Portable Scanners “Read” Brains on the Go | National Geographic

so EEG has been around since the 1930s
but the way in which we’ve collected
those signals have been very much
confined to a clinical context the
benefit now is that you can collect this
data in a highly contextualized manner
this particular headset provides key
coverage of key EEG sites around the
cerebral cortex within a few minutes the
signals will settle and you’re ready to
collect EEG and so with this it gives
you an insight into someone’s emotional
state in real time she’s awesome
so amazing you record the data and then
once you complete your recording the
rest of the data is sent to the cloud
and then it generates the report to let
you know you know how you how you
performed essentially I had a relatively
high degree of emotional arousal to that
content because I am a woman trying to
forge new frontiers and so that really
resonated with me there was a really
strong degree of emotional positivity
towards that segment and also I was
pretty engaged I had a high degree of
attention and immersion and the idea
with this is it’s not about a one-time
score but it’s about getting a
longitudinal sense of your activities
what interests you how often are you
engaged how engaged are you them four
main areas that we’re starting to see
the bulk of the activity is around human
machine interaction ground learning
understanding consumer behavior or
market research and the fourth areas
medical and research what’s great about
having systems that are portable and
relatively affordable is that people are
starting to explore new ways of using
EEG to capture information about the
brains network connectivity across a
broad range of real-life situations