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The Con Artist Handbook | Brain Games


gravity gravity it’s good for you with
me thanks on Ben Morrison is offering
passers-by a rare opportunity to
purchase an explosive new product last
chance at the stones guys these will
change your life
after a hard sell go increase muscle
tone and an incredible before and after
balance demonstration I can’t have you
over these people are becoming believers
in the power of magma stones gravity
yeah so there is a limit for per
customer
but these stones really want you to have
them I think I want to buy him and now
they’re forking over their cash for the
promise of better gravity give mama the
magma stone there you go in just over an
hour Ben has made a hundred and forty
five dollars selling his miracle product
I’m sold what about you would you spend
some of your hard earned cash to become
better connected with the earth now as
some of you might have suspected Ben is
no world travelling guru his travels
took him as far as the parking lot
suckers hear that that’s the sound of
money then is actually an actor we hired
to show how easily your brain can fall
for a scam but what about that balance
test it’s pretty simple the first time I
do it without the stones I actually
pushed straight down throwing their body
weight off now the second time I do it
with the stones I push in forming a
triangle between their arm and their
feet and making it literally impossible
to tip them over it’s a scam people
while Ben’s demonstration was pretty
convincing do you feel a gravity it
wasn’t the only factor in crafting this
con this experiment combines several
tricks from the scam artist handbook for
starters the salesman is a nicely
dressed good-looking guy creating what’s
known as the halo effect people’s first
impression is that he seems
knowledgeable and authoritative simply
because of how he looks second he’s
taking advantage of expert bias traveled
the world looking for minerals such as
this people are more likely to trust
information if it comes from someone
they believe is an expert there’s real
science in this finally and most
importantly he’s creating art
sheíll scarcity these are so rare
studies show consumers are more likely
to act irrationally if they believe
they’ll be missing out on a great deal a
deal worth singing about
gravity is the best thing that’s free
you know
not quite today it’s costing me $20 as
for our customers we let them in on the
gag really and return their money
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