good day it is I wanted to tell three
maybe with you about me and I learned
about perseverance first story
It is about how I packed my first
employment
I graduated in 2009 a small college
in california
I graduated in international relations and
as many new
I did not know what I wanted to do in
Life is long participated in
selection processes of my friends
because he was had all settled
in life so I joined in the processes
with them
I applied but the strategy does not
It was working fine one day I give
I had the great idea to change everything
create a list of companies and brands
I admired most in the world include entering
contact each of you with
each one of them
I made the list only just thought in a
brand and a little – known brand
then I said ‘good should be the one
this year it is targeting a job
this company is that company has a
product that is oriental pepper sauce
iraty calls is little known in
Brazil if you seek is in the background
freedom but you will find in
time was also not well known
this product
so I said good is a product that is me
I fell in love in college I always thought
a bottle just arrived in the cafeteria
early just to make sure that this
bottle was on my desk and
I noticed a few others have the
same idea
then I started to have more
competition and I knew I had
first sign that this product had
potential and gradually in my life I
I saw appeared more place I went pro
restaurant appeared there went to the
more traditional grocery store I found
It is hidden or in the back also
so it’s good I said as I will
get a job in the city
is I decided I’ll go first
search on google and get a mail
send my resume
clearly I’m the one who will
send an email day then they will
answer me
did not answer me then I said beauty
you need to call them
I’ll call them explain my
Passion is five minutes or dossier
because who does not have five minutes to
talk to the newly formed whatever
talk about his passion did not happen
receptionist did not leave me and is then
I said ‘well I’ll write a letter
because nowadays who writes a
letter I wrote a letter not
responded
I even thought ‘I need to make good
more content then I decided I
I will buy the finest role it has in
store is going to write another letter but
before I’ll read a book about tabasco
It is to understand what has worked in history
them and will show them not
just want I’ll show what I know
of business what they did
different and I sent this letter from
Japan and abroad in the same envelope
when I was there with my family
for I have spoken who does not open
envelope sent off with address
return in Japanese I thought
with that company perhaps it would be
this is positive as expected and I
I had a happy life and an unemployed
I was going to the gym I go out with my
friends and one day a friend invited me
to a party
I went to this party with her that was
party of her brother’s what I think
I was about 26 years with their friends and
was a party to for the holiday was
very large we drink a lot and all
world was the night there and the next
day I woke up to go home
without much expectation and remember that one
Indians there who was playing ping
pong with me is he asked for a ride and
filó one must go back I go with you
So
although we took the road we
stopped at the restaurant is in a
restaurant for lunch what we
He asked for food and I knew not foster
would not the city but I asked for
waiter to try to have iratxe brings
to me not that’s okay then do not
He worked had no city is this guy
looked at me weird and said man I love
Sirota is I started to explain to him
all my attempts to get in
contact with him is not with city
I was working and he was the first
guy who did not think me mad it up
He entered the game with me saw him face talks
have you ever thought of sending 11 telcos O
just to put one foot inside a
expression in English is to put where
was then that coach is more we
You can do and he started to get excited
much with the idea
then good in the end will ever me
said never went to work there but I
I work with this Indian is he
I was an entrepreneur and I turned the
apprentice and it ended up being the best
professional experience is in two and
through very intense years
I’ve felt much more prepared
to be an entrepreneur and then I
I wanted to share the first lesson
I learned about perseverance that
perseveres is not never give up
on the contrary sometimes you need
give up its strategy but
persevering and never give up your
Passion is consistent with what you
He believes that the right people will get you
meet
the second story I wanted to
share with you is about my
decision to move here I came to
Brazil in 2012
He did not speak Portuguese not know
nobody here
and me I had clarity I
I needed to change stop
new business new opportunity but I
I did not know then the second time
in my life I did not know where
begin
so I started to tell my
friends who were thinking of moving to
the Brazil that was a big mistake because
they started talking as the
more wrong decision it was suicide
professional would take this hole in
my resume
no one will want me to hire me
