what stands between us and where we want
to go is never what we think it is it’s
not the economy it’s not the president
it’s not that somebody already dominated
the health food industry or dominated
Facebook advertising or dominated TV
advertising or there’s no room left it’s
never that it’s always the story we tell
ourselves and why we can’t achieve that
I think not only been telling yourself
the story so long is when you tell
yourself a bad story we look for things
jeburk you ever have something bug you
like everybody does and you google it
and you find all the negative stuff like
oh my god I got I got cancer I am you
know it I have a tumor right it’s the
same thing with with our insides right
when we have a story that’s holding us
back we find social proof all around us
it tells us this sheet it’s the truth
right you talk to your aunt who says
yeah that hey listen rich people get to
do those C’s we don’t you just play it
safe
and all of a sudden subconsciously
you’re like oh maybe that’s stories
right so you have all these years of
sometimes years months weeks whatever it
is you have the story and then you only
collect the data that supports the story
so your subconscious could be okay with
playing small and and if I want to boil
it down I would just say what is your
biggest whyme what’s your biggest goal
that you would love if it was a year
from now we were sitting here you’re
watching this it was a year later and it
was the best year of your life what
would be the biggest thing that would
have changed in your life it from money
income family love intimacy being a
better dad mom whatever whatever that is
if you say to yourself I would love that
goal like I’d love to have my company
doing a million dollars a year in net
profit so kind of freedom for my family
then just say but and whatever that butt
is is usually your story it’s like I
would love my company be doing a million
dollars gamble but I live in a smaller
town and I just none of people do it or
the internet so saturated there’s no
room to advertise on Facebook anymore
exam bring their brothers on whatever
that story is is usually your story and
that’s the results you get and that
story is the thing the thing standing
between you and your next level and and
I know people are watching right now
gone Oh Dean that’s nice you guys got
money now so it’s easy I don’t have any
I don’t have a partner I don’t have any
business experience you know this
economy’s not right for what we do and
and you know where there’s where there’s
you know that old saying where there’s a
will there’s a way if that if your story
is that that’s what you’ll continue to
get so what I would say is if I was
gonna boil it down is find what that
story is
now to you you might be saying Dean
you’re saying it’s a belief it’s reality
and maybe it’s phase three but reality
is nothing more than our perception of a
situation right we all know that you’ve
read that in value watch it on Tom show
everybody who said it but maybe it’s the
first time you actually think about it
that that reality you think is holding
you back is really just the story so
there’s two things I say is go find
somebody else with that same story like
go look at your your your evolution
where you were on your couch no money
right go look at Richard Branson’s story
look at Tony Robbins story look at you
know John Paul DeJoria or all the
amazing books everybod everybody in
there that’s amazing that people that
you’ve got the interview and meet but
read all those stories and realize that
first of all that story you have is
probably a lie
right so if you can find proof like
leverage that it’s a lie that’s one
thing but then the one that would get me
is I love aspiration I love to look and
say look what you did Anna I want to get
there he did it I can do it but
sometimes you need the pain as well so
what I like to do is I like to think
take that story and think it’s five
years from now and think it’s ten years
now and you’re still in the same exact
spot you are now you’re still worried
you still have envy still want more you
desire more you want to take care of
your family you want to provide more and
think that that story those two
sentences is the thing holding you back
do you really want to give that story
that much power and then think it’s ten
years from now and that story is still
done and all of a sudden it like for me
I think am I gonna let that story stop
me I brought my son with me today might
have stopped from giving him the
opportunities that I didn’t I’m not
not as bad as that but I remember being in there and saying myself like how am i
in there and saying myself like how am i doing telling myself this crap like if I
doing telling myself this crap like if I feel this way this is what I would it be
feel this way this is what I would it be my dad and I remember at that moment I
my dad and I remember at that moment I changed the story and I started thinking
changed the story and I started thinking to myself it didn’t happen overnight
