so hang out guys today I’m doing an
interview with fantasy copywriter
Jennifer price and for those of you
loyal believers out there using Jen on a
few of the videos but we’re flipping the
switch today where she’s interviewing me
about how I came up with the name Zuka
for my worksheets um I’ve never talked
about it it’s always been a story where
did you get this name and so ends good I
love it good good good well as you know
i’m working on a project where I’m
crafting a an old-fashioned classic
style a direct response copywriting
letter about the zoo goes and as I was
crafting it i thought you know there
might be a lot of your um you know your
fans and and youtube viewers and and you
know it you know all your people
basically or might be curious where did
that name come from and i thought it
might be kind of fun to incorporate it
in the letter if it makes sense and so I
wanted to ask you about you know you
know what it means to you I all I know
is that it’s really after the Chinese
warrior Zuka and I’m assuming it’s
related somehow to the to the purpose
behind the azucar themselves so i
thought i’d ask you you know you know
what it means to you where it came from
okay so the story ah yes so it’s named
after a chinese strategist military
strategist name jugo de Leon and the
story comes from the Han Dynasty where
it’s uh there were three kingdoms and
it’s it’s one of these I think it’s the
most famous Chinese book ever written so
I’ve gotta get out of here the show off
here Three Kingdoms okay good this is
the English version but it’s the most
popular book in in Chinese history and
it’s a loose ah it’s loosely based on
history so there’s some historical value
to it but there’s also some fantasy that
was that was added to it did I love it
and the story is about this evil ruler
named chocho who’s trying to take over
all of China and dominated he’s very
pressive and you know shoots people
really poorly and okay the guy who’s
trying to oppose him is a guy named loud
bang who adds all the right morals you
know is a good person the villagers love
him he’s doing everything for the right
reasons and he allied himself with two
strong warriors and they formed a
brotherhood there’s a three of them that
formed this Brotherhood together okay
mothers but they kept losing and every
time they went in against Jojo they lost
and you know they kept retreating and
retreating and retreating and losing
territory and people kept following the
leader labe because they loved him and
what you stood for and they believed in
him but they kept losing every time hey
actually somebody said no the reason why
you’re losing is you don’t have the
right strategy you have to go see this
guy named Google yang cuz he’s he’s top
strategist in China you gotta get him on
home and so labe went to go visit him
three times to try to convince him to
join in the bench on the third time he
said yes and that’s what started to turn
the pot for them so they had the leader
with all the values and stood for the
right thing and they had the two
warriors who you know could lead the
armies into the fights but now they had
the strategy behind it as well that that
he brought and okay and that story
always resonated with me and and I’ve
kept the book I had this book since high
school and yeah and it’s on my bookshelf
and people would walk into my office and
see this book amongst you know I have
ten books on my bookshelf and they’re
all business books that I love and
there’s this like brie cheese I’m sorry
what what is this random book that you
have on the shelf and wait for coming up
with the name for the worksheets are the
guides we thought that worksheets and
guides are there it’s boring you know
it’s overused it’s didn’t add any
specialness
to what we were creating and Jason you
know wanted to name it the sheets he
came up with the sheets into something
like cooler shorter you know the bowl
easier and then I was thinking about it
yeah I like the reason I want something
different but it felt like we could come
up with something else and then I had
this crazy idea why don’t we call it
sugah well this character in this story
and and it was just this crazy thing
that we decided to do and yeah obviously
has deep meaning and has never come out
before until until today but awesome I
like that you know when people walk into
my office and they see this bookshelf
and they don’t know what that one
Brandon book is like it’s kind of what
the heck is that it’s the same time you
visit my site you look at the footer
there’s all the names that he knows my
newsletter there’s the directory of
articles it’s at YouTube it’s like all
that standard easy understand stuff and
then there’s zucca yeah what the heck is
that I kind of given to say yeah I mean
I’m sure trying to get people this seems
shocked by the people who visit the site
as you would kind of walk into my office
and looking at my bookshelf gotcha so
you like it there it piques your
curiosity and they’re asking questions
yeah i like i like the curiosity your
curiosity is part of my brand new one at
what I cut bill um uh huh I great and I
like it it’s a personal story and I like
that he brought the strategy I like that
the parallel i seed entrepreneurs is you
know ideally you’re the leader you you
are love a you’re the one out there with
the values you’re trying to do the right
thing you’re not just trying to make
money you’re standing for something
important trying to make it better
change in the world and you know you may
be the warrior yourself to you may have
people working with you who can help you
go into battle and that could be your
copy writer or it could be your
marketing person or your programmer but
you may need the strategy the guide help
