we’re all guilty of doing a double tape
we see a pretty face
advertisers know it magazine editors
know it and film and TV producers know
it yet the majority of the population
doesn’t look anything like the people in
the ads magazines or movies sure most of
us tend to be influenced by the trends
set by the media but science tells us
that the media is influenced by the
trends set by your brain but what your
brain considers attractive is determined
by a surprisingly narrow formula and it
comes to its conclusions faster than you
can probably imagine to test if this is
true we recruited some volunteers but
first we want you to be part of the
experiment all you have to do is rank
these faces from 1 to 5 in order of
attractiveness with 1 being the most
handsome in the group but you only have
10 seconds to make your choice
ready go all right remember the ranking
you chose and let’s see how it compares
to these guys ready go okay boy this is
tough five seconds you’ve cute he’s he’s
very cute and time’s up who are your
rankings in line with our volunteer
judges even if you’re not totally in
sync you can probably see that a pattern
of favorites is emerging next we’ll
switch it over to judging female faces
you have 10 seconds to rank them in
order of attractiveness from 1 to 5 with
1 being the most good-looking in the
group ready go
now remember the sequence you chose and
see if it matches with what these people
decide oh my gosh yeah it’s like a model
it’s a girl next door in time how about
you what quick conclusions did you make
the most common ranking our participants
chose was this do you agree with their
choices well they definitely agree with
each other here are the final results
aside from a few exceptions most of
their rankings were the same no matter
if they were judging the same or
opposite sex regardless of their sexual
preference in mere seconds they agreed
on the same sequence 88% of the time but
why are their choices so consistent I
don’t know it must be something up here
we see a pretty face
advertisers know it magazine editors
know it and film and TV producers know
it yet the majority of the population
doesn’t look anything like the people in
the ads magazines or movies sure most of
us tend to be influenced by the trends
set by the media but science tells us
that the media is influenced by the
trends set by your brain but what your
brain considers attractive is determined
by a surprisingly narrow formula and it
comes to its conclusions faster than you
can probably imagine to test if this is
true we recruited some volunteers but
first we want you to be part of the
experiment all you have to do is rank
these faces from 1 to 5 in order of
attractiveness with 1 being the most
handsome in the group but you only have
10 seconds to make your choice
ready go all right remember the ranking
you chose and let’s see how it compares
to these guys ready go okay boy this is
tough five seconds you’ve cute he’s he’s
very cute and time’s up who are your
rankings in line with our volunteer
judges even if you’re not totally in
sync you can probably see that a pattern
of favorites is emerging next we’ll
switch it over to judging female faces
you have 10 seconds to rank them in
order of attractiveness from 1 to 5 with
1 being the most good-looking in the
group ready go
now remember the sequence you chose and
see if it matches with what these people
decide oh my gosh yeah it’s like a model
it’s a girl next door in time how about
you what quick conclusions did you make
the most common ranking our participants
chose was this do you agree with their
choices well they definitely agree with
each other here are the final results
aside from a few exceptions most of
their rankings were the same no matter
if they were judging the same or
opposite sex regardless of their sexual
preference in mere seconds they agreed
on the same sequence 88% of the time but
why are their choices so consistent I
don’t know it must be something up here
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