then it was inexplicable but seems
seriously you will discard your network
professional most important thing
following my boss is to have a
very good career then they said
a lot about what I should do with
my life I talked to my parents
who have always supported me I also talked
I’ve resigned so I
joined the two right communications because
I think it makes faster resigned
I was thinking of switching to
Brazil is he had trouble
hiding the worry when I spoke
it is good for them everything worked
I think this photo help my father
It is quieter
in fact this photo was taken well in
Onset is in Santa Catarina when
My first Brazilian friend me
He invited to the bachelor party
it with 17 men for bounces back
for Oktoberfest in Blumenau
so I think I’m in my dead
next day recovering
is but move here was the best
decision in my life in ways very
unexpected
I met people who did not think
I learned that there was a language
I never imagined I would learn and
I grew very personally and
professionally very out of my
comfort zone
every day is especially the
first year but I decided that was what
I needed and I come reflecting on
My second lesson
about perseverance how much more out
the box you want to live your life or
more than others will doubt you
not living the lives of others
follow your own instinct and I have
sure it will work but it is
difficult because in those moments
vulnerable
you do not know if it will work if the
big decision so it’s a great
decision but have to remember that
also anyone know what is the best
decision
then it is far better to trust
you than others who have
other personalities and other values
including people who love you you have
to be very careful with whom you
You are listening when you take
major decisions in 2013
I open an agency with my partner
also American
I speak agency because had this guy
the only difference between my agency
at the time this agency today is that I
I said that I had a speaking I
I had an agency is to begin in
our apartment with a client who was
the hardest stage of my life I do not
spoke Portuguese that much difficult
communication is to recruit talent
It was also a challenge apparently
two gringos with a vocabulary of a
five year old
with these conditions with a proposal
we swear we’ll pay
money later this month your salary
It does not inspire much confidence but
people was growing day by day we
It was improving and we struggled
much that time is working up
dawn to reward for failure
talent our team and we were
growing and one day the caretaker speak looks
I figured it are operating a
business in a residential building
is you have until the end of month
get a new office
you’ll need to get a new
apartment also then became clear
I think the only time I did not
I understood why he was talking
so I think it took but finally
we draw is what we did we
said good dilma
we need an office yet
we have our cnpj then no
broker our help is our helping
then we say we beat beauty
door to door in all buildings
commercial a radius of 1 km
this area and we will find a neon
someone who has a trading room and
He offered to pay in cash that was
only option
and we was splitting this task I
I was there one day my partner was another day
we followed and miraculously we
found a small building is near
home until I had a man who had
a commercial area of 30 meters
square and he accepted money is
three months rent in escrow
we ran to box
electronic for five days in a row for
get the most out of our personal account
to withdraw enough money to
pay it
We pay him and our good office not
They are so much beautiful is is one of the
few pictures I have the time and is
but we had minimal conditions
we learned a lot from day to day
making many mistakes
almost everything we did was wrong but
on the other hand we were always
honest with the team trying to
We share what we did wrong
that did not work and we always search
be a little better and gradually us
grown up
is this was the expansion of the same
office and gradually also we
He found good talent who did not play
the book by its cover
then they began to believe
and we kept growing and growing
finally is this room was a room
30 square meters each time we
We thought we would need to change
He opened another small room on the side
so we ended up dominating
this building is old but there came a
time that we did not fit
and we went to a new office
we went for the all new office
world helped with the change because they do not
had the resources even then all
world took part we met
on Saturday we did the the shift to
the new office and despite despite
crisis we grew
we arrived at 100 employees
after we got 200 employees and
I learned from experience that
were only half past three short years
start from scratch with no investment which
I learned in fact I’m still
learning is that immediate successes
They are constructed by brick slowly
brick and the best secret I can
share with you is to focus on
day-to-day focus on being a little better
than yesterday and the sum of all that
It will make a difference
thank you so much
[Applause]