you along the way because entrepreneurs
you know you don’t go to school for this
there’s no real
training for this you figured out as he
go and so that was the point of these
things these Duggars was for its it’s
basically having me in the room with you
for an hour to talk about that subject
and so variety of giving the
entrepreneur’s their own version of Zuko
and they can now turn their business
around where they have most of the right
pieces but they may feel like they’re
retreating all the time and losing all
the time and this can be the ingredient
that you need the help you overcome and
and get better okay I love it I love it
I love that too because I love it
there’s sort of a story behind it too
because I think one of the things that
really sets your worksheets apart from
like other worksheets that are out there
and as a part of this project I’ve done
a lot of research on you know some of
your competition and what else is out
there and there’s nobody else out there
that has entrepreneur stories right this
is kind of like the story behind well
sorry find all the stories you’ve got
there yeah it’s true right it’s not yeah
yeah like so you know even now if you go
to China at his name even just a name
Zuger alone has become synonymous with
intelligence and strategy and people
hate know the Chinese culture will will
understand that where you know if you’re
not trying to ease you like what the
heck is that words so who is a huge you
know right see huge that’s like that I
was my first thought leaders thank you
yeah right school like as part of it and
then once they learn it they say epochal
and they tell others rights and then the
question maybe we will like how did I
get so interested in this ancient
Chinese book yeah you know and the story
came from high school where I was uh in
my high school were a lot of people from
Hong Kong and it was around the time
when the Hong Kong takeover was going to
happen China was taking over Hong Kong
and a lot of people left Hong Kong
because they were afraid they don’t know
what China is gonna do to Hong Kong once
they took it over with they keep their
independence with it you know who’s
their homes they didn’t know so a lot of
people moved to Canada just as a refuge
oh I didn’t know that yeah there were a
lot of a a lot of my classmates all my
friends are from hong kong and okay um
when we went over to their houses they
all had this game this is this is made
into a video game oh wow a video game
three kingdoms if you go to China this
is everywhere so the story is everywhere
there’s you know there’s temples to some
of the characters there’s the right
movies TV shows it’s it’s super well
known um so they made a Nintendo video
game of it and we would always play this
game afterwards and I would I would
always be loud bay otto’s with the good
guys all the menus were always in
Chinese so they had to explain to me
what each menu item was so you could
play the game and eventually got used to
knowing a well the third menu in the
first one down that’s what it does I’m
right and so got to the point where one
of my friends sent me the book and said
well there’s actually a story here it’s
not just a video game this is like a
rich you know part of our culture and
and I love the book and so I read and
I’ve kept it ever since and kind of
bookmarked it and made a whole bunch of
notes um it was actually a birthday
present I look at the inscription fly
backwards against there oh yeah oh yeah
happy birthday Evan uh May twentieth two
thousand one so I guess this is this is
newer 2001 was one in 1980s that’s when
I was 21 when I got the book um okay and
then just devoured it and loved it and
have blog pages and pages of notes from
it and uh yeah awesome awesome so it has
personal meaning for you too i love that
yeah what I loved about the sukkah like
I guess xoogan himself zukin again
himself was he always created uh he
turned impossible situations around okay
found a way to make things work when
it looked like there was no hope uh and
that’s part of what you have to do as an
entrepreneur yeah there’s a couple
examples one you know he was badly
outnumbered and he had no arrows for his
archers so he made these boats and and
filled them with with hay and then drove
out into the fog on his boat and started
beating the drum so it was really loud
and the chocho the enemy thought oh
they’re invading they’re invading and so
they shot tons of arrows out into the
fog and then he would get the boat and
then turn the board around and collect
all of the enemy’s arrows and then he
would drive the boats back home and now
he had arrows to go use oh wow yes
interesting there’s another one called
the empty fort strategy where uh he was
being chased they were being attacked
they had like no men they were badly
outnumbered and and when the enemy
caught up with them they would they were
gonna be destroyed totally destroyed and
what zucca decided to do was he said
okay you know what have everybody hide
open the gates and I’ll just stand there
in the middle and they saw him there
like he’s alone in this city and and he
was his massive army coming towards him
and the leader of the enemy army named
sima yi who was his arch kind of rival
saw him and stopped the army and and
said something’s wrong and his generals
to say hey we gotta go let’s attack
there’s only one guy there we can take
everything over and he said no I know I
Nozuka he’s a smart guy this is a trap
there they have a huge army in the
mountains or something as the trap we’re
gonna retreat and so the job and
and so he saved he saved that city and
he saved whatever was left of his troops
and then retreat properly why basically
you know tricking them and and
making you’re in that situation you feel
