hello I’m Brian Tracy and I want to give
you seven great keys to a positive
personality remember a positive
personality will have more of an impact
on your success and Happiness than
perhaps any other factor now your
physical diet has a large impact on your
levels of health and energy if you eat
fresh healthy high quality foods of all
kinds and avoid the foods that are bad
for you you’ll have more energy be
generally resistant to most diseases
sleep better and feel healthier and
happier in the same way your mental diet
largely determines your character and
your personality and almost everything
that happens to you in life when you
feed your mind positive ideas and
information and books and conversations
with positive people and audio programs
preferably Brian Tracy audio programs
and positive thoughts you develop a more
positive and constructive personality
you become influential and persuasive
you enjoy greater self-confidence and
self-esteem
those people who work with computers use
the expression goggle or garbage in
garbage out but the reverse is also true
good in good out when you make a clear
unequivocal decision that you are going
to take complete control over your mind
eliminate the negative emotions and
thoughts that may have held you back in
the past and become a completely
positive person you can actually bring
about your own personal transformation
your job is to be the best you can be
now mental fitness is like physical
fitness you develop high levels of
self-esteem and a positive mental
attitude with training and practice here
are the seven keys I promised you to
becoming a completely positive person
number one is positive self-talk speak
to yourself positively control your
inner dialogue use affirmations positive
statements phrased in the positive
personal tents my favorites are I like
myself I like myself I can do it I can
do it I feel terrific
I am responsible this is how top people
think most of the time now psychologists
say that fully 95 percent of your
emotions are determined by the way you
talk to yourself as you go through your
day this is called your inner dialogue
it’s the stream of words or thoughts and
feelings that course through your day
like a river going through your mind the
sad fact is that if you do not
deliberately and consciously talk to
yourself in a positive and constructive
way you will by default think about
things that will make you unhappy err as
you worry and anxiety
remember your mind is like a vacuum it
will not remain empty if you don’t fill
it with positive thoughts it will fill
with negative thoughts and you know
exactly what I’m talking about your mind
is like a garden if you do not
deliberately plant flowers and tend them
carefully weeds will grow without any
encouragement at all if you don’t think
positive thoughts and take good care of
them negative thoughts will grow in your
mental garden without any effort on your
part the second key is positive
visualization now perhaps the most
powerful ability that you have is the
ability to visualize and to see your
goals as already accomplished see your
life as ideal in every way but will you
do this is you create a clear exciting
picture of your goal and your ideal life
and replay this picture on the screen of
your mind over and over again the rule
is that all improvement in your outer
life begins with an improvement in your
mental pictures and you completely
control the pictures that you play on
the screen of your mind as you see
yourself on the inside you will start to
be that person with those
accomplishments on the outside the third
key is positive people your choice of
the people with whom you live and work
and associate will have more of an
impact on your
emotions and your success than any other
factor why is because they control your
self-talk and your mental pictures so
decide today to associate with winners
with positive people with people who are
happening optimistic and who are going
somewhere with their lives on the other
hand avoid negative people at all costs
negative people are the primary source
of most of life’s unhappiness so
resultant from day onward you are not
going to have stressful or negative
people in your life that one decision
alone can transform your finger the
fourth key is positive mental food just
as your body is healthy to the degree to
which you eat healthy nutritious foods
your mind is healthy to the degree to
which you feed it with mental protein
rather than mental candy
we books magazines and articles that are
educational inspirational or
motivational feed your mind with
information and ideas that are uplifting
and it make you feel happy and more than
confident about yourself and your world
this is a positive constructive CDs and
audio programs in your car and on your
mp3 player or iPod feed your mind
continually with positive messages that
help you think and act better and make
you more capable and confident in your
field watch positive and educational
DVDs educational television programs
online courses and other uplifting
enriching material that increases your
knowledge and makes you feel good about
yourself in your life did you know that
every time you learn something new that
you feel can help improve your life your
brain releases endorphins which are
called nature’s happy drug and you
actually feel happier even before you
take action on a new piece of idea you
feel happier that you have learned a new
idea in the first place now the fifth
key is positive training and development
this is what I love almost everyone in
our society starts off with limited
resources sometimes with no money at all
virtually all fortunes begin with the
sale of personal services of some kind
all the people who are at the top today
were once at the bottom and sometimes
they sell through the bottom several