maybe with you about me and I learned
about perseverance first story
It is about how I packed my first
employment
I graduated in 2009 a small college
in california
I graduated in international relations and
as many new
I did not know what I wanted to do in
Life is long participated in
selection processes of my friends
because he was had all settled
in life so I joined in the processes
with them
I applied but the strategy does not
It was working fine one day I give
I had the great idea to change everything
create a list of companies and brands
I admired most in the world include entering
contact each of you with
each one of them
I made the list only just thought in a
brand and a little – known brand
then I said ‘good should be the one
this year it is targeting a job
this company is that company has a
product that is oriental pepper sauce
iraty calls is little known in
Brazil if you seek is in the background
freedom but you will find in
time was also not well known
this product
so I said good is a product that is me
I fell in love in college I always thought
a bottle just arrived in the cafeteria
early just to make sure that this
bottle was on my desk and
I noticed a few others have the
same idea
then I started to have more
competition and I knew I had
first sign that this product had
potential and gradually in my life I
I saw appeared more place I went pro
restaurant appeared there went to the
more traditional grocery store I found
It is hidden or in the back also
so it’s good I said as I will
get a job in the city
is I decided I’ll go first
search on google and get a mail
send my resume
clearly I’m the one who will
send an email day then they will
answer me
did not answer me then I said beauty
you need to call them
I’ll call them explain my
Passion is five minutes or dossier
because who does not have five minutes to
talk to the newly formed whatever
talk about his passion did not happen
receptionist did not leave me and is then
I said ‘well I’ll write a letter
because nowadays who writes a
letter I wrote a letter not
responded
I even thought ‘I need to make good
more content then I decided I
I will buy the finest role it has in
store is going to write another letter but
before I’ll read a book about tabasco
It is to understand what has worked in history
them and will show them not
just want I’ll show what I know
of business what they did
different and I sent this letter from
Japan and abroad in the same envelope
when I was there with my family
for I have spoken who does not open
envelope sent off with address
return in Japanese I thought
with that company perhaps it would be
this is positive as expected and I
I had a happy life and an unemployed
I was going to the gym I go out with my
friends and one day a friend invited me
to a party
I went to this party with her that was
party of her brother’s what I think
I was about 26 years with their friends and
was a party to for the holiday was
very large we drink a lot and all
world was the night there and the next
day I woke up to go home
without much expectation and remember that one
Indians there who was playing ping
pong with me is he asked for a ride and
filó one must go back I go with you
So
although we took the road we
stopped at the restaurant is in a
restaurant for lunch what we
He asked for food and I knew not foster
would not the city but I asked for
waiter to try to have iratxe brings
to me not that’s okay then do not
He worked had no city is this guy
looked at me weird and said man I love
Sirota is I started to explain to him
all my attempts to get in
contact with him is not with city
I was working and he was the first
guy who did not think me mad it up
He entered the game with me saw him face talks
have you ever thought of sending 11 telcos O
just to put one foot inside a
expression in English is to put where
was then that coach is more we
You can do and he started to get excited
much with the idea
then good in the end will ever me
said never went to work there but I
I work with this Indian is he
I was an entrepreneur and I turned the
apprentice and it ended up being the best
professional experience is in two and
through very intense years
I’ve felt much more prepared
to be an entrepreneur and then I
I wanted to share the first lesson
I learned about perseverance that
perseveres is not never give up
on the contrary sometimes you need
give up its strategy but
persevering and never give up your
Passion is consistent with what you
He believes that the right people will get you
meet
the second story I wanted to
share with you is about my
decision to move here I came to
Brazil in 2012
He did not speak Portuguese not know
nobody here
and me I had clarity I
I needed to change stop
new business new opportunity but I
I did not know then the second time
in my life I did not know where
begin
so I started to tell my
friends who were thinking of moving to
the Brazil that was a big mistake because
they started talking as the
more wrong decision it was suicide
professional would take this hole in
my resume
no one will want me to hire me
then it was inexplicable but seems