like a totally outnumbered you’re gonna
lose like it’s a slam dunk well you know
0% chance to survive in and somehow he
finds a way to get through and make it
and I think as entrepreneurs that’s what
a lot of times we have to do where we’re
up against huge odds and you know no we
believes in us and it’s just looks like
failure everywhere and you need to find
a way to make it through yeah that’s
what you know I want the Zhuge is to
symbolize and be a part of even the logo
if you look at our zoo good logo uh you
may not know what it is it’s actually a
fan so hey the base is a little circle
there are these points that come out of
it and zoo girly and himself was known
as always having a fan that was what he
always carried with him he wasn’t a
fighter he wasn’t a guy going in and
attacking people he always planned how
things would work and set things up so
he always carried a fan with him that
was his kind of symbolic cool yeah and
so we said well we gotta make that the
logo of our that’s cool I was going to
ask about the leather that’s awesome
yeah so it’s actually a fan it
symbolizes his fan and can look if you
look him up so good Leanna look at his
fan it looks pretty similar to what we
design yeah yeah very cool so what do
you think made the biggest difference
for furs ooga obviously there’s just the
strategy right that that it is the
mindset sort of the that changed that
changed the course of events for for the
yeah he he has used the environment
really well to his um benefit ok
understand the surroundings that he was
fighting in ma weather conditions and
you know knowing if the other army was
tired or not and then he played he
played on knowing who his opponent was
and
and outwitting them just being smarter
than them and and making an educated
guess over what they would do right I
got empty before you know he he assumed
that they would see him and be
intimidated right leave and think it’s a
trap yeah there’s uh there’s a really
cool video this is so obscure it’s so
obscure and I show Jason he’s like what
the heck is this video right before you
understood that it was super where they
show this and maybe I’ll share the link
in the description their father loved
that please Dale um dad that in China
they did a TV series on this and and one
of the episodes was him and the empty
the fourth strategy and they show him
basically saying everybody get out get
out get out and he’s there a plane just
this instrument like a little little
violin or whatever I don’t know what
it’s called in Chinese but this little
kind of violent instrument that he’s
just playing by himself while he watches
this enemy army approached and and he
just keeps playing calmly like
everything is okay right like he’s about
to get massacred and who’s everything
but he’s just playing right like
everything is okay and that’s what you
know kind of makes a difference and they
retreat and then one of his supporters
comes up to me and said how did you do
that that was crazy and he said you know
if I played one wrong note they would
have known that something was up and
they would have come in and and killed
us all but I had to have the you know
confidence to know this is gonna work
and he just kept playing even though he
was super nervous oh my gosh yeah so I’m
so part of that is you know being afraid
and continuing to press on anyway rise
like God wyd must use you to have this
huge army coming at you and you have one
shot which is to play this piece of
music calmly and and does it and he does
it and saves a day um now so many
throughout the book there’s so many
great stories about that and how he
continues to just think strategically
and really help out uh you know lob a
win-win
the day and when the you know mm-hmm
good right I love that you’re so good
very cool and then and the worksheets
themselves I know in one of your videos
you talked a little bit about possibly
going towards you know trying to sell
the whole set of Zukas rather than
individually and I know your strategy in
the past has been you know you sell them
individually kind of some email
follow-up says you have new subscribers
is that right yeah yes we’re moving
towards a package deal i think now that
the 101 which is find your passion is
only available as part of a package now
instead of fine individually 10 is it
because they all work together yeah
pulls into the max into the next to the
next and and we found that some people
would bind individual one and and
there’s a discount you get for buying
all of them together um and I want
everybody to get the full amount it’s
great to solve that one problem but
you’re missing so much more and I wanted
people to be experienced everything and
so you know for ninety-seven bucks to
get complete guidance for your business
is is a pretty good deal my view yeah
that’s amazing yeah absolutely i agree i
think if if someone tried 1 i’m sure it
would help but it would help a lot more
if they were integrated all of them they
work together yeah for sure yeah yeah
okay um and are there any things that
you’re hearing as far as um and this is
more like a general question from people
who have have had the worksheets before
or you know work more is more for your
entrepreneurs and gentle that you’re
hearing from ours or any hot buttons
you’re hearing from people any areas
that people are struggling with lately
that um that you seem to see sort of as
a trend the biggest struggle still is is
like mental motivation keeping going you
know it underlies everything it
underlies all the problems that that we
address in the Zukas about market your
business and how to raise capital and
how to
you know finance business how to how to
get your website going how to find out