to myself it didn’t happen overnight this is where I want to encourage you
this is where I want to encourage you when you find the bad story find a way
when you find the bad story find a way to just reverse the whole thing I’m like
to just reverse the whole thing I’m like no no because I don’t have a college
no no because I don’t have a college degree I’m gonna fight and I’m gonna do
degree I’m gonna fight and I’m gonna do this because I was always small and I do
this because I was always small and I do this because I have no money I’m gonna
this because I have no money I’m gonna do it because my friends think I can’t
do it because my friends think I can’t I’m gonna do this and all of a sudden I
I’m gonna do this and all of a sudden I started changing his story not overnight
started changing his story not overnight but over weeks
but over weeks it became my empowering story I wasn’t
it became my empowering story I wasn’t looking at
looking at I said I’m like screw you guys you think
I said I’m like screw you guys you think I’m not gonna do this because I don’t
I’m not gonna do this because I don’t have what you have I’m gonna show I’m
have what you have I’m gonna show I’m gonna blow right past you whether that’s
gonna blow right past you whether that’s a good thought or not at the time it
a good thought or not at the time it serves me that’s not how I look at
serves me that’s not how I look at things now but at the time it served me
things now but at the time it served me some of it was and I was able to reverse
some of it was and I was able to reverse that story and that story got me through
that story and that story got me through just like what got you from going the
just like what got you from going the couch getting changed to where you’ve
couch getting changed to where you’ve what you’ve created is unbelievably the
what you’ve created is unbelievably the impact you’ve made on the world but if
impact you’ve made on the world but if we had the wrong story if we had the
we had the wrong story if we had the wrong beliefs
wrong beliefs we’re screwed before we started I’m glad
we’re screwed before we started I’m glad that we went down this road because if
that we went down this road because if one person watching today just says
one person watching today just says screw this old story and you spent the
screw this old story and you spent the time to make that an empowering story
time to make that an empowering story and I think the game changes forever
[Music] you
to go is never what we think it is it’s
not the economy it’s not the president
it’s not that somebody already dominated
the health food industry or dominated
Facebook advertising or dominated TV
advertising or there’s no room left it’s
never that it’s always the story we tell
ourselves and why we can’t achieve that
I think not only been telling yourself
the story so long is when you tell
yourself a bad story we look for things
jeburk you ever have something bug you
like everybody does and you google it
and you find all the negative stuff like
oh my god I got I got cancer I am you
know it I have a tumor right it’s the
same thing with with our insides right
when we have a story that’s holding us
back we find social proof all around us
it tells us this sheet it’s the truth
right you talk to your aunt who says
yeah that hey listen rich people get to
do those C’s we don’t you just play it
safe
and all of a sudden subconsciously
you’re like oh maybe that’s stories
right so you have all these years of
sometimes years months weeks whatever it
is you have the story and then you only
collect the data that supports the story
so your subconscious could be okay with
playing small and and if I want to boil
it down I would just say what is your
biggest whyme what’s your biggest goal
that you would love if it was a year
from now we were sitting here you’re
watching this it was a year later and it
was the best year of your life what
would be the biggest thing that would
have changed in your life it from money
income family love intimacy being a
better dad mom whatever whatever that is
if you say to yourself I would love that
goal like I’d love to have my company
doing a million dollars a year in net
profit so kind of freedom for my family
then just say but and whatever that butt
is is usually your story it’s like I
would love my company be doing a million
dollars gamble but I live in a smaller
town and I just none of people do it or
the internet so saturated there’s no
room to advertise on Facebook anymore
exam bring their brothers on whatever
that story is is usually your story and
that’s the results you get and that
story is the thing the thing standing
between you and your next level and and
I know people are watching right now
gone Oh Dean that’s nice you guys got
money now so it’s easy I don’t have any
I don’t have a partner I don’t have any
business experience you know this
economy’s not right for what we do and
and you know where there’s where there’s
you know that old saying where there’s a