seriously you will discard your network
professional most important thing
following my boss is to have a
very good career then they said
a lot about what I should do with
my life I talked to my parents
who have always supported me I also talked
I’ve resigned so I
joined the two right communications because
I think it makes faster resigned
I was thinking of switching to
Brazil is he had trouble
hiding the worry when I spoke
it is good for them everything worked
I think this photo help my father
It is quieter
in fact this photo was taken well in
Onset is in Santa Catarina when
My first Brazilian friend me
He invited to the bachelor party
it with 17 men for bounces back
for Oktoberfest in Blumenau
so I think I’m in my dead
next day recovering
is but move here was the best
decision in my life in ways very
unexpected
I met people who did not think
I learned that there was a language
I never imagined I would learn and
I grew very personally and
professionally very out of my
comfort zone
every day is especially the
first year but I decided that was what
I needed and I come reflecting on
My second lesson
about perseverance how much more out
the box you want to live your life or
more than others will doubt you
not living the lives of others
follow your own instinct and I have
sure it will work but it is
difficult because in those moments
vulnerable
you do not know if it will work if the
big decision so it’s a great
decision but have to remember that
also anyone know what is the best
decision
then it is far better to trust
you than others who have
other personalities and other values
including people who love you you have
to be very careful with whom you
You are listening when you take
major decisions in 2013
I open an agency with my partner
also American
I speak agency because had this guy
the only difference between my agency
at the time this agency today is that I
I said that I had a speaking I
I had an agency is to begin in
our apartment with a client who was
the hardest stage of my life I do not
spoke Portuguese that much difficult
communication is to recruit talent
It was also a challenge apparently
two gringos with a vocabulary of a
five year old
with these conditions with a proposal
we swear we’ll pay
money later this month your salary
It does not inspire much confidence but
people was growing day by day we
It was improving and we struggled
much that time is working up
dawn to reward for failure
talent our team and we were
growing and one day the caretaker speak looks
I figured it are operating a
business in a residential building
is you have until the end of month
get a new office
you’ll need to get a new
apartment also then became clear
I think the only time I did not
I understood why he was talking
so I think it took but finally
we draw is what we did we
said good dilma
we need an office yet
we have our cnpj then no
broker our help is our helping
then we say we beat beauty
door to door in all buildings
commercial a radius of 1 km
this area and we will find a neon
someone who has a trading room and
He offered to pay in cash that was
only option
and we was splitting this task I
I was there one day my partner was another day
we followed and miraculously we
found a small building is near
home until I had a man who had
a commercial area of 30 meters
square and he accepted money is
three months rent in escrow
we ran to box
electronic for five days in a row for
get the most out of our personal account
to withdraw enough money to
pay it
We pay him and our good office not
They are so much beautiful is is one of the
few pictures I have the time and is
but we had minimal conditions
we learned a lot from day to day
making many mistakes
almost everything we did was wrong but
on the other hand we were always
honest with the team trying to
We share what we did wrong
that did not work and we always search
be a little better and gradually us
grown up
is this was the expansion of the same
office and gradually also we
He found good talent who did not play
the book by its cover
then they began to believe
and we kept growing and growing
finally is this room was a room
30 square meters each time we
We thought we would need to change
He opened another small room on the side
so we ended up dominating
this building is old but there came a
time that we did not fit
and we went to a new office
we went for the all new office
world helped with the change because they do not
had the resources even then all
world took part we met
on Saturday we did the the shift to
the new office and despite despite
crisis we grew
we arrived at 100 employees
after we got 200 employees and
I learned from experience that
were only half past three short years
start from scratch with no investment which
I learned in fact I’m still
learning is that immediate successes
They are constructed by brick slowly
brick and the best secret I can
share with you is to focus on
day-to-day focus on being a little better
than yesterday and the sum of all that
It will make a difference
thank you so much
[Applause]
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