you know your your mindset how to find
the right business idea all of those are
kind of how to’s which is great you know
that that’s something that may feel in
the moment but underneath all of that is
still like just the motivation to keep
going especially if you’re doing it on
your own you’re by yourself and you feel
like you’re not making progress you’re
not getting the momentum you need that’s
why with each one with each Azuga it’s
not just a practical advice but also the
lessons from famous entrepreneurs and in
their words how they handled it so if
you’re wondering okay how do I find my
passion then great you know it’ll walk
you through how do you find your passion
get a winning business idea and that’s
awesome she end up with a great idea but
then you still gotta act on it right you
gotta you gotta go and do the work it’s
not just hey here’s my idea and and it’s
done you gotta you know work hard at it
and so then it’s also sharing the
stories of famous entrepreneurs and
their advice around passion um to help
you realize that like you’re not that
different than a Bill Gates or Donald
Trump or Oprah Winfrey like they all
struggled and they suffered and they
went through a lot of crap and hardship
to get their business is going and
you’re not that far away and you can
follow in their footsteps to achieve
massive success as well right I love
that they’re not that different that’s
so fantastic because I think that’s what
they all of people feel like and they
don’t realize how much that that story
really is helpful to them because they
are just like them yeah I just a
different stage in their career very
cool I’ve been toying with the idea of
putting that video up on my channel yeah
of the Chinese the Chinese one of the
zucher in the mt4 I think I’m gonna do
it I think people will just be like what
is happening they want to maybe they can
refer back to this video for the for the
hardcore believers yes Reeve nation was
watching this video they’ll know when it
comes out what it’s all about most
people be like what has just happened
yeah what is this
but I agree I’m night I can’t imagine
you must get questions all the time or
what sugah means I mean do you I do a
lot of people will say what’s Azuga and
so it opens a conversation which is good
yeah people ask where it came from what
the name means and and up until now I’ve
just said I haven’t I have it has a deep
meaning but I haven’t released it yet
right Jason wanted to have like a little
easter egg on the on the website like
maybe a little plain logo or the
superfan lowes or something ah that you
can click and it will tell you the story
but we haven’t created that yet right
time anyway maybe we’ll link to this now
we have a story yeah definitely I love
it video I’m gonna do the video I won’t
explain anything I’m just gonna put it
up yeah I love it so it seemed kind of
response to you get that’s awesome yeah
that’s cool alright cool anything else
not as because you want to share with me
um no I think that that covers it off I
mean if you’re writing the story or
whatever there’s more historical
information on Wikipedia and I mean I’m
happy to provide more information as
well yeah that basically covers covers
it pretty quickly yeah well I really
wanted to get the feeling from you as
far as like what it personally means to
you and that you definitely convey that
very well so that’s awesome and I think
it ties in well with what the sukkah
purpose is right so um you know I’m
which I’m stores and why you chose the
name so that’s fantastic yeah and this I
think it’s another important lesson for
entrepreneurs because when we’re
thinking about the name it felt right
you know like it felt right that it
represented who I was the random book on
the shelf and it had a deep personal
meaning to me and and the story time is
so while to an entrepreneur story but so
all these pieces like fit really well
but the same time it’s scary to release
this word that nobody knows how to
pronounce that looks crazy and so it’s
it’s also like the believe when there is
believing in
what you’re doing it’s important than
that it will work out even though you’re
going to get maybe criticism you know
people will they won’t understand but
believe in that it will work out and to
create something if you create things
that you are passionate about the have
deep personal meaning to you they will
be more successful than things that that
you’re doing just to make it you know
just because other people are telling
you right I could have called it the
sheets or worksheets or something which
was more what everybody else would say
to do with it but a lot success creating
something personal and meaningful that
may be a little bit harder to understand
but once people get it forgetting they
understand the passion behind yeah I
totally agree I like that because you’re
right it’s about you sticking with your
gut and what feels good to you and and
yeah I know and it’ll work out because I
I did the same thing when I picked my
word of fantasy I was like okay is this
gonna make sense other people like it
makes sense to me I don’t know if
everyone’s gonna stand it and now I
laugh at that because now I’m like I
can’t imagine anything else like this is
perfect for me so yeah and there’s a lot
of fear in that a lot like that but it
and it’s not it’s not not being afraid
it’s being afraid and doing it anyway
right right because it speaks to you and
you know and it means something to you
so that’s cool awesome thank you so much
Evan for giving me the story and i’m
excited to incorporate it i think it
makes sense to incorporate it into the
letter so I’m psyched about that I’m
looking forward to it thanks to the time
Jen thank you dr. easier hi everybody
