by the way if anyone here is in
by the way if anyone here is in advertising or marketing kill yourself
advertising has made a very bad name for
advertising has made a very bad name for itself we don’t trust it or want much of
itself we don’t trust it or want much of
itself we don’t trust it or want much of it around so it’s resorted to springing
it around so it’s resorted to springing
it around so it’s resorted to springing up on us in unexpected places by the
up on us in unexpected places by the
up on us in unexpected places by the side of the road at a football match at
side of the road at a football match at
side of the road at a football match at the airport jetway the relationship
the airport jetway the relationship
the airport jetway the relationship between consumer and advertiser has
between consumer and advertiser has
between consumer and advertiser has become like a constant game of nagging
become like a constant game of nagging
become like a constant game of nagging and pestering the advertiser feels the
and pestering the advertiser feels the
and pestering the advertiser feels the consumer doesn’t really want what’s on
consumer doesn’t really want what’s on
consumer doesn’t really want what’s on offer but assumes that if it just keeps
offer but assumes that if it just keeps
offer but assumes that if it just keeps popping up all the time and perhaps
popping up all the time and perhaps
popping up all the time and perhaps cracks a joke or gets half-undressed
cracks a joke or gets half-undressed
cracks a joke or gets half-undressed eventually the consumer will give up and
eventually the consumer will give up and
eventually the consumer will give up and buy the damn toothbrush chocolate bar or
buy the damn toothbrush chocolate bar or
buy the damn toothbrush chocolate bar or insurance policy badgering people can
insurance policy badgering people can
insurance policy badgering people can feel like a natural strategy for
feel like a natural strategy for
feel like a natural strategy for advertisers to fall back on when they’re
advertisers to fall back on when they’re
advertisers to fall back on when they’re striving to gain our attention after all
striving to gain our attention after all
striving to gain our attention after all this is what we all did when we were
this is what we all did when we were
this is what we all did when we were young and had no other options a 6 year
young and had no other options a 6 year
young and had no other options a 6 year old has no capacity to rationally
old has no capacity to rationally
old has no capacity to rationally persuade her parents to buy her a
persuade her parents to buy her a
persuade her parents to buy her a goldfish but she will instinctively
goldfish but she will instinctively
goldfish but she will instinctively assume that asking a million times might
assume that asking a million times might
assume that asking a million times might just work occasionally it does when
just work occasionally it does when
just work occasionally it does when we’re under pressure at work and
we’re under pressure at work and
we’re under pressure at work and stressed to keep our jobs in the agency
stressed to keep our jobs in the agency
stressed to keep our jobs in the agency we return easily to such early badgering
we return easily to such early badgering
we return easily to such early badgering instincts the lamentable thing is that a
instincts the lamentable thing is that a
instincts the lamentable thing is that a badgering approach is however
badgering approach is however
badgering approach is however unnecessary because it isn’t as if
unnecessary because it isn’t as if
unnecessary because it isn’t as if people don’t want to buy things and have
people don’t want to buy things and have
people don’t want to buy things and have no material needs we’re constantly
no material needs we’re constantly
no material needs we’re constantly needing and wanting to shop the act of
needing and wanting to shop the act of
needing and wanting to shop the act of buying isn’t something voice turd upon
buying isn’t something voice turd upon
buying isn’t something voice turd upon us by an evil advertising industry as
us by an evil advertising industry as
us by an evil advertising industry as people in advertising seemed somehow to
people in advertising seemed somehow to
people in advertising seemed somehow to believe in their hearts it’s something
believe in their hearts it’s something
believe in their hearts it’s something we naturally and spontaneously feel
we naturally and spontaneously feel
we naturally and spontaneously feel however could present
however could present
however could present there’s simply no incentive for us to
there’s simply no incentive for us to
there’s simply no incentive for us to tell advertisers about what we might
tell advertisers about what we might
tell advertisers about what we might need because we don’t trust them not to
need because we don’t trust them not to
need because we don’t trust them not to keep bugging us if ever we were to
keep bugging us if ever we were to
keep bugging us if ever we were to reveal more about ourselves
reveal more about ourselves
reveal more about ourselves they’ve annoyed us far too much already
they’ve annoyed us far too much already
they’ve annoyed us far too much already for us to let on about our interests we
for us to let on about our interests we
for us to let on about our interests we don’t want to tell them that we’re
don’t want to tell them that we’re
don’t want to tell them that we’re potentially in the market for a new car
potentially in the market for a new car
