in one of Lady Gaga’s music videos she
has a pair of sunglasses with burning
cigarette bucks on it it’s actually not
that far off from the reality is that
your sunglasses are made of the same
plastic that’s in cigarette box it’s
just in a different form it’s in like a
solid thicker form here as opposed to a
very far the foam spun fibers
we’ve been always looking at things that
are very challenging waste streams and
cigarette butts has been on our radar
because it’s the most littered waste
stream in the planet 37% of all
cigarettes end up as roadway litter
which is about four and a half trillion
cigarettes per year around the world the
idea of Terror cycle is to make things
that are non-recyclable recyclable and
we do that by setting up national
collection and solution systems for
everything that today you can’t recycle
from chewing gum to potato chip bags
juice pouches to even cigarette butts so
we thought it would be really
interesting to deploy cigarette
recycling stations every sort of 10 or
20 yards in densely populated areas and
see what effect that would have on
cigarette litter and it turned out the
cigarette litter rate reduced
tremendously I think that people toss
cigarette butts aside because what do
you do with the cigarette when you have
it in your hand it’s smelly it’s dirty
and you don’t want to put it in your
pocket you don’t want to hold it for a
while till you find the garbage can so
you just flick it and flicking a
cigarette butt has become socially
acceptable you need somewhere to put it
for you not to flick it on the ground
but if that thing is just a normal
station then it’s sort of like you know
if you’re not going to litter but it
ends up going to a landfill it’s
honestly a super positive outcome at
least you’re not littering but when that
station becomes a recycling station not
only is there a place to put the
cigarette but now you feel positive
because you know it’s going to go to a
positive use instead of just ending up
in a landfill somewhere
the cigarettes get shredded and
separated basically into two key parts
the organic pieces which is the ash
tobacco and paper
those are composted and then the
inorganic aspect which is the filter
that is then melted into various plastic
products on a park bench all the way to
a plastic pallet you have the capacity
to take billions of cigarette butts so
it’s really not an issue of can we
process it’s more of a question of are
people willing to collect
has a pair of sunglasses with burning
cigarette bucks on it it’s actually not
that far off from the reality is that
your sunglasses are made of the same
plastic that’s in cigarette box it’s
just in a different form it’s in like a
solid thicker form here as opposed to a
very far the foam spun fibers
we’ve been always looking at things that
are very challenging waste streams and
cigarette butts has been on our radar
because it’s the most littered waste
stream in the planet 37% of all
cigarettes end up as roadway litter
which is about four and a half trillion
cigarettes per year around the world the
idea of Terror cycle is to make things
that are non-recyclable recyclable and
we do that by setting up national
collection and solution systems for
everything that today you can’t recycle
from chewing gum to potato chip bags
juice pouches to even cigarette butts so
we thought it would be really
interesting to deploy cigarette
recycling stations every sort of 10 or
20 yards in densely populated areas and
see what effect that would have on
cigarette litter and it turned out the
cigarette litter rate reduced
tremendously I think that people toss
cigarette butts aside because what do
you do with the cigarette when you have
it in your hand it’s smelly it’s dirty
and you don’t want to put it in your
pocket you don’t want to hold it for a
while till you find the garbage can so
you just flick it and flicking a
cigarette butt has become socially
acceptable you need somewhere to put it
for you not to flick it on the ground
but if that thing is just a normal
station then it’s sort of like you know
if you’re not going to litter but it
ends up going to a landfill it’s
honestly a super positive outcome at
least you’re not littering but when that
station becomes a recycling station not
only is there a place to put the
cigarette but now you feel positive
because you know it’s going to go to a
positive use instead of just ending up
in a landfill somewhere
the cigarettes get shredded and
separated basically into two key parts
the organic pieces which is the ash
tobacco and paper
those are composted and then the
inorganic aspect which is the filter
that is then melted into various plastic
products on a park bench all the way to
a plastic pallet you have the capacity
to take billions of cigarette butts so
it’s really not an issue of can we
process it’s more of a question of are
people willing to collect
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