bye
interview with fantasy copywriter
Jennifer price and for those of you
loyal believers out there using Jen on a
few of the videos but we’re flipping the
switch today where she’s interviewing me
about how I came up with the name Zuka
for my worksheets um I’ve never talked
about it it’s always been a story where
did you get this name and so ends good I
love it good good good well as you know
i’m working on a project where I’m
crafting a an old-fashioned classic
style a direct response copywriting
letter about the zoo goes and as I was
crafting it i thought you know there
might be a lot of your um you know your
fans and and youtube viewers and and you
know it you know all your people
basically or might be curious where did
that name come from and i thought it
might be kind of fun to incorporate it
in the letter if it makes sense and so I
wanted to ask you about you know you
know what it means to you I all I know
is that it’s really after the Chinese
warrior Zuka and I’m assuming it’s
related somehow to the to the purpose
behind the azucar themselves so i
thought i’d ask you you know you know
what it means to you where it came from
okay so the story ah yes so it’s named
after a chinese strategist military
strategist name jugo de Leon and the
story comes from the Han Dynasty where
it’s uh there were three kingdoms and
it’s it’s one of these I think it’s the
most famous Chinese book ever written so
I’ve gotta get out of here the show off
here Three Kingdoms okay good this is
the English version but it’s the most
popular book in in Chinese history and
it’s a loose ah it’s loosely based on
history so there’s some historical value
to it but there’s also some fantasy that
was that was added to it did I love it
and the story is about this evil ruler
named chocho who’s trying to take over
all of China and dominated he’s very
pressive and you know shoots people
really poorly and okay the guy who’s
trying to oppose him is a guy named loud
bang who adds all the right morals you
know is a good person the villagers love
him he’s doing everything for the right
reasons and he allied himself with two
strong warriors and they formed a
brotherhood there’s a three of them that
formed this Brotherhood together okay
mothers but they kept losing and every
time they went in against Jojo they lost
and you know they kept retreating and
retreating and retreating and losing
territory and people kept following the
leader labe because they loved him and
what you stood for and they believed in
him but they kept losing every time hey
actually somebody said no the reason why
you’re losing is you don’t have the
right strategy you have to go see this
guy named Google yang cuz he’s he’s top
strategist in China you gotta get him on
home and so labe went to go visit him
three times to try to convince him to
join in the bench on the third time he
said yes and that’s what started to turn
the pot for them so they had the leader
with all the values and stood for the
right thing and they had the two
warriors who you know could lead the
armies into the fights but now they had
the strategy behind it as well that that
he brought and okay and that story
always resonated with me and and I’ve
kept the book I had this book since high
school and yeah and it’s on my bookshelf
and people would walk into my office and
see this book amongst you know I have
ten books on my bookshelf and they’re
all business books that I love and
there’s this like brie cheese I’m sorry
what what is this random book that you
have on the shelf and wait for coming up
with the name for the worksheets are the
guides we thought that worksheets and
guides are there it’s boring you know
it’s overused it’s didn’t add any
specialness
to what we were creating and Jason you
know wanted to name it the sheets he
came up with the sheets into something
like cooler shorter you know the bowl
easier and then I was thinking about it
yeah I like the reason I want something
different but it felt like we could come
up with something else and then I had
this crazy idea why don’t we call it
sugah well this character in this story
and and it was just this crazy thing
that we decided to do and yeah obviously
has deep meaning and has never come out
before until until today but awesome I
like that you know when people walk into
my office and they see this bookshelf
and they don’t know what that one
Brandon book is like it’s kind of what
the heck is that it’s the same time you
visit my site you look at the footer
there’s all the names that he knows my
newsletter there’s the directory of
articles it’s at YouTube it’s like all
that standard easy understand stuff and
then there’s zucca yeah what the heck is
that I kind of given to say yeah I mean
I’m sure trying to get people this seems
shocked by the people who visit the site
as you would kind of walk into my office
and looking at my bookshelf gotcha so
you like it there it piques your
curiosity and they’re asking questions
yeah i like i like the curiosity your
curiosity is part of my brand new one at
what I cut bill um uh huh I great and I
like it it’s a personal story and I like
that he brought the strategy I like that
the parallel i seed entrepreneurs is you
know ideally you’re the leader you you
are love a you’re the one out there with
the values you’re trying to do the right
thing you’re not just trying to make
money you’re standing for something
important trying to make it better
change in the world and you know you may
be the warrior yourself to you may have
people working with you who can help you
go into battle and that could be your
copy writer or it could be your
marketing person or your programmer but
you may need the strategy the guide help
you along the way because entrepreneurs
