Rule Your World: Feet First | Crowd Control

I’m Daniel pink and I’m gonna show you
how to use some diabolical psychology
for the greater good are you ready we
all need to exercise but we have those
moments in our life where there’s a
chance to get a little exercise we often
ignore it take stairs most of us don’t
so what we tried to do was change
people’s default behavior get them to
ignore the escalator and take the stairs
instead we created a beat box there a
lot of times we try to get people to
exercise more we take this very stern
approach was a must exercise bad things
are going to happen if you don’t
exercise and that doesn’t work very well
because it doesn’t understand the reason
people aren’t exercising in the first
place why do people take the escalators
because they always take the escalator
human beings are creatures of habit if I
do something one way on Wednesday the
odds are pretty good I’m gonna do it the
exact same way on Thursday so if you
want to get people to change their
behavior you have to surprise them make
the activity you want them to engage in
a little bit more fun how can we get
people in buildings and public spaces
around America to take the stairs
instead of the escalator we can make
climbing the stairs interesting and fun
like listening to music what we could do
is we could put posters in the hallways
where the stairs were with fun slogans
and games we could play music in the
stairwells and nowhere else anything we
can do to get people to make a better
choice by making the better choice fun
and engaging will do the trick
now remember we’re counting on you to
use these tips for good until next time
I’m Daniel Payne
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