will there’s a way if that if your story
is that that’s what you’ll continue to
get so what I would say is if I was
gonna boil it down is find what that
story is
now to you you might be saying Dean
you’re saying it’s a belief it’s reality
and maybe it’s phase three but reality
is nothing more than our perception of a
situation right we all know that you’ve
read that in value watch it on Tom show
everybody who said it but maybe it’s the
first time you actually think about it
that that reality you think is holding
you back is really just the story so
there’s two things I say is go find
somebody else with that same story like
go look at your your your evolution
where you were on your couch no money
right go look at Richard Branson’s story
look at Tony Robbins story look at you
know John Paul DeJoria or all the
amazing books everybod everybody in
there that’s amazing that people that
you’ve got the interview and meet but
read all those stories and realize that
first of all that story you have is
probably a lie
right so if you can find proof like
leverage that it’s a lie that’s one
thing but then the one that would get me
is I love aspiration I love to look and
say look what you did Anna I want to get
there he did it I can do it but
sometimes you need the pain as well so
what I like to do is I like to think
take that story and think it’s five
years from now and think it’s ten years
now and you’re still in the same exact
spot you are now you’re still worried
you still have envy still want more you
desire more you want to take care of
your family you want to provide more and
think that that story those two
sentences is the thing holding you back
do you really want to give that story
that much power and then think it’s ten
years from now and that story is still
done and all of a sudden it like for me
I think am I gonna let that story stop
me I brought my son with me today might
have stopped from giving him the
opportunities that I didn’t I’m not
not as bad as that but I remember being in there and saying myself like how am i
in there and saying myself like how am i doing telling myself this crap like if I
doing telling myself this crap like if I feel this way this is what I would it be
feel this way this is what I would it be my dad and I remember at that moment I
my dad and I remember at that moment I changed the story and I started thinking
changed the story and I started thinking to myself it didn’t happen overnight
to myself it didn’t happen overnight this is where I want to encourage you
this is where I want to encourage you when you find the bad story find a way
when you find the bad story find a way to just reverse the whole thing I’m like
to just reverse the whole thing I’m like no no because I don’t have a college
no no because I don’t have a college degree I’m gonna fight and I’m gonna do
degree I’m gonna fight and I’m gonna do this because I was always small and I do
this because I was always small and I do this because I have no money I’m gonna
this because I have no money I’m gonna do it because my friends think I can’t
do it because my friends think I can’t I’m gonna do this and all of a sudden I
I’m gonna do this and all of a sudden I started changing his story not overnight
started changing his story not overnight but over weeks
but over weeks it became my empowering story I wasn’t
it became my empowering story I wasn’t looking at
looking at I said I’m like screw you guys you think
I said I’m like screw you guys you think I’m not gonna do this because I don’t
I’m not gonna do this because I don’t have what you have I’m gonna show I’m
have what you have I’m gonna show I’m gonna blow right past you whether that’s
gonna blow right past you whether that’s a good thought or not at the time it
a good thought or not at the time it serves me that’s not how I look at
serves me that’s not how I look at things now but at the time it served me
things now but at the time it served me some of it was and I was able to reverse
some of it was and I was able to reverse that story and that story got me through
that story and that story got me through just like what got you from going the
just like what got you from going the couch getting changed to where you’ve
couch getting changed to where you’ve what you’ve created is unbelievably the
what you’ve created is unbelievably the impact you’ve made on the world but if
impact you’ve made on the world but if we had the wrong story if we had the
we had the wrong story if we had the wrong beliefs
wrong beliefs we’re screwed before we started I’m glad
we’re screwed before we started I’m glad that we went down this road because if
that we went down this road because if one person watching today just says
one person watching today just says screw this old story and you spent the
screw this old story and you spent the time to make that an empowering story
time to make that an empowering story and I think the game changes forever
[Music] you
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