you know you don’t go to school for this
there’s no real
training for this you figured out as he
go and so that was the point of these
things these Duggars was for its it’s
basically having me in the room with you
for an hour to talk about that subject
and so variety of giving the
entrepreneur’s their own version of Zuko
and they can now turn their business
around where they have most of the right
pieces but they may feel like they’re
retreating all the time and losing all
the time and this can be the ingredient
that you need the help you overcome and
and get better okay I love it I love it
I love that too because I love it
there’s sort of a story behind it too
because I think one of the things that
really sets your worksheets apart from
like other worksheets that are out there
and as a part of this project I’ve done
a lot of research on you know some of
your competition and what else is out
there and there’s nobody else out there
that has entrepreneur stories right this
is kind of like the story behind well
sorry find all the stories you’ve got
there yeah it’s true right it’s not yeah
yeah like so you know even now if you go
to China at his name even just a name
Zuger alone has become synonymous with
intelligence and strategy and people
hate know the Chinese culture will will
understand that where you know if you’re
not trying to ease you like what the
heck is that words so who is a huge you
know right see huge that’s like that I
was my first thought leaders thank you
yeah right school like as part of it and
then once they learn it they say epochal
and they tell others rights and then the
question maybe we will like how did I
get so interested in this ancient
Chinese book yeah you know and the story
came from high school where I was uh in
my high school were a lot of people from
Hong Kong and it was around the time
when the Hong Kong takeover was going to
happen China was taking over Hong Kong
and a lot of people left Hong Kong
because they were afraid they don’t know
what China is gonna do to Hong Kong once
they took it over with they keep their
independence with it you know who’s
their homes they didn’t know so a lot of
people moved to Canada just as a refuge
oh I didn’t know that yeah there were a
lot of a a lot of my classmates all my
friends are from hong kong and okay um
when we went over to their houses they
all had this game this is this is made
into a video game oh wow a video game
three kingdoms if you go to China this
is everywhere so the story is everywhere
there’s you know there’s temples to some
of the characters there’s the right
movies TV shows it’s it’s super well
known um so they made a Nintendo video
game of it and we would always play this
game afterwards and I would I would
always be loud bay otto’s with the good
guys all the menus were always in
Chinese so they had to explain to me
what each menu item was so you could
play the game and eventually got used to
knowing a well the third menu in the
first one down that’s what it does I’m
right and so got to the point where one
of my friends sent me the book and said
well there’s actually a story here it’s
not just a video game this is like a
rich you know part of our culture and
and I love the book and so I read and
I’ve kept it ever since and kind of
bookmarked it and made a whole bunch of
notes um it was actually a birthday
present I look at the inscription fly
backwards against there oh yeah oh yeah
happy birthday Evan uh May twentieth two
thousand one so I guess this is this is
newer 2001 was one in 1980s that’s when
I was 21 when I got the book um okay and
then just devoured it and loved it and
have blog pages and pages of notes from
it and uh yeah awesome awesome so it has
personal meaning for you too i love that
yeah what I loved about the sukkah like
I guess xoogan himself zukin again
himself was he always created uh he
turned impossible situations around okay
found a way to make things work when
it looked like there was no hope uh and
that’s part of what you have to do as an
entrepreneur yeah there’s a couple
examples one you know he was badly
outnumbered and he had no arrows for his
archers so he made these boats and and
filled them with with hay and then drove
out into the fog on his boat and started
beating the drum so it was really loud
and the chocho the enemy thought oh
they’re invading they’re invading and so
they shot tons of arrows out into the
fog and then he would get the boat and
then turn the board around and collect
all of the enemy’s arrows and then he
would drive the boats back home and now
he had arrows to go use oh wow yes
interesting there’s another one called
the empty fort strategy where uh he was
being chased they were being attacked
they had like no men they were badly
outnumbered and and when the enemy
caught up with them they would they were
gonna be destroyed totally destroyed and
what zucca decided to do was he said
okay you know what have everybody hide
open the gates and I’ll just stand there
in the middle and they saw him there
like he’s alone in this city and and he
was his massive army coming towards him
and the leader of the enemy army named
sima yi who was his arch kind of rival
saw him and stopped the army and and
said something’s wrong and his generals
to say hey we gotta go let’s attack
there’s only one guy there we can take
everything over and he said no I know I
Nozuka he’s a smart guy this is a trap
there they have a huge army in the
mountains or something as the trap we’re
gonna retreat and so the job and
and so he saved he saved that city and
he saved whatever was left of his troops
and then retreat properly why basically
you know tricking them and and
making you’re in that situation you feel