potentially in the market for a new car and wouldn’t mind being shown some
and wouldn’t mind being shown some
and wouldn’t mind being shown some options for a nice woolen jacket we’d
options for a nice woolen jacket we’d
options for a nice woolen jacket we’d never share such private information
never share such private information
never share such private information because we suspect how it might then all
because we suspect how it might then all
because we suspect how it might then all go
go
go we’d be bothered at nauseam possibly for
we’d be bothered at nauseam possibly for
we’d be bothered at nauseam possibly for decades we wouldn’t be presented with a
decades we wouldn’t be presented with a
decades we wouldn’t be presented with a real range of options and our details
real range of options and our details
real range of options and our details would be passed on to other firms
would be passed on to other firms
would be passed on to other firms selling utterly offbeat things like
selling utterly offbeat things like
selling utterly offbeat things like inflatable dinghies and lunchboxes so
inflatable dinghies and lunchboxes so
inflatable dinghies and lunchboxes so instead we just lie low and remain
instead we just lie low and remain
instead we just lie low and remain deeply guarded about sharing anything
deeply guarded about sharing anything
deeply guarded about sharing anything about our lives which is what in turn
about our lives which is what in turn
about our lives which is what in turn leads advertisers to bully us and spy on
leads advertisers to bully us and spy on
leads advertisers to bully us and spy on us to track our online moves and when
us to track our online moves and when
us to track our online moves and when they’re really fed up and desperate to
they’re really fed up and desperate to
they’re really fed up and desperate to bung up our computers with pop-ups the
bung up our computers with pop-ups the
bung up our computers with pop-ups the relationship between customer and
relationship between customer and
relationship between customer and advertisers has ended up marked by a
advertisers has ended up marked by a
advertisers has ended up marked by a total lack of trust on both sides
total lack of trust on both sides
total lack of trust on both sides customers don’t trust that advertisers
customers don’t trust that advertisers
customers don’t trust that advertisers will look after their real needs and
will look after their real needs and
will look after their real needs and advertisers don’t trust that customers
advertisers don’t trust that customers
advertisers don’t trust that customers will listen to an honest pitch
will listen to an honest pitch
will listen to an honest pitch however sad this does hint at the shape
however sad this does hint at the shape
however sad this does hint at the shape of an eventual answer if advertisers
of an eventual answer if advertisers
of an eventual answer if advertisers became more responsible and could be
became more responsible and could be
became more responsible and could be trusted not to foist random things on
trusted not to foist random things on
trusted not to foist random things on people then we would tell them about
people then we would tell them about
people then we would tell them about ourselves in our needs the more we
ourselves in our needs the more we
ourselves in our needs the more we thought well of them the more details
thought well of them the more details
thought well of them the more details we’d reveal as we might to a friend but
we’d reveal as we might to a friend but
we’d reveal as we might to a friend but we only become friends with people we
we only become friends with people we
we only become friends with people we can trust and that to date can’t
can trust and that to date can’t
can trust and that to date can’t encompass the advertising industry if
encompass the advertising industry if
encompass the advertising industry if these people want to earn our time and
these people want to earn our time and
these people want to earn our time and sincere attention then they need to stop
sincere attention then they need to stop
sincere attention then they need to stop tracking us with cookies and try to show
tracking us with cookies and try to show
tracking us with cookies and try to show up with hardly any clothes on in weird
up with hardly any clothes on in weird
up with hardly any clothes on in weird places advertisers need to learn not to
places advertisers need to learn not to
places advertisers need to learn not to see themselves as fundamentally a
see themselves as fundamentally a
see themselves as fundamentally a nuisance and behave with a sort of
nuisance and behave with a sort of
nuisance and behave with a sort of dignity and self-respect of people who
dignity and self-respect of people who
dignity and self-respect of people who know they could properly improve the
know they could properly improve the
know they could properly improve the lives of others once they got to know
lives of others once they got to know
lives of others once they got to know them well then we might start to listen
them well then we might start to listen
them well then we might start to listen willingly
if you like our films take a look at our
if you like our films take a look at our shop the School of Life comm forward
shop the School of Life comm forward
shop the School of Life comm forward slash shop you’ll find lots of
slash shop you’ll find lots of
slash shop you’ll find lots of thoughtful books games stationery and
thoughtful books games stationery and
thoughtful books games stationery and more