times in their journey through life the
miracle of lifelong learning and
personal improvement is what it takes to
get you from rags to riches from poverty
to affluence and from underachievement
to success and financial independence as
Jim Rohn said formal education will make
you a living self education will make
your fortune when you dedicate yourself
to learning and grow in becoming better
and more effective in your thoughts and
actions you take complete control of
your life and dramatically increase the
speed at which you move upward to
greater heights now the six key is
positive health habits take excellent
care of your physical health resolve the
day that you’re going to live to be
eighty or ninety or a hundred years old
and still be dancing amazing the way you
do this is you eat excellent foods
healthy and nutritious and you eat them
sparingly and in proper balance an
excellent diet will have an immediate
positive effect on your thoughts and
feelings resolve to get regular exercise
at least 200 minutes of motion for a
week that’s 30 minutes per day of
walking running swimming by slick
greener working out on equipment in the
gym when you exercise on a regular basis
you feel happier and healthier and
experience of lower levels of stress and
fatigue than a person who sits on the
couch and watch this television all
evening especially in this busy world
get ample rest and relaxation you need
to recharge your batteries on a regular
basis especially when you’re going
through periods of stress or difficulty
Vince Lombardi once said fatigue makes
cowards of us all
some of the factors that predispose us
to negative emotions of all kinds are
poor health habits fatigue lack of
exercise and non-stop work without rest
seek balance in your life now the
seventh key is positive expectations
having positive expectations is one of
the most powerful techniques you can use
to become a positive person and to
ensure positive outcomes and better
results in your life your expectations
become your own self-fulfilling
prophecies but if you expect with
confidence seems to come into your life
since you can control your expectations
you should always expect the best expect
to be successful expect to be popular
when you meet new people expect to
achieve great goals and create a
wonderful life for yourself when you
constantly expect good things to happen
you will seldom be disappointed let me
ask you a question who is the most
important person here well the answer is
that you are the most important person
here you are the most important person
in your entire world as we get through
into November and December they’re going
to start playing a movie called It’s a
Wonderful Life
they’ve been playing that movie since
1935 and the interesting thing about the
movie watch it over and over again is
what it does is it shows what would have
happened is George Bailey had been
plucked out of Bedford Falls and had
never existed and the reason we watched
that is because we think what would have
happened in your life if you had never
existed what would have happened to your
family to your parents to your community
what would have happened to either
siblings what would happen now if you’re
growing and married with children do you
think of the impact that you have had on
your world it’s really quite
extraordinary it’s like a brick dropped
into a pond of water the amazing ripples
that you have a puppet so you are
important you’re terribly important
you’re extremely important to yourself
which are very important to many other
people as well and the reason I ask you
this question is because how important
do you feel you are largely determines
the quality of your life how important
do you feel you are as a person as a
parent as a friend as a salesperson
in every part of your life largely
determines the quality of your life in
that area people who feel that they are
important and valuable are very very
different people who people from people
who don’t we’re actually all of our
social national economic all of our
world problems come from people who
don’t consider themselves to be very
valuable or significant now
psychologists call this your level of
self esteem to defined us how much you
like yourself the more you like yourself
the more you like others the more you
like others the more they like you right
back people who have high self esteem or
more effective in their relationships
the number one correlation between high
sale success and any other quality is
self esteem the more you like yourself
more like your customers the more like
the customers they want they like buying
from you and buying from you again and
recommend you to the friends high
self-esteem parents raise high
self-esteem children who then go on to
grow up and meet high style esteem
children and married them and give you
high self esteem grandchildren so how
much you like yourself is the critical
factor when you really like yourself you
said big goals for yourself when you
really like yourself you persist longer
in the pursuit of those goals when you
really like yourself you set high
standards when you really like yourself
you adhere to your values and which used
to compromise when you really like
yourself you become a superior kind of
person now here’s what psychologists
have found is it as a reciprocal
relationship between the things that you
feel and the things that you do and
William James of Harvard said this in
1905 is if you don’t feel enthusiastic
the way to generate enthusiasm is to act
as if you already work in other words we
say fake it until you make it
pretend that you’re enthusiastic and you
can’t pretend for very long without
actually feeling enthusiastic if you
pretend that you’re a person with high
self esteem it isn’t long before you
start to feel better about yourself one