like a totally outnumbered you’re gonna
lose like it’s a slam dunk well you know
0% chance to survive in and somehow he
finds a way to get through and make it
and I think as entrepreneurs that’s what
a lot of times we have to do where we’re
up against huge odds and you know no we
believes in us and it’s just looks like
failure everywhere and you need to find
a way to make it through yeah that’s
what you know I want the Zhuge is to
symbolize and be a part of even the logo
if you look at our zoo good logo uh you
may not know what it is it’s actually a
fan so hey the base is a little circle
there are these points that come out of
it and zoo girly and himself was known
as always having a fan that was what he
always carried with him he wasn’t a
fighter he wasn’t a guy going in and
attacking people he always planned how
things would work and set things up so
he always carried a fan with him that
was his kind of symbolic cool yeah and
so we said well we gotta make that the
logo of our that’s cool I was going to
ask about the leather that’s awesome
yeah so it’s actually a fan it
symbolizes his fan and can look if you
look him up so good Leanna look at his
fan it looks pretty similar to what we
design yeah yeah very cool so what do
you think made the biggest difference
for furs ooga obviously there’s just the
strategy right that that it is the
mindset sort of the that changed that
changed the course of events for for the
yeah he he has used the environment
really well to his um benefit ok
understand the surroundings that he was
fighting in ma weather conditions and
you know knowing if the other army was
tired or not and then he played he
played on knowing who his opponent was
and
and outwitting them just being smarter
than them and and making an educated
guess over what they would do right I
got empty before you know he he assumed
that they would see him and be
intimidated right leave and think it’s a
trap yeah there’s uh there’s a really
cool video this is so obscure it’s so
obscure and I show Jason he’s like what
the heck is this video right before you
understood that it was super where they
show this and maybe I’ll share the link
in the description their father loved
that please Dale um dad that in China
they did a TV series on this and and one
of the episodes was him and the empty
the fourth strategy and they show him
basically saying everybody get out get
out get out and he’s there a plane just
this instrument like a little little
violin or whatever I don’t know what
it’s called in Chinese but this little
kind of violent instrument that he’s
just playing by himself while he watches
this enemy army approached and and he
just keeps playing calmly like
everything is okay right like he’s about
to get massacred and who’s everything
but he’s just playing right like
everything is okay and that’s what you
know kind of makes a difference and they
retreat and then one of his supporters
comes up to me and said how did you do
that that was crazy and he said you know
if I played one wrong note they would
have known that something was up and
they would have come in and and killed
us all but I had to have the you know
confidence to know this is gonna work
and he just kept playing even though he
was super nervous oh my gosh yeah so I’m
so part of that is you know being afraid
and continuing to press on anyway rise
like God wyd must use you to have this
huge army coming at you and you have one
shot which is to play this piece of
music calmly and and does it and he does
it and saves a day um now so many
throughout the book there’s so many
great stories about that and how he
continues to just think strategically
and really help out uh you know lob a
win-win
the day and when the you know mm-hmm
good right I love that you’re so good
very cool and then and the worksheets
themselves I know in one of your videos
you talked a little bit about possibly
going towards you know trying to sell
the whole set of Zukas rather than
individually and I know your strategy in
the past has been you know you sell them
individually kind of some email
follow-up says you have new subscribers
is that right yeah yes we’re moving
towards a package deal i think now that
the 101 which is find your passion is
only available as part of a package now
instead of fine individually 10 is it
because they all work together yeah
pulls into the max into the next to the
next and and we found that some people
would bind individual one and and
there’s a discount you get for buying
all of them together um and I want
everybody to get the full amount it’s
great to solve that one problem but
you’re missing so much more and I wanted
people to be experienced everything and
so you know for ninety-seven bucks to
get complete guidance for your business
is is a pretty good deal my view yeah
that’s amazing yeah absolutely i agree i
think if if someone tried 1 i’m sure it
would help but it would help a lot more
if they were integrated all of them they
work together yeah for sure yeah yeah
okay um and are there any things that
you’re hearing as far as um and this is
more like a general question from people
who have have had the worksheets before
or you know work more is more for your
entrepreneurs and gentle that you’re
hearing from ours or any hot buttons
you’re hearing from people any areas
that people are struggling with lately
that um that you seem to see sort of as
a trend the biggest struggle still is is
like mental motivation keeping going you
know it underlies everything it
underlies all the problems that that we
address in the Zukas about market your
business and how to raise capital and
how to
you know finance business how to how to
get your website going how to find out
you know your your mindset how to find
