tequila may look like many other sleepy
little towns as locals passed the time
in this quiet central Mexico City of
35,000 but not far from the town square
is one of the most recognizable company
names in business the headquarters of
jose cuervo tequila we began producing
tequila in 1758 even though it wasn’t
until 1795 when the King of Spain cattle
the fourth gave us the permit to produce
and sell tequila and that’s when we
consider the birth of jose cuervo in
1795 unlike the slow pace of this little
colonial city the pace inside one of
Mexico’s largest companies is anything
but slow producing a whopping two
hundred thirty thousand liters of
tequila each and every day the tequila
industry is so strong around here an
estimated eighty percent of the entire
towns population lives off the income
generated from tequila production
tequila was first distilled as a drink
called okay by Spanish conquistadors in
the year since the tequila has become a
symbol of Mexican pride and culture
process includes stripping the agave
plant then exposing the heart the
pineapples as they refer to them are
then steamed inside giant ovens for as
long as three days the next step is
extracting the juice from the cooked
agave plant the extraction is then
brewed in giant copper kettles as
tequila doctors measure temperature
levels and monitor the alcohol balance
after the brewing process the tequila
cools off as workers constantly monitor
contents the liquor is eventually stored
in barrels anywhere from a few weeks to
several years today just about all of
the world’s tequila
from the state of Jalisco and especially
the city of tequila some tequila lovers
say the good tequila’s rank up there
with the best liquors it represents
tradition it represents culture it
represents Mexico
little towns as locals passed the time
in this quiet central Mexico City of
35,000 but not far from the town square
is one of the most recognizable company
names in business the headquarters of
jose cuervo tequila we began producing
tequila in 1758 even though it wasn’t
until 1795 when the King of Spain cattle
the fourth gave us the permit to produce
and sell tequila and that’s when we
consider the birth of jose cuervo in
1795 unlike the slow pace of this little
colonial city the pace inside one of
Mexico’s largest companies is anything
but slow producing a whopping two
hundred thirty thousand liters of
tequila each and every day the tequila
industry is so strong around here an
estimated eighty percent of the entire
towns population lives off the income
generated from tequila production
tequila was first distilled as a drink
called okay by Spanish conquistadors in
the year since the tequila has become a
symbol of Mexican pride and culture
process includes stripping the agave
plant then exposing the heart the
pineapples as they refer to them are
then steamed inside giant ovens for as
long as three days the next step is
extracting the juice from the cooked
agave plant the extraction is then
brewed in giant copper kettles as
tequila doctors measure temperature
levels and monitor the alcohol balance
after the brewing process the tequila
cools off as workers constantly monitor
contents the liquor is eventually stored
in barrels anywhere from a few weeks to
several years today just about all of
the world’s tequila
from the state of Jalisco and especially
the city of tequila some tequila lovers
say the good tequila’s rank up there
with the best liquors it represents
tradition it represents culture it
represents Mexico
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