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ART/ARCHITECTURE – Dieter Rams


Dieter Rames is one of the greatest designers of daily necessities in the world
And his mind, which could have been used in other eras in the carving of the church’s paintings or in setting the scales for the diamond merchants,
Or devoted strictly to the production of a calculator, shelves and office chairs, television, watches, radio
Record players, egg whippers, video cameras, and electric shaver.
His highly successful career and the company that earned her fame (BRAUN)
When he joined a medium-sized radio industry in Germany
It flourished and became a global and major in the production of consumer goods
As head of design, Ramez’s work has become the home of hundreds of millions of people
Is design important? Because the rather weak designs slow down and sadden us
The non-working stapler, the unlocked nutcloth, and the TV control that did not think hard enough to know what people liked
Or signs of our misunderstanding or weakness of sympathy.
Ramesh showed us that capitalism does not need bad quality products
Rames’s work and life are a guide to the values ​​that we can make central in our lives and actions
There are five basic lessons learned from his work:
1 – “Rams” wanted to reduce some materials and focus on the most important materials,
This can be noted in his first work.
Such as a 3sv PC radio where it was possible to add a lot to the radio
Such as: amplifier, class controller, separate FM and AM inputs, alarm clock, access to larger speakers and more.
But the “Ramez” wire the opposite road
Make a stop and play button and make it a voice control button, no one has ever done it before, and people argue about it
But the end result was very satisfactory.
You must be confident to dare to be simple.
Whether in the radio or in any other areas of life.
For example: in fancy restaurants there may be pressure to require an annotated dish in detail with that inside you may feel that your order is a cheese sandwich.
Being simple can make you valuable, but simplicity is the achievement.
It stems from the clarity that has been achieved after the effort to know what matters.
2 – “Ramez” spent weeks to design a toothbrush thinks in a way to experience
Handle and capillary ratios to handle width, number of thumb curves to hold, etc.
But all this hard work does not appear in any way in the final result
This stems from the principle of modernity, which is followed by “Ramez”
Which dates back to the time of the Romanian poet “Hercules” who says
“Art depends on hiding art.”
Ramesh has modernity in his character, although he is trained primarily in carpentry architecture
He wanted to make products that help improve people’s lives rather than designing amazing things to promote their glory
And all the products he manufactures are saturated with modernity
And she does not try to attract your attention for no reason, she is happy to be in the back to perform her work.
Such modernity stems from a lack of concern about being ignored.
One of the principles of “Ramez” is that the products are easy to use in the long term and as new as the first time.
You do not need to use the instruction manual. Ramez products do not have an instruction booklet with them
The product must be clear from the start
This ability is a welcome experience for another person, a skill that is not very good
It derives from an unknown source
And because he always remembers the sense of misery
In his work, Ramez is related to how it feels like loss, neglect and frustration
Though his work looks calm, it stems from who knows that we are easily angry, confused and shyly lost by the guidelines
Which any adult feels he should understand
But we are simpler than we look, we want things to be simpler and used gently
But we do not easily tell others that we are stupid, but that each of us is somehow stupid
So they are the job of the designer and the hotel employee or responsible for customer opinions
To remember the fact that all of us children are lost.
Ramez is the father who makes the world more kind to us.
He does not do things as he does for a seven-year-old child, but the children mix with the nature of children with elegance and dignity
As an example, this calculator has colored buttons that show you the basic functions
Remember that everyone is distracting faster than it appears
The base must be for repairing architecture, hotels, streets, web design, car factories, phone companies and books.
4 – “Ramez” traditional means that it penetrates things that do not change
That means we do not need to buy new products always
For example, the traditional book, “Livish Hawks,” is still useful to us because it contains essential lessons even after hundreds of years of writing.
In general, the global economy is more what needs to be traditionally
The field of fashion is currently the least area that takes the traditional curve.
It may play a bigger role in our need. We have a variety of clothes for many occasions
The tendency to change becomes less every year.
We suffer from romantic thinking, which emphasizes the appreciation of what is new,
On the other hand, “Ramez” attracted to what is permanent,
Its goal is to produce products that do not expire quickly so that we do not need to get rid of them quickly.
5. If you are interested in attracting attention and taking care of everyday small things, in 1650 you may be a painter.
Dutch painter Johannes Freemel was an advocate of modest materials in our daily lives.
In his famous “Little Street” depicts life governed by simplicity and modernity.
Ramez’s values ​​correspond to the values ​​of Fremel, but Ramez is around them to products we use in our lives.
The design has a greater preference than that of art which is available to everyone.
Perhaps we can see it once or twice in our life,
While the work of “Ramez” we can buy and coexist with it every day.
With all the intensity and focus on high standards and pursuit of perfection found in art,
Which can be brought to the field of daily designs.
Here, more opportunities are being built to influence people
When they check the time or press the snooze button in their alarms.
Arna “Ramez” how to be successful business neat and long lasting for a long and glorious
All products of capitalism must be so.
It is a sign that there is a problem: “Frams” sees himself as very unique and that all entrepreneurs will study his ideas
And dedicate themselves to understanding its values ​​about the simplicity and modernity around which his worldview is based
Ramesh’s thinking is currently unusual and we hope it will become major and widespread.
Translation: team translate autrjim @
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