the right business idea all of those are
kind of how to’s which is great you know
that that’s something that may feel in
the moment but underneath all of that is
still like just the motivation to keep
going especially if you’re doing it on
your own you’re by yourself and you feel
like you’re not making progress you’re
not getting the momentum you need that’s
why with each one with each Azuga it’s
not just a practical advice but also the
lessons from famous entrepreneurs and in
their words how they handled it so if
you’re wondering okay how do I find my
passion then great you know it’ll walk
you through how do you find your passion
get a winning business idea and that’s
awesome she end up with a great idea but
then you still gotta act on it right you
gotta you gotta go and do the work it’s
not just hey here’s my idea and and it’s
done you gotta you know work hard at it
and so then it’s also sharing the
stories of famous entrepreneurs and
their advice around passion um to help
you realize that like you’re not that
different than a Bill Gates or Donald
Trump or Oprah Winfrey like they all
struggled and they suffered and they
went through a lot of crap and hardship
to get their business is going and
you’re not that far away and you can
follow in their footsteps to achieve
massive success as well right I love
that they’re not that different that’s
so fantastic because I think that’s what
they all of people feel like and they
don’t realize how much that that story
really is helpful to them because they
are just like them yeah I just a
different stage in their career very
cool I’ve been toying with the idea of
putting that video up on my channel yeah
of the Chinese the Chinese one of the
zucher in the mt4 I think I’m gonna do
it I think people will just be like what
is happening they want to maybe they can
refer back to this video for the for the
hardcore believers yes Reeve nation was
watching this video they’ll know when it
comes out what it’s all about most
people be like what has just happened
yeah what is this
but I agree I’m night I can’t imagine
you must get questions all the time or
what sugah means I mean do you I do a
lot of people will say what’s Azuga and
so it opens a conversation which is good
yeah people ask where it came from what
the name means and and up until now I’ve
just said I haven’t I have it has a deep
meaning but I haven’t released it yet
right Jason wanted to have like a little
easter egg on the on the website like
maybe a little plain logo or the
superfan lowes or something ah that you
can click and it will tell you the story
but we haven’t created that yet right
time anyway maybe we’ll link to this now
we have a story yeah definitely I love
it video I’m gonna do the video I won’t
explain anything I’m just gonna put it
up yeah I love it so it seemed kind of
response to you get that’s awesome yeah
that’s cool alright cool anything else
not as because you want to share with me
um no I think that that covers it off I
mean if you’re writing the story or
whatever there’s more historical
information on Wikipedia and I mean I’m
happy to provide more information as
well yeah that basically covers covers
it pretty quickly yeah well I really
wanted to get the feeling from you as
far as like what it personally means to
you and that you definitely convey that
very well so that’s awesome and I think
it ties in well with what the sukkah
purpose is right so um you know I’m
which I’m stores and why you chose the
name so that’s fantastic yeah and this I
think it’s another important lesson for
entrepreneurs because when we’re
thinking about the name it felt right
you know like it felt right that it
represented who I was the random book on
the shelf and it had a deep personal
meaning to me and and the story time is
so while to an entrepreneur story but so
all these pieces like fit really well
but the same time it’s scary to release
this word that nobody knows how to
pronounce that looks crazy and so it’s
it’s also like the believe when there is
believing in
what you’re doing it’s important than
that it will work out even though you’re
going to get maybe criticism you know
people will they won’t understand but
believe in that it will work out and to
create something if you create things
that you are passionate about the have
deep personal meaning to you they will
be more successful than things that that
you’re doing just to make it you know
just because other people are telling
you right I could have called it the
sheets or worksheets or something which
was more what everybody else would say
to do with it but a lot success creating
something personal and meaningful that
may be a little bit harder to understand
but once people get it forgetting they
understand the passion behind yeah I
totally agree I like that because you’re
right it’s about you sticking with your
gut and what feels good to you and and
yeah I know and it’ll work out because I
I did the same thing when I picked my
word of fantasy I was like okay is this
gonna make sense other people like it
makes sense to me I don’t know if
everyone’s gonna stand it and now I
laugh at that because now I’m like I
can’t imagine anything else like this is
perfect for me so yeah and there’s a lot
of fear in that a lot like that but it
and it’s not it’s not not being afraid
it’s being afraid and doing it anyway
right right because it speaks to you and
you know and it means something to you
so that’s cool awesome thank you so much
Evan for giving me the story and i’m
excited to incorporate it i think it
makes sense to incorporate it into the
letter so I’m psyched about that I’m
looking forward to it thanks to the time
Jen thank you dr. easier hi everybody
bye
Please follow and like us: