Existential Auction | Brain Games

it’s been said that everything has a
price from pizza to golf balls to
private school tuition but what about
your personal conduct and your beliefs
would you be willing to change your
behavior or deny your principles for
cash for example would you eat this
cockroach for $10 how about $50 maybe a
hundred let’s raise the stakes would you
work an extra eight hours a week and
sacrifice personal time for an annual
raise of five thousand seventy five
hundred ten thousand dollars finally
would you get a permanent highly visible
tattoo in opposition to your personal
religious beliefs for twenty five
thousand dollars this fifty thousand
tempt you could you even resist one
hundred thousand dollars brain-imaging
has shown that beliefs which people
refused to betray are processed
differently than contrary ideas that
they’re willing to proclaim for cash if
you choose to refuse the hundred grand
chances are that your amygdala also
processed a strong emotional response to
the idea of betraying your personal
beliefs even when big money is on the
line some things simply Ark for sale