by the way if anyone here is in advertising or marketing kill yourself
advertising has made a very bad name for
advertising has made a very bad name for itself we don’t trust it or want much of
itself we don’t trust it or want much of
itself we don’t trust it or want much of it around so it’s resorted to springing
it around so it’s resorted to springing
it around so it’s resorted to springing up on us in unexpected places by the
up on us in unexpected places by the
up on us in unexpected places by the side of the road at a football match at
side of the road at a football match at
side of the road at a football match at the airport jetway the relationship
the airport jetway the relationship
the airport jetway the relationship between consumer and advertiser has
between consumer and advertiser has
between consumer and advertiser has become like a constant game of nagging
become like a constant game of nagging
become like a constant game of nagging and pestering the advertiser feels the
and pestering the advertiser feels the
and pestering the advertiser feels the consumer doesn’t really want what’s on
consumer doesn’t really want what’s on
consumer doesn’t really want what’s on offer but assumes that if it just keeps
offer but assumes that if it just keeps
offer but assumes that if it just keeps popping up all the time and perhaps
popping up all the time and perhaps
popping up all the time and perhaps cracks a joke or gets half-undressed
cracks a joke or gets half-undressed
cracks a joke or gets half-undressed eventually the consumer will give up and
eventually the consumer will give up and
eventually the consumer will give up and buy the damn toothbrush chocolate bar or
buy the damn toothbrush chocolate bar or
buy the damn toothbrush chocolate bar or insurance policy badgering people can
insurance policy badgering people can
insurance policy badgering people can feel like a natural strategy for
feel like a natural strategy for
feel like a natural strategy for advertisers to fall back on when they’re
advertisers to fall back on when they’re
advertisers to fall back on when they’re striving to gain our attention after all
striving to gain our attention after all
striving to gain our attention after all this is what we all did when we were
this is what we all did when we were
this is what we all did when we were young and had no other options a 6 year
young and had no other options a 6 year
young and had no other options a 6 year old has no capacity to rationally
old has no capacity to rationally
old has no capacity to rationally persuade her parents to buy her a
persuade her parents to buy her a
persuade her parents to buy her a goldfish but she will instinctively
goldfish but she will instinctively
goldfish but she will instinctively assume that asking a million times might
assume that asking a million times might
assume that asking a million times might just work occasionally it does when
just work occasionally it does when
just work occasionally it does when we’re under pressure at work and
we’re under pressure at work and
we’re under pressure at work and stressed to keep our jobs in the agency
stressed to keep our jobs in the agency
stressed to keep our jobs in the agency we return easily to such early badgering
we return easily to such early badgering
we return easily to such early badgering instincts the lamentable thing is that a
instincts the lamentable thing is that a
instincts the lamentable thing is that a badgering approach is however
badgering approach is however
badgering approach is however unnecessary because it isn’t as if
unnecessary because it isn’t as if
unnecessary because it isn’t as if people don’t want to buy things and have
people don’t want to buy things and have
people don’t want to buy things and have no material needs we’re constantly
no material needs we’re constantly
no material needs we’re constantly needing and wanting to shop the act of
needing and wanting to shop the act of
needing and wanting to shop the act of buying isn’t something voice turd upon
buying isn’t something voice turd upon
buying isn’t something voice turd upon us by an evil advertising industry as
us by an evil advertising industry as
us by an evil advertising industry as people in advertising seemed somehow to
people in advertising seemed somehow to
people in advertising seemed somehow to believe in their hearts it’s something
believe in their hearts it’s something
believe in their hearts it’s something we naturally and spontaneously feel
we naturally and spontaneously feel
we naturally and spontaneously feel however could present
however could present
however could present there’s simply no incentive for us to
there’s simply no incentive for us to
there’s simply no incentive for us to tell advertisers about what we might
tell advertisers about what we might
tell advertisers about what we might need because we don’t trust them not to
need because we don’t trust them not to
need because we don’t trust them not to keep bugging us if ever we were to
keep bugging us if ever we were to
keep bugging us if ever we were to reveal more about ourselves
reveal more about ourselves
reveal more about ourselves they’ve annoyed us far too much already
they’ve annoyed us far too much already
they’ve annoyed us far too much already for us to let on about our interests we
for us to let on about our interests we
for us to let on about our interests we don’t want to tell them that we’re
don’t want to tell them that we’re
don’t want to tell them that we’re potentially in the market for a new car
potentially in the market for a new car
potentially in the market for a new car and wouldn’t mind being shown some
and wouldn’t mind being shown some
and wouldn’t mind being shown some options for a nice woolen jacket we’d
options for a nice woolen jacket we’d
options for a nice woolen jacket we’d never share such private information
never share such private information
never share such private information because we suspect how it might then all
because we suspect how it might then all
because we suspect how it might then all go
go
go we’d be bothered at nauseam possibly for
we’d be bothered at nauseam possibly for
we’d be bothered at nauseam possibly for decades we wouldn’t be presented with a
decades we wouldn’t be presented with a
decades we wouldn’t be presented with a real range of options and our details
real range of options and our details
real range of options and our details would be passed on to other firms
would be passed on to other firms
would be passed on to other firms selling utterly offbeat things like
selling utterly offbeat things like
selling utterly offbeat things like inflatable dinghies and lunchboxes so
inflatable dinghies and lunchboxes so
inflatable dinghies and lunchboxes so instead we just lie low and remain
instead we just lie low and remain
instead we just lie low and remain deeply guarded about sharing anything
deeply guarded about sharing anything
deeply guarded about sharing anything about our lives which is what in turn
about our lives which is what in turn
about our lives which is what in turn leads advertisers to bully us and spy on
leads advertisers to bully us and spy on
leads advertisers to bully us and spy on us to track our online moves and when
us to track our online moves and when
us to track our online moves and when they’re really fed up and desperate to
they’re really fed up and desperate to
they’re really fed up and desperate to bung up our computers with pop-ups the
bung up our computers with pop-ups the
bung up our computers with pop-ups the relationship between customer and
relationship between customer and
relationship between customer and advertisers has ended up marked by a
advertisers has ended up marked by a
advertisers has ended up marked by a total lack of trust on both sides
total lack of trust on both sides
total lack of trust on both sides customers don’t trust that advertisers
customers don’t trust that advertisers
customers don’t trust that advertisers will look after their real needs and
will look after their real needs and
will look after their real needs and advertisers don’t trust that customers
advertisers don’t trust that customers
advertisers don’t trust that customers will listen to an honest pitch
will listen to an honest pitch
will listen to an honest pitch however sad this does hint at the shape
however sad this does hint at the shape
however sad this does hint at the shape of an eventual answer if advertisers
of an eventual answer if advertisers
of an eventual answer if advertisers became more responsible and could be
became more responsible and could be
became more responsible and could be trusted not to foist random things on
trusted not to foist random things on
trusted not to foist random things on people then we would tell them about
people then we would tell them about
people then we would tell them about ourselves in our needs the more we
ourselves in our needs the more we
ourselves in our needs the more we thought well of them the more details
thought well of them the more details
thought well of them the more details we’d reveal as we might to a friend but
we’d reveal as we might to a friend but
we’d reveal as we might to a friend but we only become friends with people we
we only become friends with people we
we only become friends with people we can trust and that to date can’t
can trust and that to date can’t
can trust and that to date can’t encompass the advertising industry if
encompass the advertising industry if
encompass the advertising industry if these people want to earn our time and
these people want to earn our time and
these people want to earn our time and sincere attention then they need to stop
sincere attention then they need to stop
sincere attention then they need to stop tracking us with cookies and try to show
tracking us with cookies and try to show
tracking us with cookies and try to show up with hardly any clothes on in weird
up with hardly any clothes on in weird
up with hardly any clothes on in weird places advertisers need to learn not to
places advertisers need to learn not to
places advertisers need to learn not to see themselves as fundamentally a
see themselves as fundamentally a
see themselves as fundamentally a nuisance and behave with a sort of
nuisance and behave with a sort of
nuisance and behave with a sort of dignity and self-respect of people who
dignity and self-respect of people who
dignity and self-respect of people who know they could properly improve the
know they could properly improve the
know they could properly improve the lives of others once they got to know
lives of others once they got to know
lives of others once they got to know them well then we might start to listen
them well then we might start to listen
them well then we might start to listen willingly
if you like our films take a look at our
if you like our films take a look at our shop the School of Life comm forward
shop the School of Life comm forward
shop the School of Life comm forward slash shop you’ll find lots of
slash shop you’ll find lots of
slash shop you’ll find lots of thoughtful books games stationery and
thoughtful books games stationery and
thoughtful books games stationery and more
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