of the most important things we’ve
learned is that you can talk yourself
into feeling and the most powerful words
you can use for that or to say I like
myself
now when I first learned this many years
ago I was amazed until I learned this
all kinds of scientific research that
says as we serve benches earlier is that
what you say to yourself with confidence
and believe affects your personality if
you say I like myself I like myself I
like myself I like my look what happens
is you start to like yourself talk to
yourself as though you’re really
important and valuable
person here’s another thing we find is
if you really like yourself you take
many of your time very well because your
time is your life but the reverse is but
if you manage your time really well you
like yourself better you respect
yourself more the more attention you
take to using your time in the very best
way possible or you like yourself the
more you respect yourself so we talk
about time management we find people who
don’t like themselves a very indifferent
to their time they don’t care they look
at their time in terms of days and weeks
they you know mess fool around in the
morning fool around in the afternoon
thank God it’s Friday
go drinking after work don’t read books
don’t upgrade your skills
now what if someone says you should
invest in yourself and we didn’t listen
upgrade your skills they say no I’m not
gonna do that I’m not going to that what
are you saying yes I’m not a really good
a very good investment I don’t really
have much of a future there’d be kind of
a waste of time to invest time in me
it’s your own time to invest time in me
so it’s better I just sit around watch
television waste time because I’m not
really worth very much the interesting
thing is the more you like yourself
higher standards you sent the more you
like yourself the more fastidious you
are about the way you use your time so
the wonderful thing in a sense you can’t
change your self-esteem overnight you
can change some of the actions that you
take what I want to show you is some
things that you can do and some ways
that you can think through the day that
will cause you to improve your
effectiveness and efficiency and what
psychologists tell us is that
self-esteem and self-efficacy are the
flip sides of the same coin
is the more efficient you become in
doing what’s important to you the more
you like yourself the more you like
yourself the better you do the better
you do the more you like yourself so you
can actually act your way into feeling
you can actually do the things that a
high self-esteem high performance person
would do and surprise surprise you start
to feel like that kind of a person and
then it locks in and it becomes an
automatic and permanent part of your
personality so what one of the things
that that started me off on
self-development was my belief that each
person is here and starts off here and
we all start off in a long road in life
and what happens on that road is largely
under our own control and that what you
are capable of achieving is here and so
my feeling is where if you’re earning X
today you could be earning 10x sometime
in the future is that you have enormous
untapped potential and that the key
there is knowledge and skill and the key
is to move from where you are to where
you want to be when I began to study
strategy for corporations I found this
one reason for setting corporate
strategy and that is to increase the
return on equity is to increase the
return on the amount of money actually
invested in the company it’s called an
ROA measurement a return on investment
could be money that’s borrowed but
return on equity is the actual equity
involved well I think your job and my
job in life is to increase what it’s
called return on energy or ROI return on
energy now now our OE return on energy
means that you are mental emotional and
physical energy is your job is to
increase your rate of return on these
three to increase the percentage so one
of the things we look at we say that
that every everyone in life is in
business in this sense is that we trade
and from the time we are old enough to
have control of our time we trade our
time for life and the standard or
quality of our life is largely
determined by how good a trader we are
how well have you traded your life and
you can tell how well you’ve traded your
life up to now very easily by simply
looking around you at the conditions of
your life in terms of your income your
lifestyle your friends your position how
high you up but you are in your field
your level of overall satisfaction that
tells you how much you have while you’ve
traded now if you’re not happy for any
reason with how well you’ve traded up to
now then your job is to learn how to
trade better in the future and that will
be the purpose of our time together I’m
going to give you some ideas that will
help you to trade better so that your
future can be dramatically better than
it is today is that a good goal for
today say yes and as we learn and
practice these things
the most wonderful thing will happen is
that your self-esteem and self-efficacy
will go up you’ll feel better about
yourself you’ll be happier and you’re
more positive you’ll achieve more and
the more you achieve the more you can
achieve just like we say the more you
learn the more you can learn because as
you learn you expand your capacity to
learn the more you achieve the more you
can achieve the more you like yourself
the more you like
so let’s start with this workbook if you
would and let’s turn to the first page
and the first lines here is one of my
favorites dust I love life then do not
squander time
that’s the stuff life was made up when I
was a young man I had a revelation that
changed my life I had read articles and
sometimes books on time management over
