well in the same way that CNN does very
well in their ratings when there’s war
the weather channel does really well
when there’s extreme weather right so
people love watching extreme weather the
tornadoes mesmerize Harbor canes
absolutely and I don’t know why because
it’s deadly but maybe we just like
deadly like kids here like looking into
the mouth of t-rex yeah maybe and who
doesn’t love black holes right that will
rip you to shreds so so maybe there’s
some morbid fascination we have as
humans with things that could kill us
but we somehow keep a safe distance from
our fascination will scale and power
that we can’t go energy yeah yeah the
manifestation of energy beyond our
control so so rather you have any
insights into people’s fascination with
extreme weather yeah i think we heard a
big part of it right there as we’re
getting better in some ways at managing
risk planning for the future as
satellites improve I think it’s somewhat
human nature to still be in awe of these
things that can immediately distance at
a safe distance everything that that can
disrupt all of our best plans and I
think that clearly it’s compelling to
study some of these extreme events
because if we can better understand
what’s going to happen either in terms
of predicting an individual storm or how
the statistics of storms may change in
the future then we can reduce some of
those some of those risks but I think
there’s another piece here perhaps
related which is this I think we should
acknowledge this just sort of visceral
element by which we’re fascinated by
these things thinking of tornado chasers
know there’s a there’s that there’s a
beauty to these to these extremes as
well that that maybe we need to connect
with in some of our messaging too so I
think also I think like if I’m alone
here just let me know but we’re all
looking forward to death when should we
let you know now let’s have a talk no I
think I think the safe distance from
something that will kill you is is it
isn’t it who doesn’t love sitting behind
a picture window watching a thunderstorm
unfold right and maybe there’s a way we
can even leverage the idea that that
these extreme events are sort of
exciting to people asthma cough as it is
is there a way for that to get some
people to the table when horrible things
happen like hurricane sandy can there be
a teaching moment after
where do you sometimes have have
potential to write after when people
have seen the vulnerability when they’re
making decisions about whether to
rebuild how to how to use that
information
[Music]
you
well in their ratings when there’s war
the weather channel does really well
when there’s extreme weather right so
people love watching extreme weather the
tornadoes mesmerize Harbor canes
absolutely and I don’t know why because
it’s deadly but maybe we just like
deadly like kids here like looking into
the mouth of t-rex yeah maybe and who
doesn’t love black holes right that will
rip you to shreds so so maybe there’s
some morbid fascination we have as
humans with things that could kill us
but we somehow keep a safe distance from
our fascination will scale and power
that we can’t go energy yeah yeah the
manifestation of energy beyond our
control so so rather you have any
insights into people’s fascination with
extreme weather yeah i think we heard a
big part of it right there as we’re
getting better in some ways at managing
risk planning for the future as
satellites improve I think it’s somewhat
human nature to still be in awe of these
things that can immediately distance at
a safe distance everything that that can
disrupt all of our best plans and I
think that clearly it’s compelling to
study some of these extreme events
because if we can better understand
what’s going to happen either in terms
of predicting an individual storm or how
the statistics of storms may change in
the future then we can reduce some of
those some of those risks but I think
there’s another piece here perhaps
related which is this I think we should
acknowledge this just sort of visceral
element by which we’re fascinated by
these things thinking of tornado chasers
know there’s a there’s that there’s a
beauty to these to these extremes as
well that that maybe we need to connect
with in some of our messaging too so I
think also I think like if I’m alone
here just let me know but we’re all
looking forward to death when should we
let you know now let’s have a talk no I
think I think the safe distance from
something that will kill you is is it
isn’t it who doesn’t love sitting behind
a picture window watching a thunderstorm
unfold right and maybe there’s a way we
can even leverage the idea that that
these extreme events are sort of
exciting to people asthma cough as it is
is there a way for that to get some
people to the table when horrible things
happen like hurricane sandy can there be
a teaching moment after
where do you sometimes have have
potential to write after when people
have seen the vulnerability when they’re
making decisions about whether to
rebuild how to how to use that
information
[Music]
you
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