Rule Your World: Lawbreakers | Crowd Control

I’m Daniel pink and I’m gonna show you
how to use some diabolical psychology
for the greater good are you ready
too many people park illegally in
disabled spaces they know it’s wrong but
they keep doing it so how can we stop
them
well we decided to use a little bit of
empathy we picked a spot in Austin Texas
and we added a new sign that said think
of me keep it free and those new signs
eliminated illegal parking disabled
spaces during the whole time they were
there
human beings have a native capacity for
empathy we inherently know how to see
things from someone else’s point of view
how to feel things with their heart the
trouble is we don’t use empathy enough
in changing people’s behavior so when
you look at a sign like this the problem
of illegally parking disabled spaces is
abstract it’s impersonal when you look
at a sign like this suddenly the problem
becomes concrete and the problem becomes
personal and one of the great lessons
we’ve learned is that when you make it
personal you can get people to change
their behavior for the better there are
lots of ways to use this principle to
make it personal to put a face on it in
your own life maybe you’ve got kids will
leave their dirty laundry all over the
place what you can do is you could put a
photograph of mom and dad on the laundry
basket the kids would be reminded hey
someone has to do the laundry you even
see this all over America signs like
these to slow people down drive like
your kids live here what we’ve learned
is that empathy can change the world
remember these are powerful tips use
them wisely until next time I’m Daniel
pink
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