the years and made some lists and set
some priorities and things like that and
I always felt however that my life was
the Sun and that all the different
factors of my life were like planets
that orbited around in my life
and whether there was physical fitness
or socializing or work or time
management they were all planets in
orbit what changed my life is when I
realized that time management is the Sun
and everything that I do is the planets
in orbit everything we do in life
revolves around time because time is
life is time is the substance of our
life is that the quality of your life is
determined by the quality of your time
management but everything we have or are
or ever will be will be a direct result
of how we use our time and the wonderful
thing is we’re always free to use choose
how we use our time so the first the
first if I can get your workbook sanity
first one says time is your most
precious resource time is your most
precious resource in America today we
have 8.2 million millionaires
most of them self-made it used to be in
year 2000 we had something like 5:1 so
we had five million self-made
millionaires the number has jumped in
the last three last five years by 66%
that’s the fastest growth rate in
history we have more millionaires in
America than all the other countries of
the world put together and here’s the
interesting thing most of them are
self-made which means that most of them
started off with the sale of personal
services they started off with nothing
but their ability to exchange their time
for money that’s how all successful
people begin with very few exceptions
with nothing but your ability to trade
your mental emotional and physical
energies for money with which you do
something so therefore when you say well
I like to be rich but I don’t have any
money join the gang nobody’s got any
money everybody starts off bro is
American history merican culture do you
know that when the founding fathers got
together
and they designed the Constitution in
1787 they said let’s design a country
where a person can start with nothing
and achieve success by working hard and
producing something of value and
becoming an active member of the
community let’s start a country where
the average person could come from
anywhere and start with nothing and make
a great life and that’s how America was
designed now it’s gotten covered up over
time but that was how it was designed at
the beginning so in America the
tradition is that everybody starts off
broke so don’t ever say well I can’t do
this because I’m broke
Colonel Sanders is broke at the age of
65 and one of the richest men in America
by the age of 75 don’t tell me that
you’re broken don’t tell me that you’re
old and don’t tell me that stuff because
whatever excuse you have there’s
thousands of people who’ve had it worse
than you could ever dream of who’ve gone
on to achieve great thing
you seven great keys to a positive
personality remember a positive
personality will have more of an impact
on your success and Happiness than
perhaps any other factor now your
physical diet has a large impact on your
levels of health and energy if you eat
fresh healthy high quality foods of all
kinds and avoid the foods that are bad
for you you’ll have more energy be
generally resistant to most diseases
sleep better and feel healthier and
happier in the same way your mental diet
largely determines your character and
your personality and almost everything
that happens to you in life when you
feed your mind positive ideas and
information and books and conversations
with positive people and audio programs
preferably Brian Tracy audio programs
and positive thoughts you develop a more
positive and constructive personality
you become influential and persuasive
you enjoy greater self-confidence and
self-esteem
those people who work with computers use
the expression goggle or garbage in
garbage out but the reverse is also true
good in good out when you make a clear
unequivocal decision that you are going
to take complete control over your mind
eliminate the negative emotions and
thoughts that may have held you back in
the past and become a completely
positive person you can actually bring
about your own personal transformation
your job is to be the best you can be
now mental fitness is like physical
fitness you develop high levels of
self-esteem and a positive mental
attitude with training and practice here
are the seven keys I promised you to
becoming a completely positive person
number one is positive self-talk speak
to yourself positively control your
inner dialogue use affirmations positive
statements phrased in the positive
personal tents my favorites are I like
myself I like myself I can do it I can
do it I feel terrific
I am responsible this is how top people
think most of the time now psychologists
say that fully 95 percent of your
emotions are determined by the way you
talk to yourself as you go through your
day this is called your inner dialogue
it’s the stream of words or thoughts and
feelings that course through your day
like a river going through your mind the
sad fact is that if you do not
deliberately and consciously talk to
yourself in a positive and constructive
way you will by default think about
things that will make you unhappy err as
you worry and anxiety
remember your mind is like a vacuum it
will not remain empty if you don’t fill
it with positive thoughts it will fill
with negative thoughts and you know
exactly what I’m talking about your mind
is like a garden if you do not
deliberately plant flowers and tend them
carefully weeds will grow without any
encouragement at all if you don’t think
positive thoughts and take good care of
them negative thoughts will grow in your
mental garden without any effort on your
part the second key is positive
visualization now perhaps the most
powerful ability that you have is the
ability to visualize and to see your
goals as already accomplished see your
life as ideal in every way but will you
do this is you create a clear exciting
picture of your goal and your ideal life
and replay this picture on the screen of
your mind over and over again the rule
is that all improvement in your outer
life begins with an improvement in your
mental pictures and you completely
control the pictures that you play on
the screen of your mind as you see
yourself on the inside you will start to
be that person with those
accomplishments on the outside the third
key is positive people your choice of
the people with whom you live and work
and associate will have more of an
impact on your
emotions and your success than any other
factor why is because they control your
self-talk and your mental pictures so
decide today to associate with winners
with positive people with people who are
happening optimistic and who are going
somewhere with their lives on the other
hand avoid negative people at all costs
negative people are the primary source
of most of life’s unhappiness so
resultant from day onward you are not
going to have stressful or negative
people in your life that one decision
alone can transform your finger the
fourth key is positive mental food just
as your body is healthy to the degree to
which you eat healthy nutritious foods
your mind is healthy to the degree to
which you feed it with mental protein
rather than mental candy
we books magazines and articles that are
educational inspirational or
motivational feed your mind with
information and ideas that are uplifting
and it make you feel happy and more than
confident about yourself and your world
this is a positive constructive CDs and
audio programs in your car and on your
mp3 player or iPod feed your mind
continually with positive messages that
help you think and act better and make
you more capable and confident in your
field watch positive and educational
DVDs educational television programs
online courses and other uplifting
enriching material that increases your
knowledge and makes you feel good about
yourself in your life did you know that
every time you learn something new that
you feel can help improve your life your
brain releases endorphins which are
called nature’s happy drug and you
actually feel happier even before you
take action on a new piece of idea you
feel happier that you have learned a new
idea in the first place now the fifth
key is positive training and development
this is what I love almost everyone in
our society starts off with limited
resources sometimes with no money at all
virtually all fortunes begin with the
sale of personal services of some kind
all the people who are at the top today
were once at the bottom and sometimes
they sell through the bottom several
times in their journey through life the
miracle of lifelong learning and
personal improvement is what it takes to
get you from rags to riches from poverty
to affluence and from underachievement
to success and financial independence as
Jim Rohn said formal education will make
you a living self education will make
your fortune when you dedicate yourself
to learning and grow in becoming better
and more effective in your thoughts and
actions you take complete control of
your life and dramatically increase the
speed at which you move upward to
greater heights now the six key is
positive health habits take excellent
care of your physical health resolve the
day that you’re going to live to be
eighty or ninety or a hundred years old
and still be dancing amazing the way you
do this is you eat excellent foods
healthy and nutritious and you eat them
sparingly and in proper balance an
excellent diet will have an immediate
positive effect on your thoughts and
feelings resolve to get regular exercise
at least 200 minutes of motion for a
week that’s 30 minutes per day of
walking running swimming by slick
greener working out on equipment in the
gym when you exercise on a regular basis
you feel happier and healthier and
experience of lower levels of stress and
fatigue than a person who sits on the
couch and watch this television all
evening especially in this busy world
get ample rest and relaxation you need
to recharge your batteries on a regular
basis especially when you’re going
through periods of stress or difficulty
Vince Lombardi once said fatigue makes
cowards of us all
some of the factors that predispose us
to negative emotions of all kinds are
poor health habits fatigue lack of
exercise and non-stop work without rest
seek balance in your life now the
seventh key is positive expectations
having positive expectations is one of
the most powerful techniques you can use
to become a positive person and to
ensure positive outcomes and better
results in your life your expectations
become your own self-fulfilling
prophecies but if you expect with
confidence seems to come into your life
since you can control your expectations
you should always expect the best expect
to be successful expect to be popular
when you meet new people expect to
achieve great goals and create a
wonderful life for yourself when you
constantly expect good things to happen
you will seldom be disappointed let me
ask you a question who is the most
important person here well the answer is
that you are the most important person
here you are the most important person
in your entire world as we get through
into November and December they’re going
to start playing a movie called It’s a
Wonderful Life
they’ve been playing that movie since
1935 and the interesting thing about the
movie watch it over and over again is
what it does is it shows what would have
happened is George Bailey had been
plucked out of Bedford Falls and had
never existed and the reason we watched
that is because we think what would have
happened in your life if you had never
existed what would have happened to your
family to your parents to your community
what would have happened to either
siblings what would happen now if you’re
growing and married with children do you
think of the impact that you have had on
your world it’s really quite
extraordinary it’s like a brick dropped
into a pond of water the amazing ripples
that you have a puppet so you are
important you’re terribly important
you’re extremely important to yourself
which are very important to many other
people as well and the reason I ask you
this question is because how important
do you feel you are largely determines
the quality of your life how important
do you feel you are as a person as a
parent as a friend as a salesperson
in every part of your life largely
determines the quality of your life in
that area people who feel that they are
important and valuable are very very
different people who people from people
who don’t we’re actually all of our
social national economic all of our
world problems come from people who
don’t consider themselves to be very
valuable or significant now
psychologists call this your level of
self esteem to defined us how much you
like yourself the more you like yourself
the more you like others the more you
like others the more they like you right
back people who have high self esteem or
more effective in their relationships
the number one correlation between high
sale success and any other quality is
self esteem the more you like yourself
more like your customers the more like
the customers they want they like buying
from you and buying from you again and
recommend you to the friends high
self-esteem parents raise high
self-esteem children who then go on to
grow up and meet high style esteem
children and married them and give you
high self esteem grandchildren so how
much you like yourself is the critical
factor when you really like yourself you
said big goals for yourself when you
really like yourself you persist longer
in the pursuit of those goals when you
really like yourself you set high
standards when you really like yourself
you adhere to your values and which used
to compromise when you really like
yourself you become a superior kind of
person now here’s what psychologists
have found is it as a reciprocal
relationship between the things that you
feel and the things that you do and
William James of Harvard said this in
1905 is if you don’t feel enthusiastic
the way to generate enthusiasm is to act
as if you already work in other words we
say fake it until you make it
pretend that you’re enthusiastic and you
can’t pretend for very long without
actually feeling enthusiastic if you
pretend that you’re a person with high
self esteem it isn’t long before you
start to feel better about yourself one
of the most important things we’ve
learned is that you can talk yourself
into feeling and the most powerful words
you can use for that or to say I like
myself
now when I first learned this many years
ago I was amazed until I learned this
all kinds of scientific research that
says as we serve benches earlier is that
what you say to yourself with confidence
and believe affects your personality if
you say I like myself I like myself I
like myself I like my look what happens
is you start to like yourself talk to
yourself as though you’re really
important and valuable
person here’s another thing we find is
if you really like yourself you take
many of your time very well because your
time is your life but the reverse is but
if you manage your time really well you
like yourself better you respect
yourself more the more attention you
take to using your time in the very best
way possible or you like yourself the
more you respect yourself so we talk
about time management we find people who
don’t like themselves a very indifferent
to their time they don’t care they look
at their time in terms of days and weeks
they you know mess fool around in the
morning fool around in the afternoon
thank God it’s Friday
go drinking after work don’t read books
don’t upgrade your skills
now what if someone says you should
invest in yourself and we didn’t listen
upgrade your skills they say no I’m not
gonna do that I’m not going to that what
are you saying yes I’m not a really good
a very good investment I don’t really
have much of a future there’d be kind of
a waste of time to invest time in me
it’s your own time to invest time in me
so it’s better I just sit around watch
television waste time because I’m not
really worth very much the interesting
thing is the more you like yourself
higher standards you sent the more you
like yourself the more fastidious you
are about the way you use your time so
the wonderful thing in a sense you can’t
change your self-esteem overnight you
can change some of the actions that you
take what I want to show you is some
things that you can do and some ways
that you can think through the day that
will cause you to improve your
effectiveness and efficiency and what
psychologists tell us is that
self-esteem and self-efficacy are the
flip sides of the same coin
is the more efficient you become in
doing what’s important to you the more
you like yourself the more you like
yourself the better you do the better
you do the more you like yourself so you
can actually act your way into feeling
you can actually do the things that a
high self-esteem high performance person
would do and surprise surprise you start
to feel like that kind of a person and
then it locks in and it becomes an
automatic and permanent part of your
personality so what one of the things
that that started me off on
self-development was my belief that each
person is here and starts off here and
we all start off in a long road in life
and what happens on that road is largely
under our own control and that what you
are capable of achieving is here and so
my feeling is where if you’re earning X
today you could be earning 10x sometime
in the future is that you have enormous
untapped potential and that the key
there is knowledge and skill and the key
is to move from where you are to where
you want to be when I began to study
strategy for corporations I found this
one reason for setting corporate
strategy and that is to increase the
return on equity is to increase the
return on the amount of money actually
invested in the company it’s called an
ROA measurement a return on investment
could be money that’s borrowed but
return on equity is the actual equity
involved well I think your job and my
job in life is to increase what it’s
called return on energy or ROI return on
energy now now our OE return on energy
means that you are mental emotional and
physical energy is your job is to
increase your rate of return on these
three to increase the percentage so one
of the things we look at we say that
that every everyone in life is in
business in this sense is that we trade
and from the time we are old enough to
have control of our time we trade our
time for life and the standard or
quality of our life is largely
determined by how good a trader we are
how well have you traded your life and
you can tell how well you’ve traded your
life up to now very easily by simply
looking around you at the conditions of
your life in terms of your income your
lifestyle your friends your position how
high you up but you are in your field
your level of overall satisfaction that
tells you how much you have while you’ve
traded now if you’re not happy for any
reason with how well you’ve traded up to
now then your job is to learn how to
trade better in the future and that will
be the purpose of our time together I’m
going to give you some ideas that will
help you to trade better so that your
future can be dramatically better than
it is today is that a good goal for
today say yes and as we learn and
practice these things
the most wonderful thing will happen is
that your self-esteem and self-efficacy
will go up you’ll feel better about
yourself you’ll be happier and you’re
more positive you’ll achieve more and
the more you achieve the more you can
achieve just like we say the more you
learn the more you can learn because as
you learn you expand your capacity to
learn the more you achieve the more you
can achieve the more you like yourself
the more you like
so let’s start with this workbook if you
would and let’s turn to the first page
and the first lines here is one of my
favorites dust I love life then do not
squander time
that’s the stuff life was made up when I
was a young man I had a revelation that
changed my life I had read articles and
sometimes books on time management over
the years and made some lists and set
some priorities and things like that and
I always felt however that my life was
the Sun and that all the different
factors of my life were like planets
that orbited around in my life
and whether there was physical fitness
or socializing or work or time
management they were all planets in
orbit what changed my life is when I
realized that time management is the Sun
and everything that I do is the planets
in orbit everything we do in life
revolves around time because time is
life is time is the substance of our
life is that the quality of your life is
determined by the quality of your time
management but everything we have or are
or ever will be will be a direct result
of how we use our time and the wonderful
thing is we’re always free to use choose
how we use our time so the first the
first if I can get your workbook sanity
first one says time is your most
precious resource time is your most
precious resource in America today we
have 8.2 million millionaires
most of them self-made it used to be in
year 2000 we had something like 5:1 so
we had five million self-made
millionaires the number has jumped in
the last three last five years by 66%
that’s the fastest growth rate in
history we have more millionaires in
America than all the other countries of
the world put together and here’s the
interesting thing most of them are
self-made which means that most of them
started off with the sale of personal
services they started off with nothing
but their ability to exchange their time
for money that’s how all successful
people begin with very few exceptions
with nothing but your ability to trade
your mental emotional and physical
energies for money with which you do
something so therefore when you say well
I like to be rich but I don’t have any
money join the gang nobody’s got any
money everybody starts off bro is
American history merican culture do you
know that when the founding fathers got
together
and they designed the Constitution in
1787 they said let’s design a country
where a person can start with nothing
and achieve success by working hard and
producing something of value and
becoming an active member of the
community let’s start a country where
the average person could come from
anywhere and start with nothing and make
a great life and that’s how America was
designed now it’s gotten covered up over
time but that was how it was designed at
the beginning so in America the
tradition is that everybody starts off
broke so don’t ever say well I can’t do
this because I’m broke
Colonel Sanders is broke at the age of
65 and one of the richest men in America
by the age of 75 don’t tell me that
you’re broken don’t tell me that you’re
old and don’t tell me that stuff because
whatever excuse you have there’s
thousands of people who’ve had it worse
than you could ever dream of who’ve gone
on to achieve great thing
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