theme around with your blog revolves for
example anisha’s food if you happen to
go through our Instagram page right now
I can guarantee you would find at least
a thousand pictures of delicious comfort
food that will make you probably
ordering right away and that’s probably
why you follow us and you engage with us
so find your niche and stick to it this
not only guarantees you never running
out of content to post but it also helps
you stay true to your brand during our
journey we’ve noticed that there are a
lot of food bloggers who have branched
out into makeup lifestyle fitness and
health and this is so weird because
where in the world is food and makeup
related I mean for starters you lose the
credibility I mean if you see a food
blogger posting about a shampoo you
immediately know something’s alright
and also you are unable to dominate the
market because people don’t know where
to place you food fashion who knows
which brings me to my third point all
right now let’s say you’ve set up your
blog you found your niche and you vow to
stick to it
what’s next it’s studying your audience
and learning how to improvise your
content for them but Jenna and myself
we’ve been doing this for a very long
time in this country so it’s obvious
that 50% of our followers are from Dubai
but out of this 50% majority are from
the age group of 18 to 24 years
which could mean two things one they
have very limited pocket money or two
they’ll completely spent all their
pocket money and are completely broke
now am i right
it’s completely normal then when I have
been part of the bro community – it
happens which is why we make sure to
strike a balance between fine dining and
street food thus giving our father was
the option to choose from based on their
preferences and budgets so no matter
what nice you choose you need to make
sure you post according to your target
audience let me give you an example
there was this one time then when I were
invited to a very fancy restaurant that
was run by a chef who owned a Michelin
star restaurant and we were very excited
because his food looked amazing the
pictures looked really delicious and we
were so excited we thought that the
pictures would break the internet but we
forced her about it and the response was
rather mediocre but a few days later we
decided to post a picture of a childhood
favorite McDonough’s softy and everyone
started losing their minds why because
it’s simply more accessible so this is
where all the stats comes in you need to
do the math and you need to post
accordingly and you will notice that
once you post according to your target
audience
your followers and your engagement will
start to grow organically and when that
happens you need to remember to reply to
them and interact with them because this
helps them connect with you on a
personal level as well for instance with
us all we do is post about food right
but there are certain times where we let
them into our Polston lives as well like
for instance we talk about our proposal
in Paris or stuff that we do to stay fit
it just helps us connect with our
followers and ultimately improves our
engagement which brings us to our next
point there are new trends every month
for example when we initially started
where my food at snapchat was in its
infancy
as soon as we noticed a shift was this
new platform we decided to jump on the
bandwagon as well and it’s not just with
social media even when it comes to food
itself trends keep changing I’m sure you
guys must have seen Lotus on each and
every dessert menu
there’s Lotus cheesecakes as Lotus
fondant there’s Lotus ice cream in this
Lotus milkshakes
even Lotus French toast which is so good
by the way and as I can see a bit of
drool dripping from all your faces it
will be a sin not to mention the Freak
shakes and how has it been such a huge
trend for the past two years and then of
course there’s Cheetos you guys remember
when she chose you to just be chips but
now it’s an ingredient you put them and
she took mac and cheese you put them in
burgers you put them in fries my point
here is you need to keep up to date with
the changing global trends in the market
on the contrary I have a question to ask
you guys how many of you know what true
emirati cuisine really is if your answer
is a shawarma mixed grill of falafel you
clearly haven’t been to a local American
restaurant sat on the floor and Gordon
Marathi delicacies like the mock booths
Ahmad come here Archie Bob which is why
we feel as bloggers it is our personal
duty to shine light to the hidden gems
that truly enrich the culture of this
place and it’s not just with food even
when it comes to fashion you can talk
about the trends of the 60s it has been
such an inspiration to modern designs of
today so what you really need to
remember is to strike a balance between
the changing global trends of today I am
the traditional culture of the city you
represent and finally patience this
one’s important I mean blogging aside
when you’ve been dating someone for more
than five years you automatically are
bound to master the art of patience am i
right
but in all seriousness when it comes to
blogging there are going to be times
when you doubt yourself and this project
you’ve started yes it’s a lot of fun and
games in the beginning but it certainly
starts to dawn on you there are going to
be a lot of ups and downs it’s going to
be an emotional roller coaster and you
can’t help but wonder if you’re really
up for this blogging journey just as a
story normal and we’ve all been there
you know when we started off our
engagements used to be horrible and our
viewers used to be even low and it did
take a toll on us but you know what
the minute we stopped caring about the
stats and doing it for the pure love of
food that’s when we saw a growth we like
to conclude with this thought you know
how people say if it’s meant to be it
will happen well
don’t follow that not even for a second
a lot of people rely on destiny what is
destined for them do an extend where
they sit back do nothing and leave it
all up to fate to play it out but this
is wrong because you need to play a part
too
you need to write your own destiny you
need to pick yourself up focus on your
ultimate goal whatever that may be
shun the negativity away and just power
through until you achieve it you know if
someone told us three years ago there
will be speaking at TEDx on how to make
it as a food blogger we would have
definitely believed it because we
started where my food out to be the best
food bloggers in the country we aren’t
just hungry for food we are hungry to be
the best – and we don’t plan on stopping
until we reach the pinnacle of our
success and